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TRANSCRIPT
The Future Of Retailing In Ireland
James Burke
Born in West Cork Started in Retail With Supervalu Moved to Dublin 1982 Retail Management in College of
Marketing Joined Superquinn in 1983 Completed MBA in Stirling University
James Burke
Roles in SuperquinnStore ManagerProject ManagerBusiness ManagerGroup Purchasing ManagerTrading Manager Fresh
Lecturer in College of Marketing
James Burke
International ExperienceAMS Advisory BoardFoodservice Share GroupAuchan LinksColesMyer Links
Member of Taste Council Advisor to the TV series Feargal
Quinn’s Retail Therapy
Time For Retail Change
Retail Learnings From 2011
What We Are seeing
1. Off Focus Owners
2. No Sales Targets
3.Locked Within The 4 Walls
4. No Management Meetings
5. Marketing Skills Lost
6. Competitor Knowledge Low
7.Time Management Challenges
8. Emarketing Low on Agenda
9. Consumer Database Missing
Ten Tips to Survival
Develop Aggressive Sales Growth Plan1
Must be an Obsession Involve All Staff Continuously
Evolve
Bring Back Merchant Skills2
Local Database
Local Database
CustomerEvenings
ExploreNeighbouring
Counties
Become the King of Good Communication3
Strong Messages
Clear Signage
Embrace Traditional& Emarketing Tools
Be The Local Marketing Guru4
Mobile BillboardMobile
BillboardInter County Activity
Local Radio/Media
Slot
Be Famous for 3 Things5
ValueValue Unique Products
Genuine Service
Lead Not Follow the Local Market6
Know Your CompetitorsKnow Your
CompetitorsDevelop Activity Calendar
Capitalise on Seasons
Be World Class Managers7
Target DrivenTarget Driven Weekly Management Meetings
Delegation
Invest in Your Staff8
TimeTime Skillsets Good Place To Work
Be Obsessive on Standards9
SimpleChecklists
Best Practice
Everyone Is a Champion
B.H.A.G10
The Future of Retailing
Out of Town Big Box Versus Specialist Merchants
Internet Versus Personalized Service Price Versus Experience Mass Market Product Versus Provenance Brand Power Versus Consumer Focused
It Will Be Survival Of The Fittest Retailers Only
Retail Strategies
STUCK INTHE
MIDDLE
DIFFERENTIATION
FOCUSCOSTLEADERSHIP
Is The Future Of Retailing You?
