M A R K E T I N G S T R A T E G Y / A N A L Y T I C S / D A T A B A S E / D I G I T A L / C U S T O M E R A C T I V A T I O N / C R E A T I V E

why razor?

Marketers today have an extremely

challenging job navigating a tough, rapidly-

changing landscape. Brands are harder to

differentiate in a crowded market. Consumers

are more difficult to engage because they

are empowered with more choices and have

less disposable income. Customer acquisition

is more competitive. Deciphering the highly

fragmented new media environment is more

difficult than ever. advertisers now have

the opportunity to shift from ‘shouting’ to

engaging highly targeted consumers. what

hasn’t changed as quickly is the traditional ad

agency’s service model, thought leadership,

skill set and accountability for results. we see

this as our opportunity.

razor was founded in 2003 as a client resource and

partner that is accountable for growing our client’s bottom

line. we believe our philosophy and business model

changes the usual client-agency relationship. CEos &

CMos depend on razor to spend their marketing dollars

in ways that will drive the greatest return and profitability.

Unlike most agencies, we won’t run from this responsibility.

In fact, we measure everything we do on behalf of our

clients not only to ensure our go-to-market plans are

optimized, but to enable clients to measure, monitor and

evaluate our performance. Bring it on.

WE ARE UNIQUEly ACCOUNTABlE FOR

ENGAGING CUSTOMERS, DRIVING TRANSACTIONS

AND IMPROVING OUR ClIENTS’ BOTTOM lINE.

we’re confident we can deliver because our proprietary

RAZOR Roadmap to ROI client engagement process

has consistently demonstrated it will generate strong

bottom-line results, even in the most competitive business

categories. our ‘deep dive’ on historical analytics leads to

a Strategic Blueprint, media mix modeling and roI analysis

that optimize budgets and plans – generating leads and

sales across traditional, direct and digital media.

OUR PROPRIETARy ENGAGEMENT PROCESS AND

DEPTH & BREADTH OF CUSTOMER ANAlyTICS

CONSISTENTly DRIVE ClIENT RESUlTS.

our organization and culture reflects a relentless pursuit

to understand what drives customer transactions and

sales. over 25% of our people are dedicated to insights,

analytics, database, modeling and strategic thinking. This

staffing and organizational structure enables razor to

go much further with each client’s customer and business

analytics. our people uncover insights and patterns that

allow us to develop more effective plans and continuously

optimize them.

WE INVEST IN TAlENTED PEOPlE IN

SPECIAlIZED PRACTICE AREAS.

WE ARE TRANSACTION-

BUIlDING ExPERTS.

our clients find us

surprising. we drive

transactions, improve

bottom-line results and

measure all marketing

activity so we can be

held accountable for our

performance.

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CLIE

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M A R K E T I N G S T R A T E G Y / A N A L Y T I C S / D A T A B A S E / D I G I T A L / C U S T O M E R A C T I V A T I O N / C R E A T I V E

TooLS wE USE

• Strategic blueprints

• Marketing plan development

• Marketing mix and investment rationale

• Program strategies

• Marketing process, data and organizational requirements

• Implementation road maps

MARKETING STRATEGy

• Marketing opportunity assessment

• Purchase analytics and customer profiling

• Customer and prospect segmentation

• Predictive modeling

• Behavioral targeting

• Marketing measurement and analysis

• Media optimization modeling

• Integrated marketing roI audit

ANAlyTICS

• acquisition and e-mail append services

• welcome programs

• winback programs

• Loyalty/retention programs

• Conversion programs

• Campaign management

• Database management

• CrM

• Digital asset management

DATABASE

• Digital

• Direct mail

• Promotion

• Field marketing

• Media

• Point of sale

• advertising

CUSTOMER ACTIVATION

• Strategic planning

• Brand positioning

• Logo development/branding

• advertising/print

• Video production

• web banners/advertising

• Print production services

• Personalization and lettershop

CREATIVE

• Behavioral targeting

• E-mail marketing

• real-time messaging

• Geo-targeted strategy

• Mobile marketing

• online promotion

• Transactional messaging

• alerts

• web sites, landing pages and microsites

• SEo; pay-per-click

• Display media

• Performance dashboards

DIGITAl

CoNTINuEd

oUr STory hIGhLIGhTS

• Founded in Dallas, TX 2003

• Employees: 173

• Growth: recognized as high-growth

company with a great business model

• First Client: radioShack

• Ownership: Independent

• Billings: $245 M annually

Co

NTa

CT

TOM COlEtom.cole@razordriven.comPresident/Founder

15851 Dallas Parkway, Suite 725 addison, TX 75001972- 663-1100

• #1 Advertising Age Fastest Growth Marketing Services agency

• Top 10 Entrepreneur Magazine hot 100 Fastest Growing Companies

• Inc 5000 Fastest Growing Private Companies

• #1 SMU Cox School of Business Dallas 100 Fastest Growing Company

• Two-time Ernst & young Southwest Entrepreneur of the year Finalists

• Advertising Age Top 40 Marketing Services agencies

KELLEr SPrINGS

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