clonetrapreneurship - amir-esmail bozorgzadeh
DESCRIPTION
Amir talks about how cloning other successful startups can be a viable, healthy way to grow a business for Iranians. - Iran Web and Mobile ConferenceTRANSCRIPT
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Clonetreneurship: one approach for Iranian upstarts February 20th, 2014
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Create
Imitate
Innovate
Partner
Which path are you choosing?
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Do Iranians choose local over foreign?
Local
Foreign
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Don’t underesBmate reiteraBve progression
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What is the learning gap between you and them?
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Localisations
Narrow the learning gaps first by partnering with foreign companies
Partial offshoots
Spring out with your own micro-innovations
Innovate your own
Break off with your own projects once you’ve adopted the best practices
One roadmap for would-‐be entrepreneurs
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Iran is a black box to Foreign Companies
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Put together the market stats
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How to introduce yourselves
Inform them on the state of the
market
Point out your expertise and
interests
Suggest an initial experiment
together
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Build and refine your public profile
Social media profiles like on
Microsites with messaging in
multiple languages
Affiliations with parallel companies
Best practice in communicating
Credibility
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Never sell yourself at the beginning
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PosiBon yourself as an advice-‐seeker
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Focus on pracBcal barriers to entering Iran
Payment gateways
Fund transfers
Local marketing
Customer support
Content Approval
Community management
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Use as many barriers to your advantage
SaaS e-shops
Digital media Portals