Cloud Telephony: A Market Comparison

Josh Davis

Partner Service Team Leader

Cloud Telephony Comparison Disclaimer

1. Note that this comparison is based on information which was available on the Internet on 18.1.17. E&OE.

2. Pricing and features vary as bundles and packages vary and so you should check with the vendor yourself if you wish to use this information publically.

3. Services and prices sold through third parties e.g. Gamma resellers, will vary depending upon the service they have chosen to sell.

4. Ultimately this comparison is useful in illustrating how hard it is to compare services – which is exactly the position your customers will find themselves in. Therefore they will clearly need your help!

Cloud Telephony

Telephony Feature Set

Basic PBX features P P P P

Advanced Call Routing /

ManagementP P P O

Advanced Call Recording Optional Extra Optional Extra Optional Extra O

Call Reporting Optional Extra P Optional Extra O

Call Centre O P Optional Extra O

Administrative interface P P P P

Handset OptionsWide Range

Yealink / Snom

Wide Range

Yealink / Snom

Wide Range

Polycom / CiscoSkype Specific

Receptionist Console O P Optional Extra O

Trunks provider Spitfire Spitfire Gamma Microsoft

Softphone / Mobile App3rd Party

ApplicationP Optional Extra P

CRM Integration O P Optional Extra P

Voicemail to Email P P P P

Click to Dial O P Optional Extra P

Presence & Chat O PRequires

SoftphoneP

Integration with Skype for

BusinessO P

Requires

SoftphoneP

Outlook Integration O P Optional Extra P

Video Call / Conf O P O Optional Extra

UC Feature Set

Commercials / Price points

Pricing Model Per ExtensionPer Extension /

Per InstancePer Extension Per Extension

Rental per Extension £6.00 to £10.00 £10.00 to £14.00 approx. £12.00 £10.20

Call Pricingppm rate /

billed per second

ppm rate /

billed per second

ppm rate /

call bundle optionCall Bundle Only

Contract length 3 - 36 Months 12 - 36 Months 12 - 36 months 12 months

Pricing Examples

• 10 x users

• 10 x standard handsets

• RRP pricing used for rental

• Based on user not subscribing to Skype for Business package as part of 365 bundle.

• No Calls included (except Skype for Business Cloud PBX UK bundle)

• Pricing based on total cost of ownership over 36 month term

£5,043.96

£6,447.96

£5,395.00

£7,898.00

£-

£1,000.00

£2,000.00

£3,000.00

£4,000.00

£5,000.00

£6,000.00

£7,000.00

£8,000.00

£9,000.00

1.Basic PBX requirements

£5,113.96

£6,667.92 £6,820.00

£7,898.00

£-

£1,000.00

£2,000.00

£3,000.00

£4,000.00

£5,000.00

£6,000.00

£7,000.00

£8,000.00

£9,000.00

2.Softphones & Mobile Apps

£12,093.84

£8,074.08

£9,700.00

£-

£2,000.00

£4,000.00

£6,000.00

£8,000.00

£10,000.00

£12,000.00

£14,000.00

3.Call Recording with 50GB Storage

£6,703.92

£7,576.00

£-

£1,000.00

£2,000.00

£3,000.00

£4,000.00

£5,000.00

£6,000.00

£7,000.00

£8,000.00

4.Call Reporting / Call Centre

5.Full Feature Set

£9,752.04

£13,336.00

£-

£2,000.00

£4,000.00

£6,000.00

£8,000.00

£10,000.00

£12,000.00

£14,000.00

£16,000.00

SLAs

Service Uptime SLA? P P P P

Dedicated voice circuits available? P P P O

Call Quality SLA? P P P P

End to End call quality SLA? P P P O

SLA for low Latency, Jitter, Packet

Loss?P P P O

Hardware support available? P P O O

Skype for Business Cloud PBX Summary

• Basic Telephony Feature set

• Strong in the Unified Communications field

• Skype for Business integrates with other hosted telephony platforms though.

• Call bundle compulsory

• £9.10 per month per extension (UK Bundle)

• No dedicated ISP circuits available

• Calls route over Public Internet

• SLA on the service is misleading

Horizon Summary

• Comprehensive telephony solution

• Additional monthly rental for additional features, which builds up ongoing charges.

• Minimal support to your customer – through resellers

• Provides an SLA on voice xDSL circuits that the Wholesaler does not even provide.

Spitfire Offering Summary

• Provides a suitable Cloud Telephony solution for all your clients’ requirements & budgets.

• Remember: Cloud telephony is not always the best solution!

• Provide SLAs across all key elements of the cloud solution – true end to end offering.

• Network

• Trunks

• Circuits