clip creative re-design packaging for european launch of america’s largest crab meat company
DESCRIPTION
Clip Creative a London and Nottingham based creative agency have designed the new packaging for an American crab meat company Blue Star Foods. They have designed a new look to help launch the product in to the European market. Product photography was also created for the six crabmeat varieties to be used on the packs and on marketing materials.TRANSCRIPT
P R E S SR E L E A S E
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Clip Creative a London and Nottingham based creative and PR agency have unveiled their newly designed packaging for America’s largest crab meat company Blue Star Foods. Headquartered in Miami, Florida Blue Star Foods is an international company that produces premium crab meat in production facilities all over the world.
After the initial meeting in Miami Clip Creative’s specialist food and drink division communicated directly with the CEO John Keeler via email and Skype to produce the new packaging design. Clip Creative used their three stage branding and packaging process which they have developed over the last thirteen years to ensure they provided the
Clip Creative re-design packaging for European launch of America’s largest Crab meat company
P R E S SR E L E A S E
FOOD & DRINK PUBLIC RELATIONS
The d
esign
of th
is pr
ess r
eleas
e is p
rotec
ted by
the C
opyri
ght, D
esign
s and
Paten
ts Ac
t 198
8. CL
IP Cr
eativ
e Ltd
(Reg
No.
0748
7736
) Cop
yrigh
t 201
3©. A
ll righ
ts res
erved
.
CLIP Creative LimitedLondon 31-35 Kirby StreetFarringdonLondonEC1N 8TET: 020 7492 1993
T: 0844 593 0239E: [email protected]: www.theclipgroup.com
Nottingham39-41 Loughborough RoadWest BridgfordNottinghamNG2 7LJ T: 0844 593 0239
For more information, editorial, images or PDFs please contactSim Mistry PR Director at the CLIP press office on 0844 593 0239 or alternatively [email protected]
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best possible design solution.
Blue Star Foods CEO John Keeler commented “I commissioned Clip Creative to design my packaging as I was very impressed with their knowledge, creativity and passion for the food industry. I knew they could deliver stunning designs on time and on budget. I already have another project for them to work on.”
The crab packaging project involved turning the original vivid American packaging in to a sleek and clean look that would be suitable for the European market. The design also had to incorporate translated versions for the European market. Clip Creative’s in-house photographer also carried out the product photography for six varieties of the crab meat. The images were then used on the packaging and marketing literature.
Anish Mistry, Managing Director at Clip Creative commented “Our aim was to create a simple, clean and effective design that would display the six variants of the Blue Star crab meat. The patented pouch design did have some limitations but the end result looks amazing and the client was incredibly impressed. So much so that since then we have produced further marketing materials, mock ups of the pouches for buyers, another sub brand and we have also been approached by two South American brands to do their packaging as well.”
Clip Creative and PR are based in London and Nottingham, they provide a range of services from branding, design, public relations, social media and photography.
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