Project Concept

Cross Media Interaction Design

IO3010

Group 3 (Spoor 3)

Tim Janssen

Faysal Matiach

Robert Smit Victor Verweij

Climb-UP In this report we will present our concept we came up with for the

railway station at Delft. It is called Climb-UP and represents the core product of our concept: Ranking.

Media Strategy As target group we will design for travelers’ characteristics, people

which depart and/or arrive on the main railway station of Delft. The communication with these travelers will be through different media on

different platforms. The platforms:

- Mobile phone (GSM) - Screen in railway station, (connected to computer &

bluetooth receiver) - Home computer of the traveller

The following media will be used:

- Bluetooth, by changing your Bluetooth name the mobile

user can communicate with the screen. - Sms (optional for users, since additional fees apply) - Internet, webpages

The story we want to communicate with the traveler will be mainly communicated at the rail station itself and likely be the fist time

he/her will come in contact with our project. The traveler will see the big screen on the station and gets involved with it through curiosity

and/or boredom or the need to be entertained. 90% of the Dutch population and 71-85% of surrounding countries own a mobile phone.

They carry their mobile phone with them when travelling for that is its purpose. This creates the opportunity to use this device to interact

with other systems, people, and more importantly; our cross-media project. Because so many travelers carry mobile phones it is a very

suitable platform to communicate our story through. We want to create an easy accessibility for the traveler to participate in our cross-media project. We aim for lowering any barrier that would

otherwise keep the user from participating. The big screen will be

stationed at the platform where the trains depart and arrive. The traveler sees the big screen and can communicate with it by using

Bluetooth or sms. You can see the mobile phone as a controller of the big screen. Everyone can use their mobile phone to compete with the

things happening on the big screen at any moment of the day. These things can be seen as games/message boards/quizzes, elements.

Different elements will show up after each other during the hour/ day (/week). Thus, travelers are competing with each other through these

elements. Our story will enjoy the traveler. The traveler needs enjoyment while

waiting on his or her train. Our communication goal is enjoying the departing and arriving person. While competing with each other through elements, travelers can build

up points and can even achieve a ranking on the screen. Everyone can

play the elements to achieve points and climb in the rank list. There are many travelers and many possible contributors, so not every single

player can be displayed on the screen's ranklist. That’s why the full ranking list can be seen on the website. Next to this the website also

provides a service where people can submit their own (ideas for) elements. The project creators/moderators decide on implementing

new elements into the element rotation on the screen in the station. The elements can only be played at the railway station. This is done

because it wouldn’t have the same feeling and communication goal when the user can also play at home on the website. This excludes

achieving additional points on the website.

Stimulating the crossovers: Crossovers to participating on the screen (crossmedia lvl 3):

- Anticipating on the boredom characteristic of the traveler - Curiosity - Tangible cue - Building up points (for feeling of achievement & exclusive

benefits) Crossovers to website when done participating on the screen:

- Linking your rank to social networks, ie. Facebook (cross

media level 2) - Complete rank list (crossmedia lvl2 and 3) - Submitting own elements (crossmedia lvl 3)

- Account managing (crossmedia lvl 3)

Media communications:

Explanation of the Climb-Up concept plan, see image above:

• The user, travelers, experiences a cue to participate with the happenings on the screen.

• The user communicates through his GSM with the screen by Bluetooth. The user changes his Bluetooth name into climb-up.

• The user receives an invitation message on his mobile asking if

he or she wants to start playing and wants to receive the Bluetooth Climb-UP program/application.

• With this program the user can communicate with the screen and how to do this.

• The screen shows the user’s input on the happenings on the screen. (i.e. a post on the message board)

• The screen also shows the user’s received points and ranking on the screen and transmits this ranking to the website.

• The screen will change his happenings, elements (i.e. games/quizzes), on the screen during the day.

• The website shows the rankings and is also a communication point between user’s and the creators, admins/moderators.

• Users can come up with ideas/elements they like to see on the screen through the website. The moderators can then decide if

they are of are not implementing the idea / new element into to

screen elements rotation.

Conceptual Design To explain our concept further we will introduce a scenario where a

Delft railway station traveler comes into contact with the Climb-Up Project and starts interacting with it.

The following text describes how Pieter deals with the new Interactive

Screen: Climb-up, at the central station of Delft.

Pieter studies at the TU Delft and he lives in Dordrecht. He travels back and forth from Dordrecht to Delft by train every day.

Like many others, Pieter uses the new cross media project on the

platforms in the central station of Delft, called Climb-up.

12 September 2015, 17:20 Pieter had a long day at the TU and goes home

to Dordrecht. When he arrives at his platform on Delft station, he notices on the information-

display that his train, the intercity to Delft, has

a delay of 20 minutes. So he goes to the AH to go in the station hall. On his way back he

notices a big screen with people around it. He goes to the screen to see what it is about.

On the edge of the screen he sees the names 'Climb-up', 'gemeente Delft' and their logos.

On a part of the screen itself he sees a numbered list with names on the screen, and

these names regularly move up or down in the list. It appears to be a sort of ranking system.

On the screen he reads that it’s possible to

participate in Climb-up -a type of game- by using his mobile phone with Bluetooth

capability. According to the screen he has to

set his bluetooth-name so that he receives a simple application that he can use to interact

with the screen. Pieter is now curious and has time to spare. He gets his Nokia mobile phone

from his pocket and and changes the bluetooth

name of his phone to '#climbup' as instructed

on the screen. He then gets the request to download and run the application sent to him

via bluetooth by the screen's computer. He accepts and runs the small application. Pieter

is prompted to create a playername+password, which he does: He enters 'P1et' as his

playername and 'YQG' as a simple password. He can then choose to read the game manual,

or start using Climb-up. and he does the latter. He sees his playername 'P1et' appear in

the ranking list displayed on the screen, along with some 60 other users.

At that moment Pieter is able to participate in

a quiz on the screen with questions about the Spoorzone project. Also is there the name of

the website on the screen. He answers a question in the quiz (How long is the new

railway tunnel in kilometers?) by typing '3.2' in his bluetooth application. As soon as he sends

his answer, the screen shows he gave the right answer: (the new tunnel is 3.2km long) and

the question ends. He gets a point for

answering correctly, and immediately his playername rises to the 2nd place in the

ranking list. After 5 minutes of the quiz, it ends and Pieter

only just beat the other players, and a new element starts on the screen, it is similar to a

guestbook or chatroom. On the guest book players can leave any message they want, and

P1et types a message about how the quiz-questions were easy for him. Another player

reacts to his message and pieter replies via the ' reply to'-button that is added to the

application for the current guestbook-element.

But right then the screen seems to pauze for a

few seconds, turning dark. There is a message on the screen that tells that the intercity to

dordrecht leaves about 5 minutes from gate two. Pieter is glad for the notification, he is

sure he could have missed his train.

Later in the evening he is curious if he’s still in

the top 10 of that day in the ranking list of Climb-up. So he goes to the Climb-up website

and finds four options:

Account / Guestbook / Ranklist / Forum

He goes to Ranklist first and finds out that

unfortunately he’s not number one any more,

so he searches for his playername P1et and finds himself on the 46th place of the rank list

of that day. He also sees that he is not in the top ten of the highest scores ever.

Then Pieter accesses the guestbook/chatroom

element he used at the station on the website; it is continuously running, and every once in a

while it appears on the screen at the station. He has the ability to see older messages and

finds his own with 3 replies.

On the account-page he changes his password to '39K' because he finds it easier to remember,

and decides to link his FaceBook-account to

Climb-UP so that he can show his earned points to his friend that started playing 3 days

ago.

On the forum page he reads that people are able to submit their own ideas for elements,

and can do so by uploading pictures, drawings, texts or discuss about new ideas.

15 september 2015, 10:06

Pieter arrived at the central station of delft. His lessons start at eleven o’clock, so he is almost

an hour early. This is not without a reason. He arrived at ten o’clock so he can play the

game Climb-up. He walks to the station hall where the screen is. There are 5 other people

interacting with the screen. He runs the Climb-UP Bluetooth application again and changes his

password into the new ' 39K' and starts participating in a small car-race-game. He

controls his car with the his mobile phone's numbered that represent car controls; the

application interface on his mobile phone changes along with the element he is playing.

1. Infodisplay+20mins

2. Screen, peoplearoundit 3. GSM, playername+ww

4. Interact answering, gainpoint 5. Screenpauze 6. Web-ranklistsearch 7. Web-guestbook, timeslider, newreplies

8. Web-accountpage ww+FBlink