closed captions, accessibility & seo: reelsummit 2014 presentation
DESCRIPTION
On July 25, 3Play Media's Tole Khesin spoke at the REELSummit in San Francisco about the benefits of adding closed captions to online video. Adding closed captions or transcripts to a video helps with: - SEO - Accessibility for deaf and hard of hearing - Better comprehension - Flexibility to view in noise-sensitive environments - Search & navigation - User experience - Legal compliance - Content marketing - Translation to foreign languagesTRANSCRIPT
![Page 1: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/1.jpg)
#reelsummit
TOLE KHESIN | VP, MARKETING | 3PLAY MEDIA
Closed Captions, Accessibility & SEO
![Page 2: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/2.jpg)
#reelsummit
About 3Play Media
‣ Closed captioning + subtitling + transcription
‣ Based in Cambridge, MA
‣ 800+ customers in media, entertainment, enterprise, education
![Page 3: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/3.jpg)
#reelsummit
Agenda
‣ What are captions?
‣ Benefits of captions & transcripts
‣ Accessibility laws
‣ Interactive demos
![Page 4: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/4.jpg)
#reelsummit
What Are Captions
‣ Text that has been time-synchronized with the media
![Page 5: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/5.jpg)
#reelsummit
What Are Captions
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content and sound effects
![Page 6: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/6.jpg)
#reelsummit
What Are Captions
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content and sound effects
‣ Originated in the early 1980s for broadcast TV
![Page 7: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/7.jpg)
#reelsummit
Terminology
‣ Captions vs. Transcript
![Page 8: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/8.jpg)
#reelsummit
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
![Page 9: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/9.jpg)
#reelsummit
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
![Page 10: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/10.jpg)
#reelsummit
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
‣ Post Production vs. Real-Time
![Page 11: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/11.jpg)
#reelsummit
Caption Formats SRT Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420
SCC Example
![Page 12: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/12.jpg)
#reelsummit
Why Transcribe?
![Page 13: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/13.jpg)
#reelsummit
Why Transcribe?
‣ SEO
![Page 14: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/14.jpg)
#reelsummit
Why Transcribe?
‣ SEO+7% Search Traffic+389 Inbound Links
![Page 15: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/15.jpg)
#reelsummit
Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
48 MillionAmericans with some hearing loss
![Page 16: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/16.jpg)
#reelsummit
Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
80%Closed caption users who don’t have any hearing loss
![Page 17: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/17.jpg)
#reelsummit
Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
![Page 18: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/18.jpg)
#reelsummit
Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
![Page 19: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/19.jpg)
#reelsummit
Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
‣ Content marketing
![Page 20: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/20.jpg)
#reelsummit
Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
‣ Content marketing
‣ Translation to foreign languages
![Page 21: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/21.jpg)
#reelsummit
Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal subsidies
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Netflix lawsuit: What is a “place of public accommodation”?
CVAA
‣ Covers Internet content that aired on TV
‣ July 11, 2014 ruling: Clips require captions too
![Page 22: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/22.jpg)
#reelsummit
CVAA Certification
![Page 24: Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation](https://reader037.vdocuments.net/reader037/viewer/2022110307/5556e3bfd8b42a0f028b4c71/html5/thumbnails/24.jpg)
#reelsummit
Interactive Video Search (2/2)