client identity guide - m&s

IDENTITY GUIDELINECLIENT: M&S COATINGS AND LININGS

M&SCoatings and Linings

Thanks for choosing my branding services for your business.

Its been a pleasure working with you, if you need any additional design work in the future feel free to contact me.

Sincerely,

Eric Neal

Green indicates clear space. The green area must be kept free of other elements. The grey graphic represents the clear space relative to the logo size.

PLACEMENT GUIDLINE

M

M

M& M&M&SCoatings and Linings

ALTERNATIVE LOGO VERSIONS

These are the acceptable alternates. Use them for your website favicon, or for profile images for LinkedIn, Twitter, and Facebook. M&S

M&SM&S


M&S

C:100M:30Y:22K:0

C:100M:59Y:42K:39

COLOUR GUIDELINE

M&S

M&S

M&S

TYPOGRAPHY

The M&S logo uses Adelle Basic and Aller.

1234567890!@#$%^&*()-=+ABCDEFGHIJKLMNOPQRSTU-VWXYZ

Adelle

1234567890!@#$%^&*()-=+A B C D E F G H I J K L M N O P Q R S T U -VWXYZ

Aller

The final logo has been created with great effort and attention to detail, to keep it looking its best, please do not distort it. DON’T CHANGE ELEMENT POSITION

DON’T STRETCH OR DISTORT

DON’T CHANGE ELEMENT SIZE

DON’T CHANGE FONTS/COLOUR

DON’T ABUSE YOUR LOGO





MINIMUM LOGO WIDTH

The minimum width for reccomended use is 5.5cm. The graphic alone can be used at 1cm. When using minimum specifications, use a clean, solid background for maximum contrast and legibility.

5.5cm 1cm


Grazie

Sukran

Aguije

Mahalo

Abarka

Dyakuyu

Merci

Ashante

Gracias

Achu

Arrigato

Paldies

Cheers.

[email protected]

client identity guide - m&s

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