cloudplatform & cloudportal business manager - hud.de · cloudplatform cloudportal business...

May, 2013

CloudPlatform & CloudPortalBusiness Manager

Najat Messaoud

Sr. Sales Manager Cloud Infrastructure

4 out of 5 largest Public Clouds75% of Internet UsersTop 5 SaaS Provider99% of Fortune 500230,000 customers

#1 Desktop & App Virtualization

“So, who is Citrix?”

Ummmm. Hmmmm.

Ahhhh.

Citrix is a cloud computing company that enables

mobile workstyles

Mobile Workstyles Cloud Services

Any Device Any Cloud

Any Device Any Cloud

Mobile Workstyles Cloud Services

A world where people can workand play from anywhere

Citrix powers the largest clouds in the world 20.000 downloads/month

10

Telco & Service Providers Public Sector & EnterpriseWeb 2.0

People

VIRTUALIZATION

CONNECT

BRIDGE

NetScaler

CONNECT

BRIDGE

NetScaler

Other

Clouds

BUILD CONNECTCONNECT

ComputeCompute StorageStorageNetworkNetwork

CloudPlatform

CloudPortal

Business ManagerCloudBridgeCloudGateway

XenServer KVM OVMHyper-VvSphere

Citrix Cloud ProductsDELIVER SERVICES

CloudPortal

Services Manager

CloudPlatform

VIRTUALIZATION

CONNECT

BRIDGE

NetScaler

CONNECT

BRIDGE

NetScaler


CloudPlatform

CloudPortal



CloudPortal

Services Manager

• 125+ clouds in production

• Production ready commercial implementation

of Apache CloudStack

• Citrix XenServer “Inside”

• Native integration with Citrix NetScaler

• Technical support, updates and upgrades

• Powering $1B+ in cloud revenue

Citrix CloudPlatformInfrastructure-as-a-Service

• First real, elastic and global

Infrastructure cloud platform

• Cloud Services:ᵒ Elastic Compute Cloud (EC2)

Infrastructure as a Service

ᵒ Simple Storage Service (S3)

Storage-as-a-Service

AWS sets standards for Public-Cloud -Computing

Server Virtualization++ Cloud

Built for traditional enterprise apps and

client-server compute

• Architected for 100s of hosts

• Scale-up (server clusters)

• Applications assume reliability

• IT Management-centric [1:Dozens]

• Proprietary vendor stack

Think: vCloud Director

Designed around big data, massive scale

and next-generation applications

• Cloud architecture for 1000s of hosts

• Scale-out (multi-site server farms)

• Applications assume failure

• Autonomic [1:1,000’s]

• Open, value-added stack

Think: AWS, RAX, zCloud, eBay, etc.

• More scalable

• Lower cost

• More open

• Multi-Platform – XenServer, vSphere, KVM, OVM (single or mixed)

– Bare Metal host provisioning

• Standard API Support– Amazon EC2 API, CloudStack API

• Flexible Networking– DHCP, NAT, GW, VPN, Firewall, Port Fwd, VLAN,

Elastic IP– External Device Support – Juniper / NetScaler

• Security– Complete isolation– Customizable User / Tenant policies

– screenshot

• Rich User Interface– Operations / Admin Web UI– End User Self-Service Web UI– Command Line + RESTful API

• Logging & Metering– Showback & Chargeback of resources– Individual or Project-based Tracking

• Open Source based– Apache Licensed– 35,000+ CloudStack.org community members– 150+ contributing partners (Alcatel, Cisco, CA,

NetApp)g

– screenshot

Cloud Workloads

Traditional WorkloadsExpect Reliability

• Redundant hardware

• Backup & restore on failure

Cloud-Era WorkloadsExpect Failure

• Apps are built to withstand failure

• Deploy across multiple failure zones

Both types of workloads must run reliably in the cl oudBoth types of workloads must run reliably in the cl oud

Two Types of Workloads

Traditional Workload Cloud Workload

Example Workloads SAP, Exchange, Oracle Mobile Apps, Big Data

Application Reliability Expect infra resiliency Expect infra failure

Hypervisor e.g. VMW, maybe MSFT e.g. XS, maybe KVM

Servers branded often non branded

Storage SAN EBS, Object

Networking Complex VLANs Flat, SDN, EIP, ELB

Operations Model IT Ops DevOps

Application Type Systems of Record Systems of Engagement

End Users Internal employees (000s) Customers/Partners (Ms)

Cost $$$$ (expensive) $ (commodity)

Competitors

Server Virtualization++ Amazon-style Cloud

Availability

Zone

Availability

Zone

Object Storage

vCenter

vSphere

ESXi

Cluster

Enterprise Networking (e.g., VLAN)

Enterprise Storage (e.g., SAN)

ESXi

Cluster

ESXi

Cluster

CloudStack Management ServerServer Virtualization Availability Zone

Availability

Zone

ORAND

Support for different styles is required

CloudPlatform Management Cluster

San Jose

Miami

London

TokyoHosted Dehli

Hosted Rio

Centralized management of your availability zones

CloudPlatform

Traditional

Availability

Zone

Traditional

Availability

Zone

Object Storage

CloudPlatform

Traditional

Availability

Zone

Traditional

Availability

Zone

Object Storage

Cloud-Era

Availability

Zone

Cloud-Era

Availability

Zone

Cloud-Era

Availability

Zone

Cloud-Era

Availability

Zone

CloudPlatform can Support Both Workloads

Storage, Compute, Network

Server Virtualization

Cloud Orchestration

Private & Public IaaS

Multi-Service Broker

IaaSDaaSSaaSPaaS

STaaS

ITaaS

InfrastructureApps

WorkloadsServices

Business Impact

IT O

pera

tions

IT Only ---------------- Departmental ---------------------------------------------------------- All

Manual

Automated

Build your cloud for today and tomorrow

App and Desktop

Virtualization

Most organizations

are here

Virtualization Cloud

CloudPortal Business Manager

VIRTUALIZATION

CONNECT

BRIDGE

NetScaler

CONNECT

BRIDGE

NetScaler


CloudPlatform

CloudPortal



CloudPortal

Services Manager

• Cloud Services Delivery Platform

• Anything-as-a-Service

• Self-Service IT

• Pricing, Metering and Billing

• Open by Design

• Enterprise Ready

Business Manager

• Authentication

• Account Provisioning

• Account/Type

Management

• User Management

• RBACs

Account

ManagementPricing &

Billing

• Products & Promotions

• Catalog / Channel

Management

• Usage Mediation

• Billing

• Payment Processing

Customer

Relationship

• Sales CRM

• Ticketing / Help Desk

• Community Forums

• Service Status

Dashboard

• Showback Reporting

• Messaging

• Alerts

• Service Status

CloudPortal Business Manager

3rd-Party B/OSS Integrations

Content Management Customer Relationship Billing Fraud Control Payment Gateway Authentication

• Liferay • Salesforce.com • XML Data Feeds • TeleSign • CyberSource • CAS (LDAP/AD)

• JForum • CDR • MaxMind • Authorize.net

• ThreatMetrix

CloudPortal: BSS/OSS layer for IT -as-a-Service

Cloud

Management

• CloudPlatform IaaS

Management

• CloudStack API

• Portal Administration

Delivering IT -as-a-Service requires relevant content and a self-service framework

Workstations

Applications

Collaboration

Infrastructure

Devices

Users

Managers

Developers

Support

Ser

vice

Del

iver

y P

orta

l

XenDesktop

XenApp

GTM/Sharefile

CloudPlatform

XenMobile

3rd Party Tools

Clo

udP

orta

l

Catalog

Commerce/Commerce/

Spend Mgmt

CRM

Service Desk

Community

Billing/Billing/

Chargeback

PortalPortal

Admin

Auth/SSO Auth/SSO

RBAC

Se

lf-s

erv

ice

Po

rta

l

Orc

he

stra

tio

n

Cloud Console

Resource

Management

Usage Metering

Hypervisor

Server

Storage

Firewall

Load

Balancer

AP

I

AP

IInfrastructure

Storage

Developer

Platform

CloudStack STaaS Partner(s)

CloudStack PaaS Partner(s)

Desktops / Apps

(thru CPSM)

Collaboration

Mobile/Apps

(CloudGateway)

ALU

Devices

Admin

Dev

Mgr

User

AWS

Co

mm

on

Se

rvic

e C

on

ne

cto

r Fr

am

ew

ork

Co

mm

on

Se

rvic

e C

on

ne

cto

r Fr

am

ew

ork

Multi-tenantMulti-user

Business Manager

CloudPortal – Multi-service portal

CloudPortal – Product Catalog

Phase 1

• Identify workloads – traditional, cloud-era

• Architect IaaS based on workload-specific landscapes/zones

• Monetize IaaS on CPBM + CloudPlatform today

Phase 1




Phase 2

• PaaS

• STaaS

• IaaS ++

35

Phase 1




Phase 2

• PaaS

• STaaS

• IaaS ++

Phase 3

• SaaS

• DaaS

• DIaaS

• PaaS

• STaaS

• IaaS ++

“Avalon” Project

CloudPortal

Services Manager

CloudPortal Business Manager Customer Examples

Work better. Live better.

cloudplatform & cloudportal business manager - hud.de · cloudplatform cloudportal business...

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