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Innovation in the Cloud
Matt Greeley
Founder & CEO
Brightidea Inc.
Twitter: @brightidea
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Innovation in the Cloud
Source: http://www.verinet.dk/hosting/?p=29
PC
Innovation in the Cloud
PC
Innovation in the Cloud
Entirely New Problems Solved!
Much Broader in Scope and Scale (10X)
Inter-Company Collaboration (Emp, Cust & Parts)
Social Apps with a Large Number of End-Users
Simple to Use, Easy to Learn, Point Solutions
Self-Service Setup, Configurable & Mashable
Rely on External Services Available on the Web
How to Recognize a “Native” Cloud Apps
Innovation in the Cloud
Matt Greeley
Founder & CEO
Brightidea Inc.
Twitter: @Brightidea
FAILURE TO INNOVATEIS A CRITICAL BUSINESS CHALLENGE
* 82% of the S&P 500 from 1957 are Out of Business.
Innovation
Crowdsourcing Idea Portal
Cross-Functional Scorecarding &Initial Go/No-Go
Multi-Phase Stage-Gate Development
Brightidea: Market Leader in InnovationA Better Way to Manage the Innovation Process
Enterprise Innovation Management (EIM)
Just like CRM software supports and monitors the sales pipeline - from lead to contract;
EIM products support and monitor the innovation pipeline - from idea to launch.
WWW.BRIGHTIDEA.COM
Brightidea, Inc.
Customers: 250+
Employees: 35
Status: Private, Closely-Held, Profitable
Locations: San Francisco & New York
Team: ex-IBM, Oracle, Accenture, KPMG,
Parature, CareerBuilder, BroadChoice.
Brightidea: Market Leader in Innovation
Brightidea sells software specifically-designed to automate, accelerate and
Track the innovation process in large, complex organizations.
Brightidea, Inc.
The Global Leader in On-Demand Innovation Management
WWW.BRIGHTIDEA.COM
The Market Leader: 250+ Subscribers Spanning All Verticals
WWW.BRIGHTIDEA.COM
Collect
Community system for Idea
Collection and Voting with large
groups of Customers, Employees
or Partners.
Idea Routing and Scorecarding
system accelerates cross-functional
decision making and fosters cross-
silo collaboration.
Distributed Team and Project
Tracking by stage of Innovation
Process, Financial Projections
and Launch date
Brightidea: Market Leader in InnovationOn-Demand Product Suite
Decide Execute
WWW.BRIGHTIDEA.COM
Common Use Cases of the Brightidea Suite
WWW.BRIGHTIDEA.COM
What is Driving Companies to Innovation Software?
Facing Crisis Point with Accelerating Change
Execs Concerned with Silos & Agility
Companies Deploying Corporate Social
Networks, Need a Real Purpose and an ROI
Recognizing of Innovation as a Process that
can be Managed
Global Recession & Failing Corporations
WWW.BRIGHTIDEA.COM
Innovation in the Cloud
Matt Greeley
Founder & CEO
Brightidea Inc.
Twitter: @Brightidea
Adobe: Customer Co-Creation
• Product Management & Product Marketing
Seeking to better engage end-users and early adopters
• SaaS Product
Continuously evolving products need continuous input streams
• Customer Feedback
Capture Voice of Customer through Enhancement Requests
• Skinnable and Scalable
Separate sites for each product, each skinned to be brand relevant.
• Rapid Adoption
Over 1,000 active users on Acrobat WebStorm in 90 days.
Captures and prioritizes customer feedback for Software Products.
Live Site: http://ideas.acrobat.com
Case Study
WWW.BRIGHTIDEA.COM
Experian: Managing a Global Innovation Pipeline
Brightidea is critical to our business.Laura DeSoto
SVP Synergy & Innovation, Experian
• Fragmented Culture and Process
Growth through acquisition, many different NPD processes, Excel
• Idea Harvest
Focal point for culture of innovation and collaboration
• Quantify the Pipeline
$1 Billion Dollars in Potential revenue, over 400 Projects Tracked
• Executive Visibility
Dashboards viewed by CEO in BU leadership meetings and
used investor relations
• Global Roll-Out
Expanded to over 30 countries around the world.
“ ”
Manages a Billion Dollar Pipeline - Tracking all Innovation Work Globally with Brightidea’s products
WWW.BRIGHTIDEA.COM
Innovation in the Cloud
Matt Greeley
Founder & CEO
Brightidea Inc.
Twitter: @Brightidea