cloud.iq ecommerce summit - liveclicker webinar: exploring the benefits of real-time email

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Cutting through the clutter in the inbox –

Exploring the Benefits of Real-Time Email

Thursday 28th May 2015 11.00 BST

Dave Holland, European Regional Director, Liveclicker

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Tweeting?

#CIQSUMMIT

@liveclicker

@kathpay

@cloudiqapps

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Questions?

We’ll be having a Q&A after Dave has finished presenting.

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Want to view the recorded webinar?

Please click hereto watch now

http://www.cloud-iq.com/resources-ciqsummit-webinar-cutting-through-the-clutter-liveclicker?utm_campaign=CIQsummit&utm_medium=social&utm_source=slideshare

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• cloud.IQ Marketing Director

• International speaker and trainer for

Econsultancy and previously Institute of

Direct and Digital Marketing (IDM)

• 15+ years experience in email marketing

• Worked with and trained brands including

Paul Smith, M&S, Schuh and many more.

Your host – Kath Pay

Kath [email protected]@KathPay

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Dave has many years of senior account management experience with some of the biggest global brands. He was the founder and CEO of a leading digital agency in Australia before relocating with his family to Europe and joining Liveclicker as Regional Director. His passions include enabling brands to maximise their marketing ROI via dynamic elements in email and sailing!

Your presenter – Dave Holland

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The Missing Journey Moment

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20%

80%

Personalization Potential

Rich Data Set Everyone Else

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● Embedded video as hero

● Click rate 4.3X for video vs. static

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● RealTime tweets

● RealTime Pinterest boards

● YouTube channel

● Facebook page

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● LiveForecast

● Adjusted for Travel Dates

● Updated at Moment of Open

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● Store Maps

● Event Locations

● Account for travelers or people who have moved

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Dynamically swap products based on

real-time availability

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RealTime Email Value Ladder

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Q&A

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Up Next:

How to Create a Persuasive Customer

JourneyThursday 28th May 2015 12.00 BST

Kath Pay, Marketing Director, cloud.IQ

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Thank You!

Dave Holland

European Regional Director

[email protected]

077 86910868