coatings partner...6 coatings partner 2011 liquid metal daimler and basf have joined forces to...

Coatings Partner

Integrated process:Global cooperation with Ford

Marine Coatings:Protection for tall ships, tugs and submarines

Fashion presentation:Gloss and glamour thanks to paint

Issue 2011

01_Titel_E 1 27.01.2011 13:32:06

Finding the right color every time calls for a great deal of sensitivity. We offer coatings for steel and aluminum coils for just about any application. When the accent is on color, it’s because at BASF, we create chemistry.www.basf-coatings.com

metal loves light colors

Coatings Solutions

BASF_Anzeige_Industrielacke_210x280_DE_EN.indd 2 12.11.10 13:0202_AZ_E 2 27.01.2011 13:32:40

Editorial

Raimar Jahn, President of the BASF Group’s Coatings Division

Dear readers, “Chemistry – our life, our future!” This is how the importance and benefits of chemistry are described in 2011, the International Year of Chemistry. The motto formulates high standards for chemical products, which must be efficient and safe, innovative and customer-friendly, sustainable and successful.

Satisfying these standards is the goal of several thousand fellow colleagues in the Coatings Division of BASF throughout the world. With great skill, we are working to make protection and decoration – the two basic functions of coatings and paint – even better.

Sometimes the contributions of chemical innovation are invisible but very effective, as in the new, highly scratch-resistant clearcoat for cars. Other innovations attract attention with their unusual aesthetic appeal. This is the case for mat clearcoats, for example, or paints that shine like liquid metal.

Coatings that protect the rotor blades of wind turbines even better against all kinds of weather, paints that are equipped to prevent bacterial attack and coat-ings that reflect heat radiation – our employees form cross-divisional international teams to find in novative solutions for the various challenges.

The current issue of Coatings Partner reports on these and other topics in our fields of work. We do more than deliver products; we rather see ourselves as a partner working closely with customers on numerous projects – because the chemistry is right.

In this spirit, I hope you find it captivating reading.

Raimar Jahn

Paints and coatings protect surfaces: heat-reflective facades, corrosion protection for trucks, robust wind turbines

Coatings Partner 2011 3

03_Editorial_E 3 27.01.2011 13:34:16

Contents

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6 Mat clearcoats: Increasing demand · Alubeam liquid metal paint · Three awards in India · The best painter · BASF and Henkel cooperate · Painting system for furniture

8 New paints by Suvinil · Environmental commitment in Japan · Technology center in Korea · Bright red for Opel · Innovation award in Brazil

39 Printingdetails/contact

Innovative

10 Systemchange Ford and BASF globally expand the Integrated 3 Wet High Solids coating technology

12 FitforthefutureRELIUS goes on the offensive – with new products and services

14 Fastandflexible New solutions for steel and aluminum coils: POLYCERAM® Plus topcoat lines

16 GlossypackageThe Hyundai i-flow concept car is a technology platform for new paint systems

18 TrendsetterThe solar cars of the Bochum University win prizes – also for their coatings

20“DagmarAaen”:a beautiful finish for a special lady

16“Fluidicsculpture”:Hyundai and BASF jointly developed the i-flow concept car. Its trademark: a design that appears to flow.

4 Coatings Partner 2011

04-05_Inhalt_E 4 27.01.2011 13:39:23

Contents

Cooperative

20 MarinecoatingsFrom submarines to harbor ferries – BASF coatings protect ships against rust and algae

24 GloballearningSTAMPP is a standardized global training program for young painters

26 CoverstorySilentbeautiesSalcomix® lets mannequins glow

28 LegendaryGullwing The Mercedes 300 SL from 1953 meets the 2010 SLS AMG

Global

30 Intherealmoftwo-wheelersThe motorcycle business is fl ourishing in the ASEAN countries – BASF creates new partner-ships

33 AnniversaryinBrazil60 years of the Demarchi coatings site near São Paulo

34 CommercialtransportsystemsBusses and trucks are receiving coatings that are more and more individual – the selection of colors is growing correspondingly

36 FreshbreezeCoatings for wind turbines in North and South America

38 Products,markets,locationsBASF’s coatings business worldwide


3030 Populartwo-wheelers:Scooters and motorcycles dominate Asian cit-ies. BASF supports the manufacturers with new coating technologies.

04-05_Inhalt_E 5 27.01.2011 13:39:42


Liquid metal Daimler and BASF have joined forces to develop the Alubeam paint.

BASF’s Liquid Metal basecoat immerses the Mercedes-Benz

F 800 Style research vehicle in a radiant deep gloss, making it

look as if it were made of chrome rather than painted. Liquid

Metal paints use aluminum flakes as effect pigments.

For the latest generation of Liquid Metal

paints, BASF employs so-called

PVDA pigments (physical

vapor deposited aluminum).

As a result, the paint has

a more uniform ap-

pearance and seems

“Mat clearcoat changes the effect of the coating. The muted-

looking finish has something of a plastic look to it. It gives

silver colors in particular a cool, high-tech feel and create almost

haptic effects,“ said BASF color designer Eva Hoefli. “The result-

ing contrast between mat and glossy automobile add-on parts is

particularly striking.”

Mat clearcoats are used in OEM coating and for coating add-on

parts, and they are available in a variety of clearcoat technologies.

The application of mat clearcoats is a sophisticated procedure that

differs from standard OEM coating. That is why in the past it has

only been used in smaller circulation lines for individual series. “We

are working steadily to further optimize mat clearcoat technologi-

cally, as we expect demand to rise,” remarked chemical engineer

Christian Weiher, lab manager at the BASF automotive clearcoat

competence center.

BASF mat clearcoats are not very sensitive, but rather robust and

easy to care for. Soiling or a bit of dust are not as noticeable as on

a glossy finish. Smaller scratches are very hard to see. Car washes

are also no problem. However, the clearcoat must not be polished

since that will make it look glossier. BASF Coatings also offers

repair solutions for mat clearcoats.

Mat clearcoats –rising demandMore and more carmakers use the new effect coatings in smaller production runs as well.

Short Cuts

Perfect combination: dome with Liquid Metal and mat clearcoat

Attractive: Mat clearcoat makes you want to run your hand over the silky, smooth surface.

Close to the customer: BASF’s application center in Manga-lore, India

BASF received the “Best Supplier Award” for its superior perfor-

mance in the Paints category for the year 2009 from Honda Motor-

cycle and Scooter India. This is the third consecutive and fourth

time in the past five years that BASF in India has earned the title for

the best performance in this category. Tata Motors Limited, India’s

largest automobile company, awarded BASF with the “Best Sup-

plier Award” for its outstanding performance in the paints category

for the years 2008-2009, considering parameters such as quality,

cost, delivery and development. Mahindra & Mahindra, leader in

the utility vehicle segment in India, honored BASF with the “Best

Performance Award” in the Value Addition and Value Engineering

category for the years 2009-2010.

Three awards in India Tata Motors, Mahindra and Honda Motorcycle recognize BASF as “Best supplier”.

Mercedes-Benz F 800 Style: The car coated with Alubeam attracted a lot of attention at the 2010 Geneva Motor Show.

06-09_ShortCuts_E 6 27.01.2011 13:37:05


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Nobuhiro Nagatsuka: He won over the jury with his fast and ef� cient product application.

to stretch across the car’s body like a metallic skin, emphasiz-

ing the important lines and contours of the vehicle design more

significantly. The surfaces can reflect the light with greater intensity

and are given additional gloss.The resulting metallic look has an

intensity that could not previously be achieved with conventional

metallic paints. BASF’s Liquid Metal is available today as an envi-

ronmentally friendly waterborne basecoat and complies with the

required specifications for adhesion

and weathering.

BASF and Henkel have signed a joint venture agreement

to develop innovative corrosion protection solutions for the

automotive industry.

The focus of the joint venture will be research and develop-

ment. It is intended to bring together the unique compe-

tences of both companies in the areas of metal pretreat-

ment and dip coating to develop products and processes

that offer greater benefits in terms of cost, performance and

environmental compatibility than the standard corrosion

protection processes currently used within the automo-

tive industry. Following a successful development of these

products and processes Henkel and BASF intend to jointly

market them in the automotive industry.

“A reduced number of process stages for metal pretreat-

ment and corrosion protection would offer customers

extensive benefits for the first phase of automotive coating,”

explained Paul Kirsch, Corporate Senior Vice President

Transport and Metal at Henkel. “BASF and Henkel have

outstanding and complementary competences as regards

automotive corrosion protection,” noted Raimar Jahn, Presi-

dent of the BASF Group’s Coatings Division. “Pooling this

experience and expertise offers a solid basis for researching

a new and efficient technology.”

Promising initiativeHenkel and BASF set up Research Joint Venture.

Why not be a little more varied? While the side sections of the shelf

look like beechwood, the shelf bottoms are bright blue. Wood deco

and plain colors are being combined increasingly for pieces of

furniture. BASF has responded to this latest trend and has boosted

its capacity for pigmented foil coatings. Under the brand FGuard®

CA, BASF can offer its customers a paint system with twelve mixing

bases, plus a number of metallic colors. Application takes place

in two stages, which involves these special paints being applied

to paper strips. The individual pieces of furniture are subsequently

coated with the finished foils produced in this way – in blue, green

or red – according to customer requests.

Contact: [email protected]

Color accents BASF has developed a paint system for furniture with multiple mixing bases and metallic colors.

The best painter Nobuhiro Nagatsuka from Japan won the 2010 R-M® International Best Painter Contest.

The Japanese painter won the contest in an exciting final, which

took place at the R-M Refinish Competence Centre in Cler mont

near Paris, France. A contest that proved to be very tight, as the

participants were all very talented. Andrej Šimc from Slovenia was

awarded the second prize and Simone Boretius

made third place. Harald Pflanzl, head of Automo-

tive Refinish Coatings Solutions Europe at BASF

Coatings, explained why the competition is so

important to the R-M brand: “This competition

meets R-M’s high standards. These standards

include ‘globality,’ which is reinforced by

the fact that the competition has at-

tracted 17 participants from countries

in Europe, Asia and the Middle East.

In addition to R-M’s reputation for

high quality and ease of application,

it is R-M’s color competence that

helped the candidates achieve

outstanding results.”

www.rmpaint.com

06-09_ShortCuts_E 7 27.01.2011 13:37:13


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BASF Coatings Japan Ltd. is responding to an increasing aware-

ness about environmental protection in Japan: a series of initiatives

is introduced in the automotive refinish market to promote the use

of the eco-friendly waterborne BASF coatings brand, R-M®.

The company actively supports bodyshops to replace conventional

solventborne coatings with R-M’s waterborne product line ONXY

HD. There will be a program to train the painters in bodyshops. An

e-learning system will help distributors to acquire and share know-

how in the promotion of waterborne coatings. Moreover, BASF is

introducing an online forum to enhance efficient communication

between distributors and users.

Pro environment BASF Coatings outlines initiatives for eco-friendly automotive re� nish coatings in Japan.

A world of colorsSuvinil® has brought out its new range of colors, with new hues and new creative names.

Suvinil colors: The color range includes new color families like pastel or metallic colors.

The new palette of colors offered by Suvinil contains a total of

1,533 colors, 700 of which are brand new and 800 are taken from

former palettes used by Suvinil. Other new developments are the

names given to the colors, such as Love Apple, Bridal Veil and

Coconut Water. In addition, the gradients of hues have now been

enhanced, and three color isolators have been inserted to make the

choice easier. “The range of colors has been reorganized in the light

of color theory and science. Therefore, we were able to develop a

full color range and can offer the client a wide selection of possibili-

ties in the world of color”, says Karina Walter, Marketing Coordina-

tor at Suvinil.

www.suvinil.com.br

BASF has established a technical center for developing advanced

eco-friendly coatings technologies for the automotive industry in

Korea. In March 2010, BASF and the Gyeonggi Provincial Govern-

ment of the Republic of Korea (GGPG) signed a Memorandum of

Understanding (MOU) to confirm their collaboration in constructing

this center. In this technical center, BASF plans to conduct research

and development of eco-friendly waterborne coatings for use by

automotive OEMs as well as the technology for an integrated coat-

ing process, which yields more cost-efficient results.

Moon-Soo Kim, Governor of GGPG, said: “We appreciate the value

BASF brings forth to the automotive industry in Korea. BASF’s coat-

ings technologies provide

our automotive industry

with more sustainable

options and, by increasing

cost-efficiency in produc-

tion, help our automakers

to be more competitive.

We are happy GGPG plays

a part in helping to address

the needs of Korea’s au-

tomotive industry.” BASF’s

Coatings Technical Center

started operation in mid-

2010. “The establishment

New sustainableoptionsBASF set up a technical center for eco-friendly car coatings.

Opel GTC: The intensive red color conveys the concept car’s elegance and passion.

Partners: Moon-Soo Kim, Governor of Korea’s Gyeonggi Province (4th from left) and Raimar Jahn, President of BASF Group’s Coatings Divi-sion (center)

06-09_ShortCuts_E 8 27.01.2011 13:37:21


Short Cuts

of the facility in Korea is an important step to further strengthen our

international technical network and the capability to support the

business of our customers in Korea and globally,” remarked Raimar

Jahn, President of BASF Group’s Coatings Division. “It aims to

research and develop sustainable and customized coating materials

and technology to cater for each customer’s specific needs, thereby

increasing the customer’s competitive edge“.

Among the best Suvinil® wins innovation award in Brazil.

In the competition of the “Most Innovative Companies in Brazil

2010” 120 companies took part and Suvinil, BASF’s decorative

paint brand, made second place among the 20 winners. The

brand was also recognized as the best in the Support of Innova-

tion category. The survey was organized by the “Época Negócios”

magazine (one of the most important business magazines in Brazil)

in partnership with the A.T. Kearney consulting firm, which promotes

the Best Innovator prize in 15 European countries and the United

States. The prize is designed to encourage corporate creativity and

highlights categories like innovation strategy, organization and cul-

ture, support of innovation, innovation processes, innovation results,

and sustainability. “To be among the most innovative companies in

Brazil further encourages us to always seek the best for our custom-

ers,” said Eugênio Luporini Neto, responsible for BASF’s decorative

paints business in South America.

High tech: VIP guests visited BASF’s new Coatings Technical Center.

Happy and proud: Suvinil staff with innovation prize

Opel/Vauxhall Design and BASF Coatings designers have worked together closely to give the GTC Paris a special

and elegant exterior. The concept car, which evoked “oohs” and “aahs” from the audience at the 2010 Paris Motor

Show, wore a sheen of a special, brilliant red paint by BASF Coatings. Ralph Elstermeier, BASF Coatings’ account

manager for Opel: “Opel/Vauxhall is a long-standing and important customer for us. I’m very happy that this partner-

ship is now experiencing a particular highlight with this concept car and that we could contribute to its

design.” Jeannette Finger, Color and Trim Designer for Opel/Vauxhall, explained: “Keeping in line with

the brand’s DNA, it is an achievable dream car, conceived to showcase an energized brand.”

An energized brandClose cooperation between Opel/Vauxhall Design and BASF for GTC Paris Concept Car

06-09_ShortCuts_E 9 27.01.2011 13:37:30


friendly Econoline vans were pilot manufac-

tured. This made Ford the � rst major car-

maker to adopt the new technique in 2007.

The laboratory development had started in

2004, BASF production line trials in 2006,

both with substantial involvement from the

BASF research center in South� eld, Michi-

gan. As is often the case, complex struc-

tures underlie seemingly simple solutions,

and with the wet-on-wet-on-wet technique

the properties of the individual coating layers

had to be carefully analyzed

to come up with a

US carmaker Ford is taking a new

strategic tack, adding now-popular

compact cars to its product array

and reorganizing production processes.

Coating processes are central to these, in-

cluding particularly the all-in-one, high-solids

wet-on-wet–on-wet coating technique. This

technique reduces production time per ve-

hicle by 20 percent, generates 15 percent

less carbon dioxide emissions and releases

5 percent less volatile organic compounds

(VOCs) than the previously used process –

in short, a technology leading the way into

the future.

One drying phase less

BASF is a key partner in whose research labs

this all-in-one process was jointly developed.

The principal advantage is that one drying

phase can be eliminated. Previously, ve-

hicle bodies required two 30-minute rounds

in the drying oven, after application of the

primer, and the basecoat/clearcoat. In the

new method these three layers are applied

wet-on-wet-on-wet, and then subsequently

dried. The advantages: shorter production

time, less energy consumption, streamlined

coating lines and – above all – lower emis-

sions. This results in more cars being coated

within the same period of time, greater

ef� ciency and no quality loss in terms

of paint glossiness, color brilliancy or

resistance.

“It may often just be empty rheto-

ric, but in this case the saying ‘Less is

more’ is really true,” says Timothy De-

cember, technical project manager at

BASF US. He should know what he‘s

talking about, having been involved in

the ‘going live’ premiere of the wet-on-wet-

on-wet coating process at the Ford plant in

Avon Lake, Ohio, where the environmentally

Less is moreA coating technology takes hold: Ford retools important production facilities to deploy 3 Wet High Solids technology, an all-in-one wet-on-wet-on-wet coating technique, in cooperation with BASF.

Innovative INTEGRATED PROCESS

way to keep them from mixing together. An-

other problem that also had to be addressed

was how to prevent chemical reactions be-

tween the coating layers in the subsequent

drying phase leading to the formation of un-

wanted bubbles or drops. Drawing on the

global BASF research network, the experts

in South� eld developed special formulas

for each of the three coating layers. Special

polymer blends and additives ensure proper

bonding while preventing coating layers from

mingling or reacting in the application proc-

ess. High-solids coatings are utilized in this

technique, which are solvent-based and fea-

ture a higher solids content. The research

� ndings led to the 3 Wet technique being

introduced in mass production, making Ford

and its partners pioneering, global technol-

ogy leaders in the automotive industry.

“Our 3 Wet paint technology is cost-ef� -

cient, environmentally sound, and it produc-

es durable, high-quality painted vehicles,”

says Bruce Hettle, Executive Director and

head of Global Manufacturing Engineer-

ing at Ford. “And it is another example of

how we are implementing world-class

manufacturing both in North

America and around

the world.”

Fully automatic: Industrial robots painting the body of a Fiesta

10-11_Ford_E 10 27.01.2011 13:41:33


The company achieved two major mile-

stones along these lines in the last two years,

the � rst of which was Ford’s moving to in-

troduce the all-in-one, high-solids wet-on-

wet-on-wet technique in its worldwide car

production in late 2009. Ford expanded its

plant in Chennai, India, where a large number

of compact cars are manufactured and now

painted on a new coating line using the

3 Wet technique. Ford and BASF collaborat-

ed on design and prototype production, with

BASF contributing a dedicated supervisory

team of experts from Germany, the US and

the Asia Paci� c region knowledgeable in the

speci� c requirements of a car manufacturing

environment.

Successful launch

The next important step being taken was the

launch of the new Fiesta model, a dynamic

compact car with which Ford is now position-

ing itself globally in the small car segment.

Since 2010, the car has been produced at

the plant in Cuautitlán Izcalli, Mexico. Of-

fering a compact car under the Ford brand

was an unprecedented move, and particu-

larly bold in the US market, thus product

quality had to be absolutely top. That is why

Ford invested in the building of a cutting-

edge production facility in Mexico, which of

course employs the all-in-one, high-solids

3 Wet technique, the development of which

BASF specialists were again closely involved

in. Since September 2010, more than 500

Fiestas have been rolling off the assembly

line daily, some painted in refreshingly vivid

colors like yellow blaze, green orchid, blue

¥ ame, bright magenta and red candy, de-

veloped in cooperation with BASF.

BASF’s partners are satis� ed:

“I would like to thank the BASF

team,” says Chris Chisholm,

Ford’s Fiesta Launch Manag-

er. “It has been a long launch

and we appreciate the hard

work and extra effort that the

BASF team have delivered

to make the new Fiesta

best-in-class.”

The company achieved two major mile- BASF contributing a dedicated supervisory Since 2010, the car has been produced at

BASF specialists: Supporting Ford with the task of installing the 3 Wet High Solids integrated coatings technology in the Mexican plant Cuautitlán Izcalli, where the new Fiesta is being built.

Ford Fiesta: With this model, Ford will also be targeting the compact car segment in the U.S.

10-11_Ford_E 11 27.01.2011 13:41:41


Infectious microbes are found wherever

people gather, and can be a particular

problem in hospitals, kindergartens and

swimming pools, for example. RELIUS has

responded by developing CleanCoat, a pre-

mium interior coating product that creates

a special protective lm,

signi cantly reducing the

growth and spread of

bacteria. Silver ions are

the mechanism, which

are blended into the coat-

ing by means of an inno-

vative process. Even an-

tibiotic-resistant bacteria

are repelled, which have

become a substantial concern at medical

and healthcare facilities.

Signi� cant advantages

RELIUS CleanCoat, the latest in a series of

recently released innovations, has made a

very good impression in the markets. “The

key is to always stay one step ahead, in terms

of quality and in being a partner,” explains

RELIUS managing director Andreas Fehren,

discussing the innovation initiative the com-

pany has launched in 2010. The initiative is

all about offering the company’s core clien-

tele – professional painters and paint retail-

ers – useful new products and technologies,

including complete packages of products,

systems and services tailored to individual

customer needs. The objective is to add

value for customers through innovation, or

as Fehren puts it: “These innovations deliver

signi cant advantages to RELIUS customers

and set them apart from competitors.”

Take for example the newly developed

COOL COLOURS by RELIUS technology,

a coating that reduces the amount of heat

absorbed by surfaces exposed to sunlight

by re� ecting thermal radiation. The technol-

Painting the future Innovative, environmentally responsible and economical: BASF is on the move with RELIUS decorative paints.

ogy is highly effective especially with darker

colors, including black, and also makes sur-

face coatings last signi cantly longer – even

on highly exposed external wall insulation

systems. In developing the product, RELIUS

bene ted from access to BASF research

networks and resources. “The

great cooperation within the

Innovative DECORATIVE PAINTS EUROPE

BASF Group has led to many revolutionary

product solutions, and will continue to do

so,” Fehren emphasizes. RELIUS profes-

sional paints have similarly bene ted from

these synergies, which meet the highest

stan dards for durability and long life thanks

to a pioneering high-solid binder technology.

Another example is the NanoTech by RELIUS

12-13_Relius_E 12 27.01.2011 13:42:33


technology, used to make high-tech coatings

and paints more rugged and high-performing

through the addition of nano-structured met-

al oxide particles. This leading technology

has already been integrated into select

state-of-the-art products for

professional painters.

Living Colours

Yet product enhance-

ments are just part of

the story for RELIUS.

The company also em-

ploys advanced ser-

vice concepts for paint

retailers, helping them

professionalize store presentation and pro-

viding support with sales promotions and

advertising activities. Customers of RELIUS

products bene t from access to Living Col-

ours, a decentralized colour tinting system

that is the best of its kind in Europe. And

the 2.0 version of the system rolled out in

2010 is even more economical, precise and

color-accurate. Managing director Fehren:

“Living Colours 2.0 is emblematic of our in-

novation initiative, leading the way in terms

of both ef ciency and environmental con-

cerns. With our blend of innovative products

and services, together we and our customers

are painting the future.”

www.relius.de

Paint is not just paint: RELIUS CleanCoat, for instance, protects against bacterial contamination in nurseries (left). COOL COLOURS by RELIUS technology re� ects heat radiation and keeps facades cooler.

has already been integrated into select

state-of-the-art products for

12-13_Relius_E 13 27.01.2011 13:42:39

What type of surface is required?

Mat or glossy? Is there a need

for extra UV resistance, flexibility

or scratch resistance? It is often difficult to

find the right topcoat to provide the finished

product with the requested properties. These

considerations apply equally to facade clad-

ding, roofing, blinds or doors. An extensive

product portfolio often makes the selection

process unnecessarily difficult.

The new POLYCERAM® Plus topcoat

portfolio, now launched by BASF Coatings

after more than two years of development,

offers fast and flexible solutions. The product

portfolio is clearly structured and organized.

With only eight product lines, instead of the

more than 20 previous offerings, it is possible

to fulfill nearly any customer request.

Partnership in Russia

Russian steelmaker Novolipetsk Steel

(NLMK) was one of the first BASF customers

to switch over to the new topcoats in 2009.

“POLYCERAM Plus topcoats meet our cus-

tomers’ requirements and exhibit high quality

and excellent processing characteristics,”

says Valerij Rogachov, Technical Director at

NLMK. “There were no problems switching

over to the new product line.” The business

relationship between BASF and NLMK, one

of the world’s leading steel manufactur-

ers, goes back to the 1990s. Today BASF

provides the entire system, from universal

primer to topcoats.

“The experience we have gained working

with customers over time has flowed directly

into the development of the new product

line,” says Guido Schönebeck, BASF Coil

Coatings Account Manager for Eastern Eu-

rope. We first carefully analyzed the product

range on the basis of market data and in

relation to customer requirements before

commencing actual development at BASF. In

this process, also the product lines were de-

signed to reflect changing market conditions.

“The new products’ weather resistance has

been optimized, making them robust, even

under the worst conditions,” adds colleague

Fast and flexibleBASF’s new POLYCERAM® Plus topcoat line provides customers with tailor-made, efficient solutions for coating steel and aluminum coils.

Elegant coating process: Sheet steel strips on their way through the coating plant

Innovative COIL COATINGS


14-15_Polyceram_E_001 14 06.02.2011 20:07:47

Ellen-Rebecca Steger, who is responsible for

customers in Germany, Austria, the Nether-

lands and Greece.

Four UV classes defined under European

standard EN 10169 and the flexibility of the

coating were applied as criteria for posi-

tioning the products within the new topcoat

system. “Up to now, only few producers of

coil coatings have systematically organized

their topcoat portfolio according to this Eu-

ropean standard. Adhering to the standard

is becoming increasingly important to end-

customers,” says Anne Heimes-Scheller, In-

dustrial Coatings Marketing at BASF Coat-

ings. Extensive tests and inspections ensure

implementation of the European specifica-

tions. For example, our development team

exposes coated panels to UV radiation for

over 2,000 hours, and treats samples in a

1,000-hour salt spray test. Additionally,

BASF experts conduct long-term tests at

locations with different climate conditions

and exposure factors, such as Florida, Brest

(France) and Shanghai.

Color sample analysis

POLYCERAM Plus is distributed throughout

Europe as both a polyester and polyurethane

technology. The system is used most by cus-

tomers in the construction industry, mainly

for exterior applications like facade cladding

and roofing, but also for interior applications.

Using precisely formulated pigment

pastes, BASF experts can produce nearly

any color and gloss level – either at the major

BASF production sites in Münster (Germa-

ny), Deeside (UK), and Guadalajara (Spain) or

right on site with customers using BASF Pe-

vicoat® plants. They allow the production of

the required amounts in all desired variants

within 24 hours. Pevicoat utilizes sophisti-

cated software that performs a rapid and

precise color sample analysis to facilitate

mixing formula selection and calculation.

Very small batches can be produced as well.

“BASF is a very reliable partner,” empha-

sizes Valerij Rogachov, “Whenever we need

support, they are there to help us.”

Glossy facade: A factory building takes on a lighter appearance thanks to its sheet steel cladding.

WorldWIdE

Coil Coatings – Solutions made by BASF BASF develops, produces and markets coil coatings nearly everywhere in the world, as a leading global supplier. In coil coating, pre-treated steel or aluminum strips are coated and rolled up into coils for further processing. BASF provides tailored coil coating solutions and systems for a wide range of applications ranging from facade cladding and roofing to construction elements (doors, frames etc.), household appliances, blinds and sandwich elements for example for caravans.Coil-coating is almost always a two-layered process, with a primer first being applied before the topcoat. The primer provides corro-sion protection and substrate adhesion, while the topcoat gives the material color and gloss. Backside coating protects the exposed metal on the reverse side. BASF was an early mover in the area of environmental compatibility for coil coatings, being the first company in the world to develop a chromate-free alternative to conventional primers.


14-15_Polyceram_E 15 27.01.2011 13:43:28


Like a metallic liquid, the coating seems

to cling to the body. It is a liquid metal

paint that BASF has developed over

the last few years. Its secret: It uses alu-

minum � akes as effect pigments, which

create a color transition from light to dark,

depending on the vantage point, accentuat-

ing the curved surfaces of a car body. This

so-called � ip-� op effect varies depending on

the size, distribution and shape of the � akes.

Or, in other words, the light/shadow illusion

is the more powerful the thinner the � akes

are, the larger their average diameter is, and

the more evenly distributed they are. For the

i-� ow, BASF used particles whose thickness

is many times smaller than that in conven-

tional effect pigments. As a result, the liquid

metal paint looks even more uniform and

shows off the important lines and contours

in the vehicle design to great advantage.

The surfaces can then re� ect the light with

greater intensity and are given additional

gloss. In general, a metallic look is created

with an intensity that cannot be achieved

with conventional metallic colors.

Combining hard and soft

To maintain this special gloss for as long as

possible, the subsequent clearcoat had to

be particularly scratch-resistant. With iGloss,

BASF employed a highly scratch-resistant

new clearcoat that even prevents annoying

micro-scratches, such as those that can

occur in car washes, for a long time. The

Innovative HYUNDAI I-FLOW

Glossy packageWith fuel consumption of just three liters per 100 km, the Hyundai i-� ow received a lot of attention at the Geneva Motor Show in spring 2010. But also the design of the concept car, which was developed together with BASF, wowed the crowd – a futuristic exterior that is protected by innovative paint technologies.

basic idea of the researchers was to unite

the advantages of inorganic “hard” materials

with those of organic “soft” materials in one

coating, while combining the advantages of

both. This type of hybrid material can pro-

vide increased scratch resistance without an

increase in brittleness. Glass-like silica clus-

ters – responsible for scratch resistance –

are cross-linked to other modi� ed segments.

The latter optimize the so-called “elastic re-

covery”. This means that they ensure uniform

recovery after stress. These innovative prop-

erties have been achieved for the � rst time

without having to make sacri� ces in the other

key properties of a clearcoat. iGloss is just as

weather- and chemical-resistant

as previous clearcoats.

Combining hard and soft

To maintain this special gloss for as long as

possible, the subsequent clearcoat had to

be particularly scratch-resistant. With iGloss,

BASF employed a highly scratch-resistant

new clearcoat that even prevents annoying

micro-scratches, such as those that can

occur in car washes, for a long time. The

are cross-linked to other modi� ed segments.

The latter optimize the so-called “elastic re-

covery”. This means that they ensure uniform

recovery after stress. These innovative prop-

erties have been achieved for the � rst time

without having to make sacri� ces in the other

key properties of a clearcoat. iGloss is just as

weather- and chemical-resistant

as previous clearcoats.

Curved lines, expressive surfaces: Hyundai itself dub-bed the i-� ow design concept

“� uidic sculpture”.

16-17_i-flow_E 16 27.01.2011 13:47:07

Coatings Partner 1/11 17 Coatings Partner 1/10 17

ÖKOGLOBE 2010

Innovation award winner The CO2 emissions of the i-flow sports car are only 85 g/km, far below the value of a comparable conven-tional car. BASF technologies have contributed consider-ably to this reduction in emissions. This was acknowl-edged in September 2010 by the jury of the international environmental award ÖkoGlobe: It awarded BASF third place in the category of supplier innovations. The ÖkoGlobe has been awarded since 2007 by the University of Duisburg-Essen under the direction of Ferdinand Du-denhöffer, a well-known automotive expert in Germany. It recognizes pioneering concepts, products and produc-tion processes in the field of sustainable mobility. In the i-flow, this includes the polyurethane coating of the engine, which keeps the operating temperature uniform, thereby reducing consumption. And a catalytic converter that combines four emission-reducing technologies in only two components, saving weight, space and money. The seats, from the plastic frame to the moisture-regu-lating fabric of the cushion, originate entirely in the BASF laboratories. Their development goal: to be lightweight and extremely comfortable.

the i-flow, this includes the polyurethane coating of the engine, which keeps the operating temperature uniform, thereby reducing consumption. And a catalytic converter that combines four emission-reducing technologies in only two components, saving weight, space and money. The seats, from the plastic frame to the moisture-regu-lating fabric of the cushion, originate entirely in the BASF laboratories. Their development goal: to be lightweight and extremely comfortable.

BASF developments: The seats are elegant, lightweight and comfortable. The metallic gloss of the i-� ow is created by a liquid metal paint.

16-17_i-flow_E 17 27.01.2011 13:48:02


Resplendent in bold yellow and bril-

liant white, the solar cars produced

by Bochum University of Applied

Sciences have twice won the Global Green

Challenge design competition. Conducted

in Australia, the race for solar cars is a head-

to-head competition between innovative

technologies, but also an opportunity to

showcase the attractive design of these

environmentally friendly vehicles. In 2007,

Bochum University’s yellow SolarWorld

No. 1 was declared the “world’s most beau-

tiful solar car,” and in 2009 it was the white

BOcruiser – in both cases because of their

Cars with a future The solar cars made by Bochum University of Applied Sciences have attracted international attention and been the recipients of many awards. BASF was involved in their making as a provider of Glasurit®-brand paints.

Innovative SOLAR CARS

appealingly aerodynamic pro� le and attrac-

tive Glasurit coatings. Even after traveling

3,000 kilometers through the Australian

outback, the car’s coating had lost virtually

none of its original brilliance. Competitors

were impressed too: “Down in Australia,

every time we rolled this brilliantly painted

solar car out of the hall, the other teams

would drop their tools and gather around

us,” recalls engineer Stefan Spychalski,

spokesman for the Bochum SolarCar Team.

Bochum University got involved in solar

cars back in 2003, when students won � fth

place in the World Solar Challenge (WSC)

competition, as it was then known, with the

HansGo! project. In the next WSC held two

years later, they also managed to claim one

of the top spots, this time with a vehicle that

Spychalski refers to as a “mobile ping-pong

table” in retrospect. It was designed to be

� at in order to accommodate a maximum

number of solar cells, which at that time was

a universal formula for success in designing

fast solar cars.

Never-before-seen design

But Bochum University rapidly abandoned

this concept, for good reason. The next

18-19_Solarcar_E 18 27.01.2011 13:48:53


solar car they would design

was to be as suitable as

possible for day-to-day

driving. “Instead of more

or less lying down, the

driver was to be able to

sit upright in the solar car,”

remembers Spychalski. These

speci� cations led to the development of a

never-before-seen design for solar cars. So-

larWorld No. 1 was made taller and narrower,

with a � uid shape and only three wheels.

Aerodynamics was now a critical issue, i.e.

minimizing the effects of increased wind re-

sistance. The aspiring engineers conducted

extensive testing in a major carmaker’s wind

tunnel – efforts that evidently paid off as the

students took fourth place in the WSC 2007

with their No. 1 model.

Lightweight construction

The SolarCar Team took the BOcruiser one

step closer towards day-to-day drivabil-

ity and innovation. This car’s design fairly

closely resembled that of a normal gasoline-

driven compact car. Because of this, the

team accepted that the vehicle would only

reach an average speed of 55 kilometers per

hour in the Global Green Challenge 2009,

while the competition’s � at model reached

95 km/h. “But we were still the focus of

media reporting. Everyday we would read

or see something in the media about the

pioneering BOcruiser,” says Spychalski.

This was because of the BOcruiser’s

lightweight construction, in which

the coating played a role. “When

you apply several layers of coating,

that puts on a few extra kilograms,”

Spychalski explains. It was the job

of Glasurit painting technician Rainer

Lennartz and his team to keep the

weight off. That’s why he chose

Glasurit 22 Line HS 2K Topcoat for

the project, because: “The coating was

to consist of no more than one and a half

layers of paint, but nevertheless it had to

ful� ll the basic functions of a paint � nish,

such as protection, durability and design.”

A new car is generally � nished with four

coats of paint (e-coat, primer, basecoat,

clearcoat). Lennartz applied the primer to

only some parts of the vehicle body and,

thanks to the hiding power of the 22 Line

topcoat, he achieved a durable, brilliant and

homogenous surface with only one layer.

In the interest of aerodynamics, even the

sponsor logos were painted onto the vehi-

cle, the edges were smoothed and the sur-

face was sealed with a clearcoat fading out

into the panel. That avoids undesirable wind

resistance caused by the edges of stickers.

To follow up on last year’s success in

Australia, the group is currently working on a

two-seater version of the BOcruiser. Sched-

uled for completion on time for the Global

Green Challenge 2011, this model should

enjoy signi� cantly greater prospects for vic-

tory given the rule change implemented by

the Australian organizers favoring real-life

drivability over speed. So it’s not just about

speed; commercial viability is rewarded as

well, as evidenced by the 1.5 million euro

grant the Bochum University received from

the German Federal Ministry of Economics

and Technology for the development of an

electric van. Additional engineers are being

hired to get the � rst prototype up and roll-

ing within two years’ time. “And plans are

to be ready for line production in � ve years.

By that deadline, we should be able to build

20 vans,” says Spychalski. “And we intend

to use Glasurit coatings again.”

BOcruiser, 2009: In Australia, it was chosen as the most elegant solar car. It is coated with Glasurit paints. Below: Harald P� anzl, head of Automotive Re� nish Paints Europe at BASF Coatings (left), congratulates Stefan Spychalski, spokesperson for the SolarCar Team.

SolarWorld No. 1, 2007: It was

designed for speed – the solar cells are arranged

horizontally. The driver had to sit half lying down.

www.glasurit.com

www.hochschule-bochum.de/solarcar.html

www.globalgreenchallenge.com.au

18-19_Solarcar_E 19 27.01.2011 13:48:58


Water is my lifeblood,” says Jens

Klauer, “Once you’ve smelled

the sea air, you’ll never want to

leave.” Born in Hamburg, he came into con-

tact with the sea early as a ship’s chandler.

For over 25 years, he has been in charge of

marine coatings at RELIUS, which has been

part of BASF since 2007.

The roots of RELIUS go back almost

200 years. In 1828, the F.A.C. van der Linden

Company was founded in Hamburg. It pro-

duced mainly paints for the large and small

sailboats and ships which entered the port

of Hamburg by the hundreds. Very early on,

the company focused on the development

of products for the prevention of fouling and

corrosion. Corrosion protection products

have been required to protect steel hulls

since the beginning of steam navigation. At

the time, a great deal of attention was also

paid to the specialist advising of shipping

companies and shipyards.

Mega yachts

Today, there is a broad product range. Under

the RELIUS brand, BASF offers protective

and marine coatings for use above and be-

low the waterline, for water tanks, and partic-

ularly non-slip and abrasion-resistant paints

for decks and walkways. These are supple-

“Water is my lifeblood”Pack ice, storms, sun, heavy seas – ships and offshore structures are exposed to heavy stress. In the area of marine coatings, BASF offers RELIUS industrial coatings, highly specialized products that reduce signs of wear and increase functional reliability.

Cooperative MARInE COATIngS

Jens Klauer: responsible for marine coatings at BASF

20-23_Marine_E 20 27.01.2011 13:49:58


mented by fire-resistant paints for ships’

interiors and special products for helicopter

landing sites, towers and platforms for off-

shore installations. BASF sees great growth

potential in the coating of mega yachts. ”We

have already successfully implemented our

first projects here,” says Klauer proudly. A

completely new coating product range was

developed resulting in a glossy surface that

lets elegant yachts gleam.

“Dagmar aaen”

Washed with all waters For over 80 years, this lady has been at home on the seas of the world. She was built in 1931 at the request of the Dane Mouritz Aaen, who named her after his wife Dagmar. Her solid construction and the materials selected for her made this cutter particularly suitable for use in pack ice, such as the North Sea or the North Atlantic.

When polar explorer Arved Fuchs saw the “Dagmar Aaen” for the first time in 1988, he was immediately captivated by her. ”I ran up and down the pier like an amorous teenager to catch every possible glimpse of the elegant diva,” remembers Fuchs. A short time later, he bought the vessel to have her converted into an expedition ship with a higher ice class. Since then, the adventurer has taken his lady on his many journeys on all the oceans of the globe. In total, the two have traveled over 250,000 nautical miles together. Arved Fuchs has remodeled the “Dagmar Aaen” for each expedition so that she has always been up to the often extreme conditions of the voyage.

And if you are washed with all waters, you need special protection and care: Since 2005, RELIUS has been supporting the modifications of the ship, which are carried out in a Danish shipyard. Since the “Dagmar Aaen” consists largely of wood, she needs special care after every long trip. The wooden parts located on and below deck are primed with RELIUS olassy Primer and then protected by a triple coat of RELIUS olassy Gloss – this paint gives the ship a fresh shine. The aluminum plates – which are used for ice protection – located under the waterline and the upper part of the ship are first primed with OLDOPOX sealer. Then ANTIFOULING LONGLIFE is applied in the underwater area.

Contact with Arved Fuchs came about through the German Paint Industry Association. The polar explorer is glad that he switched to RELIUS as his paint supplier in 2005: “The result was impressive. Not only was the quality of the antifouling paint well above that of the underwater coatings that we had used until then, but the dual-component outboard paint is durable and does not fade.”

RELIUS is also one of the largest suppli-

ers of coating materials for the german navy.

newly built naval vessels for other countries,

supplied by german shipyards, have given

the products an excellent international repu-

tation, and they are also frequently requested

for maintenance work.

The marine paints for german shipping

companies are produced mainly at RELIUS’

site in Oldenburg. In 2008, RELIUS

Surrounded by ice: Arctic ex-plorer Arved Fuchs had the hull of the “Dagmar Aaen” reinforced.

20-23_Marine_E 21 27.01.2011 13:50:02

Cooperative MARInE COATIngS


For more than 20 years, the “Gorch Fock”, which is used for training purposes, has been shining thanks to RELIUS coatings from BASF. The so-called “White Swan” was built in 1958 for the newly formed German Navy. Since then, the Ger-man Armed Forces have been training more than 15,000 officers and NCOs on the ship. During training voyages abroad, the “Gorch Fock” sails to all parts of the world as an ambassador of Germany. She has covered a distance of more than 750,000 nautical miles. That roughly cor-responds to 35 trips around the world. The long journeys lead the “Gorch Fock” both into cold, rough waters and to tropical climates. At warm water temperatures, the fouling pres-

sure caused by algae and barnacles on the ship is very high. To counteract the changing conditions, the Swan receives a new coat every two and a half years – most recently in early 2010 at the Elsflether shipyard near Oldenburg.In the shipyard, Volker Altenburg, sales repre-sentative at RELIUS, first views the damage to the ship during the dock inspection together with the naval construction manager and a painter. Usually, not every layer of paint on the hull needs to be renewed. A new intermediate coat and two layers of antifouling are enough. The most severely damaged areas require more extensive repairs.

“gorCh FoCK”

The White Swan new tugboatS

Strong Rescuer The German coast’s tugboat fleet is getting reinforcements: The “Baltic”, built in the Spanish Astilleros Armon shipyard in Vigo, and the “Nordic”, built at the Peene shipyard in Wolgast, Germany. Both emergency tugboats are specially equipped to help rescue disabled ships under particularly dangerous circum-stances. BASF provides optimum protection and color in the form of its RELIUS industrial coatings. In the underwater area, six to seven different layers of paint were applied, to prevent corrosion and the growth of marine organisms. For the exterior, the shipyard application engineers used three to four coats of paint. The topmost of these layers, namely the standard RELIUS topcoat, ensures the emergency tugboats gleam in bright yellow, red and black. So the German coasts will not only be safer, but the “Nordic” on the North Sea and the “Baltic” on the Baltic Sea will also bring more color to the sea. new Coating

Harbor ferry in a fresh outfitThe journey starts at Sandtorhof, goes past the Landungsbrücken piers and on to Finkenwerder. Up to 250 people can enjoy a ride around the harbor of Hamburg on the 30 meter-long “Elbmeile”. Thanks to the brightly gleaming paint from RELIUS, the harbor ferry – which was built in 2005 and belongs to HADAG Seetouristik und Fährdienst AG – attracts many glances. The “Elbmeile” differs from the other ferries with its unique RELIUS advertising design, with strong blues, greens and reds. When the passenger ship was overhauled in Hamburg’s “SSB Spezialschiffbau Oortkaten” shipyard in the spring of 2010, the painting alone required one of four weeks of shipyard time. High-quality, two-component RELIUS poly-urethane topcoats were used.

the “nordic” emergency tug: with 200 tons of pulling force, it is the strongest German rescue vessel

supplied paints for a merchant ship directly

to Israel for the first time.

At the leading international trade fair for

the shipbuilding industry, “Shipbuilding,

Machinery and Marine Technology” (SMM),

which took place in early September 2010

in Hamburg, visitors were able to find out

about BASF’s extensive marine and protec-

tive coatings portfolio. On this occasion, the

company also presented the new range of

products for mega yachts. ”We met some

very good and interesting contacts, both

familiar and new,” concludes Jens Klauer

positively. “Particularly pleasing was the fact

that almost all of the visitors mentioned our

outstanding qualities in terms of application

and service life.”

20-23_Marine_E 22 27.01.2011 13:50:06


The “Gorch Fock” last underwent extensive renova-tions in 1999. During a complete restoration of the sailing ship’s under-water area, a paint layer of about 3,000 µm was removed. The shipyard workers exposed the bare steel on the ship’s hull by sandblasting. The ship received a new color composition. Overall, the coating in the area below the waterline is 680 µm thick.During each visit to a shipyard, the rest of the ship, including the masts, receives a decorative coat of paint. “The Gorch Fock makes friendly visits to every where from Portugal to the United States, so she has to look pretty”, says Altenburg. Painters work for about two months renovating the coating, using between 600 and 800 liters of BASF paint.

interview

Taking a dive with RELIUS paintsThe Kiel-based Howaldtswerke-Deutsche Werft (HDW), part of the ThyssenKrupp Marine Systems, is world leader in both development and construction of non-nuclear submarines. HDW’s clients include the German Navy, numerous NATO allies and the navies of other friendly countries. For over 30 years, HDW has been relying on RELIUS paints for its sub-marine production. Michael Rudel, a specialist in corrosion protection at HDW, reports on the successful partnership.

What is special about submarine construction?Each submarine is a high-tech individual construction that requires about four years before it is ready, whilst a merchant ship takes only a few months. We can build three or four submarines in parallel. When the submarine leaves the shipyard, it is 100 percent operational. All systems have been tested several times, each product is certified. We cannot afford to make any mistakes.

What role do the paints have? The paints are used to preserve the entire submarine, inside and out. Approximately 15 tons of coating materials are used for each submarine. Up to seven layers of paint are applied to the submarine’s exterior. The lower layers protect against corrosion, the upper ones against algae growth. These so-called anti-fouling coatings are gradually washed away and must be renewed periodically, after three years at the latest. The complete layer of coating is renewed about every 15 years. RELIUS supplies coatings for virtually all interior and exterior surfaces.

What role does visual appearance play in submarines? Most submarines match the color of the sea: they are either gray-brown as in the North Sea or blue-green as in the Mediterranean. Inside, submarines are now designed to be much more livable than in the past. The people who work and live in the submarine should feel comfortable. For this reason we use bright, cheerful RELIUS colors and many wood elements. We do this to try to establish a connection with the outside world, with nature.

What special burdens is the paint exposed to? A submarine can dive down several hundred meters. Under the enormous water pressure, it shrinks and becomes up to ten percent smaller. The coating should not flake off here. It must retain a certain degree of flexibility even after it has hardened. We have tested RELIUS products extensively and are extremely happy with them.

What characterizes the partnership?Flexibility, communication skills, good customer service, the shared learning from mistakes and the search for customized solutions as well as individual product adjustments. For example, the coating of tanks should be mentioned here. RELIUS has developed a special, very flexible product that has tremendous resistance against alkalis and acids. If, for example, paint were to dissolve in the tank and clog the pump, a life-threatening situation could result. A submarine without a working pump can no longer surface. Therefore, the coating systems in submarine construction must function perfectly. To avoid any risk, we also recommend the use of RELIUS products in the after-sales area.

Submarine shipyard in Kiel: It takes four years to build a submarine, with 15 tons of coating materials required.

20-23_Marine_E 23 27.01.2011 13:50:10

Learning in practice: Chinese future spray painters are professionally trained by BASF.

STAMPP is an acronym, standing for

“STimulate and revAMp the Paint

Profession”. This is the name of

BASF‘s worldwide one-year training pro-

gram for new automotive refi nishing techni-

cians, conducted in partnership with select

vocational schools and bodyshops.

The paint school Haraldsbogymnasiet

Lackutbildningen is located in the town of

Falun in the Swedish province of Dalarna

where the world’s best skiers compete every

winter, 230 kilometers from Stockholm. Since

August, BASF Coatings has been training

Global spray painting traineesInternational and fl exible, yet standardized – these are the essential components of the worldwide training concept STAMPP, BASF’s training program for spray painters.

Cooperative WORLDWIDE TRAINING


youths to become professional spray paint-

ing technicians here, making Sweden the

fourth country to implement STAMPP after

China, Russia and Denmark. Other countries

will be following.

Is standardized training actually neces-

sary? What are the benefi ts, and what are the

relevant markets? Kevin McDermott, head

of the Coatings Refi nish Academy, and in

charge of STAMPP, answered these ques-

tions: “Companies are on the lookout for

skilled personnel in Europe, and especially

in developing markets like China and South

America. What is often lacking however

are uniform standards of technical train-

ing.” STAMPP is BASF Coatings’ response

to this defi cit. After completing basic tech-

nical training, participating trainees have

the opportunity to specialize in automotive

refi nishing. Member vocational schools and

industry bodyshops receive extensive teach-

ing materials, ensuring uniform course con-

tent. The curriculum is based upon European

standards, but can be fl exibly adapted to

the requirements of specifi c countries and

regions around the world.

24-25_Stampp_E 24 27.01.2011 13:51:05

Signed the STAMPP contract in Sweden: Paw Vad, Country Manager at BASF Coat-ings Services Nordics, Björn Wilhelmsson, head of Haraldsbogymnasiet Lackutbildningen, and Kevin McDermott, head of the Coatings Refinish Academy (from left).

Curriculum: Uniformity of content within STAMPP ensures consistent standards worldwide.


Member vocational schools and body-

shops offering training are required to adhere

to specific learning objectives. As a result,

all parties that are involved benefit from the

project: “The high training standards that

are upheld improve trainees’ job prospects

considerably in their respective home coun-

tries,” McDermott explained. At the same

time, STAMPP ensures that BASF custom-

ers around the world have access to skilled

technicians.

Twelve schools in China

Anchoring the training program in China was a

particularly important objective. The country

represents the world‘s second-largest paint

and coatings market and offers tremendous

growth potential, making it extremely attrac-

tive. Demand for professional vehicle refin-

ishing is rising. But in the past, skilled per-

sonnel have been hard to find in China. Thus

in 2009, BASF and the Society of Automo-

tive Engineers (SAE) jointly selected twelve

Chinese vocational schools to offer profes-

sional training to aspiring spray painters. The

partnership is designed to be long-term. It

will see further schools added in the fu-

ture and a steady increase in graduate

numbers. The start will be marked by the

first graduations in 2011, when some 70

young spray painters will receive diplomas

that will stand them in good stead in the

labor market.

24-25_Stampp_E 25 27.01.2011 13:51:09

26 Coatings Partner 1/10

Painted beautiesSalcomix®, a BASF brand, now appearing at upscale boutiques worldwide.

Self-assured pose: The posture

alone of the store window man-

nequin attracts attention – the

gloss adds a further

dimension.

26-27_Salcomix_E 26 27.01.2011 13:51:58


She is tall and slim, wearing an evening

gown and high-heeled shoes, with a

string of pearls dangling lightly from

her index fi nger. The skin of the elegant

showcase mannequin shimmers in metal-

lic black.

The company Window Mannequin has

been a customer of Salcomix, a BASF brand,

since 2009. Headquartered in Carros out-

side the city of Nice, the company has been

manufacturing mannequins, busts and other

showcase body parts for display at clothing

stores since 1982. The exclusive products

are on display in cities like Sydney, Beijing,

New York and Rome.

“The customer Window Mannequin has

special requirements. The premium coatings

we offer are extremely high quality products,”

explains Fabrice Crassat, national sales

manager of Salcomix in France.

Glossy and mat surfaces

The 850 basecoat line gives Window Man-

nequin access to over a thousand metallic

and pearl-effect colors. Combined with a

clearcoat, they lend the mannequins their

special glossy look.

Window Mannequin uses the Salcomix

729 topcoat line for glossy and the 732 line

for mat surfaces. These two products adhere

directly to many metals and plastics without

pretreatment and can also be used as direct-

gloss topcoats, without a clearcoat. “That

obviously saves a lot of time and money,”

says Crassat. The mannequin manufacturer

uses the 732 and 729 lines to produce skin

colors with a broad spectrum

of gloss properties.

So in the shopping

districts of cities like

New York, Rome and

Beijing, it will soon

be not just the lat-

est fashions but also

the mannequins them-

selves attracting signifi -

cant attention.

SALCOMIX Cooperative

OVER 20,000 MIXING FORMULAS

“A real all-rounder”Salcomix was originally developed in 1985 in the Italian city of Brugherio. The brand has been part of BASF since 1998, profiting from the know-how of the world’s largest chemical company. We talked with Martin Wulle, responsible for Global Salcomix Business Development & Brand Coordination since January 1, 2011, about this well-established brand:

WHAT IS THE TECHNOLOGY BEHIND THE SALCOMIX BRAND?Salcomix is essentially a flexible color tinting system. Dealers tint a converter with pigment pastes directly on-site. The converter ensures the right coating proper-ties, such as weathering and chemical resistance, while the pigment pastes provide the color.

WHAT CUSTOMER SEGMENTS ARE INTERESTED IN SALCOMIX?The color tinting system allows the production of smaller and medium batches, ranging between 50 and 250 kilograms, for all industrial applications. Customers include industrial firms with coating departments, carmakers, steelwork providers, architects and clients. Salcomix can be used for coating nearly anything – bus stops, coffins, even merry-go-rounds. A prominent bicycle maker also employs Salcomix products and has designed bikes for the Pope and the king of Spain.

WHAT KIND OF PRODUCTS DOES SALCOMIX OFFER?Salcomix is a real all-rounder. The product port-folio encompasses coatings for every purpose, from regular up to maximum resistance proper-ties, which are priced to deliver unbeatable value. We produce 25 coatings of various properties and characteristics. With more than 60 pigment pastes available, Salcomix dealers can produce any desired color. Thus we are able to meet every customer’s specific requirements. The product portfolio includes one- and two-com-ponent basecoats and topcoats for air and oven drying. Our coatings adhere to metal, plastic, glass and other substrates. WHY HAS SALCOMIX BEEN SO SUCCESSFUL? In the last two years, we have been working particularly hard on further optimization of the Salcomix brand, expand-ing our international color database, for example, to now

include over 20,000 mixing formulas. We also offer training seminars for painters all over the world. Salcomix is thus well-positioned to help our customers be even more successful.

www.salcomix.com

26-27_Salcomix_E 27 27.01.2011 13:52:00


Think Marilyn Monroe meets Angelina

Jolie: a star from the 1950s meets

one of today’s top actresses. A simi-

lar situation occurred recently at the BASF

Coatings plant in Münster, except with cars.

Instead of silver screen celebrities, it was

four-wheeled feats of engineering: two Mer-

cedes-Benz, one from the 1950s, the other

from 2010, sharing a special feature distin-

guishing them from the competition – doors

that swing upwards instead of opening to

the side. The Mercedes-Benz 300 SL was

the world’s � rst car featuring “wing doors”

in line production.

In the US, where most of the 1,400 manu-

factured 300 SL’s were sold, the car soon

earned the name of “Gullwing”, and it still

looks just as elegant today as when the

bird � rst took � ight half a century ago. The

Mercedes-Benz SLS AMG, introduced this

year, inherited these wings from its “godfa-

ther”, the original Gullwing. With this move,

the carmaker has picked up on the legacy

of the 300 SL, a model whose popularity has

never been rivaled since.

Today an icon of design, the wing-door

concept was originally an invention born

of necessity. The 300 SL from 1952 was

originally designed to be a sports car, hav-

ing a tube-shaped body that was not stable

enough to allow normal door apertures. So

they hit upon the top-opening concept, and

the wing door was born. Mercedes-Benz

manufactured the Gullwing between August

1954 and May 1957 in line production. At

that time it was the fastest car on the road.

Following a global survey conducted in 1999,

automotive experts con� rmed its continu-

ing cult status by declaring the 300 SL the

“Sports Car of the Century”. Among the most

coveted classic Mercedes-Benz, Gullwing

Back to the future – with the Gullwing A prestigious sports car requires a brilliant, high-quality exterior. And that is exactly what BASF paints deliver – for both 21st-century and classic cars.

28-29_Mercedes_Gullwing_E 28 27.01.2011 13:53:07

owners have included such celebrities as

Zsa Zsa Gabor and Sophia Loren.

The 300 SL owned by BASF is usually

kept at the company’s US plant in South� eld,

Michigan. The reason it doesn’t look its age

is the coating it received there: it was painted

in the exact same color that was en vogue

50 years ago, but today is no longer made.

Jürgen Book, head of Automotive Re� nish

Customer Service at BASF Coatings, knew

what was needed for the 300 SL: “We used

90 Line waterborne basecoats from Glasurit®,

a BASF brand, to painstakingly restore the

old coupé. These are high-quality re� nish

products which are also used in the produc-

tion of luxury cars.” A BASF team utilized

the world’s largest color database, created

by Glasurit, to determine the original color.

Book: “Our database contains information

on roughly 600,000 mixing formulas, 60,000

of which are colors more than twenty years

old. That allows us to decipher almost any

color formula ever used in automotive his-

tory. We compiled the database in projects

with carmakers, clubs and museums.”

New Alubeam paint

The old 300 SL is now gleaming with new-

found gloss – and BASF has contributed

much to the ultramodern silver-metallic

look of the SLS AMG as well. “Among other

things, we supplied the e-coat, primer and

clearcoat, plus a lot of the basecoat,” says

Thomas Fritzsche, BASF’s Global Account

Manager for Daimler. Another available op-

tion is the new Alubeam paint, already in

use by Mercedes-Benz for other models.

Special aluminum pigments are blended

into this liquid metal basecoat, allowing it to

confer a deep, chrome-like gloss. Alubeam

is also a more environmentally compatible

waterborne paint having substantially lower

emissions than conventional basecoats con-

taining solvents.

Fritzsche is absolutely certain the SLS

AMG will be just as successful as the 300

SL, and is proud of his involvement with both

of these prestigious sports cars: “These two

cars from two different centuries are speci-

mens of unique design and cutting-edge

automotive technology. And at the same

time, they are examples of more sustainable,

aesthetic driving through chemistry.”


MERCEDES GULLWING Cooperative

AUTOMOTIVE OEM

Long-standing traditionSpray coatings for the automotive industry were already being supplied from Münster back in 1928. The use of chemical products in automotive production has been rising steadily since the 1950s, the list now including catalytic

converters for reducing emissions and fuel additives for longer engine life. Plastics are replacing metal parts, making cars lighter and more fuel-efficient. They muffle motor noise, absorb bumps in the road and thus guarantee a level of comfort that was unthinkable fifty years ago. In the new Mercedes-Benz SLS AMG, for example, BASF polyurethane armrests ensure relaxed and healthy seating. Glysantin® engine

Presenting the Gullwing models: Thomas Fritzsche, Global Account Manager for Daimler at BASF, Jürgen Book, head of Automotive Re� nish Customer Service and Uwe Bauschulte, Automotive Re� nish Key Account Manager (from left)

Young and old: The new Mercedes-Benz SLS AMG meets its “godfather”, the Mercedes-Benz 300 SL from the 1950s.

coolants from BASF protect the Mercedes’ radiators from corrosion, frost and overheat-ing. While the 1957 model Mercedes-Benz 300 SL was still coated using solventborne paints, today more environmentally compatible waterborne basecoats are standard for automo-tive refinishing and OEM coating – with even greater esthetic effects, as the Mercedes-Benz SLS AMG impressively demonstrates.

28-29_Mercedes_Gullwing_E 29 27.01.2011 13:53:16


The latest partnership is in Vietnam,

where since the fall of 2009 BASF has

been supplying selected colors to the

Vietnam subsidiary of the world’s number

one motorcycle maker Honda. “This is the

next significant achievement since signing

on Triumph Motorcycles Thailand in 2008

as partner in expanding our motorcycle

paint business in the ASEAN nations,” says

Dr. Guiscard Glueck, Strategic Planning of

The Empire of Two-wheelersMotorcycle sales are flourishing in Asia. The leading producing countries are China and India, followed by the ASEAN nations, where BASF is actively establishing more and more partnerships.

Global MoTorCyClE CoATINGS BuSINESS

Hanoi, Vietnam: The growing Asian cities will fuel the demand for motorcycles and scooters in the future.

BASF’s Coatings Dvision. Honda Vietnam

acknowledges BASF’s supply reliability and

swift response speed. In order to further en-

hance these strengths, BASF is stepping up

its preparation for starting a new coatings

production facility in Hanoi. Vietnam is the second largest two-wheel-

er producer among the ASEAN countries,

manufacturing approximately 3 million

scooters and motorcycles annually. As ex-

emplified by Vietnam, the demand for mo-

torcycles and scooters in developing Asian

markets is booming.

Rapid motorization

overall in Asia, a total of 41 million units

are manufactured annually (as of 2009), ac-

counting for 91 percent of the world‘s two-

wheeled motorized vehicles production. The

bulk of the production is in China, India and

30-32_Motorrad_Südamerika_E 30 27.01.2011 13:54:21

Sustained growthJim Downey, Senior Analyst at the uS market research and consulting firmPower Systems research, talked to us about the Asian motorcycle market.

What are the biggest trends in the

motorcycle business in the Asia-

Pacific region?

There are two principal developments

ongoing, the first of which is that

smaller cars are gaining market share.

In China and India for example, the car

market is quickly growing, while sales

of premium motorcycles are falling.

The other trend is that many people

who now have the money are switch-

ing from bicycles to motorcycles.

Their numbers are increasing faster

than the number of people trading in a

motorcycle for a car. on that basis, the

motorcycle market will be growing.

Who are the main motorcycle manu-

facturers, both internationally and in

the local markets?

The biggest manufacturers are

Japanese firms like Honda, yamaha,

Kawasaki and Suzuki. Honda is clearly

the leader, as the biggest and most

innovative manufacturer. All of them

have a presence in Asia’s numerous

national markets via joint ventures. In

China there are some up-and-coming

national brands, as in the automotive

sector.

What markets should one keep an

eye on in future?

Definitely the big markets of China,

India and Indonesia, which account

for roughly 75 percent of worldwide

motorcycle production. Also worthy of

mention are Thailand, Taiwan and Viet-

nam, which likewise produce substan-

tial numbers of units.

What are the technological challeng-

es in motorcycle manufacturing?

Anything related to catalytic converters

has to meet stringent requirements.

Costs and long life are important for

manufacturers. regulators on the other

hand are interested in efficiency and

catalytic converter reliability. This has

meant major changes for the motorcy-

cle industry, similar to those encoun-

tered by the automotive industry a few

years ago. But the opportunities are

the same in reducing two-wheelers’

emissions, particularly in parts of the

world where millions of people rely on

motorcycles as their means of day-to-

day transportation.

Environmental concerns have now

arrived in the motorcycle industry?

They have, and that concerns two-

stroke engines as well as catalytic con-

verters. Emissions are hard to reduce,

which is why even small motorcycles

are now being outfitted with four-stroke

engines, a development that is now

largely complete in North America

and Western Europe. Electrobikes are

becoming popular there, but this is still

just a niche market in Asia, although

there is demand there.

Could the growing cities fuel the

trend towards motorcycles?

I would say yes. Progressive urbaniza-

tion will limit market share losses to the

compact car segment. Motorcycles will

thus continue to play an important role

going forward.

www.powersys.com

the ASEAN. This concentration is due to the

extremely rapid motorization of the Asian

society, and to the global leadership of the

renowned Japanese motorcycle manufac-

turers yamaha, Suzuki, Kawasaki and world

leader Honda. Honda on its own produces

some 13 million two-wheelers a year.

BASF has long-standing partnerships

with all four Japanese manufacturers.

roughly two-thirds of the motorcycles



“BASF’s service is excellent,” say engi-neers at the Triumph Thailand’s paint facil-ity. “Their technicians take time to observe the line conditions, they are receptive and open to dialogue. As a result, the products are 90% ready for production.” This com-pliment means a lot, given that, until re-cently, Triumph Thailand was still importing all of its coatings products from its home base in the UK for various reasons, includ-ing quality. When Triumph decided to local-ize the paint purchase in Thailand, they approached four locally available coatings suppliers. The prerequisite for partnership was the ability to offer coatings conforming to the same specifications and technology standards as in England. BASF’s proactive efforts to try new solutions and to partner with Triumph on process improvement initiatives were the decisive factors for Triumph to select BASF as its local partner for all its paint requirements in Thailand.

Global MoTorCyClE CoATINGS BuSINESS

TriumPH THAilAnd

Savings of 25 percent

produced in Japan by these manufacturers

are coated with BASF materials. “Historical

close cooperation with the headquarters of

our Japanese customers has given BASF

the strategic advantage. This relationship al-

lowed us to gain a strong foothold in other

Asian markets,” remarked Dr. Glueck. In fact,

for the past few years, China, India and the

ASEAN nations have become the core of Ja-

pan‘s big four motorcycle makers’ activities

both in terms of sales and production, by far

exceeding the domestic sales and produc-

tion numbers in Japan. BASF quickly under-

stood the rising importance of the ASEAN

markets and acted promptly to establish it-

self as an attractive partner for the overseas

transplants of the Japanese makers.

New technical center

For more than 10 years, BASF has been ac-

tive in the motorcycle coatings business in

Thailand which started with a joint-venture

operation. In January 2009, BASF estab-

lished its own ASEAN base in Thailand and

is now also active in Vietnam. Further ex-

pansion plans include the establishment of

a full-fledged technical center for motorcycle

coatings development in ASEAN.

Brieux Boisdequin, regional Business

Development, Coatings Solutions Asia Pa-

cific, describes BASF’s expansion strategy

for motorcycle coatings: “We are committed

to serving our customers wherever they are

in need. We started many years ago with

Japan, Thailand and India, where we have

become a leading player. In the past two

years, we successfully entered the market

in China and Vietnam. We continue to gain

presence in these newly developed markets.

Indonesia is next on our agenda. We have

set ambitious targets for ourselves. Custom-

ers’ feedback has confirmed that we are on

the right track. We have the right solutions

and the best team.” Investments are made

in the training and recruitment of new team

members, building up of manufacturing ca-

pabilities and technical centers, as well as

in new r&D projects. “This will ensure our

ability to continuously keeping an edge over

the competition” says Boisdequin.

Hideki Suetsugu, Manager Technical Center at BASF Thailand, recalls the process: “Our products do not require a primer applica-tion. This was a completely new process for Triumph. BASF responded confidently to initial concerns raised by Triumph to converting over to a so-called Integrated Process. We initially supported Triumph Engineers in preparing two motorcycles using the primerless coatings to support Triumph UK in evaluating the system. The actual samples convinced the customer and thus by adopting the BASF Coat-ings system, Triumph Thailand was able to remove primer application from 95% of the application process.” Triumph has confirmed that changing over was an ef-fective cost-saving move: “Overall, BASF’s coatings solutions have contributed to 25% savings in paint procurement at Triumph Thailand.” Simultaneously, the high quality standards could be maintained.

“Speed Triple”: the redefined 2011 edition of Triumph’s most iconic model, painted in “Diablo Red”

“Tiger 800XC”: Triumph’s strong adventure bike – an all-new model in 2011



In 2011, BASF is celebrating the cente-

nary of the company’s presence at sites

in Brazil and throughout South America.

According to the motto “Transformando a

Química da Vida” (“We create chemistry”),

BASF is presenting its worldwide activities

and its contributions in and for the region in

newspapers and magazines, on the Internet

and at numerous events.

As part of the celebrations, in December

2010 an Open House Day on the occasion of

the 60th anniversary of the Demarchi produc-

tion site took place. Around 4,000 visitors

– including employees with their families,

authorities, suppliers, partners and journal-

ists – took the opportunity to view the work-

places and to become more familiar with the

production of paints.

Largest Coatings site

With approximately 1,100 employees, De-

marchi (located in São Bernardo do Campo

near São Paulo) is the largest production site

for BASF paints and coatings in Brazil.

Every year up to 330 million liters

of coatings, paints and resins

are produced. The most impor-

tant products of the site include

automotive OEM coatings, indus-

trial coatings and automotive re� n-

ishes (Salcomix® and Glasurit® brands)

as well as the decorative paints of the

Suvinil brand. This popular brand – the

market leader in Brazil – is celebrating

its 50th anniversary in 2011.

In addition, Demarchi produces sol-

vents and resins, and therefore some

of the main components of paints and

coatings. At this site, the resins for the

Suvinil product line are manufactured

with the help of recycled PET bottles.

Because of the very successful business,

BASF is continuously expanding the site;

for instance, the company invested around

20 million Brazilian reais (€ 9 million) in 2009

for the modernization of production facilities.

Responsible Care®

In order to promote sustainable development

for the future, BASF supports the global

Responsible Care® initiative in the chemi-

cal industry. Its goal is to achieve steady

improvement in the areas of safety, health

and environmental protection throughout

the production cycle. Thanks to the system-

atic management of its processes, the com-

pany can keep the generation of wastewater,

emissions and residues as low as possible.

In 2009, the Demarchi coatings site invested

BRL 800,000 (€ 350,000) in the subterranean

drainage system for rainwater, industrial wa-

ter and wastewater, as well as about BRL 1.3

million (€ 550,000) in the collection system

for volatile organic compounds (VOC).

“We create chemistry”Triple BASF anniversary in Brazil: The Coatings site in Demarchi near São Paulo has been existing for 60 years, BASF has been active in South America for 100 years, and the Suvinil® decorative paints brand turns 50.

Continuous growth: With approximately 1,100 employees, Demarchi (located in São Bernardo do Campo near São Paulo) is the largest production site for BASF paints and coatings in Brazil.

Happy Birthday Suvinil: The decorative paints brand of BASF, the market leader in Brazil, has been around for half a century.

BASF IN SOUTH AMERICA Global

www.basf.com.br/100anos

www.suvinil.com.br

Largest Coatings site

With approximately 1,100 employees, De-

marchi (located in São Bernardo do Campo

near São Paulo) is the largest production site

for BASF paints and coatings in Brazil.

Every year up to 330 million liters

of coatings, paints and resins

are produced. The most impor-

tant products of the site include

automotive OEM coatings, indus-

trial coatings and automotive re� n-

and Glasurit® brands)

as well as the decorative paints of the

Suvinil brand. This popular brand – the

market leader in Brazil – is celebrating

In addition, Demarchi produces sol-

vents and resins, and therefore some

of the main components of paints and

coatings. At this site, the resins for the

Suvinil product line are manufactured

with the help of recycled PET bottles.

BRL 800,000 (€ 350,000) in the subterranean

drainage system for rainwater, industrial wa-

Happy Birthday Suvinil: The decorative paints brand of BASF, the market leader in Brazil, has been around for half a century.

www.basf.com.br/100anos

www.suvinil.com.br

33_Südamerika_E 33 27.01.2011 13:55:10

Small red and yellow � ags mark a

number of locations on the large map

of the world – from Northern Europe

right across to the Middle East and through

to the Asian part of Turkey.

This map of the world hangs in Monika

Heithorn’s of� ce. The head of Truck & Bus

Europe at BASF Coatings points to a red

dot right in the north of Sweden: “There in

Umeå, we celebrated our long-standing part-

ner-ship with Volvo in late 2010. Thirty years

ago, we supplied the plant for the � rst time

with cathodic e-coats. Volvo was actually

one of our � rst customers for this product.”

E-coating is an electrochemical application

technique. For this technique, the body, or

the rims and axles, are completely immersed

in an electrically conductive, waterborne

paint. This protects the body reliably against

corrosion.

Since then, the technology has been

continuously re� ned. “Today, we supply

Volvo with CathoGuard® 500, a lead-free

and therefore environmentally friendly tech-

Global BLINDTEXT

nology,” says Heithorn, explaining the pro-

gression.

Also in the Truck & Bus business, the re-

quirements of the individual customers dif-

fer in the various countries. In Turkey alone,

with MBT Truck, MBT Bus, BMC, Otokar and

Ford Otosan, there are � ve plants from BASF

customers, which differ greatly in terms of

their structure.

But there are also interesting collabo-

rations in Germany. By way of example,

in Essen, the European Capital of Cul-

nology,” says Heithorn, explaining the pro-

gression.

Also in the Truck & Bus business, the re-

Diversity in the realm of the giantsExtraordinary experiences are order of the day in the Truck & Bus business of BASF Coatings. Whether this means special colors for sightseeing busses or services for major commercial vehicle manufacturers – virtually every customer request is catered for.

Cathodic e-coating: BASF Coatings has been supplying coatings to the Volvo production site in Umeå, Sweden, for 30 years.


34-35_Transport_E 34 27.01.2011 13:56:26

ture 2010, a bus for sightseeing tours has

been painted with a special blue color. The

color ‘Sightseeing Blue’ was developed in

close cooperation with the city tour com-

pany Münsteraner Stadtrundfahrten GmbH

and the color designers from BASF. BASF

colleagues from Spain supported the team

in the material production and application.

Stefan Tigges, Managing Director of the city

tour company, is delighted about this co-

operation: “Most sightseeing busses tend

to look rather boring. Ours was meant to

be something special, not just on the inside

but also on the outside, and this is pre-

cisely what we have achieved with BASF’s

assistance.”

Monika Heithorn also reports on a suc-

cessful project involving colleagues from

South America where, in Argentina for in-

stance, BASF is the main supplier of coatings

for the Italian commercial vehicle manufac-

turer IVECO. An eight-strong service team

provides comprehensive customer support

here on site.

It is the variety of colors, above all, that

plays a signi� cant role in the Truck & Bus

business of BASF: When ordering a truck,

customers can choose their color from

thousands of colors that already exist. Any-

one who likes to be individual can have their

own truck color created, for example as a

� eet color – a complex process, for which

BASF Coatings has the corresponding

equipment in the form of its ColorCARE Tool-

box. ColorCARE stands for Color Controlled

Accuracy and Reliability and is a control and

early warning system, which ensures that

colors are perfectly matched. State-of-the-

art software permits continuous checking

of the color coordination between bodies

and attached body components. The color

can be adapted in line with the customer’s

particular requirements. This allows cus -

tomers to avoid subsequent corrections and

the respective costs. This is a great advan-

tage for truck and bus manufacturers and

their suppliers.

Whether in Argentina, Germany, Turkey

or the north of Sweden – the range of

projects is vast. Therefore, we can certainly

expect to see a few more little � ags pop-

ping up in future on Monika Heithorn’s map

of the world.

ture 2010, a bus for sightseeing tours has

been painted with a special blue color. The

color ‘Sightseeing Blue’ was developed in

be something special, not just on the inside

but also on the outside, and this is pre-

cisely what we have achieved with BASF’s

TRUCK & BUS Global

Stylish: Tourists can explore the Ruhr Region travelling on a bus

coated with the color “Sightseeing Blue”.

Brazilian national soccer team’s coach: The new coating is a contribution to the national passion for soccer.

A SPECIAL

Colors for the SeleçãoIn Brazil, paints from BASF Coatings help to ensure that the bus used for the Brazilian national soccer team gleams with new splendor. In cooperation with the Spanish bus manufacturer and long-standing BASF customer Irizar, special colors have been developed to emphasize the characteristic green and yellow bus for the soccer players from Sugar Loaf Mountain. Therefore, besides the basic white color, two special yellow and green colors and a blue color were required. For Marizeth Pádua de Carvalho, Sales and Marketing Manager for Industrial Coatings and Commercial Transport Solutions in South America, the partnership has proved a tremendous success: “We are extremely proud that our work here in Brazil can make a con-tribution to the national passion for soccer.”


34-35_Transport_E 35 27.01.2011 13:56:38


crisis, the production and supply volume of

specialty coatings for wind turbines on the

American continent has doubled in the last

five years. BASF works together with the

world’s leading wind turbine manufacturers

on every continent.

Extreme conditions

“We are now reaping the benefits of hav-

ing discovered the wind energy market at

an early stage, for having invested in in-

novative products early on and for having

built up a wealth of valuable experience,”

says Dr. Achim Gast, Business Manage-

ment of Industrial Coatings Solutions at

BASF. The latest product development is a

new high solid rain erosion coating based

Tecsis is one of the world’s largest

manufacturers of wind turbines and

has been a BASF partner since the

fall of 2009. The company based in São Paulo

is capable of producing up to 7,000 blades

per year, a significant proportion of which are

coated with BASF coatings. “Although the

partnership is still in its early days, it is nev-

ertheless exceptionally good,” says Markus

Stieglbauer, head of Sales for Wind Energy at

BASF’s RELIUS Industrial Coatings unit. “You

can say that BASF is Tecsis’ number one sup-

plier for coatings, a fact that also makes us

the market leader in South America.”

With over 40,000 megawatts of installed

power, the American continent is among

the largest investment regions for wind

power. Around a quarter of the wind en-

ergy produced worldwide currently comes

from the United States, Canada and Brazil.

In the United States, the wind energy mar-

ket grew by around 39% in 2009 and, with

over 35,000 installed megawatts, ranks first

ahead of China and Germany. The Latin

American markets that have been reluc-

tant thus far are also growing. Markets that

have grown in significance include Mexico,

Chile, Argentina and, last but not least, Brazil,

which is leading the way and aims to support

the development with its own government-

funded subsidy program for alternative en-

ergy sources.

This is a development program in which

BASF is participating. In spite of the financial

Fresh breeze in AmericaWith its offering of specialty coatings for wind turbines, BASF is represented in all of the major markets worldwide – in the leading European market as well as in China and on the American continent, where demand has grown at an above-average rate in recent years.

36-37_Wind_E 36 27.01.2011 13:57:57


on polyurethane bonding. Its higher solids

content compared to conventional coatings

reduces solvent emissions, cuts down on

weight due to thinner coating layers and

is highly erosion resistant. It provides 2.5 to

5 times better protection against the extreme

environmental conditions to which a rotor

blade measuring an average of 45 meters

length and installed at a height of about 90

meters is exposed.

In severe wind conditions at this height,

raindrops can turn into veritable missiles, not

to mention grains of sand that can be stirred

up in locations where wind turbines are in-

stalled in arid zones. The rotor blade coat-

ings are under constant attack from the cold,

heat and UV radiation, and yet they are still

WInD EnERGY Global

WindenerGyWorldWide

On course of growthAccording to experts, the amount of energy produced by wind turbines will almost treble by 2014. Major markets such as China and the U.S. are recording the highest growth rates.

Installed Growth Installed megawatts compared megawatts 2009 to2008 2014(forecast)

American continent overall 40,351 30.0 % 122,351Europe overall 76,553 28.2 % 165,633South and East Asia overall 37,147 39.3 % 135,697

TheTenmosTImporTanTwIndenerGymarkeTs (as of: late 2009)

United States 35,159 39.3 % 100,159China 25,853 113.3 % 104,853Germany 25,813 7.9 % 39,213Spain 18,784 14.2 % 29,784India 10,827 12.1 % 27,327Italy 4,845 29.9 % 12,145France 4,775 30.1 % 16,675Great Britain 4,340 33.0 % 16,140Portugal 3,474 22.8 % 8,674Denmark 3,408 7.9 % 4,658

percenTaGeofwIndpowerInworldwIdepowerGeneraTIon:As of late 2009: 1.6 % (332 from a total of 20,716 terawatt hours)Forecast 2014: 4.04 % (941 from a total of 23,324 terawatt hours)

(Source: BTM Consult ApS, Denmark: International Wind Energy Development – World Market Update 2009/Forecast 2010–2014, www.btm.dk)

Producedbyhand:There are no machines available for producing rotor blades, thus making each unit one of a kind. Coatings, however, can be ap-plied by hand or by industrial robots. www.relius.de

expected to last for between ten and twenty

years. Coatings from BASF are used on wind

turbines that are installed in the deserts of

Arizona, in the north Dakota Prairie and the

high plateaus of Latin America.

Economical processes

Tecsis is also very pleased with its deci-

sion in favor of BASF: “The quality of the

finished rotor blades has improved signifi-

cantly,” says Rogério S. Biscaro, the engi-

neer in charge. “In addition, BASF regularly

provides us with new concepts for improv-

ing our products and making our processes

more economical.” Even the actual blade

production benefits from this. As a matter

of principle, rotor blades are manufactured

and assembled by hand. During the painting

process, it is possible to save a great deal

of time if coatings, like the new rain erosion

coating, can be applied in thinner layers and

dry faster. The painting process is also more

efficient if, for instance, it can be performed

using airless or airmix systems. “Rollers were

still used a great deal in north and South

America,” says Stieglbauer. “Our service

now helps with the changeover process.

Here we benefit greatly from our experience

in Germany and Europe.”

BASF is able to provide such support

thanks to its regional units around the world.

They guarantee that technical support is

available locally, know the individual product

specifications of the rotor blade manufac-

turers that BASF supplies and, last but not

least, look after the logistics in the regions

to ensure rapid and flexible delivery. “We

greatly appreciate this customer-oriented

structure and work organization,” says Tec-

sis engineer Biscaro. “Both give us a great

deal of security.”

36-37_Wind_E 37 27.01.2011 13:58:05


Global BASF’S COATINGS BUSINESS

COATINGS SOLUTIONS

AUTOMOTIVE OEM COATINGS In the field of automotive OEM coat-ings, BASF is one of the top three global leaders. We offer eco-efficient technolo-gies and a broad range of competence in e-coats, primers, basecoats and topcoats. We are a trusted partner of the world’s major automobile manufacturers in terms of corrosion protection, color competence and scratch-resistant coatings. Working in close partnership with our customers is one of the key factors behind our success. Jointly, we develop innovative coating processes, and our application engineers are highly integrated into our customers’ production lines.

AUTOMOTIVE REFINISH COATINGSIn the automotive refinish sector, BASF develops and markets products for a com-prehensive portfolio of coating systems. Our specific focus is on eco-efficient waterborne and high-solids coatings with low solvent content. The automotive refinish coatings supplied by BASF are ap-proved by most of the leading automotive manufacturers to be used in their autho-rized bodyshops. Automobile manufactures prefer BASF automotive refinish coatings because of their high color accuracy. Another focus of BASF are custom-built

coatings solutions for transport and com-mercial vehicles. BASF uses the Glasurit® and R-M® brands to support its premium segment customers with a comprehensive portfolio of refinishing paint systems. The Salcomix® brand also offers a solution for smaller-scale, flexible industrial coating.

INDUSTRIAL COATINGS BASF classifies industrial coatings as either Pre-Coatings or Post-Coatings. The first category comprises coil coatings and foil coatings. Coil coatings are applied to aluminum or steel strips which are then supplied as “coils” to the construction, appliances and automotive industries for further processing. Foil coatings are spe-cial coatings applied in a similar process as coil coatings, but to paper substrates and plastic strips. The resulting finish foils are then used, for example, in furniture production. The Post-Coatings category comprises e-coats, powder, spray and dip coatings, which are used in a variety of industrial applications. Household appli-ances, heavy-duty corrosion protection in ship building and land-based applications as well as the worldwide supply of coat-ings for wind turbine rotor blades are only a few examples in this important field. Great attention is currently being granted

to expanding the product portfolio for ma-rine and aircraft applications. In the field of 3C (Consumer electronics, Computing, Communication devices), we are develop-ing our Asia business further.

DECORATIVE PAINTS In the field of decorative paints, BASF’s activities focus on Europe, South America and China. Under the Suvinil® brand, BASF has been the market leader in Brazil for many years. Suvinil is one of the most successful brands in the country. The decisive factors are unparalleled quality, excellent service to the industry, and the environmentally friendly production and processing of Suvinil products. The integration of the RELIUS Group in 2007 has allowed BASF in Europe to include construction paints in its already broad portfolio of coating products. The RELIUS product line includes facade and interior paints, render systems, as well as floor coatings and external wall insulation sys-tems. Varnishes and glazes round out the portfolio. In China, NORBINTM has been de-veloped to address the needs of the local market, where environmental friendliness, weathering and dirt resistance, washabil-ity and high color fastness are important criteria for decorative paints.

ances, heavy-duty corrosion protection in ship building and land-based applications as well as the worldwide supply of coat-ings for wind turbine rotor blades are only a few examples in this important field. Great attention is currently being granted

portfolio. In China, NORBINTM has been de-veloped to address the needs of the local market, where environmental friendliness, weathering and dirt resistance, washabil-weathering and dirt resistance, washabil-ity and high color fastness are important ity and high color fastness are important criteria for decorative paints.

We bring color to lifeBASF is the world’s leading chemical company: The Chemical Company. Worldwide, we help our customers to be more successful through intelligent system solutions and high-quality products. BASF has signi� cant market positions in the coatings sector in Europe, North America, South America and the Asia Paci� c region.

38-39_Weltweit_E 38 27.01.2011 13:58:49

BASF’S COATINGS BUSINESS Global

MAJOR SITES EUROPE:Germany (Memmingen, Münster, Oldenburg, Schwarz-heide, Würzburg) France (Clermont de l’Oise, Strasbourg) Great Britain (Deeside) Italy (Cesano Maderno) Netherlands (Deurne) Russia (Pavloski Posad)Spain (Guadalajara) Turkey (Istanbul)

AFRICA:South Africa (Vanderbijlpark)

AMERICA:Argentina (Tortuguitas) Brazil (São Bernardo do Campo, Jaboatão) Canada (Windsor) Mexico (Tultitlán) USA (Greenville, South� eld, Whitehouse)

ASIA PACIFIC:Australia (Wetherill Park / Sydney) China (Shanghai, Hong Kong) India (Mangalore, Mumbai)Japan (Totsuka)South Korea (Seoul) Thailand (Bangkok)New Zealand (Auckland)

PRINTING DETAILS

PUBLISHER: BASF Coatings GmbHP.O. box 6123, 48136 Münster, GermanyTel. +49 2501 14-3399, Fax +49 2501 14-3750,www.basf-coatings.de

Managing editor: Dr. Martin Rissmann (responsible under press law)

Project manager: Susanne Focken

Contributing editors: Mariana Aidar, Marco Benen, Julia Brinker, Annika Bruns, Rita Deitermann, Susan Fan, Meike Flöck, Manuel Glöckner, Thomas Gmür, Anne Heimes-Scheller, Stacey Russell, Jörg Schneider

Publishing company: corps. Corporate Publishing Services GmbH, Kasernenstrasse 69, 40213 Düssel-dorf, Germany

Managing editors: Wilfried Lülsdorf, Michael Schmid

Project manager: Christiane Reiners

Picture editor: Barbara Brower-Rabinowitsch

Art direction & design: Dirk Bartos, Andreas Kersten, Sandra Sodemann, BartosKersten Printmediendesign, Hamburg, Germany

Translation: 24translate GmbH, Hamburg, Germany; Kerstin Eikmeier

Pictures: Window Mannequin (cover); shutterstock (page 5); Daimler AG (pages 6/7, 28/29); Adam Opel GmbH (pages 8/9); Ford Motor Company (pages 10/11); Novolipetsk Steel (page 14); Hyundai Motor (pages 4, 16/17); Bochum University (pages 18/19); Arved Fuchs (pages 4/5, 20/21); Howaldtswerke-Deutsche Werft (HDW) (page 23); Bundeswehr 2010/Ann-Kathrin Fischer (pages 22/23); Window Mannequin (pages 26/27); The Image Bank/Getty Images (pages 30/31); Triumph Motorcycles (page 32); Volvo Trucks (pages 3, 34/35); Münsteraner Stadtrundfahrten GmbH (pages 34/35); Irizar Group (page 35); all other photos: BASF

Lithography: TiMe GmbH, Mülheim, Germany

Printing: Buersche Druckerei Neufang KGNordring 10, 45894 Gelsenkirchen, Germany

How do you like the new Coatings Partner? Please send your feedback and suggestions to [email protected].

DOWNLOADwww.coatingspartner.com: Here you can � nd the topics of all the printed ma-gazines as well as the previously released e-journal editions of Coatings Partner.


38-39_Weltweit_E 39 27.01.2011 13:58:51

ecology loves economyCar parts made with BASF plastics can be used instead of metal parts to make vehicles lighter and therefore more fuel-effi cient. This means lower emissions, less fuel consumption and less money out of people’s pockets. When preserving the environment agrees with not upsetting your fi nances, it’s because at BASF, we create chemistry.www.basf.com/chemistry

Ecology SP 210x280 ENG.indd 1 12.11.2010 10:53:11 Uhr40_AZ_E 40 27.01.2011 13:59:25

coatings partner...6 coatings partner 2011 liquid metal daimler and basf have joined forces to...

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