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Cloud Computing : Situation in Thailand

Dr. Thanachart NumnondaDirectorSoftware Park Thailand17 July 2011

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Gartner: Thailand is one of the top 30 locations for offshore services in 2010

The 10 criteria were: language, government support, labor pool, infrastructure, educational system,

cost, political and economic environment, cultural compatibility, global and legal maturity,

and data and intellectual property security and privacy.

Source : Gartner Dec 2010

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Global Services Location Index 2011

Source : AT Kearney Feb 2011

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Outsource Industry Activities

Source : AT Kearney Feb 2011

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Thailand Software Industry

2011 Software Market 84,233 Million Baht

100,000+ IT Professional

1,000+ Software Companies; most are SMEs

ATCI (Association of Thai ICT Industry)

ATSI (Association of Thai Software Industry)

TSEP (Thai Software Export Promotion Association)

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Software Park Thailand

May 1997 : Approved by the cabinet

November 1999 : Established and moved to the current building

April 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.

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Next Major Computing Cycle

Source: Morgan Stanley 2009

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Gartner Top 10 Strategic Technologies

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Mobile DevMobile Dev. . TechTech. . Talk : February 2011Talk : February 2011

Mobile Dev CommunityMobile Dev Community

Android Workshop : Feed Data From Web Android Workshop : Feed Data From Web : June 2011: June 2011

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Cloud Computing is Internet-based computing, whereby shared resources, software,

and information are provided to computers and other devices on demand, like the electricity grid.

Definition (Wikipedia)

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You need a massive infrastructure

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Is this just Hosting 2.0?

Cloud Players Hosting Players

Only few can afford billions dollar investment on data centers

Hundreds of them aroundthe world

No, they have different architecturesand business model

Source : I’m Cloud Confused

Hosting Players

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Cloud : Reliability, High Availability, Capacity Elasticity

Cloud Players

Source : I’m Cloud Confused

Hosting Players

Built-in Redundancy

Virtually unlimited storage, computing power

You have to manage reliability, fail over yourself

Bring your own or rentservers to increase capacity

Pay contact often yearlyPay only what you use

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Three layers of Cloud services

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Cloud Services

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Only a handful of major playerscan build

this massive infrastructure

Source : I’m Cloud Confused

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Cloud Computing Era

Source: ITRI ASOCIO Summit 2010

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Cloud Computing Value Chain

Source: ITRI ASOCIO Summit 2010

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Market Analysis

Bare Metal People Process based hardware provisioning

HaaS Hardware as a ServiceProgrammatic Interface for Hardware Provisioning

PaaS Platform as a Service(Hardware Provisioning Hidden Automatic Scaling)

SaaS Software as a Service(Platform , Scaling and Hardware transparent)

Incr

easi

ng V

irtua

liza

tion

Amazon

Network Device Layer

Google

Kindle

Alexa

Simple DB

EC2 S3

Microsoft IBM HP

Build there own

App Engine

App Engine

Google Apps

Android Win Mo

Live

Azure

Azure

Core Business

On Demand

Web spherePotential

Core Business

Partner Strategy

PartnerStrategy

IPAQ

Salesforce com

Force.com

Salesforce

Bare Metal People Process based hardware provisioning

IaaS Hardware as a ServiceProgrammatic Interface for Hardware Provisioning

PaaS Platform as a Service(Hardware Provisioning Hidden Automatic Scaling)

SaaS Software as a Service(Platform , Scaling and Hardware transparent)

Incr

easi

ng V

irtua

liza

tion

Amazon

Network Device Layer

Google

Kindle

Alexa

Simple DB

EC2 S3

Microsoft IBM HP

Build there own

App Engine

App Engine

Google Apps

AndroidWindow Phone

Desktop

Office 365

Windows Azure

Azure

Core Business

On Demand

Core Business

Salesforce com

Force.com

Salesforce

The Color Gradient indicates Increasing Desire to Enter the Space

Source : A Walk in the Clouds : Niraj Juneja

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The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

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Software Park Strategy

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon

Local public cloudTrue IDC

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)

Cloud Devicese.g. Tablets, SmartPhones, Desktop

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Cloud Computing Market

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Cloud Computing in Thailand

Research & Development

Government Policy

Commercial Site

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Research & Development

Hardware

– HPC

– Grid Computing

Cloud OS

Service Research Innovation

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sri.in.th

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Government Policy

Security

Intellectual Property

Privacy

Regulation to use outsourcing services

etc.

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E-Government Agency

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Commercial

IaaS

– True IDC, NetBay

PaaS

– Microsoft, Google

SaaS

– International Vendors

– Local Vendors

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SaaS

International Software Vendors

Local Software Vendors

Platforms

– Microsoft Azure

– Google App Engine

– True IDC

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CRM-C Service Deliverables

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CRM Cloud

Sales Cloud Marketing Cloud Service Cloud Partner/Dealer/Customer Cloud Collaboration Cloud – Chatter

Custom Cloud Custom Configure to order Executive Dashboard KPI Project management, Procurement, Sales Order, HR, Partner/Dealer Management,

mobile system

CRM-C Cloud Solution OfferingIOffice Cloud

Online Email, Calendar, Intranet, Document Management,

Video and Voice Communication Collaborated Office Application –

Docs, Spreadsheet, Presentation

Map/ GIS Cloud

Geographic Information System Location/direction/overlay

mapping Direction & Routing System

Computer, Mobile, Tablet Mobility - Anywhere/Anytime

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Absolute Solution

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Info-Vtiger CRM

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Anywhere to Go

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Thank you

thanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand