closing session aeneas training 05-03-2010 munich workshop maarten van bemmelen

Closing session

AENEAS TRAINING 05-03-2010

Munich Workshop

Maarten van Bemmelen

AENEAS is supported by:

Maarten van Bemmelen (Donostia-San Sebastián) AENEAS TRAINING Munich 05-03-2010

Topics of presentation• Some highlights from the workshop

• The follow-up of Munich workshop

• The future AENEAS workshops

• Evaluation of the workshop

• Feedback on the site visits



Some highlights (1 of 4)

• In Mobility Management and Marketing we have to set realistic goals• Especially European projects seem to have over

ambitious goals related to changes in modal split

• A campaign can only exactly reach the needs of a small group of people

• Marketing can only change the materialistic or concrete constructs, not the core constructs



Some Highlights (2 of 4)• The target group of older people is diverse,

you should further define the group (also exclude some)• Gender, age, vision on mobility, physical ability,

lost partner etc.

• Do not have the ambition to change the petrol head

• Direct marketing can provide targeted information

• In Patenticket project, candidates are selected by family or friends



Some highlights (3 of 4)• To make a change in mobility behaviour

people need to experiment and to receive validation• How to get people to a training/expriment:

Direct marketing, set a date and place

Work with peers

Grand children can have a convnicing power

Work with existing structures/organisations of older people

• Provide positive feedback to participants in trainings



Some highlights (4 of 4)• Mobility marketing and mobility management

measures can reach impacts in a cost effective way• Some examples

14 % feedback from direct marketing among older people in Munich

30% of participants in Patenticket buy a season ticket right after the trial period

• Why do we not implement these actions everywhere and on a large scale?



Follow up training workshop• All power points available on the AENEAS website

within two weeks

• Abstracts of the presentations, summaries of the discussions and outcomes of the smaller groups and the site visits will be integrated in the workshop report

• A draft of the workshop report will be send to all participants and speakers in two weeks (18th of March), this will include participants list

• After comments the final version of the report will be publicly available on the website

• You receive a final version directly and we will ask you how you have spread the lessons from the workshop



Odense Training Workshop

• Theme: Cycling and health

• Fourth AENEAS training workshop

• 9-10th of June 2010, Odense

• Training organised in the Castle

• We will continue with the same format:• Plenary session on day 1

• Interactive elements

• Small groups and site visit on day 2



Odense Training Programme• First speakers of plenary part confirmed:

• The relation between cycling and health, the case of older people, by Lars Bo Andersen, SDU

• An action plan for older cyclist in Denmark, based on focus group discussions, Pernille Ehlers, Council for Safe Traffic

• Mobility policy in Odense, the interplay between infrastructure and cycling promotion campaigns, Connie Juel Clausen/ Birthe Papsø, City of Odense

• A selection of practical experiences with cycling activation and safety projects for older people

• Cycling trip in Odense and meet with participants in local cycling measure

• Small group work based on site visit



Salzburg Training Workshop

• Older passengers: It´s all about communication. How to address them? How to keep them?

• 24th and 25th of November 2010



Evaluation of the workshop

• Thank you for completing the questionnaire



Site visits

• For us it is important to receive feedback on the site visits as well

• A rapporteur will take note of the discussion

• Also complete the even shorter questionnaire and give it to the rapporteur or your guide



Please stay in touch!

• We want to continue the exchange• Come to one of the next workshops

• Visit/contribute to our good practice database

• Subscribe to the newsletter

• Receive a hardcopy of our high-level deliverables

closing session aeneas training 05-03-2010 munich workshop maarten van bemmelen

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