co creation hans michielsen norway

Co CreationHans MichielsenNorway

IdeaManagementRene BlokThe Netherlands

www.www.IdeamanagemenIdeamanagementt.nl.nl

It ain’t Much if it aIt ain’t Much if it ain’t Dutchin’t Dutch

Rene Blok/Hans Michielsen

19811981 Rene Blok joins the PTT Ideasystem as a rookie, Rene Blok joins the PTT Ideasystem as a rookie, PTT has more than 100.000 employees, is ownedPTT has more than 100.000 employees, is ownedBy the Government. Traditional, Centralized andBy the Government. Traditional, Centralized andRules Driven . Its system gets only 1000 ideas a Rules Driven . Its system gets only 1000 ideas a Year and handling time on average 20 weeks perYear and handling time on average 20 weeks perIdea, only ideacards an no computers, very stuffy image withIdea, only ideacards an no computers, very stuffy image withControlling Supervisors…..Controlling Supervisors…..

1991: TIME FOR A CHANGE1991: TIME FOR A CHANGE

FROM ROOKIE – MANAGER OF IDEASFROM ROOKIE – MANAGER OF IDEAS

ACTIVE, DECENTRALISED, SUPPORTIVE SUPERVISORSACTIVE, DECENTRALISED, SUPPORTIVE SUPERVISORS

IDEAMANAGEMENT PART OF QUALITY DEPARTMENTIDEAMANAGEMENT PART OF QUALITY DEPARTMENT

IDEACARDS SKIPPED, IDEAFORM ONLY 4 QUESTIONSIDEACARDS SKIPPED, IDEAFORM ONLY 4 QUESTIONS

SYSTEM SIMPLIFIEDSYSTEM SIMPLIFIED

19931993 Telecom Idea Management is born and just called TIM.Telecom Idea Management is born and just called TIM.ideacards skipped, new logo (le penseur de Rodin), simpleideacards skipped, new logo (le penseur de Rodin), simplerules, no ideacommittee anymore just ideamanagers, cashrules, no ideacommittee anymore just ideamanagers, cashon the nail concept is introduced and a lot of incentiveson the nail concept is introduced and a lot of incentivesespecially liquirish and cash before implementation.especially liquirish and cash before implementation.5500 ideas, 10 million guilders net savings and handling5500 ideas, 10 million guilders net savings and handlingtime drops. Now 7 weeks on average per idea…..time drops. Now 7 weeks on average per idea…..

The Start: ptt telecom .....

CANDY /

/ CASH

NO IDEACOMMITTIE BUT NEW IDEA FORUMNO IDEACOMMITTIE BUT NEW IDEA FORUM

NEW NAME TELECOM IDEA MANAGEMENT (TIM)NEW NAME TELECOM IDEA MANAGEMENT (TIM)

SIMPLE RULES AND CASH ON THE NAIL CONCEPTSIMPLE RULES AND CASH ON THE NAIL CONCEPT

REWARDS GIVE BEFORE IMPLEMENTATIONREWARDS GIVE BEFORE IMPLEMENTATION

10 PER CENT OF NET SAVINGS PER IDEA10 PER CENT OF NET SAVINGS PER IDEA

ALL IDEAS PUBLISHED IN KPN PAPERALL IDEAS PUBLISHED IN KPN PAPER

NO HURDLES AND VERY EASY TO SUBMIT IDEASNO HURDLES AND VERY EASY TO SUBMIT IDEAS

IDEAFORM NOW ONLY 4 QUESTIONS IDEAFORM NOW ONLY 4 QUESTIONS

EVERY IDEA GETS AN INCENTIVE AND SURPRISESEVERY IDEA GETS AN INCENTIVE AND SURPRISES

LOTTERIES AND RAFFLES ARE PART OF THE DEALLOTTERIES AND RAFFLES ARE PART OF THE DEAL

NEW LOGO (THINKER OF RODIN)NEW LOGO (THINKER OF RODIN)

TIME FOR A CHANGE:

www.ideamanagement.nl

Centerfold in company’s anual report

• 19971997 TIM starts own homepage www.goldenideas.nl and TIM starts own homepage www.goldenideas.nl and everyone can submit ideas 24 hours a day. Booming everyone can submit ideas 24 hours a day. Booming

business with 6800 ideas a year, 80 million guildersbusiness with 6800 ideas a year, 80 million guildersNet savings and handling time of 7 weeksNet savings and handling time of 7 weeks

• 19981998 Posters and best ideas on the homepage give more Posters and best ideas on the homepage give more publicity. Dutch people love Internet and it shows. publicity. Dutch people love Internet and it shows.

5000 ideas, 22 million guilders net savings and handling5000 ideas, 22 million guilders net savings and handlingTime of 6 weeksTime of 6 weeks

• 19991999 RenRené has an idea to organise the first International é has an idea to organise the first International Idea Conference in the Netherlands (Kijkduin) withIdea Conference in the Netherlands (Kijkduin) withHans Michielsen and they start theirHans Michielsen and they start theirInternational Benchmark. International Benchmark.

Booming Business:

• 20002000 TIM chosen Best Practice in HollandTIM chosen Best Practice in Holland

(university of Nijenrode)(university of Nijenrode)

BENCHMARKS 2 COMPANIES PER WEEKBENCHMARKS 2 COMPANIES PER WEEK

First International Idea ConferenceFirst International Idea Conference

TIM wins the Creativity award byTIM wins the Creativity award by

National Ideacenter.National Ideacenter.

Who was the CEO those days????Who was the CEO those days????

NET SAVINGS: € 100 millionNET SAVINGS: € 100 million

Record in the Netherlands!!!!Record in the Netherlands!!!!

Best Practice:

• 20012001 TimTim speaks at the Ideaconference hosted by speaks at the Ideaconference hosted by Global Global Idea Systems in Orlando at Disney Wide World Idea Systems in Orlando at Disney Wide World

Sports.Sports.

KPN buys Mobile Phones Frequencies (UMTS)KPN buys Mobile Phones Frequencies (UMTS)Dramatic changes. Dramatic changes.

No more separate Ideamanagement No more separate Ideamanagement department anymore, just like with TNT.department anymore, just like with TNT.

We leave KPN after 20 years and startWe leave KPN after 20 years and start www.ideamanagement.nlwww.ideamanagement.nl


The other side:

http://www.ideamanagement.nl/

20022002 25 presentations but no extra income. 25 presentations but no extra income. EVD is an Agency of the Ministry of Economic Affairs, EVD is an Agency of the Ministry of Economic Affairs,

owned by the Government. owned by the Government. EVD has 350 employees RenEVD has 350 employees René gets a project é gets a project

Facility Management and his idea is to combine it withFacility Management and his idea is to combine it with Ideamanagement. Ideamanagement. EVD IDEA is born and it will be a new formula. EVD IDEA is born and it will be a new formula. ‘‘Cash on the nail’ concept still works. Cash on the nail’ concept still works.

Unique software for Ideamanagement is made by a former Unique software for Ideamanagement is made by a former Ideamanager (SWH)Ideamanager (SWH) New logo and same simple rules.New logo and same simple rules. No Ideacommittee but Ideamanagers. No Ideacommittee but Ideamanagers.

Been there, done that!!!!Been there, done that!!!!

It's a whole new ballgame

Make a service declarationMake a service declaration

20022002 ☺ ☺ The Employees can submit ideas whenever they want.The Employees can submit ideas whenever they want. 24 - 7 - 36524 - 7 - 365 via Internet via Internet ☺☺ No office hours for Ideamanagement. No office hours for Ideamanagement. ☺☺ A response is given within 24 hours (smartphone)A response is given within 24 hours (smartphone)☺ ☺ Lotteries make Ideamanagement interesting.Lotteries make Ideamanagement interesting.☺ ☺ Incentives are a strong part of the deal. Incentives are a strong part of the deal. ☺☺ Support by Management is essential. Support by Management is essential. ☺ ☺ Ideamanagement rules on the Internet. Ideamanagement rules on the Internet. ☺ ☺ Best ideas on the homepage.Best ideas on the homepage.☺☺ Fast handling time is essential for Ideamanagement.Fast handling time is essential for Ideamanagement.


Believe in your formula:

20032003 ▣▣ A pilot is necessary for the EVD. A pilot is necessary for the EVD. ▣▣ Ideamanagement as to save money. Ideamanagement as to save money. ▣▣ Employee involvement is part of the plan. Employee involvement is part of the plan.

▣ ▣ Creativity And Innovation is a must. Creativity And Innovation is a must. ▣▣ Ideamanagement has to be a lot of fun. Ideamanagement has to be a lot of fun. ▣ ▣ Theme approach is a part of the game. Theme approach is a part of the game. ▣ ▣ EVD management supports EVD IDEA EVD management supports EVD IDEA ▣▣ It is very simple to submit ideas It is very simple to submit ideas

EVD = 350 employees EVD = 350 employees = 150 ideas = 150 ideas = = € € 25.000 euro net savings.25.000 euro net savings.


PILOT:

EVD IDEA IS A HIT:EVD IDEA IS A HIT:2004/20052004/2005

EVD IDEA starts as a new project EVD IDEA starts as a new project

Co Creation/Rent a Brain is founded by Co Creation/Rent a Brain is founded by Hans Michielsen in Oslo Hans Michielsen in Oslo

Norwegian Ideacenter is part of the deal. Norwegian Ideacenter is part of the deal.

EVD IDEA still works. 100 ideas per year , 25% is EVD IDEA still works. 100 ideas per year , 25% is implemented and handling time is implemented and handling time is 4 days per idea4 days per idea. .

Article is written for EZ-Journal of the Ministry about Article is written for EZ-Journal of the Ministry about EVD IDEA. EVD IDEA.


2006 (Innovation Award):2006 (Innovation Award):

• EVD IDEA get an Innovation award. EVD IDEA get an Innovation award.

• There is an article on Facility Management-web There is an article on Facility Management-web • (more than 100.000 subscribers).(more than 100.000 subscribers).

• RenRenéé Blok joins the board of the Dutch National Ideacenter. Blok joins the board of the Dutch National Ideacenter.

• Employees of EVD are still creative and another 100 ideas Employees of EVD are still creative and another 100 ideas in 2006 with 20% implementation and handling time of 5 in 2006 with 20% implementation and handling time of 5 days on average.days on average.

2007 (Time for Creativity):2007 (Time for Creativity):

• EVD IDEA gets a boost. EVD IDEA gets a boost. • “ “Time for Creativitiy” is the theme of 2007. Time for Creativitiy” is the theme of 2007. • Submit Ideas to get some extra time became a hit. More than Submit Ideas to get some extra time became a hit. More than 150 ideas are submitted and it is still going on. 150 ideas are submitted and it is still going on. • At this moment the winners of the best Ideas are chosen and At this moment the winners of the best Ideas are chosen and will win a trip to Sillicon Valley. will win a trip to Sillicon Valley.

Dutch people love lotteries, Dutch people love lotteries, ideacampaigns, incentives andideacampaigns, incentives and that will never changethat will never change

2008/2009 2008/2009

• Eurppean Center of Innovation is bornEurppean Center of Innovation is born

• More Co Creation workshops in EuropeMore Co Creation workshops in Europe

• The Ideamanagement Information The Ideamanagement Information System System

is made by Harry v/d Wees ceo SWH is made by Harry v/d Wees ceo SWH

• European Ideas Day is organised by European Ideas Day is organised by

Rene Blok and receives a life time Rene Blok and receives a life time

achievement award achievement award

The playshop: ‘It ain’t much If The playshop: ‘It ain’t much If it ain’t Dutch” is a hit at it ain’t Dutch” is a hit at IdeasUKIdeasUK

Norway = nowayNorway = noway• We have oil, so we We have oil, so we have lots of money. have lots of money.

• And that is a very And that is a very good good sleepingpillow.sleepingpillow.

• No creativity by No creativity by

necessity……. necessity…….

But what about development?

What’s the Norwegian scenario?

Out of the box or into the Out of the box or into the box???box???

CrisisCrisis

An unstable condition, as in political, An unstable condition, as in political, social, or economic affairs, involving an social, or economic affairs, involving an impending abrupt or decisive change. impending abrupt or decisive change.

wei jiwei ji

opportunity; opportunity; opportuneopportune

timingtiming

danger; danger; dangerousdangerous

, ,

The story about StigogStain.The story about StigogStain.

http://www.chinese-word.com/data/2605.html




4 rules and 1 law4 rules and 1 law

• You are always in the right group!!!!You are always in the right group!!!!• You participate because your interested!!!!You participate because your interested!!!!• You are invited to give your You are invited to give your

contributions!!!!contributions!!!!• (the group need your opinions)(the group need your opinions)• Sharing experiences is a major value in Sharing experiences is a major value in

the group!!!! Sharing is caring!!!!the group!!!! Sharing is caring!!!!

THE LAWTHE LAW NO - yes….but…….. NO - yes….but……..

Second stage: ActionsSecond stage: Actions

• Discuss in the group!!!!Discuss in the group!!!!

• What actions can be taken to come What actions can be taken to come to this ideal idea-department/team?to this ideal idea-department/team?

• Ask yourself: what will be my active Ask yourself: what will be my active contribution to get there?contribution to get there?

•Write 5 most needed actions Write 5 most needed actions down on a flip-overdown on a flip-over

Creativity management, Idea management,Solution focused approach, Creativ coaching,

Brainwriting, Mindmapping, Scenario-development,Strategical planning, Creative procesmanagement,

Creativ teambuilding, Creativ workshops, Think-tanks,Techspace processes, Change management







When competence is a commodity, only

creativity will make a difference

Edward de Bono


Brainwriting, Mindmapping, Scenario.

2010/20112010/2011

• Because of the crisis Co Creation & Because of the crisis Co Creation & Ideamanagement necessaryIdeamanagement necessary

• Ideamanagement a hit in the radio show Ideamanagement a hit in the radio show Talk of the town Talk of the town

• Celebrate 30 years IdeamanagementCelebrate 30 years Ideamanagement• Workshops at FUJI, TENCE, NFIA, Holland Workshops at FUJI, TENCE, NFIA, Holland

Branding, Ministry of Economic AffairsBranding, Ministry of Economic Affairs• Project Kill the Crocodil implementedProject Kill the Crocodil implemented• Orange Paper Session HAG/RH/SBSOrange Paper Session HAG/RH/SBS

2012 and counting.....2012 and counting.....

• Co Creation is necessaryCo Creation is necessary

• Workshops Co Creation always a big hitWorkshops Co Creation always a big hit

• Ideamanagement wantedIdeamanagement wanted

• Playshops Ideamanagement a lot of funPlayshops Ideamanagement a lot of fun

• A lot of support by Management TeamsA lot of support by Management Teams

• Employees will keep on coming with ideasEmployees will keep on coming with ideas

www.ideamanagement.nlwww.ideamanagement.nl

• Rene Blok Rene Blok

• [email protected]@planet.nl

• +31625083514+31625083514

• Hans MichielsenHans Michielsen

• [email protected]@hotmail.com

• +4799648569+4799648569

http://www.ideamanagement.nl/

mailto:[email protected]

mailto:[email protected]

co creation hans michielsen norway

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