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TRANSCRIPT
When ORSYP, a leading provider of
information technology (IT) operations
management software and services
wanted deeper insight into their sales
leads to create fresh opportunities for
their sales force and to accelerate their
pipeline, they turned to TechTarget’s
Activity IntelligenceTM dashboard offering.
Activity Intelligence dashboard, is an
industry-changing set of innovative
reporting tools from TechTarget, that
gives marketing and sales organizations
around the world, a higher level of visibility
into the behavioral activity and interests
of prospects, empowering marketers to
streamline and increase their sales
team’s productivity and effectiveness.
The TechTarget’s Activity Intelligence
platform has enabled ORSYP’s marketing
and sales divisions to have more effective
alignment resulting in an increase in prospect conversations. ORSYP has seen a
significant increase in the level of sales activity in the past 3 months. TechTarget
contacts have generated 64 sales meetings, 8 new opportunities that are in their
sales pipeline and more than 1/3 of all TechTarget contacts are qualifying into SQL’s.
By providing deeper insight and actionable intelligence on individual contacts, as
well as the activity of their entire account buying teams, the dashboard maximizes
the value of prospects and enhances follow up efforts that have allowed ORSYP’s
sales force to add more value to their initial conversations with prospects.
Continued...
TechTarget’s Activity Intelligence DashboardProvides ORSYP with Unprecedented SalesGrowth
Case Study Highlights
“We place extreme value on
TechTarget’s Activity Intelligence
dashboard as it allows for a
consistent flow of high quality
leads into our organization. My
sales force has always been open
to utilizing and taking advantage
of new vehicles that can open
doors, and now they are excited
to have all new leads from
TechTarget’s Activity Intelligence
dashboard that are so valuable,
streaming in on a daily basis.”
Client: ORSYP, Woburn, MA
Markets: Data Center Management
Challenges:• Attaining higher quality salesprospects
• Understanding prospect behavior• Increasing sales prospect andmeeting conversation rates
• Linking marketing to revenue
Solution:• TechTarget Activity Intelligence™dashboard
ROI:• Resulted in 64 sales meetings, 8 newopportunities that are in their salespipeline and 1/3 of all TechTargetleads qualify for sales
• Deeper prospect insight enabledunprecedented level of sales activity
• Maximum value and quality with everyprospect delivered
Client Case Study
ORSYP immediately felt the impact and credits TechTarget’s Activity Intelligence
dashboard as it allows them to have more intelligent conversations with prospects,
align their internal nurturing strategies with their prospect’s correct buying cycle
and uncover accounts that display high activity with competitor content and
across the entire TechTarget network of sites.
“We place extreme value on TechTarget’s
Activity Intelligence dashboard as it allows
for a consistent flow of high quality leads
into our organization. My sales force has
always been open to utilizing and taking
advantage of new vehicles that can open
doors, and now they are excited to have
all new leads from TechTarget’s Activity
Intelligence dashboard that are so valuable
streaming in on a daily basis,” said Kristen
Diamond, director of marketing, ORSYP.
Easy implementation and simple training allows sales to seeimmediate value from the dashboardORSYP found that the dashboard training was simple, easy to understand and
adopt. Both sales and marketing also found that integrating the dashboard into
their lead record view and into their CRM system, as well as fully optimizing the
dashboard was simple and gives them much higher quality data.
“Clearly, TechTarget’s Activity Intelligence dashboard was the right solution for
our organization,” said Diamond.
“Clearly, TechTarget’s Activity
Intelligence dashboard was the
right solution for our
organization.”
About TechTargetTechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technicalcontent and technology providers worldwide. Our extensive network of online and social media, powered byTechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technologybuyers based on their active projects, specific technical priorities and business needs. With more than 100technology-specific websites and a wide selection of custom advertising, branding, and lead generationsolutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketingsuccess around the world. To learn how you can engage with serious technology buyers worldwide, visittechtarget.com and follow us @TechTarget.
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