cmsx rep-mgt
DESCRIPTION
Reputation Management presentation for CMS Expo, May 2011 in Evanston, IL by DragonSearch's Ric DragonTRANSCRIPT
Reputation ManagementReputation
ManagementRic Dragon
DragonSearchRic Dragon
DragonSearch
Twitter: @ricdragon
April 20th, 2010
Twitter: @ricdragon
30 April"We are responsible, not for the accident, but we are responsible for the oil and for dealing with it and cleaning the situation up,"
The company will pay for any "legitimate and objectively verifiable" claims for property damage, personal injury and commercial losses.
6 MayBP "will be judged not on the basis of an accident that, you know, frankly was not our accident".
18 May"the environmental impact of this disaster is likely to have been very, very modest” – [launches YouTube page]
30 May"There's no one who wants this over more than I do. I would like my life back.”
Twitter: @ricdragon
3 JuneBP begins an advertising campaign in the US aimed at boosting opinion. Hayward features in the first.
BP decides to pay out more than $10bn in dividends to shareholders.
17 JuneHayward is accused by members of the US Congress of "stonewalling" after failing to answer a series of questions about the spill's causes.
20 JuneHayward attends yacht race on the Isle of Wight
16 JulyBP posted photos of it's command center; later admits photoshopping the photos
Twitter: @ricdragon
28 JulyTony Hayward points out that he will be too busy to attend a Senate hearing. He told journalists: "I have got a busy week [in the office]". BP said it would send another representative to testify at the hearing
10 OctoberBP announces that its external safety ombudsman, put in place after the fatal explosion at its Texas City refinery in 2005, will stop taking complaints after June 2011.
Hayward later states he would have needed to study drama rather than geology if he had wanted to perform better in front of the public.
Twitter: @ricdragon
Don’t be a Jerk.Don’t be a Jerk.
Twitter: @ricdragon
Before | AfterBefore | After
Twitter: @ricdragon
Healthy Digital FootprintHealthy Digital Footprint
SEOSEO
Off-site Links:
Directory ListingsSocial Media
Blog CommentsPress Releases
Off-site Links:
Directory ListingsSocial Media
Blog CommentsPress Releases
Monitoring
Monitoring
Social Medi
aPolicy
Social Medi
aPolicy
Employees
Employees
1.Acknowledge and take ownership
2.Apologize3.Take Action Publicly
1.Acknowledge and take ownership
2.Apologize3.Take Action Publicly
ResponseResponse
Twitter: @ricdragon
• Have a response plan in place• Practice run• Obtain training for top-level individuals
• Have a response plan in place• Practice run• Obtain training for top-level individuals
PreparePrepare
Twitter: @ricdragon
Response PlanResponse Plan
Twitter: @ricdragon
Response PlanResponse Plan
Twitter: @ricdragon
Response PlanResponse Plan
Twitter: @ricdragon
• Rip Off Report• ComplaintBoard• Pissed Consumer
• Rip Off Report• ComplaintBoard• Pissed Consumer
Complaint SitesComplaint Sites
Twitter: @ricdragon
Twitter: @ricdragon
11 March 2011 – Tsunami hits JapanAnnounces donation of 1.2 m
14 March – Gilbert Gottfried fired
23 March – Casting Calls – 12k applicants
26 April – announce new Duck voice
11 March 2011 – Tsunami hits JapanAnnounces donation of 1.2 m
14 March – Gilbert Gottfried fired
23 March – Casting Calls – 12k applicants
26 April – announce new Duck voice
AFLACAFLAC
Twitter: @ricdragon
AFLACAFLAC
Twitter: @ricdragon
Thank you.Thank you.
Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 |
[email protected]: @ricdragon
Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 |
[email protected]: @ricdragon