cmr consolidated media report

Providing today’s consumers with multiple media choices to get their news and information

*Population in PR Adults 18+: 2,821,402

*Source: Nielsen Scarborough Puerto Rico, Release 1, 2015

GFR MEDIA REACHES

82% adults in Puerto Rico, representing 2,317,200 of the total population.

01-5733-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com

3 months ended June 30, 2015

CONSOLIDATEDMEDIA REPORT

Newspaper

2.1 million1

3

3

9.9 million2

250+Traffic Intersections

- Street vendors as of 12/27/2014

5.5K+Points of Sale

- Retail/Dealer locations as of 10/12/2014

13 billboards - Available for rent

EXECUTIVE SUMMARY7 Highlights of GFR’s Reach & Audience GFR Media is a family-owned company, providing consumers with a variety of media platforms and services to access news and information in Puerto Rico. Our brands are a reflection of our commitment, providing high standards within the telecommunications industry.

out of the top 10 local sites3

out of the top 10 local media sites4

#1

#1

#3

#2

#6

#8

Combined print audience

Unique browsers monthlySubject to Audit

of 18 • 01-5733-0Alliance for Audited Media


TOTAL AUDIENCE REACH

Adults 18+

P P PD

D D D

D D+ + +1

4

2

5

3

6

64.7%

20.3%

51.5%

10.8%

32.5%

4%

{ 1,825,784 }

{ 573,266 }

{ 1,453,800 }

{ 303,812 }

{ 917,220 }

{ 111,486 }

P DPRINT DIGITAL


GFR MEDIA PRIME AUDIENCES

We reach…

Women 18+ in Puerto Rico

1,493,5281

80.2%3

82.7%2

{ 1,197,758 }

{ 1,235,218 }

MULTIPLATFORM NEWS OUTLETS

GFR MEDIA TARGETED AUDIENCES

We reach…

Women 18-54 in Puerto Rico

928,0481

85.5%3

89.0%2

{ 793,438 }

{ 825,722 }




18-24

35-44

25-34

45-54

55-64

65+

Women by Age Group

94% 88%

94% 88%

81% 79%

88% 85%

82% 81%

66% 66%

1 2

MULTIPLATFORMNEWS OUTLET


GFR MEDIA PRIME AUDIENCES

We reach…

Millennials1

in Puerto Rico

844,918*Demographic born between 1981-1997

84.5%3

88.2%2

{ 713,640 }

{ 745,228 }




Weekly Ad Consumers (by category)



Auto

Base

Health Care

Banking

Retail

Wireless Comm.

TotalBase

85% 83% 78%

83% 78%

83% 77%

85% 83% 77%

82% 77%

84%

85%

85%

85% 82% 77%{ 1,508,112 }

{ 1,449,496 }

{ 1,297,554 }

{ 1,244,714 }

{ 1,399,840 }

{ 1,365,122 }{ 1,598,966 }

{ 1,643,192 }

{ 1,474,730 }

{ 1,533,892 }

{ 1,712,706 }

{ 1,784,516 }{ 1,472,036 }

{ 1,413,420 }

{ 1,262,464 }

{ 1,218,416 }

{ 1,365,404 }

{ 1,333,130 }

{ 1,376,706 }

{ 1,321,822 }

{ 1,181,540}

{ 1,144,344 }

{ 1,272,398 }

{ 1,248,840 }

21

3 4

Shoppers using weekly ads for purchase decisions


DIGITALPROPERTIESOur combined digital product offerings average 9.9 million unique browsers per month.1 GFR Media leads the digital market in Puerto Rico with elnuevodia.com, primerahora.com, and clasificadospr.com, ranking among the top 10 local sites.2

Web: unique browsers Social Media1

315K

6.7 million

1.5 million

4.9 million

2.2 million

1.5 million

437K

328K

332K371K179K

22K 79K

384K178K

195K

9.9 million1

1

1

1

3

3

3

3

3

Subject to Audit as of June 30, 2015


DIGITALPROPERTIESNative Mobile Apps

(Unique devices monthly average)Editorial Newsletter1

(iOS + Android)

Sent date: April 21st, 2015Contact list: 1,113 emailsOpen Rate: 45%Opened e-mails: 501Click Thru Rate (CTR): 10.7%

(Android + iOS)

(Android + iOS)

320,596

161,483

22,419

1

2

2


Subject to Audit

REGIONALTARGETED DISTRIBUTION12 Distribution Centers Islandwide

Through our distribution centers we can reach unique audiences to promote products and services.


CIRCULATION

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

GFR Media 187,940 348,648 350,975 382,810 499,919 392,135 222,726

Total

El Nuevo Día1 187,940 145,041 150,277 179,903 159,010 179,389 155,786

Primera Hora2 88,484 85,562 87,738 93,464 97,021 66,940

Índice3 115,123 115,136 115,169 247,445 115,725

Print

El Nuevo Día1 168,764 125,891 131,138 160,762 139,872 160,255 136,670

Primera Hora2 88,484 85,562 87,738 93,464 97,021 66,940

Índice3 114,591 114,612 114,645 246,922 115,205

Digital Replica

El Nuevo Día1 19,176 19,150 19,139 19,141 19,138 19,134 19,116

Índice3 532 524 524 523 520

Bi-Weekly Products

Clasivistos Gratuito 31,757

Clasivistos Gratuito Oeste 26,125

Total combined circulation for all bi-weekly products 57,882

Note: Indice Thursday’s print includes Indice & Indice Regionals circulation.

Subject to Audit


GFR MEDIA OFFERINGS P DPRINT DIGITAL

For over 45 years, El Nuevo Día has been delivering the news, reaching more readers than any other newspaper in Puerto Rico with a wide variety of specialized sections for every taste: Por Dentro, Deportes, Negocios, De Viaje, among others.

It is the most visited local site in Puerto Rico1 with over 2 million social media followers.

Primera Hora is characterized by its light, concise, simple language, and easy to read communication style. It celebrates Puerto Rico’s folklore.

Though it is mostly offered as single copy sales in traffic intersections and stores throughout the Island, it is also home delivered. PrimeraHora.com is Puerto Rico’s third most visited local site, second most visited local news site, and second most downloaded local mobile app.2

Índice is a promotional and marketing platform offering a free newspaper, web site, social media presence, and promotional events. It is focused on a highly social audience. It has been ranked as the 8th most visited media web site.3

Available in 4 regional editions: Índice Metro, Índice Norte, Índice Horizonte, and Índice Suroeste, it provides a flexible commercial advertising platform with a wide variety of creative executions, concepts, sizes, and design.

P

P

P

D

D

D

A product in the local market since 1974, every Saturday Construcción has the most up-to-date information on the construction industry, new construction projects, mortgage deals and services, and real estate, complemented by articles on home improvement, decoration, and refinancing. For real estate professionals, it also serves as a guide for industry events.

P


GFR MEDIA OFFERINGS

For its customers, OfertaDelDía.com offers great savings on daily deals for the best restaurants, hotels, spas, beauty salons, events, and much more. For its advertisers, it is an excellent advertising alternative, with guaranteed results, and no risk or cash disbursement.

Puerto Rico’s weekly ad showcase site, Shop.pr is helping customers save time and money by offering a simple interface with many extras, such as product search and shopping lists, and is available 24/7 through the web.

Puerto Rico’s up-to-date and complete culinary entertainment guide for every taste, Sal! allows users to search restaurants by taste, location, pricing, and ambiance, among other criteria. The editorial content has a collection of interesting articles for foodies, including local trends and chefs, recipes, and an extensive culinary local event calendar. Sal! also hosts annual Sal! Awards, recognizing and rewarding people’s choices as well as the most popular restaurants.

Clasificados PR is a classifieds service in Puerto Rico, and is available 7 days a week in all three platforms: print, web and mobile. It offers a broad selection of product categories, and through a partnership with Monster.com, Clasificadospr.com is able to offer a very robust Jobs section. Customers can take advantage of our online self-service publishing service, visit one of our commercial sites throughout the Island, or contact our skilled Call Center for all their needs.

P

D

D

D

D

P DPRINT DIGITAL


GFR MEDIA OFFERINGS

Audience Profile can reach your audience, taking advantage of GFR Media’s 2.1 million customer data base, with over 40 different segmentation criteria, and multiple channel reach (email, telemarketing, SMS, physical mail, surveys). It is the perfect complement to your integral communication and marketing strategy. It also offers other complementary services for your data, such as data diagnosis, cleanup and standardization; targeted surveying; and various analytical services such as customer profiling, and identification of cross-selling and upselling opportunities.

BrandShare is a service that offers content marketing through unique written, photo, video, and audio content for each brand. The content is available through El Nuevo Día, Primera Hora and Índice print and digital formats.

P

P

D

D

Magacín is Puerto Rico’s most exclusive lifestyle and social events guide. Available on the web, iPhone and iPad applications, and Sundays on print, it is focused mostly on local events and trends, with a glance on the international arena. In addition, Magacín Boutique provides an e-commerce platform for showcasing exclusive merchandise from local establishments.

P

D

P DPRINT DIGITAL


EXPLANATORYPage 2: Executive Summary

1. Scarborough, PR Study 2015 R1C, Custom definition: ( Daily newspapers print edition - Cume: El Nuevo Día OR Daily newspapers print edition - Cume: Primera Hora OR Daily newspapers print edition - Cume: Índice OR Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR Saturday newspapers print edition - Average Issue Reader: Primera Hora OR Sunday newspapers print edition - Average Issue Reader: El Nuevo Día OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader: Índice Suroeste (Current Release Only) OR Daily newspapers e-Edition - Cume: El Nuevo Día e-Ediition OR Daily newspapers e-Edition - Cume: Primera Hora e-Edition OR Daily newspapers e-Edition - Cume: Índice e-Edition OR Sunday newspapers e-Edition - Cume: El Nuevo Día e-Ediition )

2. Comscore Digital Analytix, April-June 2015. Unique browsers monthly average. Includes unique browsers to web sites, without exclusions. (Mobile/Web combined)

3. SME 2015 Digital & Mobile Behavioral Study: Top 10 local sites

4. SME 2015 Digital & Mobile Behavioral Study: Top 10 media sites

Page 3: Total Audience Reach

1. Scarborough, PR Study 2015 R1C, Custom definition ( Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader: El Nuevo Día )

2. Scarborough, PR Study 2015 R1C, Custom definition ( Saturday newspapers print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: Primera Hora INA )

3. Scarborough, PR Study 2015 R1C, Custom definition ( Integrated Newspa-per Audience: Índice INA OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader: Índice Suroeste (Current Release Only) )

4. Scarborough, PR Study 2015 R1C, Other websites visited past 30 days: Clasificados.pr

5. Scarborough, PR Study 2015 R1C, Internet sites visited/apps used past 30 days: OfertaDelDia

6. Scarborough, PR Study 2015 R1C, Internet sites visited/apps used past 30 days: sal.pr

Page 4: GFR Media Prime Audience: Women 18+

1. Scarborough, PR Study 2015 R1C, Women

2. Scarborough, PR Study 2015 R1C, Women, Custom definition: ( Integrated Newspaper Audience: Índice INA OR Saturday newspapers print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader: Índice Suroeste (Current Release Only) OR Internet sites visited/apps used past 30 days: Ofertadeldia OR Internet sites visited/apps used past 30 days: bumbia.com OR Internet sites visited/apps used past 30 days: sal.pr OR Other web-sites visited past 30 days: Clasificados.pr )

3. Scarborough, PR Study 2015 R1C, Women, Custom definition: ( Integrated Newspaper Audience: Índice INA OR Saturday newspapers print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader: Índice Suroeste (Current Release Only))

Page 5: GFR Media Targeted Audience: Women 18-54

1. Scarborough, PR Study 2015 R1C, Women 18-54

2. Scarborough, PR Study 2015 R1C, Women 18-54, Custom definition: (Integrated Newspaper Audience: Índice INA OR Saturday newspapers print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader: Índice Suroeste (Current Release Only) OR Internet sites visited/apps used past 30 days: Ofertadeldia OR Internet sites visited/apps used past 30 days: bumbia.com OR Internet sites visited/apps used past 30 days: sal.pr OR Other websites visited past 30 days: Clasificados.pr )

3. Scarborough, PR Study 2015 R1C, Women 18-54, Custom definition: (Integrated Newspaper Audience: Índice INA OR Saturday newspapers print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader: Índice Suroeste (Current Release Only))


EXPLANATORYPage 6: GFR Media Targeted Audience: Women by Age Group

1. Scarborough, PR Study 2015 R1C, Women (Age groups as specified), Custom definition: ( Integrated Newspaper Audience: Índice INA OR Sat-urday newspapers print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines

- 6 months Reader: Índice Suroeste (Current Release Only) OR Internet sites visited/apps used past 30 days: Ofertadeldia OR Internet sites visited/apps used past 30 days: bumbia.com OR Internet sites visited/apps used past 30 days: sal.pr OR Other websites visited past 30 days: Clasificados.pr )

2. Scarborough, PR Study 2015 R1C, Women (Age groups as specified), Custom definition: ( Integrated Newspaper Audience: Índice INA OR Sat-urday newspapers print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines

- 6 months Reader: Índice Suroeste (Current Release Only))

Page 7: GFR Media Prime Audience: Millennials

1. Scarborough, PR Study 2015 R1C, Adults 18-342. Scarborough, PR Study 2015 R1C, Adults 18-34, Custom definition:

(Integrated Newspaper Audience: Índice INA OR Saturday newspapers print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader: Índice Suroeste (Current Release Only) OR Internet sites visited/apps used past 30 days: Ofertadeldia OR Internet sites visited/apps used past 30 days: bumbia.com OR Internet sites visited/apps used past 30 days: sal.pr OR Other websites visited past 30 days: Clasificados.pr )

3. Scarborough, PR Study 2015 R1C, Adults 18-34, Custom definition: (Integrated Newspaper Audience: Índice INA OR Saturday newspapers print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shoppers/magazines - 6 months Reader: Índice Suroeste (Current Release Only))

Page 8: GFR Media Targeted Audience: Weekly Shoppers

1. Scarborough, PR Study 2015 R1C, Use weekly shoppers for shopping and buying decisions

2. Scarborough, PR Study 2015 R1C, Use weekly shoppers for shopping and buying decisions, Custom definition: ( Integrated Newspaper Audience: Índice INA OR Saturday newspapers print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR Weekly news-papers/shoppers/magazines - 6 months Reader: Índice Suroeste (Current Release Only) OR Internet sites visited/apps used past 30 days: Ofertadeldia OR Internet sites visited/apps used past 30 days: bumbia.com OR Internet sites visited/apps used past 30 days: sal.pr OR Other websites visited past 30 days: Clasificados.pr )

3. Scarborough, PR Study 2015 R1C, Use weekly shoppers for shopping and buying decisions, Custom definition: ( Integrated Newspaper Audience: Índice INA OR Saturday newspapers print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average Issue Reader: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Norte OR Weekly newspapers/shoppers/magazines - 6 months Reader: El Horizonte OR Weekly newspapers/shop-pers/magazines - 6 months Reader: Índice Suroeste (Current Release Only) )

4. Scarborough, PR Study 2015 R1C, Use weekly shoppers for shopping and buying decisions, Custom definition: ( Saturday newspapers print edition - Average Issue Reader: Primera Hora OR Integrated Newspaper Audience: El Nuevo Día INA OR Saturday newspapers print edition - Average Issue Read-er: El Nuevo Día OR Integrated Newspaper Audience: Primera Hora INA )


EXPLANATORYPage 9: Digital Properties: Web

1. Comscore Digital Analytix, April-June 2015. Unique browsers monthly average. Includes unique browsers to web sites, without exclusions. (Mobile/Web combined)

2: SME 2015 Digital & Mobile Behavioral Study: Top 10 local sites.3. Google Analytics, April-June 2015. Unique browsers monthly average.

Includes unique browsers to web site, without exclusions.

Page 9: Digital Properties: Social Media

1. Social media includes: Facebook, Twitter, Instagram, Google, Vine, Pinterest

Page 10: Digital Properties: Native Apps

1. Google Analytics, Unique devices monthly average, April-June 20152. Flurry, Unique devices monthly average, April-June 2015

Page 10: Digital Properties: Editorial Newsletter

1. Source: Sailthru

Page 12: Circulation

1. Alliance for Audited Media. Quarterly Data Report. Q2 2015. Total combined average circulation – El Nuevo Día

2. Alliance for Audited Media. Quarterly Data Report. Q2 2015. Total combined average circulation – Primera Hora

3. Certified Audit of Circulations. 2015 Q2. Total average circulation – Indice (Thursday’s print circulation includes regional papers: Índice El Horizonte, Índice El Norte, and Índice Suroeste)

Pages 13-15: GFR Media Offerings

1. SME 2015 Digital & Mobile Behavioral Study: Top 10 local sites, Top 10 media sites, Most used local mobile apps

2. SME 2015 Digital & Mobile Behavioral Study: Top 10 local sites, Top 10 media sites, Most used local mobile apps

3. SME 2015 Digital & Mobile Behavioral Study: Top 10 media sites

To Members of the Alliance for Audited Media:

Data annotated as ‘subject to audit’ represent items reported on the most recent AAM member’s Quarterly Data Report and will be verified at the next scheduled audit period.

Other data have been examined in accordance with AAM’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances.

In our opinion, the other data items contained in this report are fairly stated in all respects as they pertain to the totals reported.

Alliance for Audited Media

of 18 • 01-5733-0 • 245526 - 744 • 08/2015Alliance for Audited Media

Copyright © 2015 All rights reserved.

cmr consolidated media report

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