cloud potential: the opportunity to invent and reinvent business

© 2012 WIPRO LTD | WWW.WIPRO.COM 1

Cloud Potential:

The Opportunity To Invent And Reinvent

Business


Targeting a Segment

of One

HIGHLIGHTS

The Cloud is a revolution. It is changing

the way we think about IT, and about

business and commerce.

In June 2012, Wipro commissioned a survey of

one hundred CXOs in USA, UK, France and

India, to get their opinions and insights into

the potential of the Cloud and how it will

impact business.


The Cloud Opportunity

Cloud has a profound impact on businesses across different

sectors, at a strategic and operational level.

Businesses believe that the economic benefits from cloud

adoption will be very significant.

Cloud computing is seen as a positive disruptive force.


The Commercial Opportunity

The potential of the Cloud to disrupt is still evolving, but there are clear

expectations amongst business leaders of its benefits. Some responses included:

“reduce

operational

expenses”

“will

save time”

“will deliver

experience,

mobility and

accessibility”

“more

creative

processes”

“greater

collaboration”

'“changes

the way a

company

competes”


Drivers

‘Standardization,’ or the removal

of unnecessary customization, to

achieve universal standards, will

drive adoption.

There is also a compelling

business case in terms of labor

mobility and management flexibility.

It is important for governments to

recognize the Cloud as a positive

economic driver and not build

regulatory barriers around the new

technology.

Barriers

Adoption Drivers and Barriers

Technical challenges: Need to

standardize the Cloud for

customers.

Educational: Need to raise the

level of the skills base among

employees.

A Hybrid: Need to address

corporate concerns about security.

The Economy: Eurozone crisis,

slow economic recovery, etc.

increase cautious corporate

behavior.


Potential internal benefits

Other

I see no potential benefits

Device Neutrality: information freed from PCs

Collaboration: innovation + idea generation

Real-Time Data: for more efficient decision making

Cost Simplification: reducing layers + systems

Mobility: Convenience and flexibility for end-users

Scalability: Ease of scaling up or down

3%

6%

19%

23%

31%

44%

51%

51%

What are the biggest potential internal benefits from leveraging the

Cloud to your Business


Category-wise Benefits

Economic Opportunity

• Power to generate greater efficiencies and economies

• Power to control the business exposure to changing economic climates

• Potential to generate new industries, new business models and supply chains

Labor Opportunity

• Capacity to enhance globalization both in terms of speed and efficiency and the localization of data and labor

• Ability to help employees be mobile, yet collaborate

Social Opportunity

• Opportunity for businesses and civil society to transform expectations at an economic and social level


Conclusion

As the findings in this report demonstrate,

business leaders are united about the potential

of the Cloud.

Not only does it have the potential to

significantly improve capacity and flexibility, but

it also has the opportunity to generate new

competitive advantages, transform business

prospects and generate economic value.

The Cloud is helping to make a positive reality

of globalization, delivering greater benefits

and generating greater value.

Cloud computing is a trend which, if it continues to grow, will connect

ideas, institutions and individual users in diverse markets to help meet

shared objectives.


For more details please visit the link below :

http://www.wipro.com/Documents/insights/Cloud_Potential.pdf

http://www.wipro.com/Documents/insights/Cloud_Potential.pdf


Wipro set up the Council for Industry Research, comprised of domain

and technology experts from the organization, to address the needs of

customers. It specifically surveys innovative strategies that will help

customers gain competitive advantage in the market. The Council, in

collaboration with leading academic institutions and industry bodies,

studies market trends to help equip organizations with insights to

facilitate their IT and business strategies.

For more information on the Research Council visit

www.wipro.com/insights or mail [email protected]

About Wipro Council for Industry Research

http://www.wipro.com/insights

mailto:[email protected]


About Wipro Technologies

Wipro Technologies, the global IT business of Wipro

Limited (NYSE:WIT) is a leading Information

Technology, Consulting and Outsourcing company,

that delivers solutions to enable its clients do

business better. Wipro Technologies delivers winning

business outcomes through its deep industry

experience and a 360 degree view of “Business

through Technology” – helping clients create

successful and adaptive businesses. A company

recognised globally for its comprehensive portfolio of

services, a practitioner’s approach to delivering

innovation and an organization wide commitment to

sustainability, Wipro Technologies has over 135,000

employees and clients across 54 countries.

For more information, please visit www.wipro.com

http://www.wipro.com/


Thank You ©Wipro Limited, 2012. All rights reserved.

For more information visit www.wipro.com

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whole or in part without the written permission of the

authors.

Wipro is not liable for any business outcome based

on the views presented in this document. For specific

implementation clients should take advise from their

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