cobblestone stories marketing initiatives

Running head: Cobblestone Stories: Marketing Initiatives 1

Cobblestone Stories: Marketing Initiatives

Derek Scott

Presented to the Management Department Faculty

of Oregon Institute of Technology

in Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Management

COBBLESTONE STORIES: MARKETING INITIATIVES 2

Business Management Department

Table of Contents

Abstract………….............................................................................................................................3

Introduction.......................................................................................................................................4

Project Overview..................................................................................................................4

Assumptions.........................................................................................................................5

Scope....................................................................................................................................5

Impact...................................................................................................................................5

Project Method .................................................................................................................................5

Timeline & Milestones.........................................................................................................6

Project Success Metrics........................................................................................................6

Organizational Background..............................................................................................................7

Educational Film Industry....................................................................................................7

Stakeholders.........................................................................................................................8

Literature Review.............................................................................................................................8

Significant Aspects..........................................................................................................................11

Webpage Design..............................................................................................................................11

Distribution......................................................................................................................................12

Copyright.........................................................................................................................................14

Advertising......................................................................................................................................15

Email...............................................................................................................................................16

Host….............................................................................................................................................16

Domain............................................................................................................................................17

References.......................................................................................................................................20

Appendix.........................................................................................................................................23



Abstract

The project of Marketing “Cobblestone Stories” got its start when Dr. Mark Neupert

decided to enter the film in a film festival. Having many changes that still needed to be

addressed the film got rejected. However, Dr. Neupert was determined to make said changes

and get into the film festival, so while he and his team of editors took on the task of tweaking

various aspects of the film, Derek Scott assumed the responsibility of creating a marketing

kit. This meant that he would have to craft both desired social media pages (Facebook and

YouTube), assist in obtaining a copyright, discover an effective and convenient distribution

method, construct a press release, create a website for the film, along with determining all the

unforeseen steps in achieving these milestones.

Keywords: Marketing, Film, Website, Distribution, Social Media



Introduction

Dr. Neupert is a professor at Oregon Tech and among his many accomplishments stands

his creation of the film “Cobblestone Stories”. Dr. Neupert chose to illustrate his interest in

urban design and city living through this film. His previous travels to the Netherlands inspired

the backdrop for the story. Dr. Neupert took a sabbatical from teaching and along with his

family, moved to Leiden, Netherlands. After the year-long sabbatical was completed, he

returned to Oregon and his everyday life. At that point, Dr. Neupert decided to submit the film

to the New Urban Film Festival in the summer of 2015. Upon entry, Dr. Neupert discovered

certain revisions were required including minor editing issues like transitions and voice overs, as

well as developing key marketing elements such as a website, social media, distribution plans,

and a film poster.

Due to Dr. Neupert’s continued contact with the film festival sponsors, he was informed

of the possibility of a special film premier for “Cobblestone Stories” if the needed changes were

addressed. After committing to making these, Dr. Neupert and his team of editors expedited the

necessary revisions in order to meet the film festival’s deadline. In addition, Dr. Neupert sought

the assistance of a marketing senior from Oregon Tech to create and implement a detailed

marketing kit for “Cobblestone Stories”.

Project Overview

The project involved web based marketing for the film including: webpage design,

distribution execution, a product copyright, social media account creation, and advertising. The

reason for these objectives was the lack of marketing for the film “Cobblestone Stories”. After

meeting each objective, the organization moved a step closer to its strategic plan of making the

film available for purchase.



Assumptions and Resources

There was one key assumption related to the project; that all needed resources would be

made available. To create a marketing plan, several resources were required such as regular

access to Dr. Neupert, as he was the major decision maker. Also, the time and access to

information as to how to meet each milestone was important. Finally, funding to purchase a

domain, host, email, and apply for a copyright was the last resource needed to complete the

project.

Scope

The project involved web based marketing including: webpage design, distribution

system execution, a product copyright, social media account creation, and advertising. It did not

include the process of making the cover for the DVD box, or the creation of the film’s poster.

Also, the process of setting the price for the product was left out because Dr. Neupert wanted to

do this on his own.

Impact

Marketing the film “Cobblestone Stories” will establish Mark Neupert Films as a

business. In addition, it will give the business an actual product that is ready for sale.

Project Method

Both primary and secondary research were conducted for the project. The primary

research included investigation of competitor’s websites and social media pages, along with

personal interviews. Include citations of what I looked at? The secondary research was

comprised of published research and search engine searches to determine how others have

specifically marketed similar products, pertinent industry information, and website coding.



Timeline and Milestones

All milestone dates were successfully met by the deadlines noted in the below chart.

Table 1: Timeline

Project Success Metrics

The metrics for successful completion of the project included: when a domain and host

were purchased; a working connection with a third party distributor was in place; the website and

all social media sites were completed, up, and running; finally, the copyright application was

completed and submitted.

Milestone Date

Research purchasing copyrights Oct 7, 2015

Research domains and their differences Oct 14

Research purchasing a host Oct 21

Research purchasing a business email Oct 28

Purchase domain Nov 4

Obtain email Nov 4

Create social media Dec 2

Purchase host Dec 10

Publish website Jan 18, 2016

Apply to third party distributors Feb 3

Form a press release Feb 24

Finish coding website March 9

Apply for copyright March 16



Organizational and Industry Background

Mark Neupert Films has a vison of creating a finalized film product to sell that is

marketed to an education based niche of customers. The organization was created by Dr.

Neupert, a professor at Oregon Tech. While he has many accomplishments and titles to his name,

Dr. Neupert wanted to add yet another. So in 2010, he, his wife, and two kids moved to Leiden,

Netherlands for a year to create the film “Cobblestone Stories”. When finished and he was back

to his everyday teaching life, Dr. Neupert decided to submit the film to the New Urban Film

Festival. Upon entry though, Dr. Neupert learned that certain changes were still required in the

film along with all aspects of marketing needing to be addressed. Dr. Neupert stayed in touch

with the film festival though and was informed of the possibility of a special film premier for

“Cobblestone Stories” if the needed changes were taken care of. This led to the project of

creating a marketing kit for this specialized film.

As addressed in the assumptions section, sometimes things do not go according to plan

and adjustments have to be made, which was the case in this project. While one of the goals at

the start of the project was to get into the film premier, unfortunately “Cobblestone Stories” was

not selected to participate. Luckily, this was a multifaceted project, therefore this did not create a

huge problem for Mark Neupert Films. The resulting adjustment was to shift the focus from this

secondary short-term goal to the primary long-term goal of being able to sell the film, thus

sharing the educational content as desired.

Educational Film Industry

The industry of educational films is a vast one, and just as with textbooks, the subject

matter can range widely. But, while this genre covers such a diverse range of topics, it still does

not hold a candle to the revenue generated from other film genres. As of Oct 25, 2015 there had



been 1315 documentaries ever tracked and they had only grossed a total of $119.2 million. This

compared to the year to date total of $8.853 billion grossed by the leading 146 box office films

tracked for 2015 alone (Box Office Mojo 2015). Another way the educational films differ is that

the price can range anywhere from $35 to $225, possibly even more, while other films average

anywhere from $10 to $25 depending on the release date and popularity.

An obstacle in the educational film industry is to influence people’s opinions so that they

view educational films as worth their price. Bruce Hildebrand, Executive Director of Higher

Education for the Association of American Publishers, indicates that all educational material is

costly. Hildebrand commented, "Textbooks historically have been relatively expensive. They're

specialized and the cost is in the content." (Steinbacher, 2005).

Stakeholders

Current stakeholders include Dr. Neupert (Owner, Director, Camera Man, Assistant

Editor, and Financial Backer); JC Thompson, a student Chief Editor that Dr. Neupert has

employed for the past 6-12 months; Nick Peckover, another Assistant Editor; Dave Gallesich, a

graphic designer who will be the Poster Designer; Derek Scott, the Chief Marketer; and any

potential customers willing to invest in the film.

Dr. Neupert will be the only employee who will be directly affected by the success or

failures of the organization through how well the film sells. The rest of the employees will be

impacted by having a good project on a resume and the satisfaction of helping a friend. The

potential customers will be affected by either choosing to buy or not buy the film.

Literature Review

When creating a new product, every business wants to experience as much success as

possible. In order to enhance the chances of this, a business needs to be actively marketing its



product. This can include anything from a simple coupon to a coveted Super Bowl ad, or from a

functioning website to the distribution methods used. This paper aims to present a discussion that

attempts to resolve any arguments and/or debates regarding the importance of distribution

practices within the marketing campaign. Existing literatures are reviewed regarding film

distribution and some of the aspects it entails.

Just as in real estate, location is immensely important for all aspects of sales no matter

how they are experienced, either virtually on the internet or physically in a brick and mortar

store. Distribution is essentially the “location” of sales for a product, meaning that how you

distribute your product or make the point of sales whether it be online, in a store, catalog, etc.,

that is your location.

Distributors are, as David Puttnam (current Film Distributors’ Association President)

calls them, "unsung heroes". Their job is about connecting films with audiences (Macnab, 2015).

Thirty years ago, when someone wanted an audience to see its side, they often payed Modern

Talking Picture Services Inc., whose motto was "We produce audiences", to gather a crowd

(Albright, 1987). Today though, with the abundant amount of distribution company choices this

can be done in a variety of ways. One example, Criterion Collection, uses newer methods such as

Hulu Plus in an attempt to forge ahead of competitors. Criterion has more than 150 films

available for online streaming (Kuzyk, 2011).

A more traditional and still widely used practice is for film distributors to have catalogs

and other materials promoting their huge libraries of films that are distributed to schools,

colleges, and meeting planners (Albright, 1987). Many film distribution companies like ITN

Distribution also publish their own magazines such as ITN’s Independent Film Quarterly, a

magazine that covers information relating to the independent film community (Lukaszewicz,



2016). New Day Films, a distributor for over 40 years, also has a catalog of more than 250

educational films, available to libraries and educational institutions on DVD and digitally

through video streams. Their media spans such topics as human rights, aging and gerontology,

health and addiction, and urban studies (Kuzyk, 2011).

The reasons for the need of a film distributor are numerous, especially regarding

documentaries. Tom Bernard, co-president of Sony Pictures Classics, was even quoted "The

regular press is reluctant to do much with documentaries, exhibitors are reluctant to play them,

and you need to work overtime to create an awareness for them." (Lyons, 2002). Not only is it a

challenge to create awareness, but figuring out where to maximize exposure can present a

dilemma in itself due to the sheer amounts of festivals to choose from. Variety's annual Film Fest

Guide alone has grown to more than 600 gatherings listed (Saperstein, 2000). Festivals can just

be the start though. If a film were to reach its full potential, overseas markets should be

something to consider. The time it requires to acquire overseas sales in any sort of relevant

numbers is yet another reason that distribution is necessary. This is especially true for people

with other jobs and responsibilities which do not allow them to devote the necessary time

required. For instance, in India the film distribution market is divided into 14 circuits with each

of them having a distributors and or exhibitors association. Producers and distributors are

required to become a member of these associations every time they want to release a film and

follow the prescribed set of rules and regulations laid down by these associations (Tiwari, 2012).

Distribution is a key element of a successful marketing campaign. This is particularly true

when launching a new product in today’s current market. If done properly, distribution can

provide an effective line of communication between the business and customer, which increases

the likelihood that a new product becomes and remains successful.



Significant Aspects

To achieve the overall marketing kit that Dr. Neupert was interested in, it was necessary

to overcome various barriers. Each of these hurdles directly link to and are crucial to completing

said kit. The research, results, and conclusions of each aspect with a final recommendation for

the project are as follows.

Webpage Design

Research

Previous website building and design skills had been gained from prior classes taken at

Oregon Tech. However, additional research was needed for various coding aspects such as

mobilization (to make compatible for mobile devices like phones and tablets), inserting an image

slider, putting in a text description and keywords for search engine optimization (to make the

website show up easier when you use search engines like Google or Yahoo), using collapsible

text panels, and making a page open up in a new tab.

Results

Utilizing the knowledge gained in conjunction with previous experience, the website was

successfully created with all desired features. The mobilization aspect was successfully met by

not only adding the proper coding, but also though a focus group that Dr. Neupert assisted in

conducting. The focus group occurred in his Globalization class, where he showed the film, and

provided information as to how the site preformed in various platforms such as IPhone, Samsung

phones, IPad, and various other tablets (Globalization, 2016). From this, all necessary

corrections were made, therefore allowing the site to look proper when viewed on a mobile

device (see appendix 1.1). When originally designing the website, upon discovering the number

of pictures that were going to be needed, it was decided that to cut down on scrolling an image

slider would need to be properly inserted. This was also completed after extensive research



including a consulting session with website designer Thomas Klemz through the usage of

JavaScript (see appendix 1.2) (SlidesJS, 2013) (Klemz, 11/3/15). Initially, upon launching the

website it was discovered that without adding keywords to the site, a user would have to type the

exact website domain name in a search engine to find it. Naturally, it was decided improvement

was needed. In addition, it was determined that adding a short text description describing the

website under the actual link would make the site more professional. Subsequently, through

additional coding a text description and key words were both found not only to be easy additions,

but also very helpful in actually being able to find the website through search engines (see

appendix 1.3) (Felke-Morris, 2014). Just as with the image slider, copious amounts of text were

causing users to have to scroll many times to actually view all the content. To solve this,

collapsible text panels were added to the pages in the website with ample amounts of text (see

appendix 1.4). Finally, figuring out how to make a page open in a new tab while leaving the

original page untouched was again a simple coding addition that made the “In The Classroom”

page activities much simpler to access and use (see appendix 1.5) (W3Schools, 2015).

Conclusions and Recommendations

The website now can be used in its intended purpose of complementing the film to aid in

education as well as marketing the film.

Distribution

Research

Investigation was done regarding how to directly sell from a website including how to

accept credit cards. In addition, third party distributors such as New Day Films, Amazon, and

Bullfrog Films were explored including the services they provided along with their costs. Also,

as Amazon requires video media sold on their site to be shipped within two business days, it was

necessary to determine how to make it convenient for Dr. Neupert.



Results

Dr. Neupert decided that direct sales from the website was not the desired route as it

required applications and fees along with having to monitor sales requests (PCI, 2015).

Therefore, it was investigated how to not only use Amazon as a distributor, but also make it as

simple as possible for Dr. Neupert. This would be through Fulfillment by Amazon, which is

where Amazon handles all sales of a product, accepts a percentage of each sale (see appendix

2.1), and the product owner only has to keep Amazon stocked with the product when inventory

begins to dwindle (Amazon, 2015). After long consideration, Dr. Neupert decided that

“Cobblestone Stories” would not be getting enough exposure and would require more advertising

effort than desired. Thus, Amazon, while a viable option, was moved to the back-up selection for

Mark Neupert Films.

Other third party distributors were then considered including both Bullfrog Films and

New Day Films. Each company offered product placement on their website in addition to

catalogs sent directly to the target market of educators, submissions to all chosen film festivals,

along with assistance in finding and setting up potential private screenings, possibly at

conventions or expositions. While Bullfrog Films does not reveal their costs until a film is

selected to join their distribution network, New Day Films receives 30 – 40 % of sales profits,

which is much less than the typical 80% (Fictionville, 2016). At the time of the project

completion “Cobblestone Stories” was still being considered by both distributors to be added to

their collections of films being sold.


Only one distributor can be used as they require contracts of exclusivity. After hearing

the pros and cons of the distribution methods, Dr. Neupert’s choice was to utilize a third party.



The reasoning was that this method provided additional marketing to the educational film niche

market and did not require the certifications and additional website protection that direct online

sales would necessitate. If accepted by both distributors, Bullfrog Films will be used due to its

requirements of not having to do unknown future projects for the company which New Day

Films mandates. If the film is not accepted by either distributor, Amazon will be utilized.

Copyright

Research

Obtaining a copyright was a complete unknown for Mark Neupert Films. Therefore, an

extensive online inquiry was completed regarding requirements and the application process.

Results

Copyright is a form of protection granted by law for original works created by authors,

including books, movies, music, etc. An author’s work is protected immediately upon creation

within a concrete format, such as writing or digital media. Therefore, a copyright does not have

to be registered. Copyright registration is recommended for the author’s protection as it provides

legal proof that the work belongs to the author (United States Copyright Office, 2015).

Following recommendations, the copyright application was completed and submitted along with

the $35 fee according to national standards.


The film is now protected by copyright law for seventy additional years after Dr.

Neupert’s death under United States regulations (United States Copyright Office, 2015). Also,

according to United States regulations “Cobblestone Stories” is even protected while being

considered for the copyright.



Advertising and Social Media

Research

Various methods of advertising were inspected including how to advertise on Google,

and how to advertise on YouTube, along with the costs associated with each. It was also

investigated as to what kind of advertising was offered by both Bullfrog Films and New Day

Films if one were to be used as a distributor.

Results

Social media sites were created on Facebook and YouTube for the film due to social

media’s huge impression on society over the previous decade. Also, a press release was

constructed due to requirements for both Bullfrog and New Day Films, as well as for Dr. Neupert

to use in the future in case of desired local exposure (see appendix 3.1). However, neither

Google advertising or YouTube advertising were put into place for the film due to costs and a

distributor not being in place yet. The reasoning behind this decision was that Dr. Neupert was

advised by one of his peers not to excessively advertise so the film’s chances of getting accepted

by a distributor were not harmed in any way.


When Dr. Neupert was presented with the ideas of advertising on Google and YouTube it

was determined that Google advertising was not cost effective for “Cobblestone Stories”. In

addition, Dr. Neupert decided that even though there was a way to advertise for free on

YouTube, until a distributor was finalized the organization should hold off on using any addition

forms of advertising other than social media sites. This was so the film’s chances of signing with

a distributor were not hurt by overstepping any boundaries and having the film tied to a brand

that a distributor might not want to be associated with.

The advertising offered by each distributor included: product placement in catalogs sent



directly to the target market of educators, product placement on the distributor’s website, film

festival submissions, and potential private screenings along with expositions.

Email

Research

The need for an email address was apparent. Therefore, examination of a variety of email

providers such as Godaddy, iPage, and Microsoft Office including associated costs was

completed.

Results

Gmail was the chosen provider, with the email address

[email protected].


Although the original plan was to purchase a professional email name

(@cobblestonestories.org), after learning the following prices for various providers, Dr. Neupert

decided that it was not financially worthwhile, so the free Gmail account was created.

Godaddy - $4.99/month

iPage - $4.99/month

Microsoft Office - $4.00/month

Gmail - $0.00

Note: Information retrieved from (Godaddy, 2015), (IPage, 2015), (Microsoft Office, 2015), and

(Google, 2015).

Host

Research

A host has to be used to actually have a website on the internet. Essentially, a host is a

giant website where you upload your website files in order to make it visible to internet users.

Several options were investigated regarding their cost and ease of use including Getforge,



Godaddy, and Bitballoon.

Results

Originally, Getforge was decided upon due to it being advertised as free and was easier to

update the website than Godaddy. Getforge only required drag and drop instead of the extensive

file placement mandated by Godaddy. Upon further investigation it was determined Getforge

was only free if you do not use a custom domain ending (.com, .org, etc.). The free option

requires the use of a .forge domain ending. Therefore, as a custom domain was desired due to its

professionalism, BitBalloon was the host chosen for cobblestonestories.org as its price was

cheaper than Getforge and performed in all the same ways.

Table 2: Host Choices

Godaddy Getforge BitBalloon

Drag and Drop

Price $6.99/month $10.00/month $5.00/month

Note: Information retrieved from (Godaddy, 2015), (Forge, n.d.), and (Bitballoon, n.d.).


The selection of BitBalloon was due to the fact that it met Dr. Neupert’s ease of use

requirement (drag and drop your files to upload) and it also happened to be the least expensive

option at only $60 per year.

Domain

Research

A domain is the internet address that when typed into the URL takes you to a website.

This was also an unknown for Mark Neupert Films, which led to research being conducted on a

number of domain options including Godaddy, Namecheap, Domain.com, and Register.com to

compare all provided features as well as costs.



Results

It was Dr. Neupert’s preference to own the domain for as long as possible. Upon further

investigation though, it was discovered that the maximum number of years you can purchase a

domain for is ten years, at which point renewal is required to keep the domain. Since Godaddy

was consistently recommended by web designers both personally and through web forums, and

was priced comparably as competitors, it was the provider selected. The domain purchased was

cobblestonestories.com for $149.90 for the entirety of the ten years. Later though, Dr. Neupert

changed his mind and decided he wanted to use a .org domain ending. By purchasing this

domain extension through Godaddy as well, a discount was obtained which resulted in the cost

of the ten-year purchase to be $74.90.

Table 3: Domain Choices

Godaddy Namecheap Domain.com Register.com

Price $14.69/year $10.69/year $9.99/year Only promotional

offer known

Max time until

renewal

10 years 10 years 5 years Have to set up

account to find out

Privacy Options

Recommended

Note: Information retrieved from (Godaddy, 2015), (Namecheap, 2015), (Domain, 2015), and

(Register, 2015).


Upon comparing the potential domain providers, Dr. Neupert decided to use Godaddy, as

it was recommended by website designer Thomas Klemz, offered ten year purchases as well as

information privacy, and was priced similarly as many other providers. If the project were to be

done again though, it would be recommended to know which domain extension is desired before



initial purchase. This would save the organization both precious meeting time and money (see

appendix 4.1).

Summary

Creation of a marketing plan for the film “Cobblestone Stories” was a unique experience

that allowed development of the Chief Marketer’s learning skills and enhanced knowledge

regarding website design, obtaining a copyright, advertising, social media development, and

distribution methods. Many suggestions were incorporated throughout the design process and the

final product was well received by all reviewers. Mark Neupert films now has a comprehensive

marketing kit that can be utilized to promote “Cobblestone Stories”.



References

Microsoft Office. (2015). Get Email for Your Business. Retrieved from

https://products.office.com/en-us/small-business-email-free-

trial?wt.mc_id=ps_google_o365_professional-email-address_Text-

Ad_null&wt.srch=1&ls=ps&ca=o365&lsd=google

IPage. (2015). Advanced Email Solutions. Retrieved from

https://www.ipage.com/ipage/index.html

Google. (2015). Create your Google Account. Retrieved from

https://accounts.google.com/SignUp?service=mail&continue=https%3A%2F%2Fmail.go

ogle.com%2Fmail%2F<mpl=default

United States Copyright Office. (2015). Electronic Copyright Office (eCO). Retrieved from

https://eco.copyright.gov/eService_enu/start.swe?SWECmd=Start&SWEHo=eco.copyrig

ht.gov

Godaddy. (2015). Domain Names | The World's Largest Domain Name Registrar. Retrieved from

https://www.godaddy.com/?isc=gofdb286&ci

Register.com. (2015). Domain Registration, Website Design and Business Web Hosting.

Retrieved from https://www.register.com/promo/domain-to-website-

v2.rcmx?trkID=SEM5Drc56W

Namecheap.com. (2015). Cheap Domain Name Registration & Web Hosting. Retrieved from

https://www.namecheap.com/

Domain.com. (2015). Domain Name Registration and Web Hosting. Retrieved from

http://www.domain.com/

http://www.domain.com/



PCI Security Standards Council. (2015). Is Your Business PCI Compliant? PCI DSS Merchant

Security Levels and Requirements. Retrieved from

https://www.pcisecuritystandards.org/merchants/index.php

Amazon. (2014). How to make money on Amazon. Retrieved from

http://services.amazon.com/content/sell-on-amazon.htm/ref=footer_soa?ld=AZFSSOA

Amazon. (2015). Boost your sales with Amazon’s world-class fulfillment. Retrieved from

http://services.amazon.com/fulfillment-by-

amazon/benefits.htm/ref=as_us_fba_snavT2?ld=AZFSSOAAS_soafT2

W3Schools. (2015). HTML Tutorial. Retrieved from http://www.w3schools.com/html/

Box Office Mojo. (2015, November). Box Office Results for Movies by Genre. Retrieved from

http://www.boxofficemojo.com/genres/

Albright, M. (1987, September 6). Leading lender of films gets messages to millions. St.

Petersburg Times (Florida).

Lukaszewicz, S. (2016). Hoover's Company Records. I T N Distribution Inc.

Macnab, G. (2015). THE INVISIBLE ARMY BEHIND OUR MOVIES. The Independent

(London).

Tiwari, A. K. (2012, March 5). Film makers, distributors find a win-win formula. Diligent Media

Corporation (India).

Saperstein, P. (2000, August 28). FESTIVAL AND MARKET LISTINGS. Variety.

Kuzyk, R. (2011, May 15). News Briefs. Library Journal, 136.

Lyons, C. (2002, February 25). REALITY BITES ON MAINSTREAM B.O. Variety.

Steinbacher, M. (2005, May 10). The cost is in the content. The Pantagraph (Bloomington,

Illinois).



SlidesJS. (2013). Overview. Retrieved from slidesjs.com/

Forge. (n.d.). Static hosting made simple. Retrieved from https://getforge.com/

Bitballoon. (n.d.). The fastest, simplest HTML5 hosting platform on the planet. Retrieved from

https://www.bitballoon.com/

Fictionville Media. (2016). Making the Deal: What you need to know before you make a deal.

Retrieved from http://www.fictionvillemedia.com/film/making-the-deal-what-you-need-

to-know-before-you-make-a-deal

Felke-Morris, T. (2014). Basics of web design: HTML5 & CSS3 (2nd ed.). Upper Saddle River,

NJ: Pearson Education Inc.

Thomas Klemz. Personal Interview. 11/3/15

Thomas Klemz. Personal Interview. 11/18/15

Jeff Dickson. Personal Interview. 12/2/15

Globalization Focus Group. 2/24/16

https://getforge.com/

https://www.bitballoon.com/



Appendix

1.1

Home Page Before Home Page After

Links Page Before Pt. 1 Links Page Before Pt.2 Links Page After



1.2

1.3

1.4



1.5

Resulting Pop-up Window

2.1

Amazon Individual Selling Plan: (Amazon, 2014)

Item price

+ Shipping charges paid by the buyer

- Referral fee

- Variable closing fee for media items

- $0.99 per item fee

- $1.56 per item Fulfillment by Amazon fee

-------------------------------------

= Total deposited to seller account

* Closing fee would be $1.35 for “Cobblestone Stories”

** Have to pay 15% per item for a referral fee or $1, whichever is more

In the Classroom Page

Clickable Activity



3.1

P R E S S R E L E A S E

Local Filmmaker Releases “Cobblestone Stories”

FOR IMMEDIATE RELEASE CONTACT: Mark Neupert

(insert date)

On (date) from (time) Mark Neupert Films will be showcasing, “Cobblestone Stories,” a documentary depicting what life is like in a city built for people rather than cars. The screening will take place (location). Dr. Mark Neupert will introduce viewers to Leiden, the Netherlands, where he lived and experienced the relationship between the people of Leiden and their old urban environment. Through powerful cinematography, Neupert depicts what it’s like to live a totally modern life in a very old place. Viewers will see how the old pattern of city building shapes the lives of people, how it supports a sense of community and encourages physical activity. Following the film, there will be an engaging question and answer session with Neupert. The film will also be available for purchase in the lobby. For more information, contact Mark Neupert at [email protected].

END



4.1

Copyright

11%

Host

19%

Domain .com

47%

Domain .org

23%

Marketing Project Costs

$35.00 $35.00

$60.00 $60.00$74.90

$149.90$149.90

$0.00

$319.80

$244.90

Current One Domain

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