cmm brochure

Injecting real and measurable value into your operations

Global Golf Recruitment

golf n., & v.i. 1. N. The future of golf depends upon exceptional people delivering outstanding performance. To make a sustainable difference, the industry must find and efficiently recruit these people.

golf n., & v.i. 1. N. The future of golf depends upon exceptional people delivering outstanding performance. To make a sustainable difference, the industry must find and efficiently recruit these people.


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A global solution to golf recruitment

Colt Mackenzie McNair (CMM) is the leading executive recruitment specialist working in the golf markets of Europe, the Middle East, Africa and Asia Pacific.

Its roots draw on years of experience in the recruitment and golf business, resulting in a unique, client-driven and proven service.

With offices in the UK, Hong Kong and the Middle East, CMM’s team of recruitment experts and researchers – all with unrivalled market intelligence and industry experience – recruit candidates for jobs in a host of golf-related sectors.

CMM proudly boasts some of golf’s most successful businesses and brands, large and small, as clients and is able to deliver a wealth of effective recruitment solutions, including additional support services that help build, maintain and maximise the performance of a business.

The business has a strong heritage in the golf industry – its team of researchers and consultants have an in-depth understanding of global golf and their knowledge ensures CMM creates a high-quality shortlist of candidates for every assignment.

Services include advice on organisational development, employment processes and procedures, talent management, learning and development and HR management reviews.

CMM’s search work is wrapped around its proprietary database containing the details of thousands of potential candidates, in markets across the EMEA region and beyond, who offer best-of-breed service and professionalism in a wide range of sectors, including:

• Resorts

• Hotel Groups

• Travel

• Private Members’ Golf Clubs

• Proprietary Golf Clubs

• Multi-Site operators

• Trade Associations and Governing Bodies

• Equipment Manufacturers

• Apparel Companies

• Turf Care and Irrigation Companies.

However, its research often takes it beyond its own networks, and analysis shows that 77% of candidates identified through the CMM Search service, were not on the existing CMM database, proving the value of its in-depth research techniques.



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How CMM manages your requirementsColt Mackenzie McNair’s objective is to always identify executives who are equipped to deal with the growing challenges of increased competition, in both maturing and new markets, pricing pressures and refined consumer expectations.

However, before any search and selection process begins, CMM must fully understand your business and brand. In an initial consultation it will work with you to establish the requirements of the role, and then create the role specification.

This will frame the recommended profile of preferred candidates and will guarantee CMM selects quality business professionals that will deliver measurable results and, critically, have the preferred attitudes and characteristics to thrive as part of your team.

Its process is completely transparent. Clients are kept up-to-date and informed of progress as and when it happens. Using the CMM network, trade partner networks, its research team’s expertise, CMM’s knowledgebase and all social media channels, CMM undertakes exhaustive research on behalf of its clients.

CMM always evaluates every candidate it engages with on behalf of a client and measures their ability to perform in a role and their appetite to adapt and thrive in a new culture. CMM also validates historical experience of any candidate and will seek useful and accurate references on behalf of the client.

In a rapidly changing and evolving golf industry, CMM offers its clients two very different search services to cater for its needs. Dependent on the requirements of an organisation, and the type of role it is recruiting for, Colt Mackenzie McNair has created two, well-defined products, CMM Search and CMM Express.


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CMM Search is a trusted global recruitment service used by over 90 golf businesses and brands to identify and attract exceptional talent to their organisations.

CMM Search locates appropriate candidates for senior roles, engages with them, and subsequently benchmarks and evaluates their skills, ensuring the very best person is always employed, not just someone who is available and competent.

The CMM Search process has become the trusted method of executive recruitment across a variety of golf industry sectors including proprietary and private members’ clubs, resorts, hotel groups and travel. This blue chip service is also used by trade associations, governing bodies, equipment manufacturers, apparel companies, multi-site operators, turfcare and irrigation companies.

CMM Search prides itself on going beyond golf and identifying candidates with transferable skills from

other industries that can add significant value to a golf business. In fact, 77% of candidates sourced for golf industry roles via CMM Search were not on the company’s database.

During a typical six to eight-week search process, CMM’s research specialists engage with potential candidates around the world, creating a systematic candidate evaluation matrix, which benchmarks a shortlist against the hiring criteria and job description.

Throughout the search and selection process CMM is in constant contact with both the shortlisted candidates and the client and will also, on request, play a part of the final interview process.

CMM will also retain a regular dialogue with a successful candidate during the initial stages of their new role, ensuring the transition is seamless and both parties enjoy a strong and profitable working relationship.

“We used CMM Search to recruit a new General Manager for one of the leading golf resorts in the Middle East. CMM understood our brief and worked closely with us to identify a shortlist of exceptional candidates. CMM’s expertise and global search resources allowed us to find the best candidate and I would have no hesitation using this service again.”

Ed Edwards Director of Leisure Operations, Emaar Hospitality Group, Dubai

At-a-glance: The Key Features

• 6-8 week search and benchmarking process… Thorough evaluation of the global talent pool, using digital platforms, databases and its consultants’ own detailed network of business contacts and industry expertise, CMM creates a shortlist of suitable candidates.

• Face-to-face contact with candidates… Where possible, CMM will meet and interview all candidates for a role. Where people can’t be seen face-to-face, CMM will use Skype and other professional video conferencing services to engage with candidates and discuss their appetite for any new role.

• Delivery of detailed Candidate Evaluation Matrix… As a part of any professional search, the CMM research team creates a highly detailed Candidate Evaluation Matrix that analyses the strengths and weaknesses of each shortlisted candidate, benchmarked against the job description and requirement. This vital document becomes an important guide for the employer during the final stages of the selection process.

• When a search is completed, CMM’s work doesn’t stop… CMM always retains a regular dialogue with a successful candidate during the initial stages of new employment, ensuring the transition is seamless, trouble free and highly successful.

• CMM guarantees its work… Should a successful candidate decide to leave the role during the agreed initial period (normally three-six months), CMM will find a replacement free of charge.




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CMM Express is for businesses seeking an innovative, complimentary and targeted recruitment solution delivered at speed and with the promise of no fees until a successful candidate has been appointed.

This efficient service sits alongside CMM’s proven global executive search solutions, across all golf markets and sectors, and delivers a highly personal, quick, trustworthy and scaled search for a new employee.

CMM Express is designed for junior through to head of department roles, and takes the typical pressure and administration of recruitment off the shoulders of the senior executive, with the objective of pinpointing ideal candidates within 10 working days.

Using proprietary search techniques, personal networks, and the industry’s largest, qualified database of candidates, CMM’s specialist consultants – all with global golf and hospitality industry knowledge – fast track a scaled headhunt, targeting quality candidates that match a client’s brief.

To offer businesses additional assurance, and in the unlikely event that a successful candidate should leave your business within one month, CMM will re-commence a search to find a replacement at no additional cost.

At-a-glance: The Key Features

• Saves Time, Delivers Results… Your search will be completed in 10 working days

• Risk-Free Service, No Upfront Fees… You only pay when you make a successful offer to a candidate

• All appointments come with a one-month guarantee… If a successful candidate leaves your business within one month, CMM will re-commence a search at no additional cost

• Hassle-free service… Leaving you focused on running your business!

“As a Swedish-based company we were facing problems in hiring qualified sales staff for our UK business. However, once we made contact with Cmm express, I was surprised how quickly we managed to pinpoint high quality individuals. It took less than a month for us to appoint the right person and I was impressed by the results.” Henrik Berqvist Managing Director of Abacus Sportswear



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Key Attributes of CMM’s WorkResearchCMM research is a process without compromise. It is a time honoured and proven fact that accurate research enables a firm to differentiate itself. CMM is no exception and this enables it to understand the dynamics of the industry and all key areas of the evolving world of golf. This aspect of its work is fundamental to the success of each assignment.

BenchmarkingCMM can identify and accentuate candidates’ strengths, as well as assess their weaknesses to establish whether they can be overcome. Each candidate is therefore matched against the defined job description and criteria set by its clients and only presented when CMM is entirely satisfied there is an appropriate match.

DiscretionCMM understands there can be sensitivities attached to any job search and will always work with the upmost discretion and professionalism. Very often potential candidates are not the people actively searching for work – CMM invariably finds the best performing staff are already doing a good job for someone else – so its communications with the client and potential candidates are tailored to be sympathetic, timely, informative and trustworthy.

CommunicationEvery recruitment process is different but one aspect always remains constant…the need to communicate in a clear and timely fashion with both employer and candidates. CMM prides itself on always keeping both parties fully informed on

the progress of an assignment and understands the need for clarity, professionalism and honesty and all times.

IntegrityCMM recognises that with any mandate it is also representing the client’s brand, beliefs and values and will always work as an ‘extension’ of the business it is recruiting for. Although CMM is a truly global business, it has not lost sight of the fact that personal service is key to its ongoing value to clients. CMM understands the power of a long-term business partnership and will always adapt its approach to the needs of the client.

Questions you will undoubtedly ask...

What will it cost my business to find the best talent?To answer that question with another, what will it cost your business in the long term if you don’t find the best talent? Every recruitment business charges differently, but as a simple, transparent structure CMM bases its fees on a percentage of first- year basic salary, excluding any performance-related bonuses or benefits.

Why can’t you do it yourself?Of course, there may be a temptation to use your own network of influence to highlight the right professionals to join your team. But approaches like this consistently provoke problems. They often result in a fundamental lack of objectivity in identifying a cohesive and high-performing team, and instead produce a lackluster amalgam of inappropriate skill-sets that fail to deliver the highest possible standards and values for your development. Do not be tempted to treat recruitment as an activity that can be done without professional guidance. Your people remain the most valuable commodity in your entire project and will shape its success – or failure.




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CMM: Shaping golf’s global community

In addition to its proprietary database, CMM utilises the latest social media networks, advertising opportunities, and networks beyond the golf industry, to pinpoint candidates that will make a measurable difference to your business.

Its Linked In group, ‘Colt Mackenzie McNair – Global Golf Recruitment’ has nearly 4,000 members and these golf industry professionals are always first to hear about new roles within the global golf industry. Members of this group also take the opportunity to share best practice and value the chance to discuss business with like-minded peers who are often working in different regions of the world.

Colt Mackenzie McNair’s Facebook page is also regularly updated with golf industry news and opportunities. CMM’s page plays a vital role in aggregating the top golf business news of the day and acts as a very informative, highly interactive information tool.

Candidates and clients can also access up-to-date industry news by logging onto Colt Mackenzie McNair’s Golf Industry News digital newspaper, which gives readers the opportunity to comment on the stories of the day. As an addition, they can follow ‘Golf Recruiter CMM’ on Twitter, for up-to-the minute golf news and views.

http://paper.li/GolfRecruiter/1352472305

http://paper.li/GolfRecruiter/1352472305




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CMM’s Lead Strategic Partner – KPMG Golf Advisory Practice

Colt Mackenzie McNair is proud of its ongoing relationship with KPMG’s Golf Advisory Practice based in Budapest, Hungary. Not only has KPMG been a valued client, it has also become a strategic partner of the CMM business.

Colt Mackenzie McNair’s relationship with KPMG, developed over a number of years, has seen CMM support the Golf Business Forum, KPMG’s annual conference for decision-makers and business executives working in the EMEA golf industry.

Also, KPMG’s Golf Business Community website features the ‘Golf Career Corner’, which is powered by content delivered by Colt Mackenzie McNair. The widely read section of the site contains valuable recruitment and management advice, executive-

level golf and hospitality vacancies from across the EMEA region, and reveals how some of the industry’s leaders have built their own careers.

Colt Mackenzie McNair also features in KPMG’s ‘Blueprint for Successful Golf Development’, which highlights every key aspect of launching and managing a new and profitable golf development. This includes a chapter on recruitment and retention provided by CMM.

www.golfbusinesscommunity.com



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Other Strategic Partners...

Club Managers Association of EuropeThe Club Managers Association of Europe (CMAE) is a non-profit making professional association with members involved in the management of sports clubs (golf, tennis, sailing, rowing, rugby, football, cricket), health & fitness clubs, leisure, city and dining clubs located throughout Europe. The CMAE is also the pan-European ‘unifying’ organisation for a variety of national professional associations for club managers and secretaries.

British and International Golf Greenkeepers AssociationBIGGA is the UK’s leading professional association actively working to enhance the professional reputation and well being of golf greenkeepers and other sports turf professionals.

Asian Golf Industry FederationThe Asian Golf Industry Federation is a not-for-profit regional organisation with a distinguished member roster representing leaders in the Asian golf industry including golf course and club suppliers and professional support services, and golf course architects, to golf real estate and development companies.

International Association of Golf Tour OperatorsIAGTO (International Association of Golf Tour Operators) is the global trade organisation for the golf tourism industry. Established in 1997, IAGTO’s membership now comprises 1,808 accredited golf tour operators, golf resorts, hotels, golf courses, receptive operators, airlines, tourist boards, approved media and business partners in 89 countries including, at its core, 430 specialist golf tour operators in 56 countries.

Professional Golfers Association of EuropeThe PGAs of Europe is an Association of National PGAs (30 European and seven International) with a collective membership in excess of 18,500 golf professionals whose objective is to represent, promote and advise PGAs on a business-to-business basis.

British Golf Industry AssociationThe British Golf Industry Association (BGIA) is the lead trade body representing UK manufacturers, wholesalers and distributors of golf products and services. It operates as one of 17 trade associations under the auspices of the Federation of Sports & Play Associations (FSPA), Europe’s largest sports trade body.

Colt Mackenzie McNair also has valuable relationships with the following key golf industry bodies…



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Client Testimonials“We have been highly satisfied with CMM’s executive search. They have a very diverse and international database of possible candidates, for both operational and senior positions in the golf (and wider hospitality and sport) industries. Above all, the personal attention they give clients sets them apart from other HR solution providers. We would certainly recommend their services.”

Marnix von Bartheld Partner at KPMG

“CMM provided us with a very thorough and professional service in recruiting the right candidate for the position of General Manager at Almouj Golf in Oman. I was very impressed with the detailed information provided on all candidates and the time spent with me as the client. The details proved very useful during the interview process and ultimately resulted in us selecting the best suited candidate for the role.”

Christopher May Chief Executive Officer, Dubai Golf

“The approach CMM took to present us with a shortlist of candidates was very refreshing. We have used other executive search companies in the past, across different facets of the business, but often they have disrespected the brief we have given them. CMM listened to what we required, and then subsequently pre-selected candidates who all delivered against the search criteria in the brief.

Ivan Livschitz Vice President, Vidago Palace Hotel, Portugal

“Through using the services of Colt Mackenzie McNair, we were able to identify many excellent candidates for the role of Chief Executive of BIGGA, all with a diverse range of experience. CMM’s process helped us to focus on the criteria which will be important to BIGGA as we move forward.”

Andrew Mellon Chairman of BIGGA

“CMM sits at the heart of the global golf business and understand not only how the industry works, but have an encyclopedic network of contacts that are invaluable to businesses seeking the highest level of employees. Not only do they always deliver, they go about their work in an efficient, discreet and highly professional manner, giving you direct, honest feedback from start to finish.”

Iain McInally General Manager, The Address Montgomerie Dubai, UAE

“CMM was directly involved in the recruitment of some of our top management positions. They played an important role in ensuring that we got access to the best professionals available in the market, meeting our strict criteria, and in assisting us to make the right choices to match our brand requirements and business plan.”

Andreas Anastasiou General Manager, Elea Estate, Cyprus

http://www.linkedin.com/profile/view?id=3900400&authType=name&authToken=d1BZ&trk=hb_upphoto%7Cn%7C1942496%7C402926%7C441961



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Candidates’ Experience

Gary Silcock Director of Golf, La Manga Resort, Spain

“CMM’s in-depth knowledge of the golf industry really does put them head and shoulders above the competition. They are experts in directing both candidate and employer during a recruitment process. As a candidate, I valued their direct feedback to me – they were always honest and stated if a position did not suit my ambitions. CMM’s communication through my own recruitment process was second to none.

“I genuinely value the vast global network it has developed over the years and the result, quite simply, is that CMM always has its finger on the golf industry’s pulse.”

David Marsh Golf Director & PGA Professional, Fenti Golf Club, Sudan

“The team at Colt Mackenzie McNair brings with it a wealth of experience, professionalism and attention to detail that is second to none. I have no hesitation in highly recommending them to any candidate or company. They have excellent communication skills and I’ve seen it from both sides of the fence – candidate and client – and it is clear the company and its team of consultants and researchers know golf, understand it and have the best interests of any candidate at the centre of everything it does.”

Simon Duffield General Manager, Almouj Golf, Oman

“One extremely impressive quality that sets CMM apart from all other recruitment companies is their understanding of what a candidate requires and expects from an employer. Some recruiters just try and find someone to ‘fit the bill’, but CMM understands that any appointment has to work for the candidate as well as the employer. This approach gives me huge confidence in CMM and it is a company I know I can trust with my career aspirations.”

Jim Croxton Chief Executive of the British and International Golf Greenkeepers Association

“As a candidate for a senior management job, they expertly guided me through the process, understanding my needs and requirements, whilst at the same time clearly demonstrating an in-depth knowledge of the job role and quickly answering any questions I had.

It is important to state that CMM strike a perfect balance between managing the needs and requirements of the candidate with the expectations of the client. From a candidate’s perspective they understand that career decisions are not just about the role, they can affect your family and the way you live your life. They also do what they promise, and are trustworthy and honest, all important attributes from the eyes of a client.”

Austen Gravestock General Manager, London Golf Club

“From a candidate’s perspective it is important to highlight that CMM understood what I was looking for in my career. They took time to research my personal aims and ambitions and this led me to my current role at London Golf Club.

“You demand a lot of trust and discretion from a business that is effectively helping you manage your career path and CMM have delivered on both counts. It was clear to me very early on in our working relationship that they understand golf and recruitment and I was surprised at the level of communication, re-assurance and feedback I received when I was a candidate for my current role.”

Wayne Sheffield Chief Executive, The Wisley

“CMM works with some of the biggest brands in the game. This positioning is hugely attractive for candidates as it becomes quite clear that CMM is often at the heart of many key golf industry appointments across the EMEA region.

“Even though CMM operates a global business, it has not lost sight of the need for a very personal and friendly service and this is undoubtedly what sets it apart from its competitors.”




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CMM in the media

As the golf industry’s leading executive recruitment service, Colt Mackenzie McNair regularly features in many magazines, journals and websites and is often asked to comment on market trends and how businesses should constantly manage and improve their teams.

Of course, CMM has built a reputation for world-class recruitment services, but it is also seen as a company that operates at the heart of the golf industry. Its team of expert consultants and researchers are in constant contact with the world’s largest and most successful golf businesses and brands and this regular communication gives it access to unprecedented intelligence and knowledge, which allows CMM to react and deliver against the ever-changing requirements of the industry.

Leading golf industry journals recognise CMM’s reputation and always value its opinion. As a result, the company is regularly asked to comment on key recruitment, management and development issues affecting global golf businesses.




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A Selection of our Clients 1 | 2

Golf Clubs:

Resorts:

Royal Cinque Ports Golf Club




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A Selection of our Clients

Associations and Governing Bodies:

Apparel:

Product Manufacturing:

Turfcare/Irrigation:

Professional Services:

1 | 2

Hotel Groups: Travel:

Multi Site Operators:



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Richard WoodRichard is the co-founder of Colt Mackenzie McNair and has more than 20 years’ experience in the international sports market, managing

top amateur golfers and professional cricketers before establishing a successful sports marketing agency, Mondosport. Richard is a 2-handicap golfer and is a member of the Honourable Company of Edinburgh Golfers, Muirfield, Scotland.

Stewart McNairStewart McNair, co-founder of Colt Mackenzie McNair, has more than 25 years’ experience in executive search in the UK, Europe, Middle

East, Africa, Asia and the USA, and is known as one of the industry’s leading figures. For many years, Stewart specialised in the financial services sector and was retained by leading multinational businesses and globally recognised brands. While based in the Middle East, he travelled extensively around Asia, acquiring a comprehensive understanding of the cultures and business needs of markets that have benefited from a rapid growth in golf.

Ian TimberlakeIan is Colt Mackenzie McNair’s Principal Consultant for Europe. With more than 15 years’ experience in the golf industry, ranging from

tournament promotion to corporate golf management, via a senior role at the La Manga Club, Spain, Ian is a well-known and popular golf business professional. A serial networker with one of the best contacts books in golf, Ian joined Colt Mackenzie McNair in 2007 and is a key member of CMM’s Executive Search team.

Douglas PhilipDouglas is Head of Research. He has a human resource management degree from Stirling University, Scotland, and is responsible for

building a global talent pool from within the leisure and hospitality industries. He and his team are also responsible for pinpointing talent from outside of these industries, in particular identifying rising stars with transferable skills.

Ryan McKinniaSenior Consultant Ryan has a business and marketing degree from Bristol University and significant golf industry experience across

many functions including sales, food and beverage and day-to-day golf club operations. Ryan has worked at two of the Home Counties’ premium golf clubs, Worplesdon and Queenwood.

Tim OrgillTim heads up Colt Mackenzie McNair’s office in Hong Kong and is Principal Consultant for Asia. With over seventeen years experience in

event management and operations management, Tim offers a wealth of working knowledge in implementing and delivering sports and non-sporting events as well as sponsorship management and delivery.

Tim graduated from the San Diego Golf Academy. He has worked for the Asian Tour as well as the European Tour in event operations and television. Tim has managed and run over thirty five professional golf events throughout Asia and Europe.

Biddy Lloyd JonesBiddy is Head of Consultative Services at Colt Mackenzie McNair. She is an experienced development consultant with a distinguished

career in her field. She has worked in the private, SME and public sector, with companies such as Easyjet, BDO Stoy Hayward, London Underground, UK Atomic Energy Authority, NHS, Izodia, The Serpentine Gallery and Qatar Airways.

Biddy’s area of expertise is enhancing the success of businesses through the effectiveness of its leaders, by coaching and developing individuals and teams responsible for its future success. She focuses on behavioural and culture change, management development and dynamic working relationships.

David JuliusDavid is a member of Colt Mackenzie McNair’s Advisory Board and acts as a Senior Consultant on the global platform. David has spent more

than 35 years in the commercial property sector and was previously a Partner in one of London’s leading West End agencies, D E & J Levy. When David left the business, aged 40, he became a consultant to the practice and simultaneously launched his own commercial property investment company. He also diversified into a highly successful tourist related retail business in London’s West End, which he subsequently sold.


The CMM Team




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Company Contacts

www.coltmm.com

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CMM HQKingswick House, Kingswick Drive,Sunninghill, Berkshire SL5 7BH,United Kingdom

Tel: +44 (0) 1344 292299E-mail: [email protected]

CMM Middle East and AfricaDIFC, Gate Village, Building 7,1st Floor, PO Box 506634Dubai, UAE

Tel: + 971 4 323 0025/6E-mail: [email protected]

CMM Asia PacificSuite 1005 Enterprise Building,236 Queens Road, Central,Hong Kong

Tel: + 852 2541 7452E-mail: [email protected]

https://www.facebook.com/pages/Colt-Mackenzie-McNair/272466426116687

https://twitter.com/#!/GolfRecruiter

http://www.youtube.com/user/Coltmm04

http://www.linkedin.com/groups?about=&gid=4075332&trk=anet_ug_grppro

http://www.coltmm.com/index/home

http://www.tccommunications.co.uk/

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