Vineeth Daniel

M.Des (1310406)

CLIMATE CONTROL FOR GERMAN AND INDIAN HATCHBACK SEGMENT CARS

DESIGN BRIEF

DESIGN BRIEF

• To develop independent models of climate control for Indian & German Hatchback Car segments.

• To reflect culture and user preference of different countries into respective product.

• To understand customers across unfamiliar backgrounds.

• To make maximum advantage of minimal information about the target user / user population provided.

WHAT IS CLIMATE CONTROL ?

• Air conditioner in car was considered as one of the big feature, but as the time has passed A/C has eventually become a standard equipment which is available on all cars, including entry level models too,

• The latest popular feature of this new era – Climate Control.

• The computer memory present inside the car compares outside temperature and adjusts itself accordingly.

• Otherwise, there is also an option to manually select the settings.

• Information appear in display screen on dashboard.

CLIMATE CONTROL EXPLAINED

Manual Blower Speed Regulator

Manual Temperature Adjust Regulator

Display Screen

Auto Button

DESIGN FOR INDIAN USER

CASE STUDY – INDIAN USER

CHARACTER STUDY• Open Minded, Determined, Humorous, Honest.

• Lives in city and has to meet parents & sister over the weekends.

• Favorite Products – Big Steel Watches, Bracelets.

• Body Art – Phoenix Tattoo.

• More Extrovert than Introvert.

• More Sensing than depending upon Intuition.

• Believes in feeling rather than thinking.

• Takes judgment after perceiving.

DESIGN INTERPRETATION BASED ON CHARACTER STUDY• Open Minded

• Extrovert

• Steel Watch

• Bracelets

• Phoenix Tattoo

• Bar Ratings

i. Compact – 2/7

ii. Premium – 6/7

iii. Price – 5/7

iv. Feature Rich – 6/7

- Needs Fresh Circulation of Air

- Flashy Design

- Dials resembling Steel Watch Chronograph

- Bracelet Feel on Side of Knobs

- Phoenix Form of the Instrument

- Large Form

- Premium Glossy Finish

- Price Conscious

- Added Features

DESIGN INTERPRETATION BASED ON CHARACTER STUDY• Low Cost or Extravagant ?

• Fast or Precise ?

• Simple or Powerful ?

• Time Saving or Savoring Time ?

• Favor Privacy or Like Being Social

• Bar Ratings

i. Rugged – 4/7

ii. Customizable – 6/7

iii. Share/Show off – 5/7

- Extravagant

- Fast

- Powerful

- Time Consuming

- Social

- Rugged Look.

- More Customizable.

- Worth creating envy.

FORM EXPLORATION FOR PRODUCT - PHOENIX

FORM SELECTION – PHOENIX CHARACTER FROM MARVEL COMICS

REFINING FORM

DESIGN FOR GERMAN USER

CASE STUDY – GERMAN USER

CHARACTER STUDY• Open Minded, Determined, Fun Loving & loyal.

• Lives in rented house which is just outside from his place of work

• Favorite Products – Tommy Hilfiger, Jack Woolskin.

• Attire – Smart Formals.

• More Extrovert than Introvert.

• More Sensing than depending upon Intuition.

• Believes in thinking rather than feeling.

• Takes judgment before perceiving.

DESIGN INTERPRETATION BASED ON CHARACTER STUDY• Open Minded

• Smart Formals

• Brand Conscious

• Adventurous

• Scuba Diving

• Bar Ratings

i. Compact – 2/7

ii. Premium – 3/7

iii. Price – 5/7

iv. Feature Rich – 7/7

- Needs Fresh Circulation of Air

- Formal & Executive Look of the Device

- Design based on BMW A - Series

- Adventure inspired Form

- Water Sport Form

- Large Form

- Matte Finish

- Price no bar

- Lot of Features

DESIGN INTERPRETATION BASED ON CHARACTER STUDY• Low Cost or Extravagant ?

• Fast or Precise ?

• Simple or Powerful ?

• Time Saving or Savoring Time ?

• Favor Privacy or Like Being Social

• Bar Ratings

i. Rugged – 2/7

ii. Customizable – 3/7

iii. Share/Show off – 2/7

- Balanced

- Precise

- Somewhat Powerful

- Time Saving

- Private

- Executive Look

- Minimal Customization.

- Merge with interiors.

FORM EXPLORATION FOR PRODUCT – WATER SKI BOARD

FORM SELECTION – SKI BOARD (WATER ADVENTURE SPORT)

REFINING FORM

CONCEPTS

CONCEPTS

FINAL PRODUCT - INDIAN

FINAL PRODUCT - GERMAN