Clients are Talking - Are You Listening?

Using Facebook, LinkedIn and Twitter for Success

Welcome

You’re in the right place if:

●  You’ve thought about social but are not sure if you should spend the time working on your social platforms

●  You have put in some time into social but found it very time consuming, and haven’t seen the results you have been lead to believe

●  You don’t really have a system and are doing things on an ad hoc basis

Andrew

●  20 years in internet, e-commerce, wireless, and social media sales and marketing

●  Been on Linkedin since 2004 (one of the first 200K members)

●  Led social media strategy for small and large enterprises including RBC

Jeffrey

●  On social since 2003 (one of the first 35k on LinkedIn)

●  Presented to small to large businesses on social including Unilever and Tech Startups

●  Involved in interactive media for the past 16 years

About us

Social Signals

Conversation Triggers

Mine LinkedIn Updates For Insights

House Shopping

Works for Travel or even House Shopping

Your competitors are responding to these requests!

Content

CONTENT

●  Existing and format

●  Gaps and how to fill them

●  Repurposed for different channels

●  Calendar

●  2001 – Founded River Pools

●  2008 – Economic downturn

●  2009 – Started a blog with content to answer customer questions

●  2010 – Installed 600+ pools

●  Today – More traffic than any other pool company site in the world

●  Content that educates.

●  Lead with value.

●  Be helpful.

They Ask, You Answer

Social Intelligence

Nimble - a tool for social intelligence

Hey, You Guys! Look!

Nimble merges LinkedIn, Facebook and Twitter

Ads Facebook Ads

●  Organic visibility is down. Page owners finding less than 3% of their content even has a chance being seen in News Feeds.

●  “Facebook ads are the solution to brands’ plummeting organic reach numbers. As Facebook’s number of users continues to grow, marketers wanting to maximize the reach of their content must be prepared to implement a paid distribution strategy.”-Business2Community

Facebook- Now have to pay to get content seen

Start with the end in mind

Recent Campaign

Takeaways - It is complicated, but you are not alone

●  Many resources out there to start really engaging with your clients and prospects on social

●  You can start by listening to the social signals on many platforms

●  Then use tools to proactively unearth more prospects

●  Finally you can start ad campaigns using Facebook and others to reach your ideal prospects

Thank you!

Start with John’s Profile & see the connection

What else can you learn about him?

We know he definitely loves golf because he’s talking to a golf pro

Who are your super connectors?

Make it easy for them to refer you