client listing presentation

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Platinum Real Estate Platinum Real Estate Professionals Professionals www.MyDiamondGroup.com www.MyDiamondGroup.com

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This is the listing presentation for My Diamond Group at Platinum Real Estate

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Page 1: Client Listing Presentation

Platinum Real Estate Platinum Real Estate ProfessionalsProfessionals

www.MyDiamondGroup.comwww.MyDiamondGroup.com

Page 2: Client Listing Presentation

Key FactsKey Facts

87% of buyers used a Realtor® to buy a home 84% of buyers used the Internet to search for

homes on the market FULL Service Realtors Net Sellers 14% more Only 3% of homes NATIONWIDE sold because of an

Open House (the Internet is the NEW Open House) LESS than 1% of buyers bought a home because of

a newspaper ad or real estate magazine Home prices have outpaced household income by

an average of 30% per year since 1998!

Platinum Real Estate Professionals

Page 3: Client Listing Presentation

Key Facts

The longer a home stays on the market the LOWER the selling price will be

Leaving your house in its “AS IS” condition helps sell the competition

In many price bands, existing homes compete with new construction

When you list your home it becomes a PRODUCT so you must de-personalize it & make it appeal to as many buyers as possible (buyers need to see themselves in your home)

Platinum Real Estate Professionals

Page 4: Client Listing Presentation

Key FactsKey Facts

You have only ONE chance to make a great 1st impression Buyers develop an opinion of your home

within 15 seconds of approaching your home from the street

Homes are purchased with emotion Buyers typically seek love at 1st sight Buyers buy HOMES not houses

Only 10% of homebuyers can visualize the potential of a home

Platinum Real Estate Professionals

Page 5: Client Listing Presentation

Key Facts

Selling a home is like selling a car or an antique… clean it up & make it look as clean & as perfect as you can

Staged homes spend 50% LESS time on the market than homes that are not staged

Staged homes sell for approximately 6% - 17% MORE than non-staged homes per US Housing of Urban Development

Platinum Real Estate Professionals

Page 6: Client Listing Presentation

Key FactsKey Facts

The cost of staging your home will ALWAYS be less than your 1st price reduction (today’s 1st price reduction is $10,000 on average)

A dirty, cluttered home needing repairs ERODES any equity that’s in the home

Basic staging helps to protect the right price you put on your home

Platinum Real Estate Professionals

Page 7: Client Listing Presentation

Key FactsKey Facts

Buyers EXPECT a newer home priced at or above $300,000 to have the following: Updated bathrooms Fresh neutral paint NEW lighting fixtures & hardware Granite countertops in the kitchen Oak kitchen cabinets or better 3-car garage (some exceptions)

Vinyl Flooring and stick-down tiles are NOT EXPECTED in a home priced at $350,000 or above

Platinum Real Estate Professionals

Page 8: Client Listing Presentation

Who is Platinum Real Who is Platinum Real Estate Professionals?Estate Professionals? Owners were the most successful Century

21 franchise in the Cleveland area Been in the business for over 18 years Have offices in Willoughby & Beachwood Serve Lake, Geauga, Cuyahoga,

Ashtabula, Summit, & Portage counties Offer Menu of Services & Programs Provide “boutique/concierge level” service

Platinum Real Estate Professionals

Page 9: Client Listing Presentation

Who is My Diamond Who is My Diamond Group?Group?

Rick & Donna Hamblen – Fine Homes & Luxury Estates Specialists

Jeffrey Williams – New Construction Specialist

Jessica Myers – Buyer Specialist Traci Wilson – 1st Time Listing Specialist David Lott – Investment & Vacation Home

Specialist

Platinum Real Estate Professionals

Page 10: Client Listing Presentation

Who is My Diamond Group? Serve Lake, Geauga, Cuyahoga, Summit,

Portage, & Medina counties Provide “boutique/concierge level” service Offer a Menu of Services & Programs Have strong ties with area Realtors

Platinum Real Estate Professionals

Page 11: Client Listing Presentation

Our Values…Our Values…

Our Values God First Love of Family Integrity in Business Win through Teamwork & Networking Respect for Others

Platinum Real Estate Professionals

Page 12: Client Listing Presentation

Our Vision… Our Vision… Our Mission…Our Mission…

Our Vision To be the Realtors of Choice by building

lasting relationships, being committed to excellence (do whatever it takes), caring for our clients, and being honest and trustworthy

Our Mission To use technology, marketing systems,

teamwork, & extensive networking to achieve a higher level of success for our clients

Platinum Real Estate Professionals

Page 13: Client Listing Presentation

Who are Rick & Donna Who are Rick & Donna Hamblen?Hamblen? Husband & wife team (full time, full service) Over 90% of our business is repeat business &

customer or business partner referrals Worked together at ABB (Bailey Controls)

Former managers of Customer Training & Global Marketing & Communications for the Service Industry

Both negotiated multi-million dollar sales contracts National quality & sales volume award winners Member of BNI (Business Network International) Pet owner; classic & sports car enthusiasts; love

traveling, movies, music, hiking, fine wine & cigars

Platinum Real Estate Professionals

Page 14: Client Listing Presentation

Who is Jessica Myers?Who is Jessica Myers?

Full time Buyer Specialist Member of BNI Wife and mother of two children Former manager of analytics team in

the consumer product goods industry analyzing how best to price and promote products as well as ROI on marketing activities

Pet lover/owner; 1st degree black belt in Tae Kwon Do; former exchange student in Eastern Germany

Platinum Real Estate Professionals

Page 15: Client Listing Presentation

Our Goal is…Our Goal is…

To get you the best price possible In your desired time frame With the least amount of stress And the most protection

Platinum Real Estate Professionals

Page 16: Client Listing Presentation

What Sets Us & Our What Sets Us & Our Team Apart?Team Apart? Our HONEST consultative approach

to getting your home priced properly & ready to sell

Our expert negotiating skills Our industry knowledge & expertise Our sales & marketing background Our 100% satisfaction guarantee Our professional staging services Our step-by-step guidance Our 10+ concierge level of service Our exclusive programs

Platinum Real Estate Professionals

Page 17: Client Listing Presentation

Our Our ExclusiveExclusive Programs Programs

Our SMART LISTING ProgramAggressive Home Marketing System

Our GUARANTEED Home Sale ProgramNever fear owning two homes at once

Our MOVE UP MOVE ON Program Save when you Buy & Sell with us

Our Real Estate Savings ProgramSpecial Savings for Professions & Companies that Qualify

Our AGENT INCENTIVE ProgramCompel agents to show & sell your home with a $10K commission bonus

Platinum Real Estate Professionals

Page 18: Client Listing Presentation

How We Market Our How We Market Our ListingsListings

Multiple Listing Service (MLS) Premium positioning on Realtor.com Multiple Color Online Pictures with

Professional Level Camera Virtual Home Tour Immediate Maximum INTERNET Exposure Full Color Flyers in Your Flyer Box & in

Your Home

Platinum Real Estate Professionals

Page 19: Client Listing Presentation

How We Market Our How We Market Our ListingsListings

Special Features Sheet when Applicable Tuesday Brokers Tour Initial & Ongoing Realtor Announcements Agent Follow-ups Immediately after

Showings Initial Open House (within 1st 30 days) Networking Groups (BNI) Periodic Select Magazine Advertising

Platinum Real Estate Professionals

Page 20: Client Listing Presentation

Where We Market Our Where We Market Our Listings on the InternetListings on the Internet

MyPlatinumRealEstate.com MyDiamondGroup.com Realtor.com (Enhanced) Trulia Real Estate Search Google VisualTour.com Homes.com

Platinum Real Estate Professionals

Page 21: Client Listing Presentation

Where We Market Our Where We Market Our Listings on the InternetListings on the Internet

HomeSeekers.Com HomePages.com KellerWilliams.com HowardHanna.com Realliving.com Coldwellbanker.com PrudentialProperties VOW

Platinum Real Estate Professionals

Page 22: Client Listing Presentation

Where We Market Our Where We Market Our Listings on the InternetListings on the Internet

Yahoo! Real Estate Classifieds Yuvie.com Geebo.com Point2Homes.com Cyberhomes.com Homescape.com AOL Real Estate

Platinum Real Estate Professionals

Page 23: Client Listing Presentation

Where We Market Our Where We Market Our Listings on the InternetListings on the Internet

MSN House & Home Channel Homestore.com Craigslist.com Zadzoo.com Oodle.com Unique Global Estates Lycos.com

Platinum Real Estate Professionals

Page 24: Client Listing Presentation

Where We Market Our Where We Market Our Listings on the InternetListings on the Internet

Cleveland.com Zillow.com Wise Agent UGE.com Frontdoor.com Harmonhomes.com Bargain.com BobVilla.com

Platinum Real Estate Professionals

Page 25: Client Listing Presentation

Where We Market Our Where We Market Our Listings on the InternetListings on the Internet

Terabitz.com Videohomes.com Propsmart.com Homescape.com Hotpads.com OLX.com Vast.com Citylisting.info

Platinum Real Estate ProfessionalsPlatinum Real Estate Professionals

Page 26: Client Listing Presentation

Areas We ServiceAreas We Service

Cuyahoga County Suburbs

Lake County Geauga County Parts of Summit,

Portage, & Medina Counties

Platinum Real Estate Professionals

Page 27: Client Listing Presentation

Pricing Your Home

In a buyers’ market, real estate becomes a commodity

While location, price, & condition are three factors to selling a home we can only control price & condition

Only properties in good condition and priced right will sell in a buyers’ market

Price can correct bad condition—but condition won’t correct bad price

Platinum Real Estate Professionals

Page 28: Client Listing Presentation

Pricing Your Home

According to NAR (National Association of Realtors), who tracks statistics, a home is OVERPRICED if after: 10 showings you have had NO offers 2 weeks on the market you have had NO showings

80% of marketing is PROPER pricing If you overprice your home & don’t correct it

in 1st 30 – 60 days, your final sale price will most likely be less than fair market value

Platinum Real Estate Professionals

Page 29: Client Listing Presentation

Pricing – Chasing the Market

Platinum Real Estate Professionals

Page 30: Client Listing Presentation

Pricing – Hazards of Overpricing Your Home

Platinum Real Estate Professionals

Page 31: Client Listing Presentation

Pricing – Hazards of Overpricing Your Home

Platinum Real Estate Professionals

Page 32: Client Listing Presentation

Our Contact Info

Our Cell Phone #’s: Rick: 216-225-2757 Donna: 440-725-9369 Jessica: 330-348-1048

Our email Address:[email protected]

[email protected]

Our Website Address:www.MyDiamondGroup.com

Platinum Real Estate Professionals

Page 33: Client Listing Presentation

Rick & Donna HamblenRick & Donna HamblenPlatinum Real Estate Platinum Real Estate

ProfessionalsProfessionalswww.MyDiamondGroup.comwww.MyDiamondGroup.com