cnn newspulse review
TRANSCRIPT
![Page 1: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/1.jpg)
CNN NewsPulse Review
Chris Cenkner1/14/11
![Page 2: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/2.jpg)
The Ask
• Design a new user experience for an existing CNN product, NewsPulse. http://newspulse.cnn.com/
• Define new opportunities and features, communicate your process, and illustrate your design solution.
• Think about the ways this product could be represented across the web and mobile devices.
![Page 3: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/3.jpg)
![Page 4: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/4.jpg)
Process
• Discover
• Design
• Develop
• Deliver
• Optimize/Evolve
![Page 5: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/5.jpg)
![Page 6: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/6.jpg)
Discover
• Why are we re-designing?• What are the motivating factors?– What KPIs aren’t being met? Traffic? Usage?– Qualitative feedback from users? Survey
data?• Opinion Lab
– Usability Problems?• Traffic/funnel analysis & heat maps
• Do we need to make wholesale changes?– Make tweaks and adjust over time
![Page 7: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/7.jpg)
Cursory Usability Review
• Overall, good, clean presentation• Would be nice if columns were
sortable• Time frame drop-down in upper right
seems removed from other UI filters in left-hand column
• Detail View– “hide details” gets a little lost– Is “recommend” button necessary here?
![Page 8: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/8.jpg)
Discover - Insights
• Why are these stories popular?• High page views/shares/comments
implies value, but doesn’t guarantee it– e.g., AP photo has something funny in
background
• What are the more frequent and valuable commenters/iReporters doing?
• How has popularity changed over time?
![Page 9: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/9.jpg)
Discover – Approach
• Add qualitative measurements– “Rotten Tomatoes” approach
• Reward commenters/iReporters that your users respect
• Show how CNN and its user base provide value
• Show how popularity has changed over time– Google Trends
![Page 10: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/10.jpg)
![Page 11: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/11.jpg)
![Page 12: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/12.jpg)
![Page 13: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/13.jpg)
Design
• How can we add qualitative elements to the existing page framework?
• How can we make tweaks without alienating the user base?
![Page 14: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/14.jpg)
Design – Main Area & Filter
![Page 15: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/15.jpg)
Detail View
![Page 16: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/16.jpg)
Other Devices
• Opportunity to show many stories, broken out by topic
![Page 17: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/17.jpg)
Mobile App
![Page 18: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/18.jpg)
Design
• Ideas would be flushed out further in full wireframes
• Wireframes would inform, not dictate, design direction
• Expectation would be to collaborate with the creative design and development teams to devise optimal solution– Aesthetics– Functionality
![Page 19: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/19.jpg)
Develop
• Expected involvement in consultative capacity
• Review at key project milestones
• Conduct qualitative user testing where possible
• Assist with UAT testing
![Page 20: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/20.jpg)
Deliver
• Don’t rollout the changes without priming the pump!
• Test with non-logged in users first (ala Amazon)
• Discuss changes and concepts (top users) on Behind the Scenes blog
![Page 21: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/21.jpg)
Discuss changes with users
![Page 22: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/22.jpg)
Optimize/Evolve
• Analyze Metrics
• Review Qualitative Feedback
• Fine-tune as necessary
![Page 23: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/23.jpg)
Summary
• Uncover rationale for redesign• Opportunity for providing deeper
understanding into item popularity• Display Qualitative Measures• Make tweaks, not wholesale revisions• Extend to other devices• Test and prepare users for changes• Monitor and improve as needed
![Page 24: Cnn newspulse review](https://reader033.vdocuments.net/reader033/viewer/2022042602/55b160e9bb61ebe6488b4655/html5/thumbnails/24.jpg)
Thank You