cloud computing: changing the software business
DESCRIPTION
Presentation by the Director of Software Park Thailand for the seminar "Discover what Cloud Computing can do for your Software business" on 1 Feb 2011TRANSCRIPT
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Cloud Computing : Changing The Software
Industry
Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand1 February 2011
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Next Major Computing Cycle
Source: Morgan Stanley 2009
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New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing
Social Networks
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Gartner Top 10 Strategic Technologies
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Gartner Top 10 Strategic Technologies
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Cloud Services : ViewPoint
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Cloud Computing is Internet-based computing, whereby shared resources, software,
and information are provided to computers and other devices on demand, like the electricity grid.
Definition (Wikipedia)
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Cloud Computing
No Capital Expenditure
Pay as you go
Pay only for what you need
Elastic Capacity
Faster time to market
Focus on your business
Source : Architecting for the cloud : Amazon Web Services
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Is anyone using Cloud?
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You need a massive infrastructure
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Is this just Hosting 2.0?
Cloud Players Hosting Players
Only few can afford billions dollar investment on data centers
Hundreds of them aroundthe world
No, they have different architecturesand business model
Source : I’m Cloud Confused
Hosting Players
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Cloud : Reliability, High Availability, Capacity Elasticity
Cloud Players
Source : I’m Cloud Confused
Hosting Players
Built-in Redundancy
Virtually unlimited storage, computing power
You have to manage reliability, fail over yourself
Bring your own or rentservers to increase capacity
Pay contact often yearlyPay only what you use
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Three layers of Cloud services
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Cloud Services
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Only a handful of major playerscan build
this massive infrastructure
Source : I’m Cloud Confused
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Architectures of public cloud
Source : Cloud Computing - Is Changing The Game Woohyun Kim
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18Source : UBS Internet Research
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The end of PC?
Most cloud applications that will be built are accessible from PC. Applications can be a browser base, applicationrunning on PC accessing data and services on the cloud
So will the mobile applications
Source : I’m Cloud Confused
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Cloud Computing Era
Source: ITRI ASOCIO Summit 2010
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Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010
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Market Analysis
Bare Metal People Process based hardware provisioning
HaaS Hardware as a ServiceProgrammatic Interface for Hardware Provisioning
PaaS Platform as a Service(Hardware Provisioning Hidden Automatic Scaling)
SaaS Software as a Service(Platform , Scaling and Hardware transparent)
Incr
easi
ng V
irtua
liza
tion
Amazon
Network Device Layer
Kindle
Alexa
Simple DB
EC2 S3
Microsoft IBM HP
Build there own
App Engine
App Engine
Google Apps
Android Win Mo
Live
Azure
Azure
Core Business
On Demand
Web spherePotential
Core Business
Partner Strategy
PartnerStrategy
IPAQ
Salesforce com
Force.com
Salesforce
Bare Metal People Process based hardware provisioning
IaaS Hardware as a ServiceProgrammatic Interface for Hardware Provisioning
PaaS Platform as a Service(Hardware Provisioning Hidden Automatic Scaling)
SaaS Software as a Service(Platform , Scaling and Hardware transparent)
Incr
easi
ng V
irtua
liza
tion
Amazon
Network Device Layer
Kindle
Alexa
Simple DB
EC2 S3
Microsoft IBM HP
Build there own
App Engine
App Engine
Google Apps
AndroidWindow Phone
Desktop
Office 365
Windows Azure
Azure
Core Business
On Demand
Core Business
Salesforce com
Force.com
Salesforce
The Color Gradient indicates Increasing Desire to Enter the Space
Source : A Walk in the Clouds : Niraj Juneja
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The New Challenge
International public cloude.g.Google App Engine, Microsoft Azure
Salesforce, Amazon
Local public cloudTrue IDC
Enterprise cloud
Public Cloud Services (PaaS)e.g. Google APIs, Local APIs
Social Network APIse.g. Twitter, Facebook
Local Web Services
International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand
Local Cloud Apps (SaaS)
Cloud Devicese.g. Tablets, SmartPhones, Desktop
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Software Park Missionon New Computing Era
“Enabling Thai software industry to
understand and have skills in the software business; especially in Mobile Applications& Cloud markets”
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The New Challenge
International public cloude.g.Google App Engine, Microsoft Azure
Salesforce, Amazon
Local public cloudTrue IDC
Enterprise cloud
Public Cloud Services (PaaS)e.g. Google APIs, Local APIs
Social Network APIse.g. Twitter, Facebook
Local Web Services
International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand
Local Cloud Apps (SaaS)
Cloud Devicese.g. Tablets, SmartPhones, Desktop
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Cloud Computing Market
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Cloud Computing : SaaS
Gmail
Google Apps
Dropbox
Salesforce.com
Zoho
Microsoft Office 365
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Technology TransferMobile Application Training
– Android
– iOS Programming; short course, Mini-Master
– BlackBerry, Windows Phone 7
Cloud Computing Training– True IDC
– Microsoft Azure
– Google App Engine
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True IDC
Free training for software houses
The Winner Project
Build awareness for Software Industry
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Seminars
Mobile Dev Tech Talk
– iOS / Android Trends
– 7 Feb 1-4 pm.
– Software Park
– Announce Mobile Testing Center
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Time to Change!!
for The New Opportunities
--------
Partner with Software Park
to Win
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Thank you
[email protected]/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand