Citrix Cloud Platform Products versus VMware vCloud SuiteCompetitive Selling Guide

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© 2013 Citrix | Q3 Customer Deck

Founded :1998 Ownership: Public (VMW)

2012 Revenue: $4.6 B

Employees: 11,000+ Headquarters: Palo Alto, CARegional Offices: Worldwide

Virtualization Market Share: 80%

Vendor Profile

Related Products:

vSphere - Hypervisor

vCenter – Hypervisor Management

Horizon Suite including:

Horizon View – Desktop Virtualization

Horizon Data – Enterprise Data Sharing

Horizon Mobility – Mobility Solutions

Horizon Mirage – Desktop Management

vCNS (former vShield) – Firewall, AV, IPS

vCloud Connector – Cloud bridge

vCloud Director Suites – Citrix CloudPlatform & CloudPortal Business

Manager

Market Strengths: Enterprise Server Virtualization leader

VMware vCloud Suite for EnterpriseAn Overview

© 2013 Citrix | Q3 Customer Deck

vCloud Suite Licensing Overview

• Three vCloud Suite Editions• Standard• Advanced• Enterprise

• ALL vCloud Editions include vSphere 5.5 Enterprise Plus• Per-Processor Licensing

• No restrictions on number of cores or physical RAM• No limits on number of virtual machines • Multiple components under a single license

• Individual products still available but licensed per vm (see next slide)

• No longer cost effective in most situations

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© 2013 Citrix | Q3 Customer Deck

vCloud Suite Licensing Overview Sept/Oct 2013 Updates

• VMware has changed directions AGAIN• vCloud Director will go EOL in the Enterprise in the

future• VMW will merge many vCloud functions into either

vCloud Automation Center (VCAC) or vSphere for the Enterprise

• vCloud Director will continue to be available & developed for Service Provider’s (SP’s) through the VSPP program – see VSPP section for more details

• vCloud Director vFabric Application Director, and vCloud Networking and Security (vCNS) will no longer be offered as individual products

• vFabric Application Director has been merged into vCAC Enterprise

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© 2013 Citrix | Q3 Customer Deck

vCloud Suite Licensing Overview Sept/Oct 2013 Updates

• VMware has changed directions AGAIN• vCAC has been split into three versions to match the Suite

Editions (Basic, Standard, Enterprise)• No announced date on when new vCAC Editions will be

sold• vCAC Basic – Basic self service• vCAC Advanced – vCAC today• vCAC Enterprise – vCAC today + vFabric Application

Director

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© 2013 Citrix | Q3 Customer Deck

VMware vCloud Suite 5.5 Editionsfor the Enterprise vCloud Suite Enterprise

vCloud Suite Standard

vCloud Suite AdvancedVMware vCenter

Site Recovery Manager Enterprise (SRM)

VMware vSphereEnterprise Plus

VMware vCloud Connector

VMware vCloud Networking & Security Advanced

VMware vCenterOperations Management (vCOPS)

Suite Enterprise

vCloud Automation Center (vCAC) Enterprise

VMware vCloud Director

VMware vCloud Connector

VMware vSphereEnterprise Plus

VMware vCloud Director

VMware vCloud Connector

VMware vSphereEnterprise Plus

VMware vCloud Networking and Security Standard

VMware vCloud Networking and Security Advanced

VMware vCenterOperations (vCOPS)

Management Suite Advanced

vCenter Chargeback Manager

vCenter Infrastructure Navigator

vCenter Configuration Manager for vSphere

VMware vCloud Director

vCloud Automation Center(vCAC) Standard

vCloud Automation Center(vCAC) Advanced

© 2013 Citrix | Q3 Customer Deck

Data Security

Endpoint

Virtual Private Network (VPN)

vCloud Ecosystem Framework

High Availability (HA)

Load Balancing

VXLAN

Dynamic Host Control Protocol (DHCP)

Network Address Translation (NAT)

Firewall

vCloud Networking & Security Standard

Endpoint

Virtual Private Network (VPN)

vCloud Ecosystem Framework

VXLAN

Dynamic Host Control Protocol (DHCP)

Network Address Translation (NAT)

Firewall

vCloud Networking & Security Advanced

VMware vCloud Networking & Security Editions

VMware vCloud Networking & Security (vCNS) is the former vShield product

© 2013 Citrix | Q3 Customer Deck

Product Portfolio Comparison

VMware Product Citrix Product

vCloud Suite Standard CloudPlatform

vCloud Suite Advanced CloudPlatform + Partners (Zenoss, Nimsoft, VMTurbo, etc.)

vCloud Suite Enterprise CloudPlatform + Partners + CloudPortal Business Manager

© 2013 Citrix | Q3 Customer Deck

How VMware Will Position vCloud Director vs. vCACV

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Feature vCloud Director vCAC

Market Service Provider Enterprise

Tenancy Multi-Tenant Single Tenant*

Resource Control Virtual machines only Virtual & Physical Bare Metal

Hypervisor vSphere only vSphere, KVM**, Xen, AWS, Hyper-V, Azure

Networking vCNS (i.e. software load balancer and VXLAN)

VLAN Isolation

Portal Multi-Tenant but simplistic Single Tenant but robust

Integration with ITSM systems

None 3rd Party Plug-ins (Remedy, Service Now)

Workflow Development vCO Integration vCO integration + .NET based workflows

Server Architecture Mixture of RHEL servers and Oracle RAC/MS SQL Servers

Multi-tier Windows Servers Only

Citrix CloudPlatformUnique Selling Proposition

© 2013 Citrix | Q3 Customer Deck

Citrix Differentiators and Why We Win

Purpose Built –Citrix CloudPlatform is built from the ground up to be an IaaS platform that is capable of leveraging existing infrastructure with a focus on helping both enterprises and service provides deliver traditional and cloud-era(AWS) style self-service clouds. Single solution includes Cloud Orchestration engine, Hypervisor and Virtual Machine Management.

Proven Solution –ᵒ CloudStack/CloudPlatform is in use at some of the world’s largest clouds today

including over 200+ Large scale Clouds in deploymentᵒ CloudStack community users are building over 500 new clouds per weekᵒ CloudStack is powering over $1bn in cloud services (Zynga, BT, NTT, Singtel)

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© 2013 Citrix | Q3 Customer Deck

Citrix Differentiators and Why We WinOpen Source –

ᵒ CloudStack is open source and carries an Apache licenseᵒ CloudStack is an Apache Open Source Project in incubationᵒ All source code is available to customersᵒ Large developer community of over 100+ partners

Open API, Open Architecture – ᵒ Open, well documented, RESTful APIᵒ Open architecture – integrate with a variety of external vendors for different services

Multi-Hypervisor Support – ᵒ CloudStack/CloudPlatform offers support for XenServer, KVM, ESXi, OVMᵒ Very relevant in Service Providers/Telco public clouds for tiered service offeringsᵒ Is a growing trend in Enterprise (Aberdeen blog and Wikibon survey)ᵒ Protects businesses from single vendor lock-in

Workload Agnostic –ᵒ Can orchestrate both Traditional enterprise and Cloud-Era workloads

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© 2013 Citrix | Q3 Customer Deck

Citrix Differentiators and Why We Win• Compatibility API Fidelity with CloudStack, Amazon AWS

• Bare Metal Support More and more organizations are removing the virtualization layer for better performance and control of cloud environments

• Scale Proven to scale to 40,000 servers+

• Flexible Networking Architecture integrated router, firewall, lb, vpn, connect to external devices, SDN compatible with Nicira, BigSwitch, Midokura

• Integrations with leading tech vendors: Cisco UCS, CA Automation Suite & Nimsoft Monitor, Netapp Storage, Citrix NetScaler, F5 & Juniper Networks

• Single throat to choke Citrix XenServer, Citrix XenCenter, Citrix NetScaler, Citrix NetScaler Branch Repeater, Citrix CloudGateway, Citrix CloudBridge together provide end-to-end single vendor solution

• Ease of Management Single Management console manages multiple geographically dispersed zones.

• Rich Ecosystem with 100+ partners

• Value Costs less than VMware vCloud Suite Standard

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© 2013 Citrix | Q3 Customer Deck

What do others think? Leverage these comments

Source:CloudStack group on LinkedIn

© 2013 Citrix | Q3 Customer Deck

vCloud Suite Standard Edition Architecture – Production Quality

vApp

vApp

vApp

vApp

vCNS Manager

vCenter Server

vCloud Cell

vCloud Cell

Database Svr• vCloud DB• vCenter DB• Update Mgr DB

vCenter ServerDatabase Svr• vCenter DB &Update Mgr DB

Management Cluster• 5 virtual management servers• 3 databases

Host Cluster• 2 virtual management servers• 2 databases

Production Resource Cluster

© 2013 Citrix | Q3 Customer Deck

vCloud Suite Management Nightmare

• Almost every vCloud Suite product requires at least two servers, one database, and adds an additional management point

• vCAC requires seven servers for production configuration• 2x vCAC servers, 2x DEM (Distributed Execution Manager), 2x Web Front End, 1x DB

• vCO is required for integration between vCD and vCAC• A couple of examples

• The smallest – vCloud Standard Suite requires 7 management servers and 5 databases for production installation

• Typical Enterprise Installation – vCD + vCNS + vCOPs + vCO + vCAC + vChargeback:

• 17 servers, 8 databases, 6 management interfaces*• Upgrades extremely complex and time consuming and VMware requires all

products to be upgraded at once!

© 2013 Citrix | Q3 Customer Deck

vCloud Architecture Limitations• Potential Limits (no matter how many vCloud cells):

• Powered on virtual machines = 10,000• Total virtual machines = 30,000• Concurrent Users = 1,500• Logged-in Users = 5,000• Concurrent Remote Consoles = 500• vSphere Hosts = 2,000• Total Users = 10,000• Virtual Machines per Host = 512• Hosts per cluster = 32• Virtual machines per cluster = 4,000

© 2013 Citrix | Q3 Customer Deck

Summary• Single Vendor lock-in with proprietary closed products• Only handles traditional workloads• Uncertain future of vCloud Director• Limited Scalability - vCloud Suite Standard Architecture is limited 1,500 concurrent

users, 500 remote console sessions, 10,000 powered-on virtual machines, or 2,000 hosts

• No Integration - Suite bundle to simplify sales only, no integration between products• Example – vCloud Automation Center (vCAC) requires vCAC + vCO+ vCloud +

vCNS + vCenter + vSphere at a minimum to operate• Overly Complex - Requires a minimum of 7 virtual management servers, 5 databases,

and 3 management interfaces for production environments, most installs will be more• Upgrades must be performed in a specific order and all products must be upgraded at

once• Site Recovery Manager (SRM) only supports replication and recovery of management

servers, NOT production vCloud workloads*• Per VMware Documentation, vCNS Standard (Standard Suite) is NOT production ready

• No High Availability & Limited Performance• vCAC is portal is multi-tenant but is not able to manage multi-tenant environments

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