cluster policy in catalonia - advantage austriakids cluster habitat sport beauty fashion railway...
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Cluster policy in Catalonia
Barcelona, 3rd October 2014
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Population: 7,539,618
16% of the Spanish population, similar to the population of Switzerland
Area: 32,106 km2
GDP: € 208 bn
18.7% of Spanish GDP, similar to countries like Israel or Finland
GDP per capita (ppp 2012): € 27,442
Catalonia: 117.2
Spain: 99.4
EU-27: 100
Sources: INE , Eurostat , Idescat
Introduction A Snapshot on Catalonia
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Germany 833 14.6%
France 730 12.7%
USA 618 10.9%
Netherlands 601 10.5%
Italy 551 9.6%
UK 371 6.5%
Switzerland 295 5.2%
Luxembourg 283 5.0%
Denmark 197 3.4%
Portugal 134 2.3%
Japan 131 2.3%
Belgium 127 2.2%
Austria 84 1.4%
Sweden 80 1.4%
Ireland 56 1.0%
Others 617 10.5%
Total 5,708 100.0%
Foreign companies represent 2% of the industrial sector, 23% of industrial employment and 43% of exports.
Percentage of multinationals in Catalonia as part of the Spanish total (by countries of origin).
•Source: Invest in Catalonia (Catalonia), 2014 and Informa/Dun&Brandstreet 2013 (Spain).
Breakdown by countries of origen of the multinationals in Catalonia, (% of total).
International business appeal.
24%
28%
31%
35%
36%
36%
37%
41%
45%
46%
51%
54.1%
57.8%
62.0%
69.2%
71.5%
75.1%
83.9%
87.3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
PortugalUnited Kingdom
NederlandsSweden
New ZealandIreland
GermanyTOTAL
SwitzerlandLuxemburg
BelgiumHong Kong
FranceDenmark
CanadaAustria
ItalyUnited States
Japan
•According to the FDI Markets, Catalonia was the leading continental European region in terms of international investment attraction and job creation in 2013.
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•Turnover by activity •Source: IDESCAT.
•Data 2013.
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•Diverse productive base •Total industry’13: €38,414 M
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Catalonia: A Holistic Cluster Ecosystem
1.200 active companies in 25 clusters
Pro-clusters Government since 1993
Business Schools (IESE,ESADE)
training Cluster Professionals
TCI Headquarters
Some world-leading Cluster Consultants
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Why clusters?
Transformational projects
Market intelligence
Valuable networking
Value proposition
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INDUSTRY – OWN PRODUCT COMPANIES
FOOD (food, children specific products-breakfast, snack..- confectionery, sweets...)
SALES BIG DISTRIBUTION CHANNEL
HYGIENE, COSMETICS, HEALTH (Cologne, soap, nappies, creams, medicines...)
FASHION AND ACCESSORIES (Clother, shoes, accessories for children...)
HABITAT (decor, children’s furniture, home textile...)
CHILDCARE ITEMS (prams, child car seats...)
LEISURE AND ENTRETEINMENT (toys, audiovisual products, books...)
SCHOOL EQUIPMENT (stationery,textbooks...)
Retailers
Child
specialist
Independent
Retailers
Child specialist
IMA
GE
OW
NER
S-LI
CEN
SES
LIC
ENSE
S ST
AK
EHO
LDER
S
Independent Retailers
DIS
TRIB
UTI
ON
School Distribution
Pharmacy
MARKET
ORGANISED EDUCATION SERVICES
ORGANISED LEISURE SERVICES
Kids related activities value chain in Catalonia
Innovating in cluster policies: the case of Catalonia
aprox. 300 companies over 3 bn € aggregated total
sales
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CLUSTER INITIATIVES 1.WATER-TREATMENT 2.FISH FARMING 3.BEAUTY 4.MACHINERY 5.BIOTECH 6.MEAT PROCESSING 7.ENERGY EFFICIENCY 8.SPORT INDUSTRIES 9.RAILWAYS 10.FOODSERVICE 11.SOLAR ENERGY 12.GOURMET 13.HÀBITAT 14.AGRICULTURAL MACHINERY 15.ADVANCED MATERIALS 16.MOTOCYCLES 17.OPTICS AND PHOTONICS 18.PACKAGING 19.KIDS PRODUCTS 20.CORK PRODUCTS 21.MEDICAL DEVICES 22.FASHION 23.WINE 24.AUTOMOTIVE 25.MENTAL HEALTH
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Raw materials Technology Products Strategy Final market
Productive process
CR
OSS
-SEC
TOR
IAL
MU
LTIP
RO
DU
CT
Water treatment
Kids cluster
Habitat
Beauty Sport
Fashion
Railway
Fish Farming
Biotech
ICT
Optics and photonics
Agricultural machinery Motorcycle
Gourmet food
GROUPING FACTOR
+
-
TRADITIONAL CLUSTER INITIATIVES
EMERGING CLUSTERS INITIATIVES
“NEW GENERATION “ CLUSTER INITIATIVES
Innovating in cluster policies: the case of Catalonia
8
ILLUSTRATIVE
Pork meat
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The future will be hybrid
Water cluster
Gourmet cluster
Railway Clúster
Fashion Clúster
•KIDS Clúster
Sports Clúster
ICT cluster
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