cloud power series for cfo's - salesforce

PowerPoint Presentation

The Westin Buckhead, Atlanta GAJune 6, 2013 Financial Cloud Power Series for CFOs and COOs

Why Cloud Power Series?How the cloud can be applied to finance functions

The cloud as a strategic decision vs. cost reduction

Cloud apps that improve the Sales and Finance relationship

Michael-

Give some ideas 2

Nate Skinner VP, Enterprise StrategySalesforce

Financial Cloud Power Series for CFOs and COOs

92 percent of 824 respondents said they had decided to spend on technology because their attitudes about technologys importance to their business have changed.

http://www3.cfo.com/article/2013/5/it-value_forrester-it-spend-decision-making-renegade-technology-buying

Priorities Have Changed: Finance is evolving

1990s

2000s

2010sTHE BASICSFinancials, Process Automation, 2-day close, Planning & ReportingCOST REDUCTION & COMPLIANCEERP, Shared Services, BPO, SOX, Risk MgtVALUE INTEGRATORStrategy, Innovation, Agility, Scale, Productivity

Trust is salesforce.coms highest value. Without the trust of our customers, we wouldnt exist. Our platform and applications are the most secure, most reliable in the industry.

At our Trust.salesforce.com site you can see the real-time information on system performance and security.

The number of transactions that were running on our datacenters have been increasing at a tremendous rate over the past few years. Were now up to 59 billion transactions per quarter, which is a 69% increase YoY.

Additionally, we continue to improve the average page time that our applications take to load. In FY13, the average page time load is only 241 ms!5

Finance/Operations Is (still) a Balancing Act Do More With Less Optimize process Scale vs. Cost equation Increase productivityInformation and guidance in the hands of the right people to make financially sound decisionsManage risks Ensure controls operate well through policies, process and audit/SOX

Your Job: More Complex Than Ever

The New Value Integrator, Insights from the Global Chief Financial Officer Study, IBM, 2012





In Response, Companies are Turning to The Cloud

Cloud computing is poised to drive breakthrough speed and cost improvements in IT service delivery

* Gartner: Top 10 Business and Technology Priorities in 2011

Hence, IT organizations are considering cloud computing as a mechanism to move away from the hassles of managing infrastructure, and focusing more on delivering business value Just 2 years ago cloud computing as a technology priority was 16th, now its #18

With Cloud Computing, These Come Standard

InfrastructureServicesApplicationServicesOperationsServices

NetworkStorageOperating SystemDatabaseApp ServerWeb ServerData CenterSecuritySharingIntegrationCustomizationWeb ServicesAPIMulti-LanguageAuthenticationAvailabilityMonitoringPatch MgmtUpgradesBackupNOC





Allowing You To Focus on Strategy & InnovationSocialMobileEngaging

Cost cutting is not enough.

Business are looking for new ways to drive top line growth. They want to engage customers, employees, and partners in fresh and innovative ways that increase productivity, open new revenue channels, and improve cross selling and up selling. Cloud app platforms allow companies to build app they did not think possible just six months ago. Modern apps have three defining characteristics:

SOCIAL: New social apps that increase internal collaboration, run on public social networks, and engage customers in exciting new ways. Customer examples: GE, Belkin, Kelly Services, Kimberly Clark

MOBILE: Every business application today must run on a growing list of mobile devices including smart phones and tablets. Apps must intuitively understand which devices they are being displayed on and resize automatically. They must be able to use the native services of the device like the GPS, camera to create new benefits for mobile workers. Customer examples: Zimmer, Genentech, RehabCare, ServiceMax

REAL TIME: Business is moving faster than ever before. Applications must deliver information in real-time, as it happens. Its not longer enough to see what happened yesterday. Business leaders must see what happens instantly and be able to respond at a moments notice. The Salesforce platform is a modern cloud platform so, like consumer platforms Facebook and Twitter, it is designed to always operate in real-time with live feeds, event notifications, and real-time dashboards and reports. Customer examples: Avon, ASICs, Groupon

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Benefits of Multi-Tenant Cloud Computing:

FastEasyOpenFlexibleTrustedNo HardwareNo SoftwareAutomatic UpgradesScalableAny DeviceData PortabilityTransparencyReal-time StatusApp MarketplaceExtensible

EnterpriseCloud Computing

Enterprise cloud computing is fast, easy, open, flexible, and trusted for every sized business.

Let me explain how

Fast: the cloud doesnt require you to install or configure any hardware or software.Easy: the cloud allows easy upgrades and has a pay as you go subscription model. Open: the cloud means that all of your applications are immediately accessible on any device, and your logic is portable.Flexible: the cloud includes a app marketplace that allows you to extend your applications using third party applications that you can add on to your deployments to make them even more effectiveEveryone: the cloud scales with your business, making it affordable for the smallest of businesses, but also for the largest enterprises.11

On-PremiseUpgrade Expense

Large Capital Expense & High RiskAutomatic UpgradesValueTime

CloudAverage 61% ROI within 11 Months253% of software projects cost 189% of original estimate1

Value1 Standish Group, Chaos Report 20062 Third-Party CustomerSat Research on 1,200 Large Enterprise Salesforce.com customers, Apr-2011Large Operating Expenses

No Capital ExpensesFast: Time to Value with Cloud Computing





Easy: Continuous Innovation with 3 Releases a YearSeamless, Automatic Upgrades

41 Major Releases

Every customization & integration automatically upgraded

Includes features sourced by customer community

No longer do we worry about the upgrades, new releases, and compatibility. We have the freedom to innovate and solve business problems on-demand.

And with cloud computing, upgrades are easy and automatic. Salesforce.com customers automatically get three releases a year, giving you new features sourced by the customer community. And with our releases, every customization and integration is upgraded automatically.

Because we focus on the technology, you can focus on innovation.13

Open: Access Your Data Anywhere, Anytime50%

Of All TransactionsAPI: Nearly

HTML5 app runs on any device (iPad today)Intuitive interface built for users on the goOptimized for touch tap, scroll, swipe

Any DataSalesforce APIAny DeviceSalesforce TouchSimple, powerful & secure APIsSOAP, REST, Bulk, Metadata, Apex & Visualforce

Enterprise Cloud Computing is a completely open technology that lets you can connect your legacy data and applications to the cloud, and use any of todays mobile devices in the cloud.

With Salesforces open and secure APIs you can access the data you need in the cloud. In fact about 50% of our transactions today go through our APIs. Its a proven way to connect in the cloud.

With Salesforce Touch, your data is available on any device. This is one of the most important benefits of the cloud a seamless experience across devices so you get access to all your data from any device. We do this because we know that you are mobile today. Youre interacting with Salesforce at every point in your day through a range of devices, but the look and feel remain consistent providing continuity in a seamless computing experience.

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Suite of web and mobile apps for sales, service, and marketingSalesforce AppsAppExchange with over 1,700 apps delivering functional or industry solutions

Partner AppsCustom apps designed and built by you or an ISV partnerCustom Apps

3+ million Customer Apps

Flexible: Find, Evaluate & Install Apps For Your Business





Trusted: Our Highest ValueTransactions per QuarterAverage Page TimeTrust.salesforce.com59B Transactions69% YoY GrowthFY12: 306msFY13: 241ms





Five Ways You Can Innovate with SalesforceAutomate Business Processes

Make Your Intranet Social

Make Every App Mobile

Unlock Back Office Data

Launch Engaging Marketing Apps

So Id like to walk you through the top five ways our customers are innovating with the Salesforce Platform. And turning their ideas into apps with amazing success. They are:

Building robust mobile apps that work on any deviceConnecting with every employee through Social IntranetsAutomating business processes to make connected employees more efficient at working togetherUnlocking back office data and making it actionable within context of workflowsAnd launching engaging marketing apps designed to delight new customers17

Launch Engaging Marketing AppsRapidly build engaging social and mobile apps in any programming languageInfinitely and immediately scalableQuickly create and test new customer channels and applicationsLaunch engaging customer facing apps quicklyFaster deployment+56%

In addition to powerful business apps for their employees, enterprises also want to create stunning and engaging marketing apps for customers.

The challenge with customers today is that they expect a variety of interesting content delivered though multiple channels, like social networks, mobile devices and dynamic apps. The Salesforce Platform lets you build and deliver these apps. Our Heroku service is designed with three core features in mind: Flexibility, Speed and Governance. Together these features allow organizations of all sizes to build apps at start-up speed.

Flexibility:- Heroku allows developers to code in multiple programming languagesContent can be linked and delivered via multiple channels like Facebook, twitter and LinkedInUsers can purchase the amount of storage they need, and scale instantly based on demand Never go down!Heroku apps can fully-integrate with Force.com and the rest of the Salesforce Platform. Heroku apps can be displayed right within Salesforce or they can pull data from Salesforce to makes apps more useful

SpeedDevelopers program in the language that they are most familiar withVersion controls, sandboxes and collaboration built in speeds up the app development processDozens of add-ons available for Heroku speed up the development process immensely, crating databases and managing code in seconds not hours

TrustIT departments now have full visibility into applications being created and managed by other business groupsBuilt-in tools like Heroku manager allows IT departments to track the users involved in building apps, whether they are internal employees or outside agenciesOur enterprise-grade database runs millions of web apps trusted by some of the largest companies in America

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Make Every App MobileCustomer information at your fingertipsEnterprise apps built with clicks and codeRun on any deviceEnd-to-end securityMobile Productivity+29%

ChatterMobile ServicesForce.comIdentityCloud DatabaseMulti-Tenant Cloud InfrastructureAPIs

HerokuChatter Communities

Customer ProfileMarketing

Sales

SOLUTIONBuilding mobile apps doesnt have to be hard or take a long time. Traditionally, most of the time building mobile apps is spent on: infrastructure mobile backend services managing and securing connections.With the Salesforce Platform you get all the necessary mobile services to power your app out of the box. Instead of having to deal with infrastructure, you can focus on delivering a killer experience for your users. You can build custom apps that run on any device and securely deliver business information, whenever and wherever it is needed.Apps built on the Salesforce Platform benefit from the same trust and end-to-end security proven by 100,000+ customers today. Millions of apps have already been built and deployed, with workflow, analytics and social capabilities built-in and delivered via the cloud.When your employees have the mobile apps they need, they are more productive. Beat the competition by building apps to connect with your customers in a whole new way.The best thing: With the Salesforce Platform, the fastest path from idea to mobile app, you can do all of this today!

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Make Your Intranet SocialLet Business Users Publish Updates In Real-timeShare Information And Collaborate Across Departments And Teams Deploy Custom Apps And 3rd Party Apps Inside A Single Sign-on EnvironmentCreate A Branded Secure Intranet Accessible From Any Device

Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

Social IntranetEmployee Productivity+33%

The legacy model of an intranet has failed. Why? Because companies are not focused on putting fresh and relevant content. Intranets are pushed out by IT as good enough projects and employees simply ignore these sites. The results- corporate culture isnt captured, employees waste time looking for key information, they dont collaborate and share, and ultimately employee success and productivity fail. But todays companies, true Customer Companies, need to engage each employee, often and everywhere.

Enter Salesforce Social Intranet. The Salesforce Social Intranet starts with the premise that to engage each employee, you need to give them a mobile experience Provide dynamic contentlet employees contributesLet employees personalize their profiles and experienceAND DO IT ALL IN A FEED

Salesforce Social Intranet leverages the best of Salesforce (Platform, Chatter, Sites, Fiie sharing, mobile and cloud computing) and allows each customer to create a branded experience and then extend it with amazing applications from the AppExchange. Customers like Virgin America and Brown Forman have built amazing Social Intranets using Salesforce Platform and are delivering branded, customized experiences to their employees.

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Automate Any Business Process83%Create Workflows And Approvals With Drag And Drop EaseUse Your Apps On Any Mobile DeviceCollaborate With Built-in Social FeedsInstantly View All Of Your Data In Real-time With Reports And Dashboards Anyone Can Build Apps With ClicksSource: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected. Better Standardization Of Processes

The Salesforce Platform puts the power to create business process apps in the hands of business users while providing a secure, governable environment to make IT happy.

The Salesforce Platform lets business users create cloud apps that streamline and automate any tasks. With the Platform:Business users have the power in their hands. Apps can be built with no coding. Users use a forms based approach, drag and drop screens, and automatically generated UI components to add objects and fields, link workflow, and create reports Automatically accesses on any touch device, as simple as creating a custom object. Easily include Chatter feeds to make any app social, and collaborate right in the app and workflow streamReports and dashboards are built in. This means any user can build a report in a few clicks that shares the data in a real-time dashboard or report. Because the app is on a cloud platform, data from other apps can easily be consolidated and users can access the data live from anywhere. No more sending around bulky files or unwieldy data updating from multitudes of spreadsheets. Security is built into the Platform. Apps, data, documents, fields can be secured with existing roles and permissions structures, easy point and click

In fact, from a recent customer survey, weve found that 83% of our customers, across every size organization, has built business processes that are helping to standardize and streamline their business processes. Automation has been done by business users who use the Salesforce apps, not developers!

SUMMARYThe Salesforce Platform delivers mobile, social cloud apps for automating business processes. Gives you ability to:--Enable business innovation while providing IT with the governance they need to manage risk and security --Easily make any app social, mobile.--Securely share the same data across all authorized departments

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Unlock Your Back Office DataIntegrate With SAP, Oracle And Other Back Office DataCreate Mobile And Social Apps Collaborate Around Live Data Feeds And Real-time Reports And Dashboards Lower Implementation Costs And Time To Market By Orders Of MagnitudeBuild Apps And Integrate With Your Legacy Systems In Days, Not MonthsAbility To Get Information+56%Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected.

Build a layer of Agility by unlocking your back-office core with the Salesforce Platform.

You can leverage your existing legacy investments such as SAP, Oracle, or Microsoft by easily integrating your back office data with new, agile, front-office apps that you build on the Salesforce Platform. There are over 90 certified integration vendors available for Salesforce, including all the major vendors typically used by enterprise customers.

Now, with the Salesforce Platform, you can easily build social and mobile employee apps that can unlock and extend the data trapped in the back office to every department and employee of your company. Apps built on the Salesforce platform are designed for social and mobile the apps can run on any device like iPads, iPhones and Android and use new social collaboration technologies based on Facebook and Twitter to maximize user productivity.

And because the Salesforce platform provides instant scale and built-in analytics, your apps can be powered with live data feeds and real-time dashboards that are instantly social to enable business decision making that can move at the speed your business needs.

Combining the cloud with your SAP/Oracle core immediately delivers new business value to your investments with faster time to market, fewer app dev resources and half the cost of on-premise platforms.

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A Cloud Vendor Should Provide:Transparencyhttp://trust.salesforce.comSecurityISO27001, SAS 70 Type II, SystrustHigh Availability> 99.9% uptimeScalability> 800 million transactions/dayUsabilityAvg. transaction response < 0.3 secsMobilityAny device, anywhereLow Impact Upgrades3 upgrades per year; minimal downtimeOpen APIsAny platformCustomer Satisfaction 94% recommendation rateReference Customers> 100K happy customers





IdentityChatter Communities

Multi-Tenant Cloud Infrastructure

Sales CloudService CloudMarketing CloudAppExchangeCloud Database

APIs

Force.comHeroku

Any SocialNetwork

Any Device

Back EndSystems

Any AppAppExchange AppsERPFinancePublic or Private Apps

ConnectedCustomers

ConnectedProducts

ConnectedPartners

ConnectedEmployees

Custom Apps

Mobile ServicesChatterSalesforce: Customer Company Architecture

#

When it comes to building apps to help you connect with your customers, employees, partners, and products in new ways our platform has all the services you need.

It all starts with our multi-tenant cloud infrastructure which lets you focus on your business while we manage the infrastructure required to run 3MM apps and a billion transactions a day. All of our customers share the same infrastructure and core code base which makes the platform massively scalable and secure. Thousands of the worlds largest companies rely on our service every day and have made sure it meets all of their strict requirements.

Then you get a Cloud database thats meta-data driven so you can add all the data and customizations you want without anything ever breaking. We up-grade our service no problem. You upgrade an app or back-office system no problem. Everything just works because of the flexible design.

You can use the Platform to connect to any external social network through any device and give users control, simplicity, and peace of mind with our cutting edge Identity technology.

Plus you can connect with any back-end system, partner app, or AppExchange you want through our powerful REST APIs.

Then you have Force.com and Heroku which provide the tools to help you build apps. Force.com is powerful for both developers and business analysts who can use point-and-click tools, while Heroku lets developers build in whichever language they prefer and prototype apps incredibly fast.

And for any app you build on our Platform, Chatters enterprise social collaboration comes standard. You can even extend it out to public or private communities outside your company to connect and collaborate with customers or partners.

Finally, every app is easy to make mobile. With our SDK and powerful back-end services, its easy to build scalable and secure mobile apps that tie into your customer data and leverage all the latest authentication, mobile app policy management, geo-location, and offline capabilities.

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