Games Development InThe Age Of The Cloud…

Axel Herr, COO, ProfitBricks Inc.

July 31 2014 SwitchLV’s Innevation Center

CommunityCation Event

• Founded in 2010, 125 Employees (July– 2014)

• Global Cloud Computing Service – IaaS (Infrastructure as a Service) – operations in Berlin/Germany, San Antonio/Texas and Boston/MA

• $38M in funding to date

• No legacy infrastructure, hardware or provisioning systems

• Focus on delivering pure IaaS services with market leading price/performance ratios

• Strong roadmap with additional DC’s and Innovative Cloud Computing Infrastructure Services

ABOUT PROFITBRICKS

• German national

• born 1961 in Giessen (Frankfurt), Germany

• graduated m.c.l. in Business Economics from the University of Applied Sciences in Giessen

• > 30 years in IT, Consumer Electronics, Software Development and the Games Publishing

• worked in German, British, American, Japanese and Chinese business environments

AXEL HERR, COO, PROFITBRICKS INC.

THE GAMES INDUSTRY

Cloud Computing 2.0

Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf

Cloud Computing 2.0

DID YOU KNOW ?

Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf

Cloud Computing 2.0

DID YOU KNOW ?

Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf

Cloud Computing 2.0

DID YOU KNOW ?

Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf

Cloud Computing 2.0

GAMING IS BIG BUSINESS

https://www.flickr.com/photos/elliottcable/

GAMES DEVELOPMENT IS HIGH-TECH...

...WITHIN A COMPLEX INDUSTRY

DEVELOPERS CONTRIBUTE AROUND THE GLOBE...

MANAGING GLOBAL TEAMS WITHOUT THE CLOUD IS IMPOSSIBLE…

HOW TO CONNECT GLOBAL TEAMS TO INFRASTRUCTURE 24/7?

Cloud Computing 2.0

THE CLOUD

• Network Performance – zero maintenance downtime environments

• Compute Performance– pooled resources – CPU and RAM (dedicated)

• High Speed Software Defined Network: ideally InfiniBand• Modern Hypervisor – KVM

• Support for Rapid Innovation:• Giant Instance Sizes

• Instant Deployment of Instances

• Live Vertical Scaling

• Reliability and Geo-Redundant Storage

DEVELOPMENT INFRASTRUCTURE REQUIREMENTS

Cloud 1.0 can not deliver against current

and future requirements!

DEVELOPMENT INFRASTRUCTURE REQUIREMENTS

Cloud 1.0 Architecture

● Born from dedicated servers & VPS

● Server based, over subscribed

● Designed around slow Ethernet network technology – 1 or 10 Gb/s and often throttled

Cloud 2.0 Architecture

InfiniBand

Dedicated CPU Cores

Dedicated RAM

Redundant Storage x2

80 Gb/s 80 Gb/s 80 Gb/s

How We Built Cloud 2.0

INFINIBAND AS AN ENABLER

• InfiniBand is eight times faster than the fastest Ethernet (80 GBit/s)

• Not just a fast network: An enabler for better features

• Enables zero-downtime maintenance – and instant migrations

• Customers get:

• Customizable Virtual Server Sizes

• Live vertical scaling

• Better performance: Dedicated CPU Cores and RAM

FULLY CUSTOMIZABLE VIRTUAL SERVERS

• 1 to 62 cores (Dedicated)• 1 to 240 GB RAM (Dedicated)• Up to 16 virtual drives on each virtual server with 1 to 16,000 GB of storage per drive• Up to 8 virtual network interface cards (NICs) per virtual server• Any operating system or customer provided images

(compatible with Intel/AMD architecture)

*1 ProfitBricks CPU Core = 4 ECU’s at Amazon

Live Vertical Scaling

Completely flexible Virtual Servers – with ability to scale up at runtime. Users can add CPU cores & RAM without a reboot.

NO Reboot Required

SERVER

CPU RAM CPU RAM CPU RAM

SERVER SERVER

API, CLI OR DCD – CONFIGURE, MANAGE YOUR CLOUD, YOUR WAY

DATA CENTER DESIGNER

23

CLOUD 1.0 VS CLOUD COMPUTING 2.0

Cloud Computing 1.0 Cloud Computing 2.0

Amazon & Traditional Hosting Providers

Rigid

FLEXIBLE• Custom Instance Size• Network Design Freedom

Slow

Cumbersome

LIMITED SCALABILITY

COMPLEX PRICING

FAST• 80 Gb/s Networking• Guaranteed CPU Cores and RAM • No over-provisioning or throttling

EASY TO USE• Drag & Drop Deployments• Full API

FULLY SCALABLE• Live Vertical Scaling with No Reboot• Horizontal or Vertical

SIMPLE PRICING• 60% to 80% Less than Amazon

Cloud Computing 2.0

CLOUD 2.0 DELIVERS HUGE BENEFITS FOR GAMING COMPANIES

FOCUS ON DEVELOPMENT, NOT DATA CENTERS, SERVERS OR OPERATING SYSTEMS

MULTIPLE ENVIRONMENTS

https://www.flickr.com/photos/maltman23/

MACHINES CAN BE TURNED UP/DOWN AND SCALED AROUND THE GLOBE

DEVELOPERS CAN CONTRIBUTE 24/7 ANYWHERE

GLOBAL TEAMS CAN BE SYNCHRONIZED, NEW RESOURCES EASILY INTEGRATED AND SCALED

• Reduction of operations resources whilst eliminating obsolete vendors

• Savings from:

• reductions in colocation and bandwidth costs• alignment of existing contracts / restructuring of SLAs• identification and removal of unnecessary service

components in existing contracts

• Lower latency network connections

• Rapid enablement and removal of virtual machines for development, test and production.

• Ability to instantly scale and manage rapid growth

BUSINESS AND FINANCIAL CONSIDERATIONS

https://www.flickr.com/photos/inspirekelly/

GAMERS RECEIVE UNINTERRUPTED PERFORMANCE AT ALL TIMES

WORLD CLASS DATA CENTERS WITH THE BEST PHYSICAL SECURITY AND CONNECTIVIY

THANK YOU + QUESTIONS

Start a 14-Day Free Trial or contact a ProfitBricks Cloud Executive:

www.ProfitBricks.com

or Call:1-866-852-8229

Learn about Cloud Pricing in our White Paper:

Secret World of Cloud Computing IaaS Pricing

As Seen In

Axel Herr, COOProfitBricks USA

Phone: 866-852-5229Twitter: @Axelherr