cmr spot tv competitive tracking data put you at the top of your game
TRANSCRIPT
www.arbitron.com
* Agencies must subscribe to Nielsen TV data for their respective markets in order to receive ratings clearance in the Market Analysis tool.
TapMediaSM is a service mark of Arbitron Inc. TAPSCAN® and is a registered mark of TAPSCAN Inc., used under license. Market AnalysisTM is a registeredtrademark of Marketron International Inc., used under license.
© 2003 Arbitron Inc. Printed in the USA. 03-AAS-485 11/03
New York142 West 57th StreetNew York, NY 10019(212) 887-1300
Chicago222 South Riverside PlazaSuite 1050Chicago, IL 60606(312) 542-1900
Atlanta9000 Central ParkwaySuite 300Atlanta, GA 30328(770) 668-5400
Los Angeles10877 Wilshire BoulevardSuite 1600Los Angeles, CA 90024(310) 824-6600
Dallas13355 Noel RoadSuite 1120Dallas, TX 75240(972) 385-5388
Washington/Baltimore9705 Patuxent Woods DriveColumbia, MD 21046(410) 312-8000
Birmingham3500 Colonnade ParkwaySuite 400Birmingham, AL 35243
S P O T T V T R A C K I N G S E R V I C E F O R A G E N C I E S
Look inside to see how TNSMI/CMRand Market Analysis can help you!
Nothing helps you compete to win new businessand hold on to the old like detailed, competitiveanalysis. Now Arbitron Inc. and TNS Media Intel-ligence (TNSMI)/CMR have joined forces to pro-vide Spot TV Competitive Tracking Data thathelps you do both. This powerful new tool helpsadvertising agencies and advertisers make theirmark in today’s aggressive media environment.
Software That Shows You theNuances of the DataTNSMI/CMR’s spot TV ad tracking data havebeen designed to run through Arbitron’sTAPSCAN® Software Suite, which now includesMarket AnalysisTM, a new service that enablesagencies to process these data. Arbitron is exclu-sively authorized to license TNSMI/CMR local TVintelligence to regional and local advertisingagency clients.
What the Data OfferTNSMI/CMR is a leading provider of strategicadvertising and marketing information for adver-
tisers, ad agencies andmedia properties. Thecompany’s tracking tech-nologies collect occurrenceand expenditure data, aswell as the creative execu-tions of more than 1.9 mil-
lion brands spanning 20 media. TNSMI/CMR’sspot TV data are the perfect answer for clientsseeking timely, comprehensive information on thelocal television marketplace.
How You Can Benefit from thisVersatile ServiceTNSMI/CMR tracks all national and local televi-sion advertising—providing data for 100 televisionmarkets while reporting: date, time, length, rate,number of spots and station.
Arbitron/TAPSCAN’s Market Analysis softwareallows you to easily view the TNSMI/CMR dataand add in Nielsen ratings information* to deter-mine delivery of media activity—both your ownand your competitors’! Use the data to:
• Track spot TV spending and audience delivery.
• Quickly identify competing brands and com-petitive opportunities.
• Monitor the effectiveness of ad buying.
• Prepare compelling new business presentations.
CMR Spot TV CompetitiveTracking Data Put You at theTop of Your GameComplete, Competitive Analysis Right from Your PC
• Monthly dataupdates
• Available onCD-ROM or fordownload viaTapMediaSM.
Training OptionsArbitron will provide live, instructor-led training over theWeb, a Customer Support Hotline: 1-800-543-7300 andother training options to Market Analysis subscribers.
TAPSCAN provides agencies with the full range of tools theyneed for market research, media planning and scheduling,and post-analysis. Clients have the flexibility to subscribe tothe entire TAPSCAN Software Suite or to the Market Analy-sis service alone.
To learn more about TNSMI/CMR and Market Analysis, con-tact your Arbitron representative or visit Arbitron’s Web site athttp://www.arbitron.com/ad_agencies/marketanalysis.htm.
S P O T T V T R A C K I N G S E R V I C E F O R A G E N C I E S
Questions You Can Answer withTNSMI/CMR and Market Analysis
Advertiser Station Breakdown
BIRMINGHAM
Market Analysis
Where are myclient’s competitorsadvertising?Find out in whichmarkets and onwhich stations withthe Advertiser StationBreakdown report.
Detailed Ratings Analysis
BIRMINGHAM
Market Analysis
Where did myclient’s commercialrun within theprogram?The Detailed RatingsAnalysis report canshow you where.
Who are all of my client’scompetitors?Get the full list of yourclient’s competition.
When are my client’s com-petitors advertising?Get a mix of quarterly,monthly and programdetail.
Have any new spots/advertisers appeared inmy client’s category?
Who are the newadvertisers in the market?Great for new businesspitches.
How does televisionadvertising trend monthlyand quarterly?
Did my purchasedadvertisements run asscheduled?Access proof ofperformance.
Did my schedule reach thetarget demos?See ratings delivery.
Advertiser Breakdown
BIRMINGHAM
Market Analysis
How much are myclient’s competitorsspending?The AdvertiserBreakdown by Costreport can provideyou this information.
Read about your training options...
Category Summary
BIRMINGHAM
Market Analysis
Who are mycompetitors?Learn how much alladvertisers in a cat-egory are spendingwith the CategorySummary report.
S P O T T V T R A C K I N G S E R V I C E F O R A G E N C I E S
Questions You Can Answer withTNSMI/CMR and Market Analysis
Advertiser Station Breakdown
BIRMINGHAM
Market Analysis
Where are myclient’s competitorsadvertising?Find out in whichmarkets and onwhich stations withthe Advertiser StationBreakdown report.
Detailed Ratings Analysis
BIRMINGHAM
Market Analysis
Where did myclient’s commercialrun within theprogram?The Detailed RatingsAnalysis report canshow you where.
Who are all of my client’scompetitors?Get the full list of yourclient’s competition.
When are my client’s com-petitors advertising?Get a mix of quarterly,monthly and programdetail.
Have any new spots/advertisers appeared inmy client’s category?
Who are the newadvertisers in the market?Great for new businesspitches.
How does televisionadvertising trend monthlyand quarterly?
Did my purchasedadvertisements run asscheduled?Access proof ofperformance.
Did my schedule reach thetarget demos?See ratings delivery.
Advertiser Breakdown
BIRMINGHAM
Market Analysis
How much are myclient’s competitorsspending?The AdvertiserBreakdown by Costreport can provideyou this information.
Read about your training options...
Category Summary
BIRMINGHAM
Market Analysis
Who are mycompetitors?Learn how much alladvertisers in a cat-egory are spendingwith the CategorySummary report.
www.arbitron.com
* Agencies must subscribe to Nielsen TV data for their respective markets in order to receive ratings clearance in the Market Analysis tool.
TapMediaSM is a service mark of Arbitron Inc. TAPSCAN® and is a registered mark of TAPSCAN Inc., used under license. Market AnalysisTM is a registeredtrademark of Marketron International Inc., used under license.
© 2003 Arbitron Inc. Printed in the USA. 03-AAS-485 11/03
New York142 West 57th StreetNew York, NY 10019(212) 887-1300
Chicago222 South Riverside PlazaSuite 1050Chicago, IL 60606(312) 542-1900
Atlanta9000 Central ParkwaySuite 300Atlanta, GA 30328(770) 668-5400
Los Angeles10877 Wilshire BoulevardSuite 1600Los Angeles, CA 90024(310) 824-6600
Dallas13355 Noel RoadSuite 1120Dallas, TX 75240(972) 385-5388
Washington/Baltimore9705 Patuxent Woods DriveColumbia, MD 21046(410) 312-8000
Birmingham3500 Colonnade ParkwaySuite 400Birmingham, AL 35243
S P O T T V T R A C K I N G S E R V I C E F O R A G E N C I E S
Look inside to see how TNSMI/CMRand Market Analysis can help you!
Nothing helps you compete to win new businessand hold on to the old like detailed, competitiveanalysis. Now Arbitron Inc. and TNS Media Intel-ligence (TNSMI)/CMR have joined forces to pro-vide Spot TV Competitive Tracking Data thathelps you do both. This powerful new tool helpsadvertising agencies and advertisers make theirmark in today’s aggressive media environment.
Software That Shows You theNuances of the DataTNSMI/CMR’s spot TV ad tracking data havebeen designed to run through Arbitron’sTAPSCAN® Software Suite, which now includesMarket AnalysisTM, a new service that enablesagencies to process these data. Arbitron is exclu-sively authorized to license TNSMI/CMR local TVintelligence to regional and local advertisingagency clients.
What the Data OfferTNSMI/CMR is a leading provider of strategicadvertising and marketing information for adver-
tisers, ad agencies andmedia properties. Thecompany’s tracking tech-nologies collect occurrenceand expenditure data, aswell as the creative execu-tions of more than 1.9 mil-
lion brands spanning 20 media. TNSMI/CMR’sspot TV data are the perfect answer for clientsseeking timely, comprehensive information on thelocal television marketplace.
How You Can Benefit from thisVersatile ServiceTNSMI/CMR tracks all national and local televi-sion advertising—providing data for 100 televisionmarkets while reporting: date, time, length, rate,number of spots and station.
Arbitron/TAPSCAN’s Market Analysis softwareallows you to easily view the TNSMI/CMR dataand add in Nielsen ratings information* to deter-mine delivery of media activity—both your ownand your competitors’! Use the data to:
• Track spot TV spending and audience delivery.
• Quickly identify competing brands and com-petitive opportunities.
• Monitor the effectiveness of ad buying.
• Prepare compelling new business presentations.
CMR Spot TV CompetitiveTracking Data Put You at theTop of Your GameComplete, Competitive Analysis Right from Your PC
• Monthly dataupdates
• Available onCD-ROM or fordownload viaTapMediaSM.
Training OptionsArbitron will provide live, instructor-led training over theWeb, a Customer Support Hotline: 1-800-543-7300 andother training options to Market Analysis subscribers.
TAPSCAN provides agencies with the full range of tools theyneed for market research, media planning and scheduling,and post-analysis. Clients have the flexibility to subscribe tothe entire TAPSCAN Software Suite or to the Market Analy-sis service alone.
To learn more about TNSMI/CMR and Market Analysis, con-tact your Arbitron representative or visit Arbitron’s Web site athttp://www.arbitron.com/ad_agencies/marketanalysis.htm.