cloud computing webinar

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Webinar Presentation

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Cloud Computing

Agenda:

Cloud Computing – Market drivers and Concept

Cloud Computing Services – Example

Services / features of Cloud Computing

Typical Cloud Computing high level Architecture

Client Business Needs/Problem Areas

Sales Strategy

Pricing – Example

Accenture CES

CloudFoundry

Google AppEngine

Force.com

Client Business Needs/Problem Areas

Sales Strategy

Pricing – Example

Accenture CES

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Cloud Computing

INTRODUCTION TO Cloud Computing:

– Cloud Computing – Market drivers and Concept– Cloud Computing Services – Example– Services / features of Cloud Computing – Typical Cloud Computing high level Architecture

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• IDC forecasts net new IT growth in 2012 is $30.8B– 75% is on-premises growth and 25% is IT Cloud services growth

• Gartner estimates the current market for cloud service is $46 billion– By 2013, the market will reach $150.1 billion with 26.5% CAGR– Cloud application services evolving from SaaS are almost two time the

market for pure system infrastructure• CODA Research projects:

– 7% of all IT spend will be on cloud services by 2015, up from 4% in 2008– Half of all IT spend will be on cloud services by 2019– Cloud service revenue will be US $200 bn by 2015, & US $450 bn by 2019– Over half (55%) of organisations will be extensively using cloud services by 2015

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The key attributes “usually” associated with Cloud Computing

1. Multi-tenant – the ability to process the needs of multiple users with shared resources in a dynamic and transparent fashion

2. Elastic and Scalable – resources can expand and contract as needed3. Metered/Rented – some manner of “pay for only what you use”4. Self-Provisioned – “self check-in” at least to some degree5. Internet based – accessible using internet technology, usually over the public

Internet 6. X as a Service – the details/concerns of implementation are abstracted for the

customer

Cloud Computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three delivery models, and four deployment models”.

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A cloud is used in network diagrams to depict the Internet. A cloud is used in network diagrams to depict the Internet.

Applications run on hosted servers as a service.

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With cloud computing, other companies host your applications

A cloud computing network diagram A cloud computing network diagram

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Delivery Models

Software as a Service (SaaS)

Platform as a Service (PaaS)

Infrastructure as a Service (IaaS)

Five Characteristics:

On Demand Service

Ubiquitous Network Access

Location Independent Resource Pooling

Rapid Elasticity

Measured Service

• Deployment Models

Private Cloud

Public Cloud

Hybrid Cloud

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• Lowers some costs through reduced labor & hardware – Shift non-mission critical workloads out of expensive Data Center Environments

• Increase Application Standardization through PaaS and SaaS deployment

• Simplify and lower costs associated with Disaster Recovery

• Transition from Capital Expense to Operating Expense

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– Software as a Service (SaaS): Software deployment model whereby a provider licenses an application to customers for use as a service on demand

– Platform as a service (PaaS): Optimized IT and developer tools offered through Platform as a Service (PaaS) for Database and Testing Environments

– Infrastructure as a Service (IaaS): On-demand, highly scalable Computing, Storage and Hosting Services

IaaS Examples:• Mainframes, Servers, Storage• IT Facilities/Hosting Services

PaaS Examples:• Application Development, Data, Workflow, etc.• Security Services (Single Sign-On, Authentication, etc.)• Database Management• Directory Services

SaaS Examples:• Gov-Apps, Internet Services• Blogging/Surveys/Twitter, Social Networking• Information/Knowledge Sharing (Wiki)• Communication (e-mail), Collaboration (e-meeting)• Productivity Tools (office)• Enterprise Resource Planning (ERP)

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Who Uses ItWhat Services are available

Why use it?

Business Users EMail, Office Automation, CRM, Website Testing, Wiki, Blog, Virtual Desktop …

To complete business tasks

Developers and Deployers

Service and application test, development, integration and deployment

Create or deploy applications and services for users

System Managers Virtual machines, operating systems, message queues, networks, storage, CPU, memory, backup services

Create platforms for service and application test, development, integration and deployment

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IaaS

PaaS

SaaS

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PRIVATE CLOUD

Operated solely for an organization.

PUBLIC CLOUD

Made available to the general public or a

large industry group and is owned by an organization selling

cloud services.

HYBRID CLOUD

Composition of two or more clouds (private, community, or

public) that remain unique entities but are bound together by standardized or proprietary technology that enables data

and application portability

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72% cited Security concerns

34% selected Integration issues

14% cited TCO

8% none of the above

Results from 90 respondents, IDC online survey taken 25 June 2009, Webinar - Cloud Computing Security: Protecting your Data in the Cloud

SECURITYINTEGRATION

TCO NONE

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Significant Cost Reduction - Computing available at a fraction of the cost, eliminate upfront capital expenditures and dramatically reduce administrative burden on IT resources

Increased Flexibility - on-demand computing across technologies, business solutions and large ecosystems of providers, reducing time to implement new solutions from months to days

Elastic Scalability - scale up or down instantaneously based on actual consumption and pay for only what is used

Rich Business Tools - Unlock tools and capabilities offered within the industry that significantly increase time to market and offer rich functionality

Tap Free Market Innovation - expose Government Data and Applications to enable a 3rd Party open-source development community

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Consider the benefits of Cloud Computing in a proposal when you see:Consider the benefits of Cloud Computing in a proposal when you see:

Large capital infrastructure costs and low data sensitivity(Data Centers)

Large capital infrastructure costs and low data sensitivity(Data Centers)

Projects that need to scale massively up or down with demand(Tax season)

Projects that need to scale massively up or down with demand(Tax season)

Software or hardware migrations and upgrades(Email Migration)

Software or hardware migrations and upgrades(Email Migration)

New development for public or low data sensitivity projects(Web Presence)

New development for public or low data sensitivity projects(Web Presence)

Projects that require a great deal of Government IT infrastructure management

Projects that require a great deal of Government IT infrastructure management

Projects that need to be deployed rapidly(Wikis, Blogs)

Projects that need to be deployed rapidly(Wikis, Blogs)

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• Use cloud-based applications to enable improved productivity, cost reduction, and ubiquity of services

• Example: web-based email solutions, allowing functionality such as web folders

What will ultimately be delivered to users? Email, messaging apps, productivity tools = Software as a Service (SaaS)

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User Tools

Infrastructure as a Service (IaaS)

Platform as a Service (PaaS)

Software as a Service (SaaS) / Applications User/ Admin Portal

Reporting & Analytics

Service Mgmt & Provisioning

Analytic Tools

Analytic Tools

Data MgmtData Mgmt

ReportingReporting

Knowledge Mgmt

Knowledge Mgmt

Citizen Engagement

Application Integration

API’sAPI’s

Workflow Engine

Workflow Engine

EAIEAI

Mobile Device

Integration

Mobile Device

Integration

Data Migration

Tools

Data Migration

Tools

ETLETL

Wikis / BlogsWikis / Blogs

Social NetworkingSocial Networking

Website HostingWebsite Hosting

Email / IM Email / IM

Virtual DesktopVirtual Desktop

Office AutomationOffice Automation

Business Svcs Apps

Business Svcs Apps

Core Mission Apps

Core Mission Apps

Legacy Apps (Mainframes)

Legacy Apps (Mainframes)

Productivity Enterprise Apps

DatabaseDatabase Testing Tools

Testing Tools

Developer Tools

Developer Tools

DBMSDBMS Directory Services

Directory Services

Security & Data Privacy Data/Network

Security

Data/Network Security Data PrivacyData Privacy Certification &

Compliance

Certification & Compliance

Authentication & Authorization

Authentication & Authorization

Auditing & Accounting

Auditing & Accounting

Service Provisioning

Service Provisioning SLA MgmtSLA Mgmt Inventory

Mgmt

Inventory Mgmt

QoSMgmt

QoSMgmt

Utilization Monitoring

Utilization Monitoring

App Perf Monitoring

App Perf Monitoring

DR / Backup

DR / Backup

Operations Mgmt

Operations Mgmt

StorageStorage Virtual Machines

Virtual Machines

Web ServersWeb Servers Server HostingServer Hosting

Data Center Facilities

Routers / Firewalls

Routers / Firewalls LAN/WANLAN/WAN Internet

Access

Internet Access

Hosting Centers

Hosting Centers

User Profile Mgmt

User Profile Mgmt

Trouble Mgmt

Trouble Mgmt

Product Catalog

Product Catalog

Order MgmtOrder Mgmt

Billing / Invoice

Tracking

Billing / Invoice

Tracking

Customer / Account

Mgmt

Customer / Account

Mgmt

Cor

e F

ound

atio

nal

Cap

abili

ties

Clo

ud S

ervi

ces

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• Account Setup – Set allocations of (physical & virtual servers) CPU cores, memory sizes & storage allocation per customer basis. Customer requestor is presented with pre-defined templates allowing minimum and maximum values for the # of cores, memory sizes & storage allocation sizes

• Customer Portal - Self service, on demand provisioning of operating systems with accompanying memory and storage

• Reporting o Virtual servers - CPU utilization and amount of memory for the billing period

is monitored and reportedo Physical servers - the total # of unique servers, along with the server size

(number of cores and amount of memory) used during the billing period is reported

• Service Desk - receives and processes incident, change, request, and problem tickets that are submitted through the Self-Service portal or via the RIM management tools

• Infrastructure Management – RIM remotely manages Cloud Computing

Features

• Flexible - Provisioning virtual & physical servers on-demand to scale-up or scale-out

• Cost Effective – Move from Capex to Opex, better cash flow, reduced financial risk, greater financial visibility, healthier return on assets

• Improved IT performance – IT can focus more on improvement and less on operating IT infrastructure

Benefits and Results

• Defer and avoid costs • Fix the IT bottleneck• Map supply and demand more

effectively • De-capitalize IT

Business Issues

Customers who require server capacity on a subscription basis, “IaaS” offers an elastic computing environment consisting of both virtual and physical servers

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Hardware and Software Infrastructure ComponentsInfrastructure IaaS

Service Management and Operations Functions

Virtual Resources

Physical Resources

PlatformPaaS

Software

• For customers looking for flexible, resilient, and cost effective computing infrastructure that also need additional management services (Service Desk, RIM)

• Addresses customers who require additional servers with standard middleware, on a subscription basis

• Ideal for replacement or implementation of a complete, managed application environment

Cloud Services

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• PaaS offers fully functional “stacks”, using basic capabilities as IaaS plus additional management capabilities:

• Remote Infrastructure Management o Image & Patch Management.o Backup & Restore - Including optional Disk Backup to Tape o Application Availability Serviceso Application Monitoring and Managemento Event Notification

• Supported Operating System – Windows 2003

• Supported Virtualization - VMware

• Supported Middleware/Applicationso Apache (Windows 2003 Server Enterprise Edition + Apache v 2.0 + Web Application

(TBD by customer) )o Tomcat (Windows 2003 Server Enterprise Edition + Tomcat v 5 + Web Application )o JBoss (Windows 2003 Server Enterprise Edition + JBoss AS 5.0 + Application )o MySQL (Windows 2003 Server Enterprise Edition + MySQL 5.1 + DB application

(TBD by customer) )

• Management - OS management, maintenance, patch, and configuration management of the middleware application stack

Features

All the same benefits of IaaS plus• Simpler deployment of new

applications• Improved IT performance –

No need to manage upgrades, patches, and other routine system maintenance

• Purpose-fit - Multiple application “stacks” are available to meet specific needs


• Defer and avoid costs • Fix the IT bottleneck• Map supply and demand more

effectively • De-capitalize IT

Business Issues

All the advantages of IaaS plus additional capabilities for customers who require additional servers with standard middleware, on a subscription basis.

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• Attractive to those seeking to remove non-core applications from on premises environments (reduced labor and capital)

• Ability to quickly integrate acquisitions/expand operations

• Hosted e-mail, SharePoint and Office Communications Services

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• Messaging - Hosted Microsoft Exchange E-mailo Exchange 2007o Billed by the mailboxo Mailbox Sizes Available: 1 GB, 2 GB, 5 GBo Target market: from several hundred employees with up to 20,000

mailboxes

• Enhanced Communications – Hosted Microsoft Office Communications Server o Office Communications Server 2007 o Manages all real-time communications, including instant messaging

(IM) and audio and video conferencingo Powers presence - users can see at a glance if someone is available

and contact with a click using instant messaging, voice call, or video conferencing

• Hosted Windows SharePoint Serviceso Hosted Windows SharePoint Serviceso Hosted team web sites - document & other information sharingo Business application templates delivered as a service

• Customer Portal - Portal-based provisioning, de-provisioning and management

Features

• Improved Productivity – Enable users in customer organizations to work together more efficiently;.Enhanced end-user productivity with presence enabled real-time communication

• Improved IT performance – No need to manage upgrades, patches, and other routine system maintenance

• Reduced Risk – Improved disaster recovery and reliability


• Legacy e-mail environments are often distributed, inefficiently deployed, and underutilized

• Difficulty in meeting compliance and litigation standards as they pertain to digital documents and communications

Business Issues

For customers looking to move their Exchange mailboxes outside their data center on a subscription basis, along with SharePoint services and Office Communications Service (OCS) services

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• Supports virtual desktops for remote/virtual employees or contractors (customer service, sales, etc)

• Flexible scaling enables, growth, seasonal demand support, and failover

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• VOaaS - Fully functional “office ” environment for a variety of devices and locations complete with productivity (MS Office or equivalent) and communications (VOIP, UCaaS) tools

• Transformational services - planning, design and implementation of moving customers to VOaaS

• Subscription pricing model - 2-tiered pricing and allocation – o Tier 1 - commits to a specific # of virtual PCs including memory sizes and

storage allocation that are reserved for use under the monthly subcription fee

o Tier 2 – Optional – Monthly reservation fee for an overall upper limit of resources that are reserved on an “as needed” basis and paid for if the resources are actually utilized

• Customer Portal – Access to VOaaS - customer’s IT administrator will sign on to the Cloud Computing through a portal and is presented with a set of templates for deploying desktops

• Notable features: Administrative access and utilization via portal includes reporting, IMACs

Features

• Flexibility - Quick expansion of desktops for emergency situations; support deployment of desktops to a variety of geographic locations

• Cost-effective - Reduction of desktop management, support and maintenance cost; ability to replace high cost, short lived desktop PCs with thin clients

• Secure - Centralize data retention; simplify backup and restore; enables DR for desktop environments


• Reduce IT infrastructure costs• Provide anywhere, anytime access

while reducing the number of physical assets to support end users

• Provide data security against increasing threats of viruses, spam, and malware

Business Issues

Desktop as a service hosted within the Cloud. Provides enterprise virtual desktop computing as a service via an outsourced subscription model.

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• What is it – For developing applications using inbuilt social enterprise apps for Web & Mobile

• Products - o AppForce - Appforce’s provides tools, components, and user interfaces that

helps launch new apps. The mobile apps are portable on any mobile deviceo SiteForce - Siteforce provides integrated Content Management System in the

Cloud. Siteforce can be used to build websites and social pages quickly without the help of IT. The easy to use studio took makes it easier to build websites. The built-in content delivery network, Siteforce delivers fast load times while quickly scaling to increased traffic to the site.

o ISVForce – Independent Software Vendor (ISV) can use ISVForce to quickly build & market software products without the concerns on infrastructure , framework or delivery mechanisam

Features

• Proven infrastructure• Easy to use tools to build

applications• Deployment options for Web &

Mobile


• Check the Partner program

Experiment

Platform for applications for social enterprise

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Client A is a North American insurance company with annual revenues of $2 billion with approximately 5,000 employees

Headquarters in New York, Seattle where IT support responsibility is centralized

A centralized datacenter resides at headquarters where most of the company’s applications are managed and hosted

The company outsources some IT functions such as service desk and network management, but has been hesitant to outsource application hosting and management due mainly to security concerns

The IT director has been interested in utilizing Cloud Computing, but is unsure if it can accommodate their security standards and customized applications

The company has experienced rapid growth through acquisition

IT has three key initiatives planned

1. Ensuring global access to its Claims Processing application to support its agents2. Expanding its Insurance Records Inventory and Analysis application (IRIA) to support

overall growth3. Deploying a new standard desktops with support for their remote call center users

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Start with Cloud Transformation Services Advisory and Assessment Services - Utilize workshops and in-depth

analysis to provide the client with strategic guidance on data center transformation initiatives including financial impact and application and infrastructure readiness

If Cloud Computing is the recommendation for some of Client’s needs – analysis workloads, address compliance requirements, develop virtualization operational readiness and conduct discovery services

Workload Design and Migration transformation services

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Bottom Line• More expensive: for client and Cloud provider

• In-elastic: Unique solution for each application / client

• Impractical: Takes significant time and cost to set up and maintain

Typical Cloud Facility

Must web-enable applications

Client A Virtual Web Server

Client BVirtual Web Server

Client AVirtual App Server

Client BVirtual App Server

Client AVirtual DB Server

Client BVirtual DB Server

VPN/SSL Network

Client BStorage encryption

Client AStorage encryption

SAN

VPN/SSL Network

Bottom Line• Cost-effective: No hardware acquisition costs, no software licenses or

upgrades to manage, or facilities to lease• Flexible: Easy to scale up or scale out applications and infrastructure• Purpose-fit: Multiple application “stacks” are available to meet specific needs

• Instead of continuing to deploy in its own datacenter, Client A chooses to migrate the Claims Processing Application to the cloud using PaaS

• Standard templates are utilized to create the application environment; Cloud Service provider will monitor and maintain for Client

Client A Office

Internet

Cloud Computing Data Center

A Virtual Web Server

B Virtual Web Server

A Virtual App Server

B Virtual App Server

B Virtual DB Server

A Virtual DB Server


SAN

Client A Remote

Client DatacenterClient A

Physical Web Server

Client APhysical App Server

Client APhysical DB Server





SAN

Secure Cloud

Claims ProcessingApplication

ClaimsProcessingApplication

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Secure Cloud Can Help… Deploy new, advanced services using VOaaS












VPN/SSL Network



SAN

VPN/SSL Network












VPN/SSL Network



SAN

VPN/SSL Network

Bottom Line• Cost-effective: Reduction of desktop management, support and maintenance cost;

Ability to replace high cost, short lived desktop PCs with thin clients• Secure: Centralize data retention; simplify backup and restore; enables DR for

desktop environments

• Client A deploys new Call Center desktops using VOaaS

Client AOffice

Internet

Cloud Computing Data Center


B Virtual Web Server

A Virtual App Server

B Virtual App Server

B Virtual DB Server

A Virtual DB Server


SAN

Client A Remote Secure Cloud

Call Center Desktop

Management

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Cloud

The IT transformation

• Virtualized• Consolidated• Secured• Business aligned

How?

• Moving customer’s applications into Cloud, eliminating the need to maintain expensive infrastructure in client’s own datacenter

• Shifted desktop management to Virtual Office as a Service for remote users

Result

• Fast cycle – results driven• IT focused on business process, not technology• Managed costs – variable more than fixed• Freeing up expensive resources from clients datacenter, making it

easier to manage remaining in-house environment

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Blend of Subscription and Pay-As-You-Go Pricing* Representative pricing - Setup & other fees may also apply

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Questions

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Documents

cloud service revenue

cloud computing agenda

cloud computingintroduction

cloud computing market

public cloudhybrid cloud

cloud services growth

wikia service

service mainframes