COAT OF ARMS GRAPHICS STANDARDS 2014

Foreword

The Langara College Coat of ArmsThis manual has been developed for use throughout the organization to ensure corporate consistency and to help maintain

our institutional identity. It covers the basic guidelines for using the various Langara Coat of Arms identities but, from time to

time, space constraints or other special formats will necessitate exceptions to these guidelines. Under such circumstances,

or any situations not covered in this manual, please contact the Langara College Communications and Marketing Services.

Contents

1.0 COAT OF ARMS TheCoatofArmsHistory..........................................................................................................................................1.0 TheCoatofArmsElements.......................................................................................................................................1.1 LogoVariations..............................................................................................................................................................1.2 MinimumSize................................................................................................................................................................1.3 ClearSpace......................................................................................................................................................................1.4

2.0 COLOURS ColourPalette................................................................................................................................................................2.1

3.0 GUIDeLINeS RulesofUse-Crest&Shield...................................................................................................................................3.0 Usage-Backgrounds&Photography...................................................................................................................3.1

4.0 INCOReCT LOGO USAGe IncorrectUsage.............................................................................................................................................................4.1

5.0 THe COAT OF ARMS & LOGO MARk General Guidelines.....................................................................................................................................................5.0 MinimumClearSpace................................................................................................................................................5.1

COAT OF ARMS

1.0HistoryInMay2009,Langara’sBoardpassedaresolutiontoapplytotheCanadianHeraldicAuthority(CHA)foragrantofarmorialbearings.ThatresolutionsparkedacollaborativeprocesswithintheCollegetocreateournewCoatofArms.Agroupthatincludedfaculty,staff,analumnus,aformeremployeeandamemberofthecommunity,workedtogetherwiththeHeraldtoidentifypotentialelementstoincludeinthearms.Students,alumni,andemployeesweresurveyedtoprovidefeedbackonthoseselections.ConsultationswereheldwiththeMusqueamFirstNation,uponwhosetraditionallandsLangarasits,regardingappropriatesymbolstoincludeinthedesign.Thecommitteereviewedmanydraftsofthedesign,andinthefallof2013,PresidentTrotterapprovedthefinaldesign.PainterLindaNicholsonandcalligrapherShirleyMangioneattheCanadianHeraldicAuthoritythenworkedtocreatetheLettersPatent,whichLangarareceivedinthesummerof2014.

COAT OF ARMSELEMENTS

1.1

ElementsARMS: TheXshapesymbolizesthecollegeasacrossroadswherestudentsfromvariedbackgroundsmeetandthenfollowvariouslifepaths.ItalsoalludestotheLangaracampus,whichfeaturesangularbuildingssurroundedbygreenspace.ThebookindicatesthatLangaraisaneducationalbody,andthecherryblossomsareafeatureofVancouverinthespring.

CReST:Thepantheonrepresentsimagination,achievementandthenaturalworld.TheuseofgoldstarsongreenreferstothearmsoftheSpanishadmiralJuandeLangarayHuarte,forwhomtheCollegewasnamed.Themariner’scompassalsoalludestotheearlySpanishexplorers,aswellasthecollege’sroleinguidingitsstudents.

MOTTO:ThisLatinphrasemeans“Knowledgeisfreedom”.

SUPPORTeRS:Thefalconisthemascotofthecollege’sintercollegiatesportsteams.Thebinarycodeontheircollars(meaning “L” and “C” for Langara College) honoursthecollege’scommitmenttoinnovationininstructionalinformationtechnology.Thebaseofrivergrassrepresentsthelocationofthecollege’scampusinthetraditionalterritoryoftheMusqueamNation,“Musqueam”meaning“wheretherivergrassgrows”.

FLAG: ThisfollowsthestructureoftheNationalFlagofCanada.

LOGOVARIATIONS

1.2

Full Colour / Greyscale

FULL COLOURReproducetheFullColourCoatofArmswheneverpossible.AlwaysmaintaintheminimumclearspacearoundtheCoatofArms,See Section 2.2

GReySCALeReproducetheGreyscaleCoatofArmswhenworkingwithdocumentsordesignthatrequiretheuseofgrayscale.AlwaysmaintaintheminimumclearspacearoundtheCoatofArms,See Section 2.2

Tomaintainconsistency,theformoftheCoatofArmsshouldnotbealteredinanyway.Itshouldalwaysbetakenfromamastercopyprovidedwiththisguide.TherearefouracceptableformsoftheCoatofArms:

AlwaysensurethattheCoatofArmshasenoughresolutionforwhatyouareapplyingitto.Forexample,aPowerPointpresentationrequiresatleast72dpiat100%size.ElectronicartworkforthelogoisavailablefromtheCommunicationsDepartmentinMAC,PCandJPEGformats.Ifadesignrequirestheuseofthelogoinasinglecolourotherthancoloursapproved,contactCommunicationsandMarketingServices.

Black & White / Reverse

BLACk & WHITeReproducetheBlacklogomarkwherethetoneislessthan50%density.Alwaysmaintaintheminimumclearspacearoundthelogomark,See Section 2.2.

ReVeRSeReproducethewhitelogomarkonanybackgrounddarkerthan50%grey.Alwaysmaintaintheminimumclearspacearoundthelogomark,See Section 2.2.

1.3MINIMuM SIZE

Minimum SizeToprotectthelegibilityoftheCoatofArms,itmustneverbereproducedsmallerthan1.25”inwidth.

1.25”

1.4CLEAR SPACE

Minimum Clear SpaceTheCoatofArmsshouldalwaysbesurroundedbyaminimumclearspacearoundthelogotopreserveitsintegrity.Tomaintainclarityandimpact,thelogomustneverappeartobecrowdedbycopy,photographsorgraphicelements.

Ensure 0.5 inches clear space around the Coat of Arms in all applications.

COLOuR PALETTE

2.0

Colours Itispreferredthat,wheneverpossible,theCoatofArmsbeusedinfullcolour.Therehavebeenversionsofthe

CoatofArmscreatedusingthePantoneMatchingsystemthatcanbeusedwhenprocesscolours(CMYK)arenot

available.

Onlyinks,paints,substrates,orsurfacesmatchingtheabovePantoneMatchingSystem®colourareacceptable.

Forprintinginprocesscolour(CMYK)andforonscreenuses(websitesordigitalpresentations)specific

equivalentsareoutlinedinthecolourequivalencychartfoundonthenextpage.

PANTONE350 C

PANTONE188 C

PANTONE357 C

PANTONE1265 C

PANTONE202 C

PANTONE364 C

PANTONE125 C

PANTONE201 C

PANTONE363 C

PANTONE131 C

PANTONE200 C

CMYK 80217964

RGB 448252

HTML #2C5234

Lab 31.06-19.6412.41

PANTONEProcess Black

CMYK 000100

RGB 393637

HTML #272425

Lab 1220

CMYK 161006558

RGB 1183547

HTML #76232F

Lab 28.6337.9315.43

CMYK 92189461

RGB 338750

HTML #215732

Lab 32.3326.6615.06

CMYK 14369546

RGB 13610737

HTML #886B25

Lab 47.496.8542.30

CMYK 91006448

RGB 1343851

HTML #862633

Lab 32.3443.6417.84

CMYK 71410045

RGB 7411941

HTML #4A7729

Lab 45.15-26.7735.79

CMYK 63210024

RGB 1811330

HTML #B58500

Lab 59.3114.0365.69

CMYK 71006832

RGB 1573453

HTML #9D2235

Lab 36.7052.9223.20

CMYK 76310018

RGB 7614043

HTML #4C8C2B

Lab 52.27-35.2042.21

CMYK 23910010

RGB 2041380

HTML #CC8A00

Lab 63.4920.9773.25

CMYK 31007012

RGB 1861247

HTML #BA0C2F

Lab 41.4365.6234.15

ThestandardsforPANTONE®coloursareshowninthecurrenteditionofthePANTONE®Colourformulaguide.ThecoloursshownonthispageandthroughouttheseguidelinesarenotintendedtomatchthePANTONE®ColourStandards.PANTONE®isaregisteredtrademarkofPantone,Inc.UseactualPANTONE®chips.Donotattempttomatchexamplesinthisguide.

GuIDELINES

3.0

Coat of Arms (Crest) Symbol Langara’sidentitysystemincludestheCoatofArms,whichismadeupofvarioussymbolsandelements,isimportanttoourhistory.Thissymbolmustretainitsintegrityatalltimesandcannotbechanged,alteredoraffectedinanyway.

RULeS OF USe

UseoftheCoatofArmsisreservedforimportantceremonialpurposes,namelyofficialinstitutionaldocumentssuchasparchments,transcripts,andawards,andconvocationmaterials.AnyotherusemustreceivepriorapprovalfromCommunicationsandMarketingServices.

ThesymbolshouldbeusedwheneverpossibleinitscorporatecolourorGreyscalethereoforinblackandwhitethereofunlessotherwiseauthorizedbyCommunicationsandMarketingServices.

Thesymbolmaybeusedasa“watermark”or“digitalwatermark”inprintedmaterialsorindigitalpresentationssuchasaPowerPointpresentation.Inthisinstancecaremustbeusedtoensurethatthesymbolhasenoughcontrastfromthebackground.Theamountoftransparencyappliedisdependantonthesituationandtheartist’sdiscretionofwhatworksbestinaprintedordigitalapplication.

Coat of Arms Shield Itispreferredthat,wheneverpossible,theCoatofArmsberetainedinitsintegrity.However,elementsoftheCoatofArmscanbeusedseperatelywherenecessarytocommunicateorenhancethelookofprintedanddigitalitems.TheShieldandBannerTextaretheonlytwoelementsallowedandareavailableasseparateprint&digitalfiles.

THe SHIeLDTheShieldmustretainitsintegrityatalltimesandcannotbechanged,alteredoraffectedinanyway.TheshieldonitsownmaybeusedinplaceofthefullCOAforsmallerapplicationswherethefullCOAwouldnotreproducewell.*

BANNeR TyPOGRAPHyTheofficialfontfortheCOA BannerisCalligraphic 421 BT Roman.UsedexclusivelyintheCOABannerbutcanbeapplieddependingonthesituationandtheartist’sdiscretion.

Calligraphic 421 BT Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

*High resolution versions of the Shield are available from the Communications and Marketing Services.

uSAGE

3.1

Logo Usage - BackgroundsCONSISTeNT COLOUR APPLICATIONTomaximizeit’seffectiveness,TheLangaraCoatofArmsistoremainconsistentincolourandshape.

AGAINST A WHITe BACkGROUNDTheCoatofArmsmaybeusedasasolidPMS,CMYK,GREYSCALEorBLACK&WHITE.

ON LIGHT BACkGROUNDSOnasolidorlightcolouredbackgroundthelogoshouldappearin100%ofeitherPMS,BLACK&WHITE,orapprovedCMYKorRGBmixesdependingontheapplication.

Logo Usage - PhotographyTheCoatofArmscanalsobeusedoverphotography.Whenusingthelogooverphotography,alwaysusethereversedoptionofthelogo.Withanimagelessthan50%densityintheareabehindthelogouseapositivelogo.Withanimagemorethan50%densityintheareabehindtheCoatofArms,useareversedlogo.

Less than 50% density in the area behind the logo - Colour logo More than 50% density in the area behind the logo - Reversed Logo

INCORRECT uSAGE

4.0

Incorrect Logo Usage ItisimportantthatTheLangaraCollegeCoatofArmsandLogomarkalwaysbeusedcorrectlyinordertomaintainthevisualimpactandtheintegrityoftheCoatofArms,LogomarkandtheCollege.Thelistbelowisanexampleofprohibitedusage.ThisisNOTintendedtobeacompletelist.Pleaserefertothecorrectusagesonthepreviouspageofthismanual.

PROHIBITeD ALTeRATIONS TO THe COAT OF ARMS AND LOGOMARk

• Neverusethelogowithtoolowaresolutionforwhatyouaredoing.Minimumresolutionincombination withappropriatephysicalsizefordigitalapplicationsis72dpi.Minimumresolutionforprintis300dpi.

• Combinationwithanotherlogomark

• Stylisticalterationssuchasshadow,bevel,emboss,internalpatterns,tintsorwatermarks

• Embeddedinapattern,orusedasapattern

• UseofCoatofArmsonapoorcontrastingbackground

• Anyformoftilts,skews,reversalsorrotations

• Placementwithinaborderofanysort

• Alteringanyofthecolour,fonts,orproportions

• Fittingthelogointoaconfinedshapeorspace

• Inlaysorouter-layswithgradientorprogressivecolouring

• NeverchangethewordmarkorlogotypeinusewiththeCoatofArms

• Neveralterthestylizedtypefaceofthelogo.

Incorrect Logo Usage Tomaintaintheintegrityofthelogomark,itisimportantthatnoalterationsaremadetoitsappearance.TheillustratedexamplesbelowshowsomeprohibitedusesoftheCoatofArmsandLogomark.

UsediscretionwhenapplyingtheCoatofArms&Logomarkonbackgroundotherthanblackorwhite.See Section 3.1

Thecrestshouldneverbeplacedonitssideorupsidedown.

Thesymbolshouldneverbeusedintextasbulletsatthebeginningofsentencesorpointformpoints.

Thesymbolshouldneverbeusedintextasbulletsatthebeginningofsentencesorpointformpoints.

Neversubstitutefontsinthebanner.NeveralterthecolouroftheapprovedCoatofArmsasinSection 2.0

Neverplacethelogoonavisuallycomplexorcompetitivebackgroundorphoto.See Section 3.1 for Photo Usage

COAT OF ARMS & LOGOMARK

5.0 The utmost discretion must be used when deciding which version is appropriate for the layout. If you need guidance please contact the Communications and Marketing Services.

General GuidelinesIngeneral,theCoatofArmsisreservedforspecificceremonialoccasionswhiletheLangaralogomarkisusedtorepresenttheCollegeinallothermarketingandcommunicationsmaterials.Fromtimetotime,theremaybeinstanceswherethetwomarksneedtoberepresentedtogether.Whenusingeitherlayoutoptions,pleaseensurethetwoelementshaveequalvisualweightandappeartobebalanced.

Note:IntheVerticalLayout,thesloganintheLogoMarkhasbeenkernedtofulljustifytheLangaralogotypeinordertomaintainabalancebetweenthetwo.

COAT OF ARMS & LOGO MARK

5.1

Minimum Clear SpaceTheCoatofArmsandLogoMarkshouldalwaysbesurroundedbyaminimumclearspacetopreserveitsintegrity.Tomaintainclarityandimpact,theCOA&LogoMarkmustneverappeartobecrowdedbycopy,photographsorgraphicelements.

Ensure 0.5 inches clear space around the Coat of Arms and Logo Mark in all applications.

Communications & Marketing Services

production@langara.bc.ca

100West49thAvenue,VancouverB.C.,CanadaV5Y2Z6Tel:604.323.5511

ForanyadditionalinformationorquestionsregardingtheuseofLangara’sCoatofArms,pleasecontactCommunicationsandMarketingServices.