coalition for a mid-market theater district presentation
DESCRIPTION
Vision for a Multiplex of Off Broadway Theaters in San Francisco's Mid-Market AreaTRANSCRIPT
![Page 1: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/1.jpg)
Vision for a Mid-Market Multiplex of Off-B’way
Theaters
Presented by: Coalition for a MiMa Theater District (CMMTD) c/o Bill Schwartz, 21 Columbus Ave., #233, SF94111
415-291-8655, [email protected]
![Page 2: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/2.jpg)
“Mid-Market Stages”**Hub of a New Theater District**
**Catalyst for a Rejuvenated SF Theater Scene**
**Catalyst for a Renewed Market St.**
![Page 3: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/3.jpg)
A 21st Century VisionProposed Multiplex Establishes New SF Theater
District on Market Bet. 5-8th Sts.
• Five off-Broadway-style quality theaters • Housed in one complex (or adjacent) on
mid-Market Street 99 Seats (2) 199 Seats (2) 299 Seats (1)
![Page 4: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/4.jpg)
21st Century Paradigm: Multiplex Managed by Nonprofit Organization
• Master Tenant (20-35,000 sq.ft.)• Artistic-Business approach (Self-Sustaining)• Greater stability than individual leases• Maximize utilization of spaces• Maximize community benefit• Coordinate marketing & promotion, etc.• Relieves theater company from facility mgmt.• Acts as collaborative catalyst
![Page 5: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/5.jpg)
Power of Multiplex– New facilities attract (e.g. AT&T Park) – Critical mass changes public perceptions– Community pride builds excitement & attendance– Cross pollination of attending audiences– Supports casual, spontaneous theatergoing– Shared resources: backstage, lobby,restrms– Concentrated energy vs. diffused
![Page 6: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/6.jpg)
Market St.--The Ideal Spot
• Mid-Market St.: accessible main drag is ideal• Area tax revenues to city would soar from increased
economic activity• Two B’way houses & Warfield already there• Performing groups’ offices can locate nearby• Creates link between Civic Center and Westfield Mall• Area on the rise: Trinity, SF Mart renovation, new gov’t bldgs, 6th
St. Redev, more upside for developer.
• Street people issues being addressed
![Page 7: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/7.jpg)
A Tried & True Approach
• Multiplex Not a New Idea: New World Stages, 37 Arts, 59E59 Stages, 42nd St., NYC
• Many cities redevelop with arts/culture• SF demographics support arts’ ventures• Multiplex has huge impact in a small district!
Tipping Point to safer, attractive boulevard• New District acts as “Change Agent”
e.g. Alice Waters, Chez Panisse, changes food
![Page 8: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/8.jpg)
All SF Theaters Benefit• San Francisco gains new theater district• City becomes destination for theater arts• Theater groups benefit from new interest in small
theater and expanded audience• Ecology. Mid-range theater: a missing stepping
stone between off-off & LORT• Improves actor pool and directors, designers… • Other cultural arts benefit from new perceptions New District Re-Energizes Live Theater in SF
![Page 9: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/9.jpg)
New Homes for Theaters
• 300 theater groups in the Bay Area• New HOME for resident companies (match
show to space and ability to move show)• Others can time-share spaces, extend runs• Many Hi-Quality & Emerging Candidates: Lorraine Hansberry Theatre, Magic Theatre, 42nd Street Moon,
Lamplighters, A.C.T. 2nd Stage, Pocket Opera, Fools Fury, Cutting Ball, Crowded Fire, San Francisco Playhouse, Playground, Comedy on the Square, Woman’s Will, Z-Space, Word for Word, Killing My Lobster, many others.
*bold font indicates preliminary interest
![Page 10: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/10.jpg)
Additional Theater Usage
• Independent productions• Provides space to move a hit show from
Berkeley Rep, San Jose Rep, Theaterworks, Marin Theatre Company…
• Other special events: youth poetry slams, musical performances, standup comedy, lectures, presentations, chamber music, dance, corporate events,etc.
![Page 11: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/11.jpg)
Community Youth Benefits
• Theater programs for Tenderloin & SoMa youth
• Youth internships in theater-tech
• Rehab programs using improv theater
• Performances FOR & BY school children (accessibility by
public transportation makes it ideal)
• Ripple effect on theater arts in San Francisco
![Page 12: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/12.jpg)
Many Examples of Urban Development Using Cultural Facilities
• Berkeley• Oakland• Houston• Seattle• Philadelphia• West Palm Beach
• Minneapolis• New York• Fort Worth• Newark• Salt Lake City
![Page 13: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/13.jpg)
Next Step
• Commission Feasibility Study to examine viability of concept
The Coalition has gathered 22 SF theater company endorsements for the study.
Presented by: Coalition for a MiMa Theater District (CMMTD)c/o Bill Schwartz, 21 Columbus Ave., #233, SF94111
415-291-8655
![Page 14: Coalition for a Mid-Market Theater District Presentation](https://reader038.vdocuments.net/reader038/viewer/2022110303/54bd065a4a7959d2058b4597/html5/thumbnails/14.jpg)
Summary• Developer gains tangible financial benefits• Mid-Market upgraded, moves City forward &
generates tax revenues• Community benefits from cultural enhancement• City becomes theater destination, taps theater
creativity, attracts theater artists• Funders gains recognition and community
appreciation
Presented by: Coalition for a MiMa Theater District (CMMTD)c/o Bill Schwartz, 21 Columbus Ave., #233, SF94111
415-291-8655