cloud computing webinar
TRANSCRIPT
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Webinar Presentation
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Cloud Computing
Agenda:
Cloud Computing – Market drivers and Concept
Cloud Computing Services – Example
Services / features of Cloud Computing
Typical Cloud Computing high level Architecture
Client Business Needs/Problem Areas
Sales Strategy
Pricing – Example
Accenture CES
CloudFoundry
Google AppEngine
Force.com
Client Business Needs/Problem Areas
Sales Strategy
Pricing – Example
Accenture CES
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Cloud Computing
INTRODUCTION TO Cloud Computing:
– Cloud Computing – Market drivers and Concept– Cloud Computing Services – Example– Services / features of Cloud Computing – Typical Cloud Computing high level Architecture
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• IDC forecasts net new IT growth in 2012 is $30.8B– 75% is on-premises growth and 25% is IT Cloud services growth
• Gartner estimates the current market for cloud service is $46 billion– By 2013, the market will reach $150.1 billion with 26.5% CAGR– Cloud application services evolving from SaaS are almost two time the
market for pure system infrastructure• CODA Research projects:
– 7% of all IT spend will be on cloud services by 2015, up from 4% in 2008– Half of all IT spend will be on cloud services by 2019– Cloud service revenue will be US $200 bn by 2015, & US $450 bn by 2019– Over half (55%) of organisations will be extensively using cloud services by 2015
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The key attributes “usually” associated with Cloud Computing
1. Multi-tenant – the ability to process the needs of multiple users with shared resources in a dynamic and transparent fashion
2. Elastic and Scalable – resources can expand and contract as needed3. Metered/Rented – some manner of “pay for only what you use”4. Self-Provisioned – “self check-in” at least to some degree5. Internet based – accessible using internet technology, usually over the public
Internet 6. X as a Service – the details/concerns of implementation are abstracted for the
customer
Cloud Computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three delivery models, and four deployment models”.
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A cloud is used in network diagrams to depict the Internet. A cloud is used in network diagrams to depict the Internet.
Applications run on hosted servers as a service.
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With cloud computing, other companies host your applications
A cloud computing network diagram A cloud computing network diagram
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Delivery Models
Software as a Service (SaaS)
Platform as a Service (PaaS)
Infrastructure as a Service (IaaS)
Five Characteristics:
On Demand Service
Ubiquitous Network Access
Location Independent Resource Pooling
Rapid Elasticity
Measured Service
• Deployment Models
Private Cloud
Public Cloud
Hybrid Cloud
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• Lowers some costs through reduced labor & hardware – Shift non-mission critical workloads out of expensive Data Center Environments
• Increase Application Standardization through PaaS and SaaS deployment
• Simplify and lower costs associated with Disaster Recovery
• Transition from Capital Expense to Operating Expense
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– Software as a Service (SaaS): Software deployment model whereby a provider licenses an application to customers for use as a service on demand
– Platform as a service (PaaS): Optimized IT and developer tools offered through Platform as a Service (PaaS) for Database and Testing Environments
– Infrastructure as a Service (IaaS): On-demand, highly scalable Computing, Storage and Hosting Services
IaaS Examples:• Mainframes, Servers, Storage• IT Facilities/Hosting Services
PaaS Examples:• Application Development, Data, Workflow, etc.• Security Services (Single Sign-On, Authentication, etc.)• Database Management• Directory Services
SaaS Examples:• Gov-Apps, Internet Services• Blogging/Surveys/Twitter, Social Networking• Information/Knowledge Sharing (Wiki)• Communication (e-mail), Collaboration (e-meeting)• Productivity Tools (office)• Enterprise Resource Planning (ERP)
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Who Uses ItWhat Services are available
Why use it?
Business Users EMail, Office Automation, CRM, Website Testing, Wiki, Blog, Virtual Desktop …
To complete business tasks
Developers and Deployers
Service and application test, development, integration and deployment
Create or deploy applications and services for users
System Managers Virtual machines, operating systems, message queues, networks, storage, CPU, memory, backup services
Create platforms for service and application test, development, integration and deployment
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IaaS
PaaS
SaaS
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PRIVATE CLOUD
Operated solely for an organization.
PUBLIC CLOUD
Made available to the general public or a
large industry group and is owned by an organization selling
cloud services.
HYBRID CLOUD
Composition of two or more clouds (private, community, or
public) that remain unique entities but are bound together by standardized or proprietary technology that enables data
and application portability
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72% cited Security concerns
34% selected Integration issues
14% cited TCO
8% none of the above
Results from 90 respondents, IDC online survey taken 25 June 2009, Webinar - Cloud Computing Security: Protecting your Data in the Cloud
SECURITYINTEGRATION
TCO NONE
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Significant Cost Reduction - Computing available at a fraction of the cost, eliminate upfront capital expenditures and dramatically reduce administrative burden on IT resources
Increased Flexibility - on-demand computing across technologies, business solutions and large ecosystems of providers, reducing time to implement new solutions from months to days
Elastic Scalability - scale up or down instantaneously based on actual consumption and pay for only what is used
Rich Business Tools - Unlock tools and capabilities offered within the industry that significantly increase time to market and offer rich functionality
Tap Free Market Innovation - expose Government Data and Applications to enable a 3rd Party open-source development community
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Consider the benefits of Cloud Computing in a proposal when you see:Consider the benefits of Cloud Computing in a proposal when you see:
Large capital infrastructure costs and low data sensitivity(Data Centers)
Large capital infrastructure costs and low data sensitivity(Data Centers)
Projects that need to scale massively up or down with demand(Tax season)
Projects that need to scale massively up or down with demand(Tax season)
Software or hardware migrations and upgrades(Email Migration)
Software or hardware migrations and upgrades(Email Migration)
New development for public or low data sensitivity projects(Web Presence)
New development for public or low data sensitivity projects(Web Presence)
Projects that require a great deal of Government IT infrastructure management
Projects that require a great deal of Government IT infrastructure management
Projects that need to be deployed rapidly(Wikis, Blogs)
Projects that need to be deployed rapidly(Wikis, Blogs)
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• Use cloud-based applications to enable improved productivity, cost reduction, and ubiquity of services
• Example: web-based email solutions, allowing functionality such as web folders
What will ultimately be delivered to users? Email, messaging apps, productivity tools = Software as a Service (SaaS)
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User Tools
Infrastructure as a Service (IaaS)
Platform as a Service (PaaS)
Software as a Service (SaaS) / Applications User/ Admin Portal
Reporting & Analytics
Service Mgmt & Provisioning
Analytic Tools
Analytic Tools
Data MgmtData Mgmt
ReportingReporting
Knowledge Mgmt
Knowledge Mgmt
Citizen Engagement
Application Integration
API’sAPI’s
Workflow Engine
Workflow Engine
EAIEAI
Mobile Device
Integration
Mobile Device
Integration
Data Migration
Tools
Data Migration
Tools
ETLETL
Wikis / BlogsWikis / Blogs
Social NetworkingSocial Networking
Website HostingWebsite Hosting
Email / IM Email / IM
Virtual DesktopVirtual Desktop
Office AutomationOffice Automation
Business Svcs Apps
Business Svcs Apps
Core Mission Apps
Core Mission Apps
Legacy Apps (Mainframes)
Legacy Apps (Mainframes)
Productivity Enterprise Apps
DatabaseDatabase Testing Tools
Testing Tools
Developer Tools
Developer Tools
DBMSDBMS Directory Services
Directory Services
Security & Data Privacy Data/Network
Security
Data/Network Security Data PrivacyData Privacy Certification &
Compliance
Certification & Compliance
Authentication & Authorization
Authentication & Authorization
Auditing & Accounting
Auditing & Accounting
Service Provisioning
Service Provisioning SLA MgmtSLA Mgmt Inventory
Mgmt
Inventory Mgmt
QoSMgmt
QoSMgmt
Utilization Monitoring
Utilization Monitoring
App Perf Monitoring
App Perf Monitoring
DR / Backup
DR / Backup
Operations Mgmt
Operations Mgmt
StorageStorage Virtual Machines
Virtual Machines
Web ServersWeb Servers Server HostingServer Hosting
Data Center Facilities
Routers / Firewalls
Routers / Firewalls LAN/WANLAN/WAN Internet
Access
Internet Access
Hosting Centers
Hosting Centers
User Profile Mgmt
User Profile Mgmt
Trouble Mgmt
Trouble Mgmt
Product Catalog
Product Catalog
Order MgmtOrder Mgmt
Billing / Invoice
Tracking
Billing / Invoice
Tracking
Customer / Account
Mgmt
Customer / Account
Mgmt
Cor
e F
ound
atio
nal
Cap
abili
ties
Clo
ud S
ervi
ces
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• Account Setup – Set allocations of (physical & virtual servers) CPU cores, memory sizes & storage allocation per customer basis. Customer requestor is presented with pre-defined templates allowing minimum and maximum values for the # of cores, memory sizes & storage allocation sizes
• Customer Portal - Self service, on demand provisioning of operating systems with accompanying memory and storage
• Reporting o Virtual servers - CPU utilization and amount of memory for the billing period
is monitored and reportedo Physical servers - the total # of unique servers, along with the server size
(number of cores and amount of memory) used during the billing period is reported
• Service Desk - receives and processes incident, change, request, and problem tickets that are submitted through the Self-Service portal or via the RIM management tools
• Infrastructure Management – RIM remotely manages Cloud Computing
Features
• Flexible - Provisioning virtual & physical servers on-demand to scale-up or scale-out
• Cost Effective – Move from Capex to Opex, better cash flow, reduced financial risk, greater financial visibility, healthier return on assets
• Improved IT performance – IT can focus more on improvement and less on operating IT infrastructure
Benefits and Results
• Defer and avoid costs • Fix the IT bottleneck• Map supply and demand more
effectively • De-capitalize IT
Business Issues
Customers who require server capacity on a subscription basis, “IaaS” offers an elastic computing environment consisting of both virtual and physical servers
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Hardware and Software Infrastructure ComponentsInfrastructure IaaS
Service Management and Operations Functions
Virtual Resources
Physical Resources
PlatformPaaS
Software
• For customers looking for flexible, resilient, and cost effective computing infrastructure that also need additional management services (Service Desk, RIM)
• Addresses customers who require additional servers with standard middleware, on a subscription basis
• Ideal for replacement or implementation of a complete, managed application environment
Cloud Services
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• PaaS offers fully functional “stacks”, using basic capabilities as IaaS plus additional management capabilities:
• Remote Infrastructure Management o Image & Patch Management.o Backup & Restore - Including optional Disk Backup to Tape o Application Availability Serviceso Application Monitoring and Managemento Event Notification
• Supported Operating System – Windows 2003
• Supported Virtualization - VMware
• Supported Middleware/Applicationso Apache (Windows 2003 Server Enterprise Edition + Apache v 2.0 + Web Application
(TBD by customer) )o Tomcat (Windows 2003 Server Enterprise Edition + Tomcat v 5 + Web Application )o JBoss (Windows 2003 Server Enterprise Edition + JBoss AS 5.0 + Application )o MySQL (Windows 2003 Server Enterprise Edition + MySQL 5.1 + DB application
(TBD by customer) )
• Management - OS management, maintenance, patch, and configuration management of the middleware application stack
Features
All the same benefits of IaaS plus• Simpler deployment of new
applications• Improved IT performance –
No need to manage upgrades, patches, and other routine system maintenance
• Purpose-fit - Multiple application “stacks” are available to meet specific needs
Benefits and Results
• Defer and avoid costs • Fix the IT bottleneck• Map supply and demand more
effectively • De-capitalize IT
Business Issues
All the advantages of IaaS plus additional capabilities for customers who require additional servers with standard middleware, on a subscription basis.
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• Attractive to those seeking to remove non-core applications from on premises environments (reduced labor and capital)
• Ability to quickly integrate acquisitions/expand operations
• Hosted e-mail, SharePoint and Office Communications Services
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• Messaging - Hosted Microsoft Exchange E-mailo Exchange 2007o Billed by the mailboxo Mailbox Sizes Available: 1 GB, 2 GB, 5 GBo Target market: from several hundred employees with up to 20,000
mailboxes
• Enhanced Communications – Hosted Microsoft Office Communications Server o Office Communications Server 2007 o Manages all real-time communications, including instant messaging
(IM) and audio and video conferencingo Powers presence - users can see at a glance if someone is available
and contact with a click using instant messaging, voice call, or video conferencing
• Hosted Windows SharePoint Serviceso Hosted Windows SharePoint Serviceso Hosted team web sites - document & other information sharingo Business application templates delivered as a service
• Customer Portal - Portal-based provisioning, de-provisioning and management
Features
• Improved Productivity – Enable users in customer organizations to work together more efficiently;.Enhanced end-user productivity with presence enabled real-time communication
• Improved IT performance – No need to manage upgrades, patches, and other routine system maintenance
• Reduced Risk – Improved disaster recovery and reliability
Benefits and Results
• Legacy e-mail environments are often distributed, inefficiently deployed, and underutilized
• Difficulty in meeting compliance and litigation standards as they pertain to digital documents and communications
Business Issues
For customers looking to move their Exchange mailboxes outside their data center on a subscription basis, along with SharePoint services and Office Communications Service (OCS) services
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• Supports virtual desktops for remote/virtual employees or contractors (customer service, sales, etc)
• Flexible scaling enables, growth, seasonal demand support, and failover
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• VOaaS - Fully functional “office ” environment for a variety of devices and locations complete with productivity (MS Office or equivalent) and communications (VOIP, UCaaS) tools
• Transformational services - planning, design and implementation of moving customers to VOaaS
• Subscription pricing model - 2-tiered pricing and allocation – o Tier 1 - commits to a specific # of virtual PCs including memory sizes and
storage allocation that are reserved for use under the monthly subcription fee
o Tier 2 – Optional – Monthly reservation fee for an overall upper limit of resources that are reserved on an “as needed” basis and paid for if the resources are actually utilized
• Customer Portal – Access to VOaaS - customer’s IT administrator will sign on to the Cloud Computing through a portal and is presented with a set of templates for deploying desktops
• Notable features: Administrative access and utilization via portal includes reporting, IMACs
Features
• Flexibility - Quick expansion of desktops for emergency situations; support deployment of desktops to a variety of geographic locations
• Cost-effective - Reduction of desktop management, support and maintenance cost; ability to replace high cost, short lived desktop PCs with thin clients
• Secure - Centralize data retention; simplify backup and restore; enables DR for desktop environments
Benefits and Results
• Reduce IT infrastructure costs• Provide anywhere, anytime access
while reducing the number of physical assets to support end users
• Provide data security against increasing threats of viruses, spam, and malware
Business Issues
Desktop as a service hosted within the Cloud. Provides enterprise virtual desktop computing as a service via an outsourced subscription model.
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• What is it – For developing applications using inbuilt social enterprise apps for Web & Mobile
• Products - o AppForce - Appforce’s provides tools, components, and user interfaces that
helps launch new apps. The mobile apps are portable on any mobile deviceo SiteForce - Siteforce provides integrated Content Management System in the
Cloud. Siteforce can be used to build websites and social pages quickly without the help of IT. The easy to use studio took makes it easier to build websites. The built-in content delivery network, Siteforce delivers fast load times while quickly scaling to increased traffic to the site.
o ISVForce – Independent Software Vendor (ISV) can use ISVForce to quickly build & market software products without the concerns on infrastructure , framework or delivery mechanisam
Features
• Proven infrastructure• Easy to use tools to build
applications• Deployment options for Web &
Mobile
Benefits and Results
• Check the Partner program
Experiment
Platform for applications for social enterprise
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Client A is a North American insurance company with annual revenues of $2 billion with approximately 5,000 employees
Headquarters in New York, Seattle where IT support responsibility is centralized
A centralized datacenter resides at headquarters where most of the company’s applications are managed and hosted
The company outsources some IT functions such as service desk and network management, but has been hesitant to outsource application hosting and management due mainly to security concerns
The IT director has been interested in utilizing Cloud Computing, but is unsure if it can accommodate their security standards and customized applications
The company has experienced rapid growth through acquisition
IT has three key initiatives planned
1. Ensuring global access to its Claims Processing application to support its agents2. Expanding its Insurance Records Inventory and Analysis application (IRIA) to support
overall growth3. Deploying a new standard desktops with support for their remote call center users
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Start with Cloud Transformation Services Advisory and Assessment Services - Utilize workshops and in-depth
analysis to provide the client with strategic guidance on data center transformation initiatives including financial impact and application and infrastructure readiness
If Cloud Computing is the recommendation for some of Client’s needs – analysis workloads, address compliance requirements, develop virtualization operational readiness and conduct discovery services
Workload Design and Migration transformation services
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Bottom Line• More expensive: for client and Cloud provider
• In-elastic: Unique solution for each application / client
• Impractical: Takes significant time and cost to set up and maintain
Typical Cloud Facility
Must web-enable applications
Client A Virtual Web Server
Client BVirtual Web Server
Client AVirtual App Server
Client BVirtual App Server
Client AVirtual DB Server
Client BVirtual DB Server
VPN/SSL Network
Client BStorage encryption
Client AStorage encryption
SAN
VPN/SSL Network
Bottom Line• Cost-effective: No hardware acquisition costs, no software licenses or
upgrades to manage, or facilities to lease• Flexible: Easy to scale up or scale out applications and infrastructure• Purpose-fit: Multiple application “stacks” are available to meet specific needs
• Instead of continuing to deploy in its own datacenter, Client A chooses to migrate the Claims Processing Application to the cloud using PaaS
• Standard templates are utilized to create the application environment; Cloud Service provider will monitor and maintain for Client
Client A Office
Internet
Cloud Computing Data Center
A Virtual Web Server
B Virtual Web Server
A Virtual App Server
B Virtual App Server
B Virtual DB Server
A Virtual DB Server
A Virtual Web Server
SAN
Client A Remote
Client DatacenterClient A
Physical Web Server
Client APhysical App Server
Client APhysical DB Server
Client A Virtual Web Server
Client AVirtual App Server
Client AVirtual DB Server
Client AStorage encryption
SAN
Secure Cloud
Claims ProcessingApplication
ClaimsProcessingApplication
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Secure Cloud Can Help… Deploy new, advanced services using VOaaS
Bottom Line• More expensive: for client and Cloud provider
• In-elastic: Unique solution for each application / client
• Impractical: Takes significant time and cost to set up and maintain
Typical Cloud Facility
Must web-enable applications
Client A Virtual Web Server
Client BVirtual Web Server
Client AVirtual App Server
Client BVirtual App Server
Client AVirtual DB Server
Client BVirtual DB Server
VPN/SSL Network
Client BStorage encryption
Client AStorage encryption
SAN
VPN/SSL Network
Bottom Line• More expensive: for client and Cloud provider
• In-elastic: Unique solution for each application / client
• Impractical: Takes significant time and cost to set up and maintain
Typical Cloud Facility
Must web-enable applications
Client A Virtual Web Server
Client BVirtual Web Server
Client AVirtual App Server
Client BVirtual App Server
Client AVirtual DB Server
Client BVirtual DB Server
VPN/SSL Network
Client BStorage encryption
Client AStorage encryption
SAN
VPN/SSL Network
Bottom Line• Cost-effective: Reduction of desktop management, support and maintenance cost;
Ability to replace high cost, short lived desktop PCs with thin clients• Secure: Centralize data retention; simplify backup and restore; enables DR for
desktop environments
• Client A deploys new Call Center desktops using VOaaS
Client AOffice
Internet
Cloud Computing Data Center
A Virtual Web Server
B Virtual Web Server
A Virtual App Server
B Virtual App Server
B Virtual DB Server
A Virtual DB Server
A Virtual Web Server
SAN
Client A Remote Secure Cloud
Call Center Desktop
Management
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Cloud
The IT transformation
• Virtualized• Consolidated• Secured• Business aligned
How?
• Moving customer’s applications into Cloud, eliminating the need to maintain expensive infrastructure in client’s own datacenter
• Shifted desktop management to Virtual Office as a Service for remote users
Result
• Fast cycle – results driven• IT focused on business process, not technology• Managed costs – variable more than fixed• Freeing up expensive resources from clients datacenter, making it
easier to manage remaining in-house environment
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Blend of Subscription and Pay-As-You-Go Pricing* Representative pricing - Setup & other fees may also apply
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Questions