co-creating with customers and open innovation
TRANSCRIPT
© 100%Open 2012
100%Open CSW Geneva 2015
115/04/2023
100%Open 2015
David Simoes-Brown
April 15, 2023 2CSW Geneva 2015100%Open
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© 100%Open 2012 3100%Open Networks
© 100%Open 2012
The 3 Minute
Joint Venture
15/04/2023 4Instant network
© 100%Open 2012
100%Open is dedicated to open innovation.
Our network & know-how helps you co-innovate
better, cheaper and faster.
15/04/2023 5About 100%Open
100%Open 2015
Innovating with partners by sharing the risks
and the rewards.
April 15, 2023 6Open Innovation
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100%Open 2015April 15, 2023 7Customer Co-Creation
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What if your customers were your partners?
© 100%Open 2012Case Study – The LEGO Ideas
We developed the open innovation programme leading to the launch of LEGO Ideas, now the most successful crowdsourcing community in the world with a million users.
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April 15, 2023 9100%Open 2015Case Study – E.ON
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Home of the Future was a service innovation competition with 45,000 customers, linked to a Channel 4 TV programme, that lead to 8 x £10m propositions.
© 100%Open 2012Case Study – P&G
100%Open has designed and run various open innovation communities with P&G, creating new strategies, adverts, packs and more with customers.
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100%Open 2015April 15, 2023 11Advantages of customer co-creation
• Customers are diverse, talented and already like you
• Relevant and easy to engage audience
• Customer Co-creation increases involvement in your brand
• CC is fast and cost-effective
• You know whey they live!
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100%Open 2015
Innovating with partners by sharing the risks
and the rewards.
April 15, 2023 12Open Innovation
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© 100%Open 2012
Open Innovation sounds good. But how does it
work in practice?
15/04/2023 13Open Innovation
100%Open 2013Here’s how!
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100%Open 2015April 15, 2023 15100%Open Toolkit3 Minute Joint Venture
We’ve already used two of the 100%Open tools.
The 3 Minute Joint Venture is written up in our tool ‘Co-Creation Techniques.’
100%Open 2015April 15, 2023 16100%Open Toolkit exampleGive|Get
Long-lasting partnerships are built on mutually satisfactory Give|Get balance. So we ask:
What are we going to Give? (e.g. time/resource, licence fees, scale, development, test marketing, brand)
What are we going to Get? (e.g. exclusivity,IP, concept development funding, prototyping, branding)
Repeat the exercise from a potential partner’s point of view and note differences.
100%Open 2013100%Open Toolkit Demo www.toolkit.100open.com
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100%Open 2015
2 degrees of separation
April 15, 2023 18Instant network part 2
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© 100%Open 2012
South Building | Somerset House | Strand | London | WC2R 1LAPhone: +44 (0) 20 7759 1050Mobile: +44 (0) 7747 634038Email: [email protected]: www.100Open.comTwitter: @deeyesbee @100open
David Simoes-BrownCo-Founder & Networks Partner
Thank you
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