co-creation - current cases and new approaches
DESCRIPTION
Presentation on co-creation with current cases from police, private sector, private-public, and cross-agency initiatives @mindlab, Copenhagen for delegation from Abu Dhabi.TRANSCRIPT
Co-‐Crea'on -‐ Cases and Processes
Dr. Rex Degnegaard, Assistant Professor Copenhagen Business School
How might we … Design co-‐crea'on se>ngs that will enable us to harvest a greater poten'al from our collaborate efforts?
How is co-‐crea'on different from tradi'onal strategies?
Und
erstanding
What have others done?
Inspira
'on
How do we do it?
Prac'ce
TRADITIONAL STRATEGY CO-‐CREATION STRATEGY
Value Delivery. Experience.
Goals Strategic goals at the outset. Ini'al strategic goals as star'ng point.
Interests The interests of the corpora'on. Maximize share of created value.
The interests of all stakeholders. Firm value capture is secondary.
Advantage Economies of scale. Posi'on and 'mely advantage to compe'tors.
Increased engagement of stakeholders. Con'nually building rela'ons.
Source: Ramaswamy og Gouillart, 2010 [email protected]
(cc) Stine Arensbach, KPMG
Case: Hooliganism from the Danish police
(cc) Stine Arensbach, KPMG
Case: Experimental medicine from hospital
Case: Insurance company, private sector
(cc) Stine Arensbach, KPMG
Case: Infra structure across cities, agencies, organizations and corporations.
(Source: Banny Banerjee, 2012)
In co-creation, we view potentials and challenges differently
(cc) Stine Arensbach, KPMG
Vertical and horizontal co-creation
In co-creation processes, It is essential to bring the�relevant stakeholders into�the box – to co-design the initiative.
1 2 3 4 5 Iden'fy relevant stakeholders.
Map value poten'al. Conduct co-‐crea'on workshops based on experiences.
Build co-‐crea'on plaWorms of engangement to build and implement ideas and ini'a'ves.
Design organiza'on and governance structures to con'nually co-‐create around specific ini'a'ves.
Spaces of co-creation viewed as phases to create grounds for coordination.
