cloud computing and vce

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1 © Copyright 2009 EMC Corporation. All rights reserved. Private Cloud & VCE Cenk Ersoy [email protected] Pre-Sales Team Lead EMC, Turkey

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Cloud Computing, Virtualization

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  • 1. Private Cloud & VCE Cenk Ersoy [email protected] Pre-Sales Team Lead EMC, Turkey Copyright 2009 EMC Corporation. All rights reserved. 1

2. Points Covered Why Cloud Computing? What is Cloud Computing? Why VCE? What do we Sell? How do we engage? Copyright 2009 EMC Corporation. All rights reserved. 2 3. How Do We Build Todays DC? 23% delivering WANLANSAN A SAN B new capabilities Firewall 77% keepingthe lights onInternet Copyright 2009 EMC Corporation. All rights reserved.3 4. Is the Data Center An Enabler Or An Inhibitor To Your Business? Data Centre are designed for Peak Workloads Difficult/Slow response to Changes Huge growth of Storage at 40-70% per year Low Utilization ~15-25% (Servers/Storage)Efficient ResourcePower & Cooling ~25-30% of total DC costsUtilization Operations taking another ~30% of total DCcosts (too much Manual Processes)Secure New Applications can take 60-180 days todeploy Agile We Manage Elements not IT ServicesReduce Cost Difficult to Maintain Service Levels Integrity and Availability Source: Gartner Copyright 2009 EMC Corporation. All rights reserved. 4 5. Paradigm Shift New OpportunitiesCloud computing describes a new supplement, consumption and deliverymodel for IT services based on Internet, and it typically involves theprovision of dynamically scalable and often virtualized resourcesas a service over the Internet Any dev from SP-2Anywhere SP-1 Federate App Federate NetworkSP-4 SP-3 Data SP-5 Federate InformationCenterFederate Security SP-xSP-6 Copyright 2009 EMC Corporation. All rights reserved. 5 6. What is VCE?A coalition of Cisco and EMC, together with VMware,to accelerate pervasive virtualization and private cloud infrastructures shared visionalignedreference blueprints jointprivate cloud technologies architectures & solutionsservices shared partner ecosystem Copyright 2009 EMC Corporation. All rights reserved. 6 7. How the VCE Coalition Helps YouVblock Infrastructure Packages Vblock Infrastructure Packages. Engineered, tested, and validated to deliver revolutionary TCO and business agility at scale in the most demanding use cases.Integrated Pre-Sales, Services and Support Single contact point for maintenance service with unified approach to certifications and escalation Unified Customer Engagement. Dedicated pre-sales, professional services and single support experience to provide a seamless, end-to-end customer experience.Partner Ecosystem Leverage Vblock Partner Ecosystem. A select group of partners that augment (add value), sell and deliver Vblock Infrastructure Packages.Plus: Acadia service oriented access to Vblock based infrastructure Acadia. A Cisco-EMC joint services venture to build, operate, and transfer Vblock infrastructure to organizations who want to accelerate their journey. Copyright 2009 EMC Corporation. All rights reserved.7 8. Evolution or Revolution? IT as aService Data Server VirtualizationThe VDC/Private Cloud VMotion Applications OperatingSystems VirtualizationComputing NetworkStorage Simple integration with Storage Needs more automationNetwork is not simpleStill requires manual processes Copyright 2009 EMC Corporation. All rights reserved. 8 9. Vblock: A New Way of Delivering IT toBusiness Information Production-ready solution packages Integrated and tested unitsof virtualized infrastructure Best of breed virtualization, network, compute,storage, security, and management productsApplications SLA driven OperatingSystems Predictable performance andoperational characteristics Virtualization Reduced risk and compliance Computing Tested and validated solution with unified supportand end-to-end vendor accountability NetworkStorageAccelerate time to results, Reduce TCO Copyright 2009 EMC Corporation. All rights reserved. 9 10. Accelerating Virtualization Accelerate IT Standardization and SimplificationV V V VV V V VV V V VV V V VDatabase Virtual DesktopsEmail Custom Web Enable Virtualization at ScaleSimplify IT Copyright 2009 EMC Corporation. All rights reserved.10 11. Deterministic Performance, PredictableArchitecture Predictable SLA:Granular SLA measurement andHeat dissipassurancea ted Deterministic space and weightfloor tiles become unit of capacityplanning Power and Cooling:consistent power and cooling(KWh/BTUs) per unit Pre-determined capacity andn*Floorscalability: TilesUniform workload distribution andmobility Deterministic fault and securityisolation Copyright 2009 EMC Corporation. All rights reserved. 11 12. The Change Is Coming Fast The impact to businesses will be considerable Exploit new economics with confidence Clear and logical pathway Preserve existing investment in applicationsand information Each step delivers immediate value, andbuilds for the next Copyright 2009 EMC Corporation. All rights reserved. 12 13. Vblock Infrastructure Packages or Custom Integrated IT StackSaaSINUP SF NVirtualizatione E StorageO IRR Fr vM Ii IA ECompute CT Dm EIeO MLNtAEN Network e VSEAr E Drive Down CAPEX by up to 50%CGLU ESlash OPEX by up to 40%R M Backup & Archiving S M Simplify the IT environmentI Ee GT NM Accelerate IT service delivery to theTDisaster Recovery c TYbusinessCompliance Continuous operation and availability means the business is never down Copyright 2009 EMC Corporation. All rights reserved.13 14. Vblock Infrastructure Packages Accelerating the Virtualization of IT InfrastructuresVblock 2 Completely extensible high-end configuration Designed for large-scale and green field virtualization Cisco UCS, Nexus 1000v, Multilayer Directional Switches (MDS); EMC Symmetrix V-Max; VMware vSphereVblock 1 Mid-sized configuration Designed for consolidation and optimization initiatives Ciscos UCS, Nexus 1000v, MDS; EMC CLARiiON CX-4,; VMware vSphereVblock 0 Brings benefits of private clouds to medium- sized businesses, small data centers Designed for test/development by channel partners, SIs,SPs, ISVs, customers Cisco UCS and Nexus 1000v; EMC Unified Storage; VMware vSphere Copyright 2009 EMC Corporation. All rights reserved.14 15. Acadia: Cisco and EMC Solutions Joint VentureUnique Build-Operate-Transfer Model to Speed Customer Adoption Solution Description BuildOperateTransfer Standardized on Vblock architecture Assessment/ Operation by Transferdesign servicesAcadia staff Focused on virtualized data center market Licensing Provision new Ongoing PMO/ Acadia IP Provide services direct and through environment governance Ongoingchannels/services providers Skill trainingsubscription Designed to enable a world-class and transfer(portal)ecosystem of outsourcers, system Primary supportintegrators and service providers and remote management Robust business models including both traditional and utility consumptionData Center Management VirtualizationServerNetwork Storage Copyright 2009 EMC Corporation. All rights reserved. 15 16. New Virtual Data CentreEMC Avamar EMC Ionix RSA EnvisionvSphere ScalingEMC ReplicationManagerRSA DLP/vShield Zones Cisco UCS scalingEMC Recoverpoint EMC V-Max scalingApplicationAPIs Availability Security Scalability vCenter 4.0 VMware vSphere 4.0 Infrastructure vComputevStoragevNetworkAPIsEMC vCenterPluginsUniversal use of latest EMC PowerPath/VECisco VN-TagEMC VM-Aware Intel TechnologiesEMC SRM API integration Cisco Nexus 1000VStorageacross VMware, CiscoAll EMC VAAI-ReadyCisco FCoE and 10GbECisco VM-Aware and EMC Support EMC FCoE and 10GbENetworkSupport Copyright 2009 EMC Corporation. All rights reserved.16 17. Unified Vblock Element ManagementSingle Point of Management, Extensible Integration Framework Enterprise Management Platforms Unified Vblock ManagementInterface Consolidated view into all Vblock infrastructure Single integration point Configuration andAvailability andCompliance EventsPerformance Events IT self-service portal Mini service catalog and dashboard for self- provisioning Unified Vblock Element Management EMC Ionix Unified Infrastructure Manager (UIM) Policy-based management Fine-grained tracking, traceability, reproducibilityVblock Self-Service Portal System-wide compliance and remediation Vblock Service Profile Catalog Automated discovery and UnifiedConfiguration Policy-BasedInfrastructuredeployment Management Provisioning, ComplianceRecovery (DR) Config & Change AnalysisVblockVblock Symmetrix VblockManagement ConsoleSymmetrix UCS ManagervCenter orManagement Console UCS ManagerSymmetrix Navisphere vCenterorUCS ManagerManagement Console orNavispherevCenterNavisphere Copyright 2009 EMC Corporation. All rights reserved. 17 18. Everyone is on theSame Journeyas: onCHOICEch grati ingHIGHs uteare M in visionFully VirtualizedMw SRro Infrastructure ith V int thin p ware nw o e m t c.gr atio overP Mwar for V ion, ePrivate cloudinte , Rec g V ntion tegratfor the enterprise ur e w inven F eat orvie ision Pre ent ir v s m CHOICEF, Mir l pro l Los nageaa RD Virtua Digit rce m Infrastructure for Virtualization VALUE C RS A e s o uEMix r Complete integration and support I on for the fully virtualized environmentCONTROLIntegration with VMware Protection, Security, Continuity, Optimization, & ManagementEFFICIENCYLOW VMware to reduce CapEx & OpEx, and increase business agility LOWVIRTUALIZATION HIGHPhysical: Some Heavy use of Pervasive Private1 App 1 Svr Virtualization Virtualization VirtualizationCloud Copyright 2009 EMC Corporation. All rights reserved.18 19. Consulting Services from the VCE CoalitionVirtualization & Private Cloud Executive AdvisoryDesign and ServicesImplementationServices Private Cloud Strategic Vblock Design and Impact Advisory ServiceImplementation Service Cloud-based Business Advisory Service Strategy Services Architecture Advisory Cloud Computing Strategy Service Services Private Cloud ArchitectureImpact Advisory Service Virtual Desktop AdvisoryService Value & Strategy Architecture & Design Deployment & ExecutionImagine the power of three Dedicated service professionals aligning strategy with execution Copyright 2009 EMC Corporation. All rights reserved.19