co-creation candidates: when to let the crowds in?
DESCRIPTION
It is important to understand the factors that influence the success of a co-creation or crowd sourcing project. Not all business process or projects have to be made open, for the sake of it. Here is why?TRANSCRIPT
Crowd Sourcing
• Value Creation• New Concepts• No Specifications• No Components
Co-creation
• Value Addition• Existing Concepts• Configuration• Components
Example: Godrej’s ChotuKool Example: Godrej’s Interio
Project Type Project Type
Crowd Sourcing Co-Creation
Product Configurator
New Product Development
Market r
esearch
Prototyping & Testing
Conce
ptua
lizin
g
Feasibility study Pre-ProductionCustomization
PackagingMarketing
Production
Post-Production
Product Development Cycle
Co-creation in Product Development Cycle
PreProduction
PostProductionProduction
Product
a a a
ar r
Rally
Fig
hter
DB9
1M
Co-creation Candidate
• Critical mass for collaboration• IP risks• Business risks• Appeal for participants/collaborators
Identify projects that are suitable for co-creation
Few Factors to Consider:
Only Classic is a Co-creation Candidate
T-Shirt, a classic product
Shirt, a classic product
Action ItemUnderstand the influencing factors that are in or not
in favour of co-creation.