cloud powers the new connected€¦ · cloud powers the new connected economy michael barnes vice...
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Cloud Powers The New Connected
Economy
Michael Barnes
Vice President and Research Director
1 September 2016
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We work with business and technology leaders to develop customer-obsessed strategies that drive growth.
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Empowered customers have given rise to a new era
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Customers are fundamentally digital
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The expectation that I can get what I want
in my immediate context and moments of need.
Customers are definitely mobile
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Drive business
growth with privacy.
Turn big data into
business insights.
Embrace the
mobile mind shift.
Accelerate your
digital business.
Transform the
customer experience.
Age of the
customer
Business imperatives in the age of the customer
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of tech spending is either business-led or involves significant
business input to the CIO’s organisation for the purchase.
71%
Technology decisions are increasingly led by business leaders
Base: 3994 Business and Technology Decision Makers
Source: Business Technographics Global Budgets Survey, 2014
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Source: Forrester Research. July 16, 2014, “Digital Disruption Hits Retail Financial Services” report.
New entrants are driving disruption Investing
Insurance
Banking
Payments
Digital
money
managers
Digital
investment
managers
Comparison
engines
Digital
financial
advice
Social
lending
Crowd-
funding
Social
investing
Digital
banks
Digital
wallets Mobile
point of sale Mobile
payments Virtual
currencies
Social
insurance Digital
insurers Corporate
foreign
exchange
Small
business
funding
Digital
retirement
plan advice
P2P
currency
exchange
Digital
lenders
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“Disrupters are giving banks a run for
their money and we cannot operate in
the traditional way.”
CTO, large Australian bank
Source: Forrester Consulting Thought Leadership Paper sponsored
by Microsoft, April 2016
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You can optimize your internal processes and still go out of business
Customers are changing their
behavior faster than firms can evolve
their business model, processes,
and technology
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Digital business is different
Bolt-on
Functional efficiency
Safety and cost
reduction
Traditional business
Better products
Digitally enhanced
products and services
Cross-functional agility
Speed and innovation
Digital business
Enhance customers’
ecosystem of value
Digital touchpoints
Operational
Excellence
Technology attitude
Value proposition
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“We see a direct correlation between
cloud and speed/agility – quicker
deployment, bypassing traditional build
models, rapid prototyping and quick
releases.”
Head of Group Strategy and Architecture,
global bank.
Source: Forrester Consulting Thought Leadership Paper sponsored
by Microsoft, April 2016
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Cloud is increasingly viewed as a key enabler of digital transformation
›Speed and agility – faster implementation time
›Freeing up resources – moving away from
managing infrastructure
›Responsiveness – embracing agile and
continuous delivery
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And this cuts across industries and geographies
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New IaaS + PaaS
Replacement
38% annual growth rate
Cloud spending will reach $191B by 2020
Source: April 24, 2014, “The Public Cloud Market Is Now In Hypergrowth” Forrester report
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Business realities pose issues
© 2013 Forrester Research, Inc. Reproduction Prohibited Source: Navigate The Future Of Identity And Access Management
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Yesterday’s approach won’t work
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Cloud security vendor landscape
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Spending on cloud security solutions will reach $2B by 2020
42% annual growth rate
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Businesses have to allow more access . . .
(weakening network perimeters)
. . . with increased, targeted attacks . . .
(increasing attack sophistication and frequency)
. . . all at higher levels of accountability
(demanding audit and compliance requirements).
Defending a changing business
The result? Enterprises are aggressively pursuing
newer security models and frameworks.
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forrester.com
Thank you
Michael Barnes
VP & Research Director
Twitter: @mb_analyst