Cloud Computing for Java Developers

Quinton Wall Force.com Evangelist Salesforce.com

Jesper Joergensen Director, Product Mgmt Salesforce.com

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly report on Form 10-Q for the fiscal year ended October 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

6+ Million Developers

Enterprises Build Apps in Java

#1 Development Language

Enterprise Java Developers Don’t Have a Path to the Cloud

? 6 Million Java Developers

The Force.com Platform

Complete Infrastructure Services

Servers

Storage

Switches

Firewalls

Load Balancers

Power

Cooling

Operating Systems

Data Centers

Disaster Recovery

Multitenant Kernel

ISO 27001 Certified Security

Proven, Real-Time Scalability

Real-Time Sandbox Environments

Salesforce to Salesforce

Proven Real-Time Integration

Proven Reliability

Real-Time Upgrades 3 Global Data Centers & Disaster Recovery

Real-Time Query Optimizer

Real-Time Transparent System Status

Complete Operations Services Back-Up

Recovery

Patch Management

Capacity Planning

Storage Management

24x7 Network Operations Center

Systems Monitoring

Systems Provisioning

Asset Management

Ongoing Physical & Security Management

Multitenant Kernel

ISO 27001 Certified Security

Proven, Real-Time Scalability

Real-Time Sandbox Environments

Salesforce to Salesforce

Proven Real-Time Integration

Proven Reliability

Real-Time Upgrades 3 Global Data Centers & Disaster Recovery

Real-Time Query Optimizer

Real-Time Transparent System Status

Complete Application Services

Unlimited Real-Time Customization

Granular Security & Sharing

Programmable Cloud Logic

Real-Time Work!ow & Approvals

Programmable User Interface

Real-Time Mobile Deployment Real-Time

Websites Real-Time

Content Library Real-Time Analytics

850+ Integrated Applications

cloud platform

Multi-Device Security User Administration

Multi-Language/ Multi-Currency

Relational Database

Web Services API

Reporting & Analytics

Workflow & Approvals

Forms & Page Layout Editor

A B D

C

Search

But we’re Java developers, Are you saying we have to develop in Force.com?

VMforce: Run Enterprise Java Apps on Force.com

Build new Java apps in the cloud

Extend any Salesforce App with Java

Run your Java apps on Force.com

VMforce Multi-tenant JVM Cloud

JVM

Servlet Engine

It gets its own servlet engine and JVM

How VMforce works

.war

You deploy a Java Web App

It connects to Force.com using existing APIs with JPA layer

Force.com

API

Force.com provides the database for your Java app

Your app gets search, reporting, mobile and all other Force.com services out of the box

And in the Beginning….

Requirements Typically Start with Data

What do I want to capture?

How is data related?

What am I going to report on?

Which people are going to use the data?

Who has access to what?

….and how do I connect to it?

Connecting to Force.com

  Web Services API

–  SOAP based connectivity

  Bulk API

–  High Volume Data Loading

  REST –  HTTPS based connectivity

–  Read and Write, Supports querying

  JPA –  VMforce

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Authenticate Choose

Operation (URL)

Make HTTPS Request

(GET|POST)

Handle Response

(JSON|XML)

Return access_token Handle callback &

Using the Force.com REST API Web App or Device

http://domain/services/data Base URI = Resource Name URI Versions /

Discovery Resource /vXX.X

Describe Global /vXX.X/sobjects/

sObject Info /vXX.X/sobjects/Account

Describe sObject /vXX.X/sobjects/Account/describe

Data Row /vXX.X/sobjects/Account/Id/

Query /vXX.X/query/?q=SOQL

Search /vXX.X/search/?s=SOSL

Demo 1: Connecting to

Force.com

Force.com Database 101 – OO Design with Standard & Custom Objects

20

Demo 2: Adding Objects(Entities)

via JPA

A Sample of Force.com Database Services

Easy to Add Collaboration to Force.com Apps

Profiles

Check to Enable

Feeds

Status Updates

Groups

Apps

Document Sharing

Social Apps

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Force.com Logic Technologies Build rich business logic that automatically upgrades with every release

Required Field / Uniqueness

Lookup Filters

Audit History Tracking

Workflows Rules & Approval Processes

Declarative Logic (point and click)

Formula-Based Logic (spreadsheet-like)

Procedural Logic (code)

Formula Fields

Data Validation Rules

Workflows Rules & Approval Processes

Apex Triggers

Apex Classes

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Demo 3: Adding Validation &

Formula Fields

Adding Business Logic With Apex

  Strongly-typed OO language

  Write Database Triggers

  Program Controller in the UI

Layer

  Tight Integration with DB

  Web Service Support

  Integrated Testing Framework

  Designed for Multi-tenancy

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Demo 4: Force.com Database Triggers

Develop Locally. Deploy to the Cloud

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Summary

  VMforce enables Java developers

to reach the Cloud –  And leverage Force.com DB Services

(search, reporting, mobile etc)

  Force.com provides services for –  UI generation, Logic, Lifecycle events

–  Will only require a JPA config change

  Multiple options for connectivity –  Web Services API, REST, Bulk Loader,

JPA (for VMforce)

Want to learn more?

  How to get started with Force.com

–  http://developer.force.com/getttingstarteddevelopers

–  Build your first Cloud App

•  Force.com Workbook & Cheatsheets

  Learn about VMforce

–  http://developer.force.com/vmforce

•  Intro to Force.com DB article

•  FAQ and more…

  Attend a live event

–  Dreamforce: http://salesforce.com/dreamforce

–  SpringOne: http://www.springone2gx.com

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Thank You

Your feedback is important: http://bit.ly/vmforce110am