closing the gap in your cloud ecosystem capgemini mark skilton v1

Closing the gap in your Cloud Ecosystem

Mark Skilton, Global Director, Capgemini Co-chair , Cloud Computing Work Group, The Open Group

| Infrastructure Services

THE POSIT OF THIS PRESENTATION IS :

THE MARKET HAS MOVED ON FROM “WHAT IS CLOUD AND METRICS” TO “WHAT DO I NEED TO DO WITH CLOUD AND WHAT IS AVAILABLE OUT THERE

AND WHAT ARE THE GAPS”.

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I WANT TO TALK ABOUT FOUR THINGS

Define the gaps and issues in defining an Ecosystem roadmap for cloud computing technology and business

Identify specific Cloud Ecosystem Notation ways to better visualize the potential of Cloud in an organization and user experience.

Illustration of specific Vertical Industry Case Studies of Cloud Ecosystems In action to address security, Service level compliance, monetization and competitiveness opportunities and challenges

Specific examples of how to identify and resolve key decisions affecting a Business and the creation and sustainability of its Cloud ecosystem


WHAT IS THE ECOSYSTEM ?

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Micro and Macro trends of the last decade

Business Technology theories (ontologies)• BPM. It not matter• SOA• Web 2.0• Virtualization• SaaS• Utility computing• Mobility• Open source

Business Technology innovations • Miniaturization• Cost per CPU• Cost per Storage unit• Network bandwidth• Code language evolution• Operating systems evolution• Distributed • Nano tech• Fibre•

Technological• Commercialization• Patterns• Security• Connectedness• Pace of change• Influence in other spheres of resources,

technology choices

Social• Democratization• Commodization• Multi media• Demographics• Developing countries•

Biological• Genomics• Medical treatments• Green. Sustainability. Global warming• Resource limits

Commercial• Large mass markets• Distributed resources• New online markets• Automated exchanges• Proxies• Multimedia

Real world complex systems are both determinant and non-determinant in behavior. The aim here is not to define all possible trends and outcomes but to recognize the interdisciplinary nature of real world systems

Economics /

Commerce

Biological

SocialTechnological

Ecosystem

MicroMacro


IS THIS A CONNECTED SPACE ?

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Physical networks are collections of tasks, content, people, business processes mixed in physical and virtual space

Private Network

Corporate Social

Network

Public Social

Network

Corporate Network

CommunityNetwork

Distribution

RFID

Feedback

Variety of different Media..

Design /Product Group

Resources,Information /

Content

Collaboration

ServiceManagement

Development &Delivery

ExternalPrivate

Network

Suppliers,Sourcing

SocialNetworks

A “Edge” Network

A Physical Network

SocialNetwork

PhysicalConnection

Variety of different

resources..


A Corporate Ecosystem


But actually its more like this ?


CORPORATE ECOSYSTEMS VISUALIZATION

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Transport

RFID

Facilities

Governance

Finance

Business and Social

NetworksOS StandardsOS Platforms

Private

Public

Legacy

Resources &Networks

Social,economic,

Geographic,politicalDomains

Hybrid


Many types of workloads in the cloud

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The Demise of SMEs in the Cloud not likely…..


JEFF BEZOS , CEO OF AMAZON FAMOUSLY ONCE SAID..

IT infrastructure and its attendant setup, management and expense headaches are “muck”.

“We make muck so you don’t have to.”

Amazon handles the muck of infrastructure and web services connections and we the users can focus on what we do with it

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SO WHAT IS THE CLOUD ECOSYSTEM LAYERS?

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There’s more to it than TCP/IP protocol stack and VMIs

ConnectionMessaging protocols

e.g. HTTP, XML, HTML.. Your Device(s)

On-line / off-line useCommunications library & ID , Auth of services

e.g. Identity, authentication, authorization of Request and response messaging of allowed services

e.g. Access API, application API,storage API, compute API, reporting API,..

APIs to services& API Operations

Market/ network

Business

Data Storage

3rd party libraries,your / others data

e.g. Types, Blocks, files, SQL, nonSQLsmall , Big data..

Computing e.g. Types of Instances, tenants, multi-tenancyresource pooling, multiplexing

Network e.g. Types of WAN, LAN,VPN, NSP, ISP connections

Messaging e.g. Distributed , Queuing, stateless, stateful, persistency

ResourceAutomation

Payments, account management

Usage, Billing

Virt

ual O

S


HAS THINGS MOVED ON SINCE 2009 ?

http://www.eecs.berkeley.edu/Pubs/TechRpts/2009/EECS-2009-28.pdf

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http://www.eecs.berkeley.edu/Pubs/TechRpts/2009/EECS-2009-28.pdf


WHAT GAPS?

Market legislation gaps Portfolio of services gaps Vision and strategy gaps Monetization models gaps Culture and transformation gap to these cloud models Operating model gaps Data Integration aspects of cloud Service management of cloud Standards and Interoperability , lock-in , lock-out,

integration….


HOSTING IS NOT ≠ CLOUD

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Cloud is movement of businessprocessesand services into the CloudNot just“Tin and Data”

Misconception gaps

Cloud computing is a multi-architectural environment

Source: The Open Group


VIRTUALIZATION IS NOT ≠ CLOUD

16 Misconception gaps


MARKET GAPS

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CASE STUDY Example of Competitive Advantage transforming the Pharmaceutical Industry enabled by Cloud Computing


ORGANIZATIONAL GAPS

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SPEED OF PROVISIONING AND DELIVERYAUTOMATION

In the ideal world you can automatically provision services real-time , where you want it , when you want it. “Self-service off the menu”

But there can be translation and delays

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COST OF INTEGRATION GAPS

Ability to integrate at different levels of connection is often difficult if the standards and connection points are different for each participant.

Integrating end to end services flowing across different systems that may reside in one or more locations, technologies and legal ownerships can also be less efficient through integration challenges. Cost of integration

“You ask for 2, get 1, missing 1, but pay for 4”20


STANDARDS GAPS – EXAMPLES OF MEDIA Market maturing : Open versus closed standards Growing announcements on Business process, verticals

Legal &Security

DC Hostede.g. Oracle / IBM

Public e.g. AmazonCloud Hosted

PrivateCloud Hosted

Market / Region

Provider / Entity

Network

API / Gateway /Portal

Device / Browser

OS

Server

Storage

Software Application

Open Source e.g. OpenNebulaCloud Hosted

Data / Payload

Hypervisor

Business Process

Move data betweenSQL and nonSQL databases DBMS Server

Move application

Legal IssuesIP Patent Law – Independence of software on device and OSBundling

Legal Definition of an API e.g. Google API, MSFT API

US / EU Patriot,SafeHarbor, DA rules

Cultural ImpactProvisioning Policy Management

Amazon gets FISMAcertification

EU Open Dataportal

Open Datastandards W3C

EU inter-country data

Public APIse.g. Google+

Use of APIs/ personal Data Protection

TLS, SSL TransportLayer end to end Pass through

Hypervisor IOPe.g. Citrix and AWS

Device IOPe.g. User Experienceand UI e.g. Ipad ,Samsung

e.g. Microsoft OS 8 – tablet IOP

New Weboriented Languagese.g. google DART

EU announcecommon Data Portal

IndustryNomenclature

Vertical SectorB2B Schemas

VendorTechnology Standards

Illustrative

ISA Chip standards

Transport/ConnectionMessaging

Database Portability

Hypervisor Portability& Hypervisor InteroperatingHybrid

Device from serviceAbstraction

Government& Legal certifications

Vertical industryStandard schemas

Network transport issuesChoices , NSPs, ISPs

APIs

Multi-form factor use

Apps, content stores

Personal/vendor Portability


STANDARDS GAPS – EXAMPLES OF BODIESBPML, MOF Metadata

Legal &Security

DC Hostede.g. Oracle / IBM

Public e.g. AmazonCloud Hosted

PrivateCloud Hosted

Market / Region

Provider / Entity

Network

API / Gateway /Portal

Device / Browser

OS

Server

Storage

Software Application

Open Source e.g. OpenNebulaCloud Hosted

Data / Payload

Hypervisor

Business Process

IndustryNomenclature

ebXML, Web services WS*SAML

Web services, XML, Transport/ConnectionMessaging

Quality StandardsISO Technical Bodies

Open Cloud ComputingInterface

OCCI

HTML 5, XML , HTTP

Mobile OS

OSChrome

CDMICloud Data Management Interface

Open Source

Open cloud API, Python, Java

OpenVMS

ISA Chip standards

Business Ecology initiative

VirtualMachineOVF

Open Virtualization Format

VMware

VMware

Owl, RDF, SPARC

Illustrative


VirtualizationBenchmarking gaps

How to evaluate different Cloud Provider services?

VMware and Amazon have different units of capacity and service options…

How do you define the criteria for different types of Cloud Providersfor a cloud service?

VMware Amazon Microsoft Azure Force.com GoogleApp ….

A Virtualization management environment

Virtualized Servers, Storage and network

VCE Appliace

VsphereVmotion

Vblock

Vmware ESXI Free edition Tools

VM Force

VM: EC2 – OS Linux, WindowsStandard AMI OS ImageCustom AMISQS- Pub-Sub Integration , SDB – Schemaless data, S3 – Content Storage

Billing: Usage by CPU, Disk, Network

Dependencies: Install, manage access, maintain, monitor, patch, backup, plan to scale

Developer Skills needed: .NET, J2EE, LAMP, OS, DBA, ITSM

.NET services, SQL Server services, Sharepoint services,

Billing: CPU, Network, Storage, Transactions

Do not provision CPU time, disk or instances running operating systems.

Provision a custom application platform centered around the relational data

APEX , Proprietrary programming language and metatadata representations

Uses standard SOAP and REST

Billing: Force.com free to developers.Production applications are priced primarily by storage used and number of Unique users

Platform Hosting for web applications

App Engine

Python, Java based

Billing: Free for up to 500MB of storage and 5 million page views per month

More storage or bandwidth purchased by setting a maximum daily Charge divided by 5 buckets: CPU time, Bandwidth in, bandwidth out, Storage, email

“Comparing apples problem”


SECURITY GAPS, TRUST AND STANDARDS

Security

Certifications

ISO27000..

CMMI

ISO, USNC/IEC Open Science Data Cloud

EU Directive 95/46/EC – Security, Data TransferEU Directive 2002/58/EC – Interception, Spam, cookies..PCI-DSS – payment cardsGovernment- Patriot, Subpoenas

HIPPA, SoX.. Compliance

PCI-DSS – PaymentCards

Common AssuranceModel Compuware

Audit

GuidesSPPs

Jericho ForumRisk


STANDARDS GAPS

Container, resource standards

Vendor led developments

Standards Body developments

Database Portability

Hypervisor Portability& Hypervisor InteroperatingHybrid

Device from serviceAbstraction

Government& Legal certifications

Vertical industryStandard schemas

Network transport issuesChoices , NSPs, ISPs

APIs

Multi-form factor use

Apps, content stores

Personal/vendor PortabilitySecurity and Risk

Major Policy Themes

Alignment and market maturity

Resources & Semantics

Accessibility, liberty, liberalization

Open vs Close Solutions & Ecosystems

gap

gap

gapgap

gapgap

gap

Major Architectural Taxonomy issues

illustrative

Symmetry, Congruity, Assurance


GAPS – FUNCTIONAL FIT VS PURPOSE & NEEDS

What User expectations of cloud are ? What can be delivered today ?

Multiple choice of clouds ,or Hybrid cloud developing

Use my own private cloud An entry with many IaaS, SaaS and PaaS development

Elastic scalable storage, compute and network Developing types of storage systems. Evolving multi-tenancy and “personal virtual data.

Identity to portable and consistent end to end of events Distributed Identity, multiple authentication developing.

Democratization and standardization of services on-demand , but also

Utility compute and applications. Custom configuration developing

Meaning and context of messages and data is consistent and reusable

Semantics standards developing still

Opex and innovative licensing and funding New post dot.com funding models e.g. revenue based funding, crowd funding. ROI cash-flow challenges to convert and migrate market to on-demand developing

Specialist massive big data, big compute capabilities – super user-experience – 3 Dimensional , Virtual Reality, real time language translation and AI

Intense resource Services can be cloned and processed.

It’s possible to develop my business and markets on-line Security and personal data leakage issues.Business purchasing IT direct , culture & Gov issues

Integrated end to end, connected multi-channel experience Interoperability and portability developing

Illustrative


GAPS – VERTICAL INDUSTRY

Government economic fit The World Economic Forum paper – Exploring the future of cloud

computing May 20110 http://members.weforum.org/en/ip/ittc/KeyIssues/index.htm Key Issues

1. Data governance such as data location, privacy, confidentiality, ownership

2. Security management such as data access, loss, destruction, breaches, and points of failure

3. Business environment such as portability, interoperability, vendor reliability, service commitments, cloud ecosystem, and maturity

http://members.weforum.org/en/ip/ittc/KeyIssues/index.htm


SUMMARY RECAP - GAPS

• Semantics Evolution of standards that enable automatic provisioning and comparative

meaning of service requests and fulfillment

• Usability Development of standards and architecture issues that enable integration and

connectivity to be achieved up and down the stack

• PortabilityDevelopment of scalable data stores and “personalized” data that can be

portable and independent of the device and services

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SUMMARY - ECOSYSTEM GAPS

Homogenous versus heterogeneous solutions?• The “China and Japan effect”• Monopolistic vendors

Standards development• Making the right choices – Open versus Closed

What metrics do we need that matter?• Make the right selection – The Open Group have developed independent

Consumer and Vendor measures

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NEW CLOUD ECOSYSTEM METRICS

Degree of Symmetry

SymmetricAsymmetric

Highly Highly

Components , boundaries and tiersare spread apart and non-uniform

Components , boundaries and tiers are close, similar/same and uniform

Operational Symmetry

System ContiguityDegree of Contiguity

SymmetricAsymmetric

Highly Highly

Specific operations Contiguous operations


N SPACE ASSURANCE

The degree of how individual componentsIn a system are connected to its immediate other components

How each component is equivalent to other componentsAnd how these are connected And cascaded through the totalEnd to end system, boundaries, networks and system of systems impacts.

How to assure an e2e process with component steps?How to ensure each component is in place to ensure an e2e process experience ?

Cascade VersusDegrees of Freedom

Impedance Versus Reinforcement

potential

actionsreactions

N dimensions, edges, vertices, potential, actions, reactions


THANK YOU

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SYNOPSIS

The potential vision of Cloud Computing technology and the current adoption by consumers and providers of Cloud computing vary widely. Whether these are real or perceived gaps between the technology and the desired successful outcomes, many lessons in use of cloud computing are evolving across different Industry sectors, users and companies.

The rise of social networks and the convergence of business propositions of anything IT-as-a-Service is changing the way devices, browsers, information and platforms are being used. The impact can be felt at the face of User computing and the way personal and enterprise work gets done between organizations and marketplaces.

The session will focus on current development and research in new methods to better define and visualize the Business Ecosystem and the role cloud Computing can play. We will introduce original new work on CIEL Cloud Interactive Ecosystem Language Notation currently being developed as a potential way of creating new visual stories and use of Cloud enabled business.

Takeaways

• Define the gaps and issues in defining an Ecosystem roadmap for cloud computing technology and business • Identify specific Cloud Ecosystem Notation ways to better visualize the potential of Cloud in an organization and user

experience. • Illustration of specific Vertical Industry Case Studies of Cloud Ecosystems In action to address security, Service level

compliance, monetization and competitiveness opportunities and challenges• Specific examples of how to identify and resolve key decisions affecting a Business and the creation and sustainability of

its Cloud ecosystem

The views are of the author and not of the current, previous or future employers.

http://up-con.com/submission/closing-gap-your-cloud-ecosystem

http://up-con.com/submission/closing-gap-your-cloud-ecosystem


MARK SKILTON

Mark Skilton is a Global Director, Strategy, Capgemini Infrastructure Services. He has 25 years experience in external and internal IT and Business consulting across many industries and has held roles including European CTO, global Solutions Director and Technology strategist. He is also currently Co-Chair of the Cloud Computing Work Group at The Open Group, an International Standards Body. Mark’s responsibilities at Capgemini include strategy planning; next generation service offer portfolio design and center of excellence development. He is the leader of the global Government-Cloud interdisciplinary Offer Development and the author of the Capgemini University Cloud Computing global education course.

Mark is a recognized expert on Cloud Computing. His recent publications include editor of the “Cloud Computing for Business – the Open Group Guide”; contributing case study author, the 2nd Edition “Handbook of Outsourcing and Off-shoring”; author of “Building Cloud Computing ROI”, British Computer Society Annual Journal 2011 and syndicated in CIO.com, ZDnet, Computerweekly, CloudComputingJournal, Reuters, Forbes and others. He has spoken internationally on the subject of Cloud Computing and business technology strategy and a participant on industry panels. Recent speaking engagements through Capgemini and The Open Group include EU Digital Agenda Forum, CloudExpo, UP conference and CloudSlam. His current interests are Cloud Metrics and Monetization strategies; leading the Cloud interoperability and portability Initiative in The Open Group and Cloud ecosystem visualization languages as a co-founder of an open foundation, SyntheticSpheres.com. Mark has been a guest lecturer at the Information Systems Management Masters Degree program at Warwick University Business School where is is also the Lead Ambassador of the Technology Professional Network. He is a Graduate of Sheffield and Cambridge Universities and holds an MBA from Warwick Business School.

[email protected]+44 7787 692197

mailto:[email protected]

closing the gap in your cloud ecosystem capgemini mark skilton v1

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