Taylor Linderman, Leigh Ann Doyle, Alyssa Tierney, Andrew

Cantor, and Tyler Gualt

“At Atlantic Retreat, we understand the importance of taking time for yourself to refresh, renew and heal yourself from daily life. Finding even just a moment to relax and unwind in this increasingly chaotic world can often be difficult, but it is also imperative to your inner health and well being. That’s what Atlantic Retreat is all about.”

Who is Atlantic Retreat?Organic spa located in Berlin, MarylandSpecialize in skin and massage servicesSpecialize in cancer and pain patients Sell organic product lines with other serenity

productsTwo staff members

◦Terri Street: esthetician and massage therapist

◦Jami Geise: massage therapist

Our Role Social media specialists creating

and implementing our marketing plan using social networking sites

Our GoalsIncrease

◦client interaction ( # of engaged users)(23 30)

◦Number of Facebook likes (+100Help to develop the Atlantic

Retreat brand (especially online)Begin using e-mail marketing

• Created relevant posts two-three times a week• Used a variety of content for posts; text and picture. • Posted between 9am-12 or 6-9pm• Reconstructed and improved the appearance of the information and photos on the page

October 1, 2012

Most engagement:• Posting pictures and text together • Asking users to comment on the status

In the future….◦ Not use text-only posts

Worthwhile

Send email updates every other week

Manage bouncesGet information to older

customers◦Add new information about products,

education and services◦Education Tool

Educational Content

Posting about Products

Integrating other Social Media

Facebook, Website, Foursquare

Inconsistent!◦Dates Sent◦Varying messages through all

mediums

For Atlantic Retreat:◦Client loved it and is seeing results◦Began email marketing

For us:◦Learn a new tool for an old medium◦Practice implementing Social Media

What worked?!Vastly improved SEOAnother marketing profileSimple

◦ Time efficient◦ Easy to update if needed in the future

What could have been done differently:Try to update it moreShare updates through Facebook/Constant

ContactHelp drive traffic to site

Worthwhile◦ SEO◦ Quick to set up

Wasn’t resulting in check-ins ◦ Left up for SEO purposes

Social Media for the future:

Relevant to the industryExpression of Atlantic RetreatHelp educate the publicVisual

Rocky at the beginningGreat start to Atlantic Retreat’s

social media presenceJust getting started

Should client project be continued?Hands On

◦Real life Application◦Creating/Maintaining ◦Social Media Policy◦Manual

Atlantic Retreat- Easy to work with◦Better utilization of tools will be

beneficial for the business

Most important thing we learned…Takes time to keep up with each

platform and to plan integrationAttention to detail

Important to adapt based on what is working and not working

Importance of measuring and tracking success