client story: facebook
TRANSCRIPT
![Page 1: Client Story: Facebook](https://reader035.vdocuments.net/reader035/viewer/2022070512/589d76bb1a28ab69538b4f83/html5/thumbnails/1.jpg)
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Client Story: Facebook
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![Page 3: Client Story: Facebook](https://reader035.vdocuments.net/reader035/viewer/2022070512/589d76bb1a28ab69538b4f83/html5/thumbnails/3.jpg)
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Featured Speakers
Judy PhungGlobal Channels, Partner Manager,
Employment Brand at Facebook linkedin.com/judymphung |
@judyphungjp
Willie HenryCandidate Experience Lead
at Facebooklinkedin.com/willie-henry-74b3475
Daniel CassidyManager of Client Success
at Glassdoorlinkedin.com/in/dcassidy1
![Page 5: Client Story: Facebook](https://reader035.vdocuments.net/reader035/viewer/2022070512/589d76bb1a28ab69538b4f83/html5/thumbnails/5.jpg)
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agendaEmployee Engagement
Employer Branding
Candidate Experience
Analytics
Q&A
![Page 6: Client Story: Facebook](https://reader035.vdocuments.net/reader035/viewer/2022070512/589d76bb1a28ab69538b4f83/html5/thumbnails/6.jpg)
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Employee Engagement
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• Respond on a monthly basis
• Select handful of reviews
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Representative of themes in reviews for the month
Balance between current and former employees
Balance across departments and locations • Priority for departments with hiring needs
• Priority for new offices: England and Ireland
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Balanced with Pros and Cons
Constructive feedback
Addresses a variety of aspects that job seekers look for
Marked “Helpful”
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Feedback is Gift
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Give people the power to share and make the world moreopen and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the
world and to share and express what matters to them.
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Take feedback back to appropriate teams • E.g.: Candidate experience
Add feedback as a data point to employee experience
• What do they care about?
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agendaEmployee Engagement
Employer Branding
Candidate Experience
Analytics
Q&A
![Page 14: Client Story: Facebook](https://reader035.vdocuments.net/reader035/viewer/2022070512/589d76bb1a28ab69538b4f83/html5/thumbnails/14.jpg)
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Components of OurEmployer Brand
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Content that reinforces our story• Internal Blog • Articles in the press
Take note of company updates that perform well• E.g.:
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• Take stock of what works and what doesn’t
• Components that matter: • Headline • Thumbnail • Content
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agendaEmployee Engagement
Employer Branding
Candidate Experience
Analytics
Q&A
![Page 19: Client Story: Facebook](https://reader035.vdocuments.net/reader035/viewer/2022070512/589d76bb1a28ab69538b4f83/html5/thumbnails/19.jpg)
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Candidate Experience
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Taking a pulse Distribute tangible feedback to key stakeholders
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• Respond to a select number of reviews• Positive, neutral and negative
(various candidate outcomes) • Helpful rating
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Ensure there is a balance across different regions
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agendaEmployee Engagement
Employer Branding
Candidate Experience
Analytics
Q&A
![Page 24: Client Story: Facebook](https://reader035.vdocuments.net/reader035/viewer/2022070512/589d76bb1a28ab69538b4f83/html5/thumbnails/24.jpg)
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Analytics
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• Company Rating • CEO Rating • Review Trends • Key Words
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Share interview trends with Candidate Experience Lead Filter feedback through HR before going out to departments Share positive change with PR (awards, improved rating, etc.)
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Taking stock of ratings and trends on your profile pays off:
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© Glassdoor, Inc. 2016#GDCHAT
agendaEmployee Engagement
Employer Branding
Candidate Experience
Analytics
Q&A
![Page 29: Client Story: Facebook](https://reader035.vdocuments.net/reader035/viewer/2022070512/589d76bb1a28ab69538b4f83/html5/thumbnails/29.jpg)
© Glassdoor, Inc. 2016#GDCHAT
![Page 30: Client Story: Facebook](https://reader035.vdocuments.net/reader035/viewer/2022070512/589d76bb1a28ab69538b4f83/html5/thumbnails/30.jpg)
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![Page 31: Client Story: Facebook](https://reader035.vdocuments.net/reader035/viewer/2022070512/589d76bb1a28ab69538b4f83/html5/thumbnails/31.jpg)
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