cloud success stories apac

8/3/2019 Cloud Success Stories APAC

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Discover the Cloud that works from the Proven Success Stories


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Hitachi Data Systems

DISCOVER THE CLOUD THAT WORKS

FROM THE PROVEN SUCCESS STORIES


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Cloud: Beyond the hype and into practice 2

Proven Success Cases

ACW Services, Hong Kong

Beijing Computing Center, China 9

iseek Communications, Australia 13

Siy Technologies Ltd, India 17

Teliti Datacentres Sdn Bhd, Malaysia 21

Discover the cloud that works

from the proven success stories

C o n t e n t s


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Cloud: Beyond the hype

and into practiceCloud is the main favor o the day in todays

IT market. Nearly every vendor oers apromise that they do clouds better. This has

created plenty o conusion in the market,

with many customers preerring to stay at the

sidelines to observe its development.

At Hitachi Data Systems, we dont just

make promises. We enable you to deploy

an integrated portolio o cloud solutions

and services at your own pace. Regardlesso your company size, our single underlying

platorm simplies and accelerates your

cloud deployments. Meet specic demands

and needs without replacing your pre-existing

IT systems, thus protecting your IT investments.

These are the reasons why many successul

companies rely on Hitachi Data Systems or

building their own cloud inrastructure

because we go beyond making promises

and make cloud work or you.

Integrated Cloud Portolio

Hitachi Data Systems oers an integrated

set o solutions and service oerings that let

you leverage a single platorm or all data.

A single pool o virtualized block, le and

content storage provides the oundation or

agile enterprise IT and a cloud environment

without silos o inormation.

Under a single inrastructure that is reliable,

scalable, multitenant and multitiered,Hitachi Data Systems delivers integrated

search, migration and archive capabilities

with great perormance. Secure virtualization

lets you provision these IT assets as needed

to support a wide range o inrastructure

and content services in private, hybrid

and public clouds. Our integrated portolio

includes the ollowing:

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D I S C O V E R C L O U D

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TECHNOLOGY

Integrated content and le portolio Enterprise and modular storage Converged data center solutions Management sotware

SOLUTIONS

Storage as a Service Enabling Technology and Support

Hitachi Cloud Service or

Private File Tiering Digi-Data online storage

Inrastructure as a service Platorm as a service Application as a service


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Your Business Benefts

Hitachi Data Systems integrated cloud solutions portolio oers numerous business

advantages that let you:

www.hds.com/cloud

Improve business agility Grow or shrink capacity and resources on demand,

while accelerating time to value and time to market.

Boost security with

multi-level encryption

Improve security protection with encryption o data

at rest (while residing on internal drives) and in

fight (during transer), object-level encryption at the

source and credential interlocking between core

cloud and edge.

Reduce CAPEX and OPEX Improve cost eciency through just-in-time

consumption, reduced management overhead and

savings in hardware and licensing ees.

Maximize utilization Enable greater consolidation and eciency with

multitenancy, while moving inactive content to the

cloud and aligning inormation to IT based on value.

Increase investment

protection

Deploy at your pace to protect your current

investment and increase your return on assets.

Fine-tune storage service

level management

Make multiple quality o service (QoS) tiers

available to cloud and take advantage o data

mobility services or nondisruptive upgrades and

greater uptime.

Beneft rom truemultitenancy

Our solutions can help you build a truly multitenantenvironment where SLAs can be assigned to specic

data types or applications. In addition, multitenancy,

global namespaces, access rights and security layers

prevent unauthorized access and ensure security and

privacy among constituents o a shared inrastructure.


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Hitachi Data SystemsSuccesses in Cloud

The Hitachi Data Systems cloud approach

is unique in allowing you to build, scaleand deploy agile cloud solutions and

services to meet existing business needs

at your own pace. It also lets you enjoy

the wide range o benets that cloud

oers today, instead o worrying about

re-building the inrastructure or investing

in a new architecture o tomorrow.

This customer-centric approach has

already let Hitachi Data Systems earn

signicant customer installations to

support the essential operational

requirements o their activities:

1. ACW Services, Hong Kong, provides

comprehensive cloud based services

with inrastructure powered by Hitachi

Data Systems. The services include

oerings o various sotware solutionsthat provide sotware as a service or all

size businesses who plan to expand their

cloud initiatives.

2. Beijing Computing Center,China,

chose Hitachi NAS Platorm to improve

the eciency o le and data sharing

by eliminating system sprawl and trac

bottlenecks, thus optimizing the storageresources allocation eectively.

3. iseek Communications, Australia,

an Austalian managed services provider,

chose Hitachi enterprise and modular

storage solutions to provide their

customers a menu o storage servicesto help them lower costs and simpliy

management.

4. Siy Technologies, India, provides an

on-demand storage service that combines

Hitachi Adaptable Modular Storage and

NAS Platorm, creating a consolidated

and easy-to-manage pool o storage to

support dierent applications and data

types or their customers.

5.Teliti Datacentres, Malaysia, is

now constructing Malaysias largest

environmentally riendly data center

leveraging Hitachi Virtual Storage Platorm

to provide inrastructure as a service

to customers or better fexibility and

power consumption, and Hitachi Content

Platorm to provide archive and backupas a service to small and medium

businesses or cost-eective and reliable

data backup services.

The ollowing success stories illustrate

in detail how these customers bank on

Hitachi Data Systems to empower business

success through cloud solutions that

simply work.

D I S C O V E R C L O U D

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ACW Services, Hong Kong

INDUSTRY Information Technology

SOLUTIONS Cloud Hardware Hitachi Virtual Storage Platform, Hitachi Adaptable Modular Storage,

Hitachi Content Platform, Hitachi Compute Blade

Cloud Service360 empowers enterprises to evolve existing storage inrastructure

into a cloud environment at their own pace with a reliable solution that reduceslevels o associated risks. With our robust oerings and tailor-made services, we arenow the prime choice or business operations which like to leverage the benets ocloud environments.

Andy Lau,

Managing Director,

ACW Services

Hitachi Data Systems helps ACW Services deliver

all-in-one and aordable cloud IT services to maximize

business potential

With increasing demands or cloud solution, ACW Services allies with

Hitachi Data Systems or its strong storage expertise and to deliver

cloud-based services. Together with proessional people and processes,

these services enable companies to create fexible cloud environments,

in order to meet their ever-changing business needs.

I N F O R M A T I O N T E C H N O L O G Y

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S U C C E S S S T O R Y

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Nowadays, businesses are strongly driven

by customer demands, market trends and

economic situations that reduce the time

to react. IT needs to cope with exponential

growth in data size, with budget constraints

and with time limitations or project

implementation. As a result, companies

move to cloud computing or its improvedfexibility and higher return on IT investment.

ACW Services addresses this business

opportunity and the needs o cloud services

in the market by oering a reliable and

cost-eective architecture. Although the

alliance creates a new business stream or

ACW Services, it requires the right expertise,

strong data inrastructure and industry

standard processes or its success.

A New International GradeService via Partnership to MeetCustomer Domestic Needs

ACW Services applies Hitachi Data Systems

expertise in the IT and storage industries

to provide this proessional cloud service.

With inrastructure powered by HitachiData Systems, ACW Services successully

manages Cloud Service360 to address

customer demand or critical business

applications and data management with

all around support. It eectively turns their

customers into heavyweight contenders

with an aordable subscription model and

powerul IT capabilities. Cloud Service360

is essentially an integrated cloud-basedinrastructure as a service (IaaS) and

sotware as a service (SaaS) that eatures

high scalability, fexibility and customizability.

It allows businesses to grow or adjust their

operation capacity to meet their dynamic

demands.


Powered by Hitachi Data Systems storage

infrastructure, we are confident that our professional

and comprehensive cloud services will satisfy many

of our enterprise customers and their customers.

Andy Lau,

Managing Director,

ACW Services

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Inrastructure as a Service (IaaS)

The cloud environment is built by using

industry leading technology in a highly

scalable, redundant and secure ashion. The

inrastructure includes Hitachi Virtual StoragePlatorm (VSP), Hitachi Adaptable Modular

Storage (AMS), Hitachi Content Platorm

(HCP), Hitachi Compute Blade and more.

With Hitachi storage platorms, it creates

a highly secure data center that eatures

a multitenant architecture secured by a

2-tier rewall inrastructure. This secure and

isolated environment provides audit logging

per tenant, while N+2 redundancy clustering

ensures high availability o services oerings.

Sotware as a Service (SaaS)

With the agile, scalable and secure cloud

inrastructure, ACW Services can urther

partner with various sotware solutions

providers to oer a cost-eective

platorm or customers who are planning

to develop or expand their cloud initiatives.

S U C C E S S S T O R YS U C C E S S S T O R Y

The sotware partnership services include

business intelligence (with interactive

reporting), document management (with

ParaDM), email management (with

VMware) and virtual desktop management

(with VMware). These joint solutions cater

to the IT services and business needs o

todays businesses.

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Benefts o Partnership onDelivering Cloud Services

The cloud-based IT service is composed

o the best-o-breed industrial classarchitecture and technologies designed

and powered by Hitachi Data Systems,

supported by decades o virtualization

experience. It is a dedicated and secure

environment o servers and storage that

oer high fexibility or customer choice in

host access. With such a highly reliable

Hitachi storage inrastructure, ACW

Services can provide a tailored cloud


service addressing specic customer pain

points such as, anytime and anywhere

7x24 accessibility o applications and ever

changing data management requests.

This high perormance and secured Hitachiinrastructure also lets ACW Services urther

establish strong partnerships with many

sotware solution providers. In return, they

oer various industrial or departmental

business unctionality to t a customers

business domain and enhance their

competitive advantages. Last but not least,

the services are on demand, ready to

serve these businesses at their own pace.

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Beijing Computing Center, China

INDUSTRY Government

SOLUTIONS Cloud, File and Content Services, Modular Platform Hardware Hitachi Adaptable Modular Storage 2500 and Hitachi NAS Platform 3080,

powered by BlueArc

Sotware Hitachi Dynamic Link Manager

Services Provided by Hitachi TrueNorth Partner Nikoyo

To meet the continual growth o business and inormation technology in Beijing, ourBeijing Industrial Cloud service platorm must have a robust storage inrastructurethat can provide unsurpassed reliability, perormance and scalability. The Hitachi DataSystems storage solution demonstrates cutting-edge advantages in perormance andreliability, empowering us to overcome our operational challenges in a hassle-ree way.

Wu Yilei

Research and Development

Beijing Computing Center

Hitachi Data Systems Helps Beijing Computing Center Build

Reliable, High-perormance File Management System

Established in 1973, Beijing Computing Center was one o the rst computer

centers in China and continues to be one o Chinas most infuential computer

application technology research and promotion agencies. It now serves

customers across a number o business segments including industrial,

commercial, transportation, energy, environmental protection, nancial, taxation,

social aairs and more. To address the essential operational requirements thatsupport these activities, the center opted or a state-o-the-art capacity allocation

technology built on Hitachi NAS Platorm and Hitachi Adaptable Modular Storage.

S U C C E S S S T O R Y G O V E R N M E N T

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Since its inception, Beijing Computing Center

has completed hundreds o research projects

commissioned by the national and municipal

government, as well as numerous service-

oriented projects or multiaceted businesscustomers. As such, it has played a key role

in the popularity, adoption and development

o computing solutions in China.

Today, Beijing Computing Center has

successully deployed many super-cloud

service platorms. Operated on an enterprise-

service model, these cloud platorms

bring together the products,solutions and

services o both upstream and downstream

suppliers to create a collaborative,cloud-

based alliance. Ultimately, the center seeks

to build a complementary partnership that

can mutually benet every member o its

supply chain, rom R&D and production

to commercialization and application

deployment. In this way, it will create a

dynamic, independent and innovativebusiness ecosystem.

Beijing Industrial Cloud Project

In recent years, the Beijing Industrial

Cloud has been the centers major cloud-

computing project. This massive new

platorm is designed to enable small and

medium-sized enterprises, especiallyBeijings technology innovation companies,

to obtain the resources and services they

need at a low cost. It also helps signicantly

reduce the overall energy consumption

o IT enterprises in the Beijing area. This

encourages greener economic development

and establishes a cloud-based service

model that can support the development o

next-generation data centers.However, as the business has grown, the

Beijing Industrial Cloud platorm has aced

more and more challenges. These have

included rapid data growth, long-term

data retention, managing vast volumes o

historical data with a high accumulative rate,

and the need or high-perormance storage

or the high-perormance computing. For

the continued success o the platorm, it

was critical that the center nd new ways

to ensure its storage resources are used

eciently, saely and continuously. Beijing

Industrial Cloud needed to optimize the

allocation o storage resources, improve the

eciency o the entire storage system and

meet the stringent capacity demands o

high-perormance computations.To address these critical operational

requirements, Hitachi Data Systems

proposed a solution based on Hitachi

NAS Platorm (HNAS) 3080, powered by

BlueArc, and Hitachi Adaptable Modular

Storage (AMS) 2500 solutions. Using

state-o-the-art capacity allocation

technology, the Hitachi solution meets the

rigorous demands o the Beijing Industrial

Cloud in the key areas o perormance,

reliability, capacity and manageability.

During the two-week storage configuration, installation and

evaluation process, Beijing Computing Center also expressed

its great satisfaction at the price-to-performance advantage of

Hitachi storage products.

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Highly Available, High-perormanceHitachi Storage Solutions

The rst phase o the Beijing Industrial Cloudplatorm sought to build a storage system

or science and engineering computing

applications. The goal was to build a storage

platorm with a raw capacity o 250TB that

could eectively support both SAN and NAS

+ SAN systems simultaneously.

The storage inrastructure o the HNAS and

SAN storage inrastructure was a crucialaspect o the project, and ensuring that the

system could support a huge amount o

data trac without compromising reliability

and eciency was key to success. HNAS

3080 and AMS 2500 storage platorms are

specically designed or processing large

data volumes and supporting multiple-

user-access environments. The entire

storage environment can comortablyaccommodate a storage capacity o up to

4PB, ar surpassing the centers storage

requirements, both today and in the uture.

As can be seen in Figure 1,

the storage network topology

o the Beijing Industrial Cloud

platorm mainly consists o

the high perormance HNAS3080 device and an AMS

2500 storage system with

60 units o high-perormance

600GB 15000RPM SAS

disks and 120 units o 2TB

7200RPM SATA disks.

The introduction o Hitachi

NAS Platorm aimed

to improve the centers

eciency and perormance

or le and data sharing by

undamentally eliminating

system sprawl and trac

bottlenecks. With the virtualization unctions

o HNAS, such as virtual servers, virtual

volumes and virtual storage pools, the

centers storage administrators can noweectively allocate storage capacity or

dierent applications and users. HNAS

also provides an intelligent le tiering

unction, enabling policy-based hierarchical

storage management to match data to

user or application needs. In the event o

overload or system ailure, the virtual server

automatically adjusts to meet the ailover

and load-balancing requirements. Thevirtual server automatically perorms ailover

in the event o system ailure to provide

high availability, and can also be manually

migrated to achieve load balancing.

Cutting-edge Architecture,Functionality and Throughput:

The unique architecture, unctionality and

throughput o the Hitachi NAS Platormhelp optimize the operation o the Beijing

Industrial Cloud platorm.

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HDLM = Hitachi Dynamic Link Manager

HDS NAS 3080 = Hitachi NASPlatorm3080, powered by BlueArc

HDS AMS2500 Disk Array = Hitachi

Adaptable Modular Storage 2500

Figure 1. First Phase o the Beijing Industrial Cloud Platorm: StorageNetwork Topology


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Architectural Advantages: The Hitachihardware le-sharing system, open

storage architecture, multiple network

sharing protocols and single-node

operational support completely eliminatethe bottlenecks ound in traditional

NAS solutions.

Functionality Advantages: Withthe support o Hitachi technologies,

the new platorm is able to achieve

storage virtualization, large-scale le

management, data protection and much

more. The systems key eatures includean advanced virtualization ramework,

intelligent le tiering, snapshots, a

modular design, virtual server support

and seamless integration with Hitachi

storage resource management sotware,

policy-based storage management,

anti-virus and security.

Throughput Advantages: With multipleeld programmable gate arrays (FPGA),the internal HNAS structure is ully

equipped to meet the high-throughput

requirements o massive data processing

and sharing.

Enhanced Storage Strategies orBetter Business Outcomes

The Beijing Industrial Cloud platorm required

a huge capacity or le processing and

sharing, as well as a highly scalable storage

capacity. Hitachi NAS Platorm optimizes

the platorms day-to-day operations

with unparalleled perormance, reliability,

availability and massive storage capacity.

To complement the maturity o its proven

technology, Hitachi also invests in continualinnovation and technology renements,

which ensure that the Beijing Industrial

Cloud will always remain at the oreront o

perormance. Hitachi Data Systems likewise

sets itsel apart rom its competitors by

completely resolving the system bottleneckso a traditional NAS, and delivering

unprecedented system scalability. By

integrating the unique Hitachi le-processing

and sharing unction, the new platorm is

able to provide storage virtualization, a

large-scale le system and robust data

protection on a scale that simply would

not have been possible beore. Third-party

evaluation has also conrmed that HNAShas unrivaled capacity and throughput,

and that its hardware architecture delivers

enormous processing power or the

new platorm.

Success with HitachiData Systems

In partnership with Hitachi Data Systems,Beijing Computing Center has successully

deployed its Beijing Industrial Cloud and

established another sel-developed cloud

computing service platorm called Beijing

Cloud. These important projects are

intended to drive innovation and product

development among businesses o all sizes

and greatly enhance the competitiveness o

Chinas industries in the global economy.

Throughout its collaboration with Beijing

Computing Center, Hitachi Data Systems

consistently demonstrated its superior

storage technology and proessionalism.

During the two-week storage conguration,

installation and evaluation process, Beijing

Computing Center also expressed its great

satisaction at the price-to-perormanceadvantage o Hitachi storage products.

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iseek Communications, Australia

INDUSTRY Information and Communications Technology

SOLUTIONS Modular Platform, Enterprise Platform, Virtualization Hardware Hitachi Universal Storage Platform V, Hitachi Adaptable Modular Storage 2300

We chose Hitachi as its technology provided a cost-eective and scalable solution

that was well ahead o its competitors. The deployment only took a couple oweeks, with no downtime, which was vital to guaranteeing 24/7 availability or ourcustomers. In short, it just worked.

Jenson Spencer

Product Manager, Inrastructure Services

iseek

Hitachi Data Systems Seamlessly Stores Inormation or

Australian Managed Services ProviderEstablished in 1998, iseek Communications (iseek) is an Australian

managed services provider or both private Internet networks and data

centers. As demand or managed network and data center services has

grown, iseek realized that it needed to upgrade its existing inrastructure to

provide the high perormance, scalability and reliability that its customers

expected rom their systems. Hitachi Data Systems provided the solutioncomposed o both Hitachi enterprise and modular storage systems.


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iseek delivers managed network services

to businesses nationwide and also owns

and operates data centers across three

sites. Today, iseek has over 500 customers,

ranging rom large corporate enterprises

and governments to small and midsized

organizations.

With more and more organizations

struggling to manage their data internally,

iseek recognized an opportunity to provide

businesses o all sizes with managed data

centers to host their inormation. At the

same time, it recognized the need or anoverhaul o its own inrastructure to support

this opportunity.

iseek Assesses theInormation Overload

Its a given that businesses today are aced

with the ongoing battle o ensuring that

they have the right combination o people,processes and technology to manage their

inormation, said Inrastructure Services

Product Manager at iseek, Jenson Spencer.

We take the hassle out o managing

inormation or our customers, by providingstate-o-the-art acilities to host this data or

them remotely, he explained. Our approach

is to work closely with each o our customers

and provide all businesses with enterprise-

grade services to match their specic network

and inrastructure needs.

Spencer continued, In the last six months,

weve seen a spike in the demand romour customers o about 10 terabytes per

month to provide managed storage and

servers. Previously, we had midtier alternate

platorms, which meant that we didnt have

the systems in place to meet this growing

customer requirement or manage our own

business critical data in the long term. As

a result, we realized that we needed to

upgrade our existing technology to provide a24/7, robust system, he said.


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The Search or a Solution

Ater canvassing the market, iseek chose

the Hitachi Universal Storage Platorm V,

a large scale, enterprise-class virtualization

layer combined with thin provisioning

sotware. The system provides iseek with the

capability to virtualize its internal and external

heterogeneous storage into one pool and

move data between disk tiers without any

disruptions. In addition, iseek can host

its own business critical applications and

managed application

services to large customers that have criticaluptime requirements.

To provide a place or customer data to

reside, iseek also selected the Hitachi

Adaptable Modular Storage 2300 (AMS

2300), a reliable, fexible and scalable

storage system that ensures 99.99% data

availability (with no single point o ailure).

With additional capacity and the ability to

virtualize and scale up to meet customers

data growth, iseek can now store customer

data and access its own inormation more

quickly and eciently.


The Hitachi Universal Storage Platorm V

simplies our storage management and

seamlessly integrates with our hosted

services, while the AMS 2300 guarantees

that our data center can be used by ourcustomers or disaster recovery in the event

that a natural disaster aects the network,

said Spencer. We chose Hitachi as its

technology provided a cost-eective and

scalable solution that was well ahead o its

competitors. The deployment went very

smoothly, with no downtime, which was

vital to guaranteeing 24/7 availability or

our customers. In short, it just worked, headded.

Solution Brings Peace o Mindto Customers

With the Hitachi Data Systems solutions

now in place, iseek can expand the hosted

oerings it provides to its customers.

iseek is increasingly hosting its customersapplications in the data center and also

providing business critical online services,

such as e-commerce services. Customers

also have the fexibility to use iseeks

The Hitachi solution has meant that we have been

able to provide our customers with a menu of storage

services to help them lower costs, simplify management

and ultimately have complete peace of mind.

Jenson Spencer

Product Manager, Inrastructure Services

iseek

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6

dedicated server platorm, or supply

their own server inrastructure, as well as

purchase enterprise-grade premium storage

that can be customized to meet their

specic business requirements.

At iseek, our key dierentiator is that we

work closely with our customers to provide

them with the right type o storage and the

right type o application, so that they have a

tailored solution that is always available

no matter what the organizations size.

The Hitachi solution has meant that we

have been able to provide our customers

with a menu o storage services to help

them lower costs, simpliy management and

ultimately have complete peace o mind.

Customers like to be able to visit one o

our data centers and see the quality o the

inrastructure we have in place to support

them, which is dierent rom a traditionalcloud model. I believe that is why our

platorm has been a success.


In addition, in August 2010, iseek launched

one o Australias most energy ecient data

centers, an AUD$44 million dollar acility

that uses ltered air rom outside to cool its

servers, thus reducing power consumptioncosts. iseek now plans to deploy the Hitachi

Data Systems storage solutions in this third

acility to provide a complete hosted oering

across all o its sites.

With the launch o one o Australias

greenest data centers, we are seeing

even more interest rom companies to use

our acilities, as they look to solutions that

are both cost and energy ecient, said

Spencer. Hitachi Data Systems storage

solutions will be integral to our long-term

business goals. Our storage can simply

scale up as our business does, providing

fow-on benets to us and our customers,

he concluded.

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Sify Technologies Ltd., India

INDUSTRY Information Communication Technology: Services

SOLUTIONS File and Content Services, Modular Platform, Storage Economics Hardware Hitachi Adaptable Modular Storage 2500, Hitachi NAS Platform 3080,

powered by BlueArc

Sotware Hitachi Storage Capacity Reporter software, powered by Aptare

The Hitachi Data Systems solution oered us the best architecture to enablescalability and provisioning o new eatures as and when we need them, in this newOn-Demand Storage venture by Siy.

C V S Suri

President and CEO

Siy Enterprise Services

Siy Launches On-Demand Storage Service Based

on Hitachi Architecture

To leverage the growing opportunities in cloud storage, Siy wanted to

develop an on-demand and highly scalable platorm or storage to cater to

its enterprise customers. Siy chose to build on Hitachi storage and sotware

because the basic architecture o the solution enables scaling up as and

when required without huge changes to the existing setup or investments.


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S U C C E S S S T O R YS U C C E S S S T O R Y I N F O R M A T I O N T E C H N O L O G Y

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Siy is one o Indias leading managed

services providers, delivering end-to-end

solutions or enterprises as well as

consumers. Siy designs and develops

a host o customized e-commerceand network connectivity solutions to

connect critical business systems and

oers a seamless data network that

encompasses customers, suppliers,

vendors and sta. Siys enterprise service

oerings include Connectivity Solutions,

Data Center Services, Managed Security

Services, Enterprise Application Services,

Voice, System Integration and RemoteInrastructure Management Services.

Creating a New Service to MeetCustomer Storage Challenges

Siys new service aim was to deliver a

solution to their enterprise customers that

would address a range o challenges they

aced with respect to storage, such asaccelerated storage growth and complexity

in managing dierent data types, islands o

storage and legacy systems. Customers

would oten experience low storage utilization,

while power and cooling requirements would

run up huge bills. And they aced additional

challenges related to storage management

and manpower. All these translate into loss

o business opportunity.

To help the customers overcome thesechallenges and to leverage the growing

opportunities in cloud storage, Siy wanted

to develop an on-demand and highly

scalable platorm or storage.

With the companys On-Demand Storage

service platorm, these challenges move

away rom being an internal pain point,

transitioning into a managed service withclearly dened uptimes and service level

agreements (SLAs). With this solution, Siys

customers no longer need to buy a product

rom Siy; rather, they buy an SLA, which

eliminates the complexity o managing and

operating specic products and technology.

There were several key requirements or the

new On-Demand Storage service platorm.The solution had to start small, but had to

have the capability to scale as and when Siy

and its customers needs would grow. We

wanted the On-Demand Storage platorm

to be uture ready or technologies such as

storage virtualization, thin provisioning and

unied storage (SAN/NAS/content/archival)

platorm, as these would become a key game

changer or the business as our customersneeds grow, says Executive President o

Enterprise Services at Siy, P J Nath.

Siy also wanted to have the fexibility to

add on products rom non-Hitachi vendors,

depending on the requirements laid down by

customers. In addition, the service provider

wanted support or tiered storage, in-depth

reporting and a chargeback mechanism.And o course, the storage had to be

cost-eective as well.


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Siy explored various solutions available in

the market to nd the right architecture or

this platorm. The Hitachi Data Systems

solution oered us the best architecture to

enable scalability and provisioning o new

eatures as and when we need them,

says Nath.

Hitachi Inrastructure EnsuresScalability, Reliability

Siys On-Demand Storage service combines

award winning Hitachi Adaptable Modular

Storage 2500 and Hitachi NAS Platorm

3080, powered by BlueArc. Together, they

create consolidated, easy to manage pools

o storage capacities that can be provisioned

as needed to support a wide range oapplications and data types. This can be done

rom a single, integrated inrastructure that is

secure, reliable, scalable, cost-eective and

agile in the ace o changing demands.

The sotware part o the solution includes

Hitachi Storage Capacity Reporter, powered

by Aptare. With these tools, the Siy team

and its end customers can always be incontrol o each bit o space and how it is

being utilized.

Siy On-Demand Storage provides an

excellent alternative to the traditional

onsite, dedicated storage systems, which

are mostly procured on ad hoc basis. In

todays unpredictable business environment,

IT departments most oten either end

up procuring higher capacity up ront to

meet unexpected demands or all short

o capacity when the storage systems arecritically needed, says Nath.

Benefts o the Hitachi DataSystems and Siy Relationship

A true business partnership: With this

modular platorm, Hitachi Data Systems

has enabled Siy to step into a new

business revenue stream with the leastamount o risk, while being prepared to

leaprog into the uture when business

demands it. Cloud storage is still a

new business avenue, and Siy aims to

be the irst inormation aware, storage

on demand service provider. Siy can

conidently enter a new business area

with little investment and a long term

roadmap clearly laid out by HitachiData Systems.

We wanted the On-Demand Storage platform

to be future ready for technologies like storage

virtualization and thin provisioning, as these wouldbecome a key game changer for the business as our

customers grow.

C V S Suri

President and CEO

Siy Enterprise Services


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0

Add as and when needed: Siy has

successully installed a Hitachi storage

inrastructure that can scale out as needed.

As the uptake o storage increases, Siy will

seamlessly expand capacity across its Tier3 hosting acilities. Further, Hitachi innovation

and ocus in the storage space will enable Siy

to leverage top technology advancements,

such as virtualization, partitioning, new disk

ormats and so on, without ripping apart the

deployed inrastructure.

Lower total cost o ownership (TCO):

Hitachi storage, with integration capabilities

and scalable architecture, allowed Siy to

invest minimally, yet rollout a eature rich

On-Demand Storage platorm that can

scale to meet capacity requirements as

well as add more eatures as business

demands grow.

Easy management, transer o benefts

to customers: With Hitachi Capacity

Reporter, Siy gets very easy-to-useconguration and management tools that

enable easy daily operations. Further,

Siy can deliver orecasting capabilities

based on actual perormance and growth

to its customers.

Being able to deliver on stringent SLAs:

Siy delivers up to 99.99 percent guaranteed

SLA on its On-Demand Storage services.While a lot o this has to do with Siys

expertise in managed services, the reliability

o Hitachi products is a key reason or the

condence in being able to oer such SLAs.

Ability to grow heterogeneously:

The Hitachi platorm or Siys On-Demand

Storage service is open, which means Siy

is not constrained by the platorm to buyonly Hitachi products. Siy is ree to choose

storage boxes as per its requirements

and easily deploy them under the Hitachi

controller setup.

Inormation ocused delivery model:

The Hitachi platorm enables Siy to deliver

simple packages with SAN and NAS storage

bundled with other services to provide aninormation ocused, rather than a hardware

ocused data placement.


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Teliti Datacentres Sdn Bhd, Malaysia

INDUSTRY Information Technology: Services

SOLUTIONS Enterprise Platform, Virtualization, File and Content Hardware Hitachi Virtual Storage Platform, Hitachi Content Platform and Hitachi NAS

Platform, powered by BlueArc

Sotware Hitachi Dynamic Tiering, Hitachi Dynamic Provisioning

One o the key eatures o Hitachi Data Systems solutions is their reliability. The supportrom HDS has been great, and there have been no problems so ar in deploying thesolutions. Integration with other systems and hardware has been seamless. In act,deployment has been very straightorward and did not take much time. With this solution,

we are also able to remotely manage the data center rom any location worldwide.

Encik Musa Mohd. Lazim

Chie Executive Ofcer

Teliti Datacentres Sdn Bhd

Hitachi Data Systems Helps Teliti Datacentres Provide

Cloud-based Services or Local and Global Customers

Malaysias Teliti Datacentres is constructing a state-o-the-art

environmentally riendly data center in Bandar Enstek, which is in close

proximity to Kuala Lumpur International Airport. Its completion is expected

in early 2012. The 120,000 sq. t. acility will provide a wide range o

world-class support services, including managed services, via the cloud to

multinational companies and large public sector organisations around the

world. Hitachi Data Systems is playing a signicant role by providing storage

inrastructure or the new acility, including industry-leading virtualization andthin provisioning technologies through the Hitachi Virtual Storage Platorm

(VSP), Hitachi Content Platorm (HCP) and Hitachi NAS Solutions.


21


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2

The Growth o Data

With the global economy still recovering

rom the nancial crisis, there is an added

urgency on the part o businesses to reduce

the cost o doing business. However,

due to the tremendous explosion in data

experienced by businesses around the world,

data management is now an imperative

or companies.

To meet the demands o managing

exponential data growth, there has been a

surge in the adoption o services provided

by top-tier data center operators, especiallyin lower cost regions o the world,

including Malaysia.

Recognizing the opportunity to oer a new

data center in Malaysia, Teliti Datacentres

launched its data center project in 2007.

The range o services oered to customers

around the world by the new data center

will include: data center tenancy solutions,network inrastructure, managed

services, security services and bandwidth

switching opportunities.

The Challenge: Build a WorldclassData Center

Consisting o two physical buildings, the acility

will have a total area o 375,000 sq. t. Telitiis scheduled to open the initial 45,000 sq. t.

in the rst hal o 2012 and expects to have

secured tenancy or 40% o this space ahead

o the opening.

Telitis data center, its rst such acility,

will oer more than just the co-location

services that are provided by most other

data centers in Malaysia. Based on

intensive market research on the demand

or data center services, the strategy

adopted by Teliti Datacentres was to

provide managed services. Inrastructure

as a Service, Sotware as a Service (SaaS),

Platorm as a Service, Storage as a Serviceand Network as a Service, among others.

According to Chie Executive Oicer o

Teliti Datacentres, Sdn Bhd, Encik Musa

Mohd. Lazim, We want to oer cloud

computing services with virtualization

capabilities, such as virtualized storage

and servers, and provide provisioning on

demand with thin provisioning technology.

In short, we want to encourage our

customers to outsource their data center

needs to Teliti as a Managed Service,

leaving them ree to ocus on their business

and to innovate to stay competitive.

Meet the needs odata center customers

The Teliti team required a storage solution

that enabled them to create a common

virtualised platorm or all data, structured

and unstructured, with the ability to manage

heterogeneous environments.

With these key requirements in mind,

Teliti invested in Hitachi Virtual Storage

Platorm (VSP), Hitachi Content Platorm

(HCP) and Hitachi NAS Platorm (HNAS),powered by BlueArc.

VSP, deployed with Cisco and VMware,

enables Teliti to provide Inrastructure as a

Service and related solutions to customers.

VSP provides signicant benets in

perormance, fexibility, power consumption

and total cost o ownership (TCO). In

comparison to nontiered and nonvirtualisedstorage platorms, VSP enables Teliti to

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23

reduce disk drive costs by up to 70%

through the use o tiered storage, storage

reclamation and Hitachi Dynamic Tiering

sotware. Teliti may also realise up to 33%

reduction in TCO per terabyte in the rstyear o implementation. In addition, VSP can

achieve more than 30% reduction in power,

cooling and foor space costs.

With the Hitachi Content Platorm, Teliti is

also working with Hitachi Data Systems to

provide Archive and Backup as a Service,

This will be particularly benecial or small

and medium businesses (SMBs) that are

looking or cost-eective and reliable data

backup services.

The heterogeneous, nonproprietary solution

enabled the team to hook up to any platorm

directly and seamlessly; this was a eature

that only Hitachi Data Systems integrates

with ease with any operating system in

the data center.

With these capabilities, Teliti is able to

virtualise customers storage and servers

on demand based on their usage needs. In

addition, Hitachi Dynamic Provisioning, the

thin provisioning technology provided by

Hitachi Data Systems will eliminate waste

due to over allocation o data.

The ability to virtualise both storage and

server is a key priority or Teliti. With the

new solutions, the team can also virtualiseapplications. I a customer wants, or

example, 1PB o storage at the end o the

year or backup, we can provision their

storage by allowing them to move their data

to the cloud. This will be one o our service

oerings: a secure, private cloud, which

our customers can access on demand,

said Encik Musa. Teliti will use the Hitachi

Data Systems Inrastructure Cloud to

provide cloud services to customers in

the government, education and healthcare

segments in Malaysia and elsewhere.

With the Hitachi NAS Platorm, Teliti can

access and protect unstructured data, such

as email messages, which are critical to a

business, while reducing IT costs. Powerul

HNAS le sharing, le server consolidationand data protection eatures enable Teliti

to benet rom consolidation and le tiering

capabilities to minimize complexity in the

data center.

Based on my experience, Hitachi Data Systems

solutions are very reliable. They offer a broad range

of services from which both Teliti and our customers

will benefit.

Encik Musa Mohd. Lazim

Chie Executive Ofcer

Teliti Datacentres Sdn Bhd

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4


With time being o critical importance in

developing the data centers inrastructure,

the process o deploying and integrating

the Hitachi Data Systems solutions with

other systems and hardware has beenstraightorward and seamless, and the

training and resources required by the Teliti

team are minimal.

Not only are the Hitachi Data Systems

solutions adopted or the benet o

Telitis customers, they have also been

deployed to meet the companys internal

storage requirements, catering to the data

management needs o the 200 members o

the Teliti team.

With the storage solutions in place and

supporting the data center inrastructure,

Teliti is able to ocus on expanding its

customer base. In particular, Teliti seeks

to reach multinational companies (MNCs)and public sector entities locally and urther

aeld. The team expects about 60% to 70%

o customers to be rom overseas, as oreign

MNCs tend to preer to locate their data

away rom their physical oces.

Hitachi Data Systems has enabled us to

realise our vision o creating a world-class

data center and oer cloud-based Managed

Services, by designing data storage

fexibility and eciency that will benet our

customers, said Encik Musa.

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27/27

Hitachi is a registered trademark of Hitachi, Ltd., in the United States and other countries. Hitachi Data Systems is a registered trademark and

service mark of Hitachi, Ltd., in the United States and other countries.

All other trademarks, service marks and company names in this document or on this Web site are properties of their respective owners.

Notice: This document is for informational purposes only, and does not set forth any warranty, expressed or implied, concerning any equipment

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