coach guide

Coach Guide2020 Broward Heart Walk

AmericanHeartAssociationMiami/Ft. Lauderdale

@[email protected]

Sunday, May 10 | Fun begins @8AM | Walk begins @9AMNova Southeastern University - 3100 Ray Ferrero Jr. Blvd, Davie, FL 33314

2020 Broward Heart Walk ChairmenTony Coley

PresidentSouth Florida Region, BB&T

Osmel “Ozzie” DelgadoCOO

Cleveland Clinic Florida Region

City Wide Executive Challenge ChairAndrew Koenig

PresidentCity Furniture

2020 Broward Heart Walk Vice Chairs

Register Today at BrowardHeartWalk.org2

Dominic AndreanoSVP, General Counsel and Secretary

MEDNAX

Dr. Wael BarsoumPresident & CEO

Cleveland Clinic Florida

Rick CaseCEO

Rick Case Automotive Group

Keith KoenigCEO

City Furniture

Shawn M. KrollVP Robotics Development

Stryker

Dr. Doug LaurieVice President

American Heritage School

William M. Lowe, Jr.CEO

KEMET

Scott MacLarenPresident

Stiles

Nancy Meyer Publisher & GM, S.E.

Sun Sentinel

Iwan Mohamed Market President

BB&T

Jeff Petak Director of Sales

One Beat CPR & AED

Lisa Scott-Founds President and CEO

Winterfest, Inc

Penny Shaffer Market President

Florida Blue

Michele Slane Vice President of MCVI

and Transplant Institute Memorial Healthcare System

Doug Strong President & CEO

Holy Cross Hospital

Bob Swindell President and CEO

Greater Fort Lauderdale Alliance

Scott TynerVP of Advertising

Sun Sentinel

Richard Weiss Florida Market President

Aetna

Thank you for stepping up. Thank you formaking a difference. Thank you for being aHeart Walk Hero.

You have decided to take a stand againstheart disease and stroke, the # 1 and #5 killers in the U.S.

With just a little time, you’ll make a bigimpact. You’ll spread the word. You’ll rally a team. You’ll fund life-saving research andliterally help keep hearts beating.

Thank you for being aHeart Walk Coach!

Thank you from the bottom of our hearts.

Why Your Help Is Needed

• Every 34 seconds, someone has a heart attack.

• Every 40 seconds, someone has a stroke.

• One in three Americans has some form of cardiovascular disease.

• Cardiovascular disease is the nation’s most costly illness, accounting for $298 billion in direct and indirect costs each year.

Register Today at BrowardHeartWalk.org 3

4

Quick StartGuideHey Coach, why not take the next 15 minutesto give yourself a huge head start?

Follow these 3 easy steps and you’ll be wellon your way to victory.

Get Started• Start a team to become a coach at BrowardHeartWalk.org.

• Bookmark your Heart Walk Dashboard.

• Invite your co-worker, friend or family member to join your team by sending an email through your dashboard.

12 Get Personal

• Kick-start your team’s fundraising efforts by making a personal donation.

Get Digital• Connect your fundraiser to Facebook through your Heart Walk Dashboard.

• Download the Heart Walk mobile app to easily text your friends for donations and stay connected to your team’s progress.3

1. Visit www.BrowardHeartWalk.org Click Register to Join Heart Walk

2. Click Start a Team if you want to be a coach and recruit walkers to your team.

3. If you are a returning participant click yes and enter your login information. If you do not remember it, you can have it sent to you!

4. Choose your company from the drop-down (if your company is not listed

contact your American Heart Association partner).

5. Enter a Team Name and fundraising goal.

6. Enter a personal fundraising goal (consider being a top walker and raising $1,000!).

7. Make an extraordinary impact by making your personal GIFT. You can make your donation with a credit card or PayPal. If you would like to make a donation at another time, click not at this time.

8. Tell us about you: • Fill in your contact information. •Createaloginifthisisyourfirsttimeregistering. • Enter your t-shirt size. • Let us know if you would like to be recognized as a survivor of cardiovascular disease. • Let us know if you are a heart disease and/or stroke survivor. • Waiver: Click the button that you accept the waiver.

9. Click Next Step.Ifyouhavemadeadonationthenextpagewillallowyoutofinishthat donation. Then click Complete Registration.

10. Your Personal Dashboard will appear. From this location you can: • Customize your personal page by uploading a photo and sharing your WHY. • Customize your team personal page by uploading a photo. • Send emails to friends and family asking them to support the American Heart Association. • Post to social networks inviting your friends to donate.

How to Register for the Heart Walk

Coach Guide

Username ___________________________________ Password ____________________________________


Your Secret Weapons:Heart Walk Triple Threat

Social MediaYou can utilize social media outlets, including Facebook, Twitter and LinkedIn, to recruit walkers and ask for donations. Log in to your Heart Walk Headquarters to connect your fundraiser and follow the steps to invite your friends, share updates and collect donations.

Fundraise viaHeart Walk MobileSearch Heart Walk in the App Store to download the new Heart Walk mobile app to access your participant center on the go, easily communicate with your team via text and even deposit checks. Click on the social media icons from your personal page and log in to post directly to your socialchannels.

Fundraise with LinkedInYou have lots of contacts on LinkedIn who are not in your day-to-day address book. The Heart Walk is a wonderful reason to reach out to ask for contributions.

Download My LinkedIn Contact List:

• Click the My Network icon at the top of your LinkedIn homepage.

• Click Your Connections “See All” on the left rail.

• Click “Manage Synced” and Imported Contacts near the top right of the page.

• Under Advanced actions on the right rail, click “Export contacts”. (You may be prompted to sign into your account)

•Click“TheWorks”:Alloftheindividualfilesplusmore.

• Click “Request Archive”.

• You will receive an email to your Primary Email address which will include a link where you can download your connections.

• Utilize these new contacts to send new donation requests

Download the AppDownload the NEW Heart Walk Mobile App for iPhone or Android.

Wondering what you can do with the App? • Personalize your Heart Walk experience,by adding a photo and/or story.

• Send pre-written Emails, Text Messages ormake posts to your Social Media channelsasking for donations. You can evenpre-schedule posts ahead of time!

• Recruit Team Members and easilycommunicate with your team.

• Deposit Checks through the app, just likeyou can at your bank.

• Access Fundraising Tips and earnAchievement Badges along the way.

• Log in to your Heart Walk Headquarters toconnect your fundriaser and follow thesteps to invite your friends, share updatesand collect donations.

• Keep track of your progress. The moneyyou raise on Facebook will count towardsyour goal

Fundraise with Facebook

Fundraise with LinkedInYou have lots of contacts on LinkedIn who are not day-to-day address book. The Heart Walk is a wonderful reason to reach out to ask for contributions.

Download My LinkedIn Contact List:

• Click the My Network icon at the top of your LinkedIn homepage.

• Click Your Connections “See All” on the left rail.

• Click Manage Synced and Imported Contacts near the top right of the page.

• Under Advanced actions on the right rail, click Export contacts. (You maybe prompted to sign into your account)

• Choose The Works: All of the individual files plus more.

• Click Request Archive.

• You will receive an email to your Primary Email address which will includea link where you can download your connections.

• Utilize these new contacts to send new donation requests

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Broward Heart WalkMay 10, 2020

$250 $1,000



Jeans/Casual Day: For a donation of $5, employees dress casual on a designated day. Or, sell a year’s worth of Jeans Day privileges for $100, or one month for $25.

Team Spirit Day: For a donation of $5, employees wear a jersey, t-shirt, sweatshirt or cap of their favorite sports team.

Clean Out The Corporate Closet: Offer employees the opportunity to purchase excess inventory items such as coffee mugs, t-shirts, lap top computerbags,etc.,withsalesbenefitingtheAHA.

Collection Of “Extra Change” Near The Register In The Cafeteria

Drawing For Gift Certificates, Tickets, Or Prime Parking Space At The Office: For a donation of aspecificdollaramount,donorisenteredintodrawing.

Used CD/Book Sale

Coffee or Bagel Days: Sell coffee or bagels on certain days of the week. You can charge a little extra for each because it is for a good cause - the American Heart Association!

Car Wash

Break A Balloon Contest: Buy a dart for $1-$5 and throw it at a wall of balloons to collect the prize inside. Prizes can include casual days, prime parkingspots,freelunch,giftcertificates,etc.

Recognition Day: Sell balloons, flowers,cards,etc.tobegiventoaco-worker on a designated day as a show of thanks or appreciation.

Manager Job Switch Sale: For an hour, day or after noon.

Manager Shoe Shine

Jail A Manager: Place a management employee “under arrest,” charging $1-$5 a minute to keep him/her in jail.

Cook Off: Charge an entry fee and donation to AHA to cast your vote.

Golf Tournament, Putting Contest Or Longest Drive With A Marshmallow Contest

Executive Dunk Tank Or Pie Throwing Event: Employees make a donation to the AHA for each toss.

Personal Letter Writing/Email Campaign: See your “Guide for Corporate Team Captains” for sample letters.

Relaxation Day: Bring in a massage therapist to perform neck and back massages for a donation to the AHA.

Meeting Or Workshop “Etiquette Rules”: Fine co-workers a $1 or $5 donation to the AHA for arriving late, not turning off cell phones, having side conversations, etc.

Lunch With The Boss: Employees who made a donation to the AHA are entered into a drawing for lunch with a top level executive.

Live, Silent Or Online Auction

Manager Cook Out: For a $10 donation, employees dine of food prepared by the management team.

Special Event: If you have a birthday or anniversary approaching, host a party and ask that guests provide you with a donation to the AHA in lieu of gifts.

A Day of Silence For AHA: Accept pledges to silence an “exuberant” employee for a day.

How to Raise Money for the Heart WalkFundraising activities collected from

AHA Team Captains to enhance your Heart Walk Team!

DON’T FORGET TO SET A GOAL AND LET EVERYONE KNOW!

To enter a cash or check donation, go to your Heart

Walk Headquarters and click the Enter Donations button.

Once entered, turn in your donation to your American

Heart Association staff member and let them know

the donation has already been entered on the Heart

Walk website.

Entering Cash and Check Donations

Once you create your username and password, you will be able to log in to your Heart Walk Headquarters whenever you like. On your dashboard you will have access to your personal page, your team page, and your company page.

Navigating Your Heart Walk Headquarters


Become a Top Walker Raise $1,000+ and you'll join the VIP ClubBenefits include a pass for you and a friend to get into the Top Walker Tent at the Broward Heart Walk (complimentary hot breakfast included). • Receive Top Walker swag at the VIP Tent• Commemorative name recognition at the Heart Walk• Earn points in your personal Rewards Center to redeem for Heart

Walk Hero Gear• Special Top Walker swag AND MORE!!!

Let us celebrate you! Heart Walk Rewards CenterYour fundraising not only makes you a relentless force for longer, healthier lives, it also earns you points in your personal Reward Center, points you can redeem for Heart Walk Hero Gear. It's our way of saying thanks and it's a great way to show your support for heart and brain health!

The more funds you raise, the more points you earn to redeem. Prize redemption is available from the moment you start fundraising until 6 weeks after the Heart Walk, Monday, April 27, 2020.

* All donations must be turned in by NOVEMBER 19, 2019 to ensure delivery of Top Walker Benefits at the walk. *All donations must be turned in by May 5, 2020 to ensure delivery of Top Walker Benefits at the walk.

Become a Top Walker Raise $1,000+ and you'll join the VIP ClubBenefits include a pass for you and a friend to get into the Top Walker Tent at the Broward Heart Walk (complimentary hot breakfast included). • Receive Top Walker swag at the VIP Tent• Commemorative name recognition at the Heart Walk• Earn points in your personal Rewards Center to redeem for Heart

Walk Hero Gear• Special Top Walker swag AND MORE!!!

Let us celebrate you! Heart Walk Rewards CenterYour fundraising not only makes you a relentless force for longer, healthier lives, it also earns you points in your personal Reward Center, points you can redeem for Heart Walk Hero Gear. It's our way of saying thanks and it's a great way to show your support for heart and brain health!

The more funds you raise, the more points you earn to redeem. Prize redemption is available from the moment you start fundraising until 6 weeks after the Heart Walk, Monday, April 27, 2020.

* All donations must be turned in by NOVEMBER 19, 2019 to ensure delivery of Top Walker Benefits at the walk.

Rewards Center

We appreciate your efforts to help us fund life-

saving science to keep hearts beating!

Your fundraising not only makes you a relentless force for longer, healthier lives, it also earns you

points in your personal Rewards Center — points

you can redeem for Heart Walk Hero Gear. It’s our way of saying thanks and it’s a great way to

show your support for heart and brain health!

Earn points by fundraising

The more funds you raise, the more points you earn to redeem for Heart Walk Hero Gear. Once you reach a new fundraising milestone, additional points will automatically be added to your points balance. After redeeming your points, your balance will be adjusted accordingly. The total possible points to earn is 1,400. Points expire 6 weeks after the day of the Heart Walk.

War

Points Expire 6 Weeks After Heart Walk Date

for 2020

NEW LEVEL AVAILABLE NOVEMBER 2019

+ +

Fundraising Milestones

How to redeem your points

Rewards Center

We appreciate your efforts to help us fund life-

saving science to keep hearts beating!

Your fundraising not only makes you a relentless force for longer, healthier lives, it also earns you

points in your personal Rewards Center — points

you can redeem for Heart Walk Hero Gear. It’s our way of saying thanks and it’s a great way to

show your support for heart and brain health!

Earn points by fundraising

The more funds you raise, the more points you earn to redeem for Heart Walk Hero Gear. Once you reach a new fundraising milestone, additional points will automatically be added to your points balance. After redeeming your points, your balance will be adjusted accordingly. The total possible points to earn is 1,400. Points expire 6 weeks after the day of the Heart Walk.

War

Points Expire 6 Weeks After Heart Walk Date

for 2020

NEW LEVEL AVAILABLE NOVEMBER 2019

+ +

Heart Walk Rewards CenterYour fundraising not only makes you a relentless force for longer, healthier lives, it also earns you points in your personal Reward Center - points you can redeem for Heart Walk Hero Gear. It’s our way of saying thanks and it’s a great way to show your support for heart and brain health!

The more funds you raise, the more points you earn to redeem. Prize redemption is available from the moment you start fundraising until 6 weeks after the Heart Walk. The last day to redeem prizes is Monday, June 22, 2020.


• Getting up-to-the-minute research into doctors’ hands so they can better present and treat heart disease among patients.

• Groundbreaking pediatric heart and stroke research that is key to saving babies’ lives.

• Providing information that can save a life – like how to eat better, how to recognize the warning signs of a heart attack, and how to talk to a doctor about critical health choices.

• Funding research programs that have contributed to many important scientific advances, such as the first artificial heart valve.

• Heart disease and stroke survivors are the heart of the Heart Walks. Wearing yourcommemorative red or white baseball cap, you'll be celebrated along with othersurvivors. We even have special superhero capes for our young survivors.

• Survivor caps will be available the day of the event. Ask your staff partner aboutthem today!

How we celebrate survivors

American Heart Association Mission Statement:

To be a relentless force for a

world of longer, healthier lives.

Where do your contributions go?


How we celebratesurvivorsHeart disease and stroke survivors are the heart of the Heart Walk! Survivors will be wearing a commemorative red or white baseball cap, and will be celebrated throughout the day. We even have special superhero capes for our youngest survivors. Encourage survivors to stop by the survivor tent to pick up their cap or cape and fill out a tribute sticker.

Who are survivors?A survivor is anyone who has survived a stroke or any form of heart disease, like heart attack, cardiac arrest, heart failure, an irregular heartbeat, heart valve problems, high blood pressure or congenital heart defects.


©2018, American Heart Associaton. Also known as the Heart Fund. 5/18DS13414

American Heart Association 4000 Hollywood Blvd, Suite 170-N Hollywood, FL 33021 O 954.364.5096

Lindsay Leblang Senior Development Director O 954.364.5024 | M 954.803.9697 [email protected]

Kristina Desir Development Director O 954.364.5008 | M 954.629.3643 [email protected]

Healthy for Good Sponsor:

Media Sponsor:

Vice Chair Sponsors: as of November 28 2018

Memorable Moments Sponsor:

Heart Walk is Locally Sponsored By:

Local Sponsors: as of November 28, 2018

1810 Coach Guide.qxp_Layout 1 11/29/18 9:52 AM

Holman Automotive Holy Cross Hospital JM Family Enterprises, Inc.

Heart Walk is Locally Sponsored By:

American Heart Association4000 Hollywood Blvd, Suite 170-NHollywood, FL 33021 O 954.364.5006

Lindsay Leblang VP DevelopmentO 954.364.5024 | M [email protected]

Healthy for Good Sponsor

Local Sponsors

Broward Health Castle Group Encompass OnsiteFlorida Medical Center Holman Automotive

Holy Cross Hospital JM Family Enterprises, Inc.

Jessica DomanicDevelopment DirectorO 954.364.5008 | M [email protected]

Signature Sponsors

Champions of Heart Sponsorsas of 02.12.2020

In-Kind Sponsors

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P R I D E • P A S S I O N • P E O P L E

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