› Southern California is a highly competitive market for entertainment. Knott’s Berry Farm relies on OOH media for constant brand awareness.

› “OOH helps us to reach consumers in Southern California in such a commute heavy market. With so much time spent in vehicles, OOH is a great way to reach the market and get your message out.”

Knott’s Berry Farm

To reach consumers in the Southern California market and promote limited time seasonal events that are happening as well as new events and attractions.

CLIENT NAME

OBJECTIVES

STRATEGY & TACTICS

In a highly competitive market such as Southern California, OOH should be considered an essential part of the marketing strategy. OOH also offers great

flexibility to be able to tailor the timing, creative, and location of your message.“ “

SIGNIFICANT RESULTS

– Mariah Fritzges, Marketing Manager

› “[It’s] a great media to add to a campaign to not only be able to reach such a large and broad audience but to also be able to customize location and timing.”

› Knott’s Berry Farm utilizes perm billboards as well as OCTA transit campaigns to promote the upcoming or current park season, new events, and attractions.