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Cloud Computing Training for Content Providers MJ Drouin, VidTrans 2011

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Page 1: Cloud Computing Training for Content Providers

Cloud Computing

Training for Content

Providers

MJ Drouin,

VidTrans 2011

Page 2: Cloud Computing Training for Content Providers

2/23

Who Am I?

• Director with 15 years of Media experience, I lead technical teams of up to 30 people and 3 managers to deliver most aspects of the business - Operations, Customer Services, Information Technologies, Project Management, Engineering, and Procurement. I developed expertise in managing cable, wireless, satellite, transmission, engineering and software development. I worked at Bell, Teleglobe, Intelsat, CBC and as a expert consultant.

• Professional Engineer, Masters in Technological Management, ITIL foundation, PMP

• I have extensive experience in speaking since the 90's (ouf!), subjects were always a mix of technologies, commerce and management.

– Past engagements included: My video is a file, now what? (2010), DVB-H: Video over IP goes wireless (2010), Service Oriented Architecture (SOA): Tutorial for the Broadcast Community (2010), Pitfalls of SW development: What every executive should know (2009), 8 weeks on Twitter: I love it! (2009), The Future of Broadcast Archive Systems (2008), DVB-H: Video over IP goes Wireless (2006), HDTV distribution (2005), Video over IP (2004) and, Several broadcast technical training (1994-1998): Video 101, Digital Video and Compression 201, Video testing techniques 301.

• http://www.linkedin.com/in/mjdrouin

• http://twitter.com/mjdrouin

Page 3: Cloud Computing Training for Content Providers

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2010 Emerging Technologies

Last year’s SOA

Last year’s Cloud

Computing

Page 4: Cloud Computing Training for Content Providers

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Agenda

• SOA & Virtualization

• Definitions & Comparisons: Deployment & Service Models

• Cloud Computing Architecture

• US Market Forecasts

• Main players

• Broadcast vendors on their way to cloud computing

• Not so great… …but wonderful

• Enablers for Cloud Computing:

Standards

• What’s in it for Content

Providers?

• VAAS

• Summary

• Conclusion

Page 5: Cloud Computing Training for Content Providers

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Service Oriented Architecture

XML, Web Services, MXF

Page 6: Cloud Computing Training for Content Providers

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Virtualization

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Page 8: Cloud Computing Training for Content Providers

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SOA + Virtualization

• Software: Service Oriented Architecture

• Hardware: Virtualization

Independent SOFTWARE layers + WWW =

CLOUD COMPUTING

Page 9: Cloud Computing Training for Content Providers

Cloud Computing is…

A Software & Hardware

Revolution

Page 10: Cloud Computing Training for Content Providers

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Definitions: Deployment models

Characteristics

• On-demand, self-

service

• Broad Network

Access

• Resource Pooling

• Rapid Elasticity

• Measured Service

PublicPrivate

Hybrid (2 linked)

PublicPrivate

Community

Page 11: Cloud Computing Training for Content Providers

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Definitions: Service Models

• SaaS: Software as a

Service

• PaaS: Platform as a

Service

• IaaS: Infrastructure

as a Service

Not to be confused with:

• CaaS: Computing as a Service (IaaS)

• BaaS: Business Process as a Service

(SaaS)

• SDP: Service Development Platform

(Telecom) (PaaS)

• Caas: Communication as a Service

• EaaS: Everything as a Service

Page 12: Cloud Computing Training for Content Providers

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Cloud Computing Architecture

Page 13: Cloud Computing Training for Content Providers

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Deployment Model

Comparison

Private Commu

-nity

Public

Initial Installation Speed

On-demand rental model

Cost savings

Scaling

Maximization Resources

Simplification

Unlimited Resources

Control over performance

Commitment

Page 14: Cloud Computing Training for Content Providers

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SaaS US Market Forecast

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Main Players

Page 16: Cloud Computing Training for Content Providers

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Broadcast Vendors

Image processing

Video conference

Video encoding

Page 17: Cloud Computing Training for Content Providers

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Not so great… …but wonderful!

• Competitive advantage of a specific tool, custom

textures, shades, etc

• Is LAN/WAN & Computers ready for Broadcast

Highly specialized and demanding apps?

• Complex tools requiring external objects: When

flattening video to send to play out servers

• Shared information from producers of latest movie,

liability for content you don’t own, or journalist

scoops – visibility in a centralized location and with

3rd parties?

• Reliability: SPoF, last minute reviews

• Costs control: Quality vs Arts vs Costs

• Performance Control

• Maturity & Standards

• Short-cut to web

• Business Metrics

• Cost tracking per

project

• Mobility

• Pay as you go

• Quick implementation

• Collaboration

• Geographically and

platform diverse teams

Page 18: Cloud Computing Training for Content Providers

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Standards for Media Workflow = Enabler for Cloud Computing

Video Encoding,

Image processing

Video Storage,

Metrix, ElasticitySecurity, Access,

multi-screen

conversions

Page 19: Cloud Computing Training for Content Providers

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What’s in it for Content Providers?

• Upload/download – non real-time or real time (sports, breaking news)

• Low res proxy in real time

• Decentralized Access to centralized resources

• Virtual Desktop

• Mail

• CRM

• Office tools

Page 20: Cloud Computing Training for Content Providers

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When VaaS? Video as as Service?

Page 21: Cloud Computing Training for Content Providers

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Summary

• Video over IP: Certainly!

• Identity Management: Discipline…

• Standards, standards, standards: Real time, files, workflows Don’t forget the cloud!

• M&M: Mobility Mindshift

• Ours to loose

Page 22: Cloud Computing Training for Content Providers

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Gartner:

Top 10 Strategic Technologies for 2011

#4. Video

“Video is not a new media form, but its use as a standard media type

used in non-media companies is expanding rapidly. Technology trends in

digital photography, consumer electronics, the web, social software,

unified communications, digital and Internet-based television and mobile

computing are all reaching critical tipping points that bring video into the

mainstream. Over the next three years Gartner believes that video will

become a commonplace content type and interaction model for most

users, and by 2013, more than 25 percent of the content that workers

see in a day will be dominated by pictures, video or audio.”

Page 23: Cloud Computing Training for Content Providers

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Conclusion: Traffic over the internet