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Cloud Implications… Beyond TechnologyMarwa ZaghowEMC Egypt Center of Excellence

December 18th, 2011

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EMC Financial Strength To Invest Heavily

2011 Fortune 500 Rank 152

2010 Revenues $17B

2010 R&D Investment $1.9B

2010 R&D As A Percentage Of Revenues »11

2010 Free Cash Flow $3.4B

2010 Total Cash And Investments $9.5B

Market Value $59B

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EMC Cumulative 8 Year Technology Investment

R&D $10.5BM&A $14B

Our Journey To The Cloud/Big Data

2003AND BEFORE

2005

2007

2009

ENTERPRISESTORAGE

INFORMATIONLIFECYCLE

MANAGEMENT

INFORMATION & VIRTUAL

INFRASTRUCTURE

JOURNEYTO THECLOUD

2011

CLOUD &BIG DATA

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• Independent research firm Forrester Research expects the global cloud computing market to reach $241 billion in 2020 compared to $40.7 in 2010

• As per recent findings of the technology research firm Gartner Inc., the global cloud service market is expected to grow substantially with revenue expected to reach $148.8 billion by 2014

• IDC: Public cloud computing services to reach $72.9 billion market in 2015

• Merrill Lynch: The cloud computing market will reach $160 billion.

The Cloud Computing Opportunity

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IT-as-a-Service Framework

User Interface as a Service

Software as a Service

Platform as a Service

Network Compute Storage and Backup

Converged Infrastructure

Infrastructure as a Service

SecurityIntegration Layer

Application/Web Servers

Development Tools

Content Management

Business Intelligence

Business Applications

Virtual Desktops Choice Computing Mobility

Service ManagementStandardizatio

n SimplificationManagement

and Automation

Database Platforms

GRC

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Dramatic Performance Growth for x862000% performance increase since 2005

Source: Intel internal OLTP database workload performance estimates as of 15 April 2011. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.

Dual Core 90nm

Quad Core 65nm

Eight Core 45nm

Ten Core 32nm

Single Core 90nm

Xeon 7040

Xeon 7500

Six Core 45nm

Xeon 7400

Xeon 3.66GHz

Xeon E7-4800

Xeon 7300

Dual Core 65nm

Xeon 7100

2005 2005 2006 2007 2008 2010 2011

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Dominant Market Share for x86

Source: IDC

x86 as a Percent of Worldwide Server Shipments

1989 1995 2000 2005 20100%

20%

40%

60%

80%

100%

Revenue Share

Unit Share

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2009: More Apps on Virtual Infrastructure

17,500,000

2006 2007 2008 2009 2010 2011 2012 20132005

The Tipping Point15,000,000

12,500,000

10,000,000

7,500,000

5,000,000

2,500,000

Physical Hosts

Virtual Machines

Source: IDC

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Flash Fills the Performance Gap

100s

100,000s

100,000,000s

1,000,000,000s

Picoseconds Nanoseconds Microseconds Milliseconds Seconds

Processors

DRAMMemory

Hard Disk

Flash

OPER

ATIO

NS P

ER

SEC

ON

D

LATENCY

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Cloud.

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IT Transformation: Journey to the Cloud

ClassicData Center

VirtualizedData Center

VirtualizedInfrastructure

VirtualizedInfrastructure

Cloud Services

Cloud

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Waves of Information Technology

Mini Distributed/Networked

Mainframe PC / Microprocessor Cloud ComputingNEXT

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Winning the Business with IT-as-a-Service

Optimizing IT Production for Business Consumption

• Service consumption mindset

• Service-based pricing

• Service level expectations

• Integrated cloud architecture

• Integrated GRC

Transforming ourselves into a competitive service provider

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IT Transformation Components

DNA, Skills, Roles & Organizational

Alignment“Front Office” Capabilities

Service Accountabilities

Technology Breadth

Enabling Technology

Private, Hybrid, Public Clouds

End-to-End Automation

Financial Transparency

Self-Service Capabilities

A New IT Business Model

Service Oriented

Market Driven

“P & L” Focused

Broker and Builder

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ProductManagement

ServiceDelivery

• Service definition and pricing

• Competitive analysis

• Internal marketing strategy

ServiceManagement

• Service architecture and design

• Align with product management for design

• Align with service delivery for execution

New Skills and a New Way of ThinkingEvolve from project-based to service-based

• Service engineering

• Service operations

• Security and GRC

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The ITaaS Evolution

Org

an

izati

on

al A

lig

nm

en

t

Au

tom

ati

on

Govern

an

ce a

nd

Pro

cess

Measu

rem

en

ts

Skills

• Negotiation skills

• Influence

• Solution selling

• IT integration literacy

Role

s

• The “sales force” for all IT services – built and brokered

• Promotes the use of enterprise services

• Guides business away from customization

• Educates the business on choices and implications

• Develops expertise in service integration and aggregation

Client-Facing IT

IT Development

IT Engineering

IT Operations

IT Business Ops

Client-Facing IT

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The ITaaS Evolution

IT Development

IT Engineering

IT Operations

IT Business Ops

Org

an

izati

on

al A

lig

nm

en

t

Au

tom

ati

on

Govern

an

ce a

nd

Pro

cess

Measu

rem

en

ts

Client-Facing IT

Skills

• Modern application framework skills

• Application virtualization skills

• Networking and mobility knowledge

• Develop multi-tenant enterprise applications that allow for configurability without customization

• When unique requirements arise, addresses with aggregation of standard componentsR

ole

sIT Development

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The ITaaS Evolution

IT Development

IT Engineering

IT Operations

IT Business Ops Org

an

izati

on

al A

lig

nm

en

t

Au

tom

ati

on

Govern

an

ce a

nd

Pro

cess

Measu

rem

en

ts

Client-Facing IT

Skills

• Mix of deep foundational technology skills and broad platform skills

• Cloud Architects

• Data Center Architects

• Traditional deep Storage, O/S, Backup, Networking expertise

• Architects and engineers the underlying platforms that deliver the services

• Architects enterprise services on top of the platforms

• Monitors platform and service health

• Documents details and trains operations teams

Role

s

IT Engineering

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The ITaaS Evolution

IT Development

IT Engineering

IT Operations

IT Business Ops

Role

s

Skills

Org

an

izati

on

al A

lig

nm

en

t

Au

tom

ati

on

Govern

an

ce a

nd

Pro

cess

Measu

rem

en

ts

IT Operations

Client-Facing IT

Skills

• Broader skill base to enable management and troubleshooting at the service level

• Expertise in the individual technology components as required

• The “manufacturing and customer services” of IT

• Builds and operates services and platforms

Role

s

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The ITaaS Evolution

IT Development

IT Engineering

IT Operations

IT Business Ops

Org

an

izati

on

al A

lig

nm

en

t

Au

tom

ati

on

Govern

an

ce a

nd

Pro

cess

Measu

rem

en

ts

IT Business Ops

Client-Facing IT

Skills

• Product management

• Marketing communications

• P&L financial management

• The “marketing, product management and finance” of IT

Role

s

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IT Skills Transformation Challenges

1. ALL Technical Professionals

2. Architects and Designers

Enable IT professionals to make Informed decisions on migration to

Cloud

Enable IT Architects to create virtualization and

cloud plans based on new business strategies

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1. Education Solution for Skills Transformation ofIT Technical Professionals

• Cloud Infrastructure & Services (CIS) course – Develop strong understanding of Cloud Infrastructure and

Services – Re-skill or develop strong cloud concepts and understanding– Essential for ALL current and future technical IT Professionals– Prepares for EMC Proven Professional Associate (EMCCIS)

certification

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2. Education Solutions to Enable ArchitectsPlanning and designing skills for the Journey to the Cloud

Storage Services Management

Information Storage Security

Information Availability

Storage Networking

Virtualized Infrastructure

IT as a Service

EMCCACross-Domain Cloud Architects

EMCDCAStorage Domain Architects

Classic

Virtualized

Cloud

Cloud Infrastructure and Services

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Takeaways

• Cloud Computing presents an incredible opportunity for Egypt

• Competitive pressures will force IT organizations worldwide to evolve towards a service-provider business model

• “Front office” business roles are becoming necessary and integral to enable this transformation

• Technology convergence, virtualization and automation are creating new, high value IT roles

• It’s a journey

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EMC Egypt COE• Established in June 2009• One of 6 Centers around the globe• Focused in the first phase on Global Services• Varying from Technical Support, Implementation

services, Consultancy, logistics, Presales and Education Services

• Started in 2011 to work on R&D with universities• Recruitment of about 300 employees, in 2.5 years• More than 40% are fresh out of college• Majority from Engineering, Communications and Computer Science• Language Skills (8 so far + more to be added)• Very positive feedback on the talents in Egypt

– Intelligent, Good Communications skills, Good problem Solving, Energetic & Innovative

• Basic Technical skills:– General Hardware, Windows, UNIX and Networking skills

• Induction training:– Information & Storage Management– EMC Products training– EMC Processes and policies

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