cmns 362 news sources statistics / demographics & policy research
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CMNS 362 News sources Statistics / demographics & policy research. Sylvia Roberts Communication Librarian [email protected]. Advertisement translations. English version. Punjabi version. Possible research questions. What is the effect of using ethnic / minority content in advertising? - PowerPoint PPT PresentationTRANSCRIPT
CMNS 362 NEWS SOURCESSTATISTICS / DEMOGRAPHICS& POLICY RESEARCH
Sylvia RobertsCommunication Librarian
Advertisement translations
English version Punjabi version
Possible research questions What is the effect of using ethnic / minority content in advertising?
More specifically, language, perhaps other cultural content, casting decisions, framing
If not advertising, programming such as news, hockey games commentary What’s the motivation for the advertiser?
Is this a policy related issue? CRTC? requirements Advertising standards council? Local content / advertisers?
Is it an enculturation strategy? Who’s behind it? What does the differing content and representations tell us about social
mores? Why the subtitles?
Specific research question(s) How are “ethnic” language television commercials received by the consumer
/ viewer in the South Asian community of Vancouver What are the ethnic media consumption habits of English speaking white
middle-aged librarians – too specific?
Do any of these look useful?
La Ferle, C., & Wei-Na, L. (2005). Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions. Journal Of Advertising Research, 45(1), 140-153.
Hollerbach, K. L. (2009). The Impact of Market Segmentation on African American Frequency, Centrality, and Status in Television Advertising. Journal Of Broadcasting & Electronic Media, 53(4), 599-614.
Koeman, J. (2007). Cultural values in commercials: Reaching and representing the multicultural market?. Communications: The European Journal Of Communication Research, 32(2), 223-253.
Finding academic articles: Review How would you find the cited article? How do you find articles on similar
topics? Based on this abstract, how might you
use this article for exploring our topic? What databases might you use?
News Sources Why news sources? Key databases:
Canadian Newsstand LexisNexis PressDisplay
Key research guides News Alternative news Communication: Associations & organizatio
ns
Finding specific newspapers How would you find news sources for a content
analysis study? Where could you find advertisements published in
the Globe & Mail newspaper from 1995? Why would it be important to look at an image of
a newspaper page where the story was published? Where can you find current issues of the Ming Pao
Daily (Vancouver edition) in Vancouver? What about the last few months? Older?
CARD online to ID ethnic newspapers in Canada
Statistics / Demographics Statistics Canada, especially the Census, The Daily
NOTE: NHS in 2011 instead of long form census
UNdata Statistical agencies for specific countries Market research sources for consumer information,
e.g. Print Measurement Bureau
More in the Communication Research Guide, under the Facts & Data tab
Demographics / Socioeconomic data
How many people of South Asian ethnicity live in Canada? In the city of Vancouver? Recent immigration trends, increasing or decreasing? Languages?
Can you find out how many people of South Asian ethnicity live in other countries, such as England or France?
What is the audience for Bollywood movies in Canada?
What is the ethnic television advertising market worth in Canada?
Public Policy Key databases
Canadian Public Policy Collection Canadian Research Index Pew Research Center
Key research guides Communication: think tanks & research
centres and government agencies Public Policy think tanks, research centres
& associations Government resources
Methodology Sage Research Methods Online Library books search (e- and print) Inter-University Consortium for Political a
nd Social Research (ICPSR)
PLUS: All the scholarly articles that you found in your literature review should include a methodology section AND sometimes the instrument in an appendix
Research guide:http://www.lib.sfu.ca/help/subject-guides/communication/cmns362-spring2012Contact:Sylvia Roberts [email protected]
Thanks for your participation!