cloud services opportunity for service providers

7/27/2019 Cloud Services Opportunity for Service Providers

1/11

MicrosoftOnline and Cloud

Services


2/11

Software Services

Benefits from youron premiseinvestments

Ease and convenienceof online access to

services

Power ofChoice

Hybrid modelcombining best of

both worlds


3/11

Attributes of a Cloud Platform

Transforming the Economicsof Software

ComprehensiveSoftware + Services

Flexible, on-demand

infrastructure

Comprehensive development

services

Reduce capital and operations

costs

Cost effectively handling usage

spikes

Geo-scale and reliability

Deployment and management

Consistent experience across all

devices

Programming model symmetry

Familiar development environment

Designed for security & privacy

Control & customizability


4/11

Azure ServicesPlatform


5/11

Why "Azure"?An English word meaning sky blue or cloudless sky,

azure is similar to its counterparts in several languages:azuurin Dutch, azurin French, azzurro in Italian, lazuryinRussian, and azul in Portuguese and Spanish.

In qualitative research, azure was seen assophisticated, pleasant, and desirable. Associations withluxury gave azure the sense of being premium qualityand reliable. In the specific context of software or cloud

computing, azure was seen as innovative and reliable.


6/11

Azure for Developer Audiences

Web Corporate ISV

Develop applications atInternet scale

Focus on business logicand not operational

constraints

Use one platform forexpansive userexperience and devicesupport

Get started quickly using

your existing skills

Reach broad market withMicrosoft Live properties

Extend existing andbuild new applications

Accelerate Innovationwith new IT flexibility

Use consistent, familiarprogramming models &tools

Maintain enterprisearchitecture & processgovernance

Integrate applicationswith partners acrossnetworks

Accelerate SaaSsolutions development

Deepen customerrelationships and

continuously providenew value

Capture built-in multi-tenancy

Inherent extensibility &integration features

Flexibility Reliability Scalability SecurityInteroperability


7/11

Windows Azure

An Internet-scale cloud services platform hosted in Microsoft data centers,

which provides an operating system and a set of developer services thatcan be used individually or together.

Hosting ProviderOpportunity


8/11

Opportunities for Service Providers

Meet ExistingMarket Need Build Value-AddServices ChannelPrograms

Many applicationscan be moved to thecloud via Hyper-V

Some customers willrequire level ofaccess to OS andcustomization thatare only available inWindows Server

Build value addservices such asconfiguration

management, billing,security, customersupport, etc

Use Azure asmiddleware tointegrate your hosted

customers togetheror with other Azurecustomers.

Microsoft plans tointroduce a channelplan for Azure, and

this will include botha referral and a resaleprogram. Detailsearly 2009.


9/11

Opportunities for Service ProvidersMicrosoft Continues to Invest with Hosters

Available today: Growing the existing platform opportunity

Hyper-V / App-V

S+S Incubation Center Program

Support ISVs to transition

Over the course of the next months more to come

Partnering for cloud platform market offers

Azure as the middleware layer for integration

Cloud-related certification programs


10/11

Takeaways

1. SaaS good start, but2. Power of choice with Software + Services

3. Cloud platform and online services evolution

4. Perfect opportunity!

Call to Action. Continue to address today's customer needs

. Capture the potential of Hyper-V / App-V, today

. Build and Sell your added value

. BE THE TRUSTED ADVISOR to your customers


11/11

2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S.

and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft mustrespond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any informationprovided after the date of this presentation.

Thank you

cloud services opportunity for service providers

Documents